DSMN8 - The Employee Advocacy Platform

What DSMN8 - The Employee Advocacy Platform does

DSMN8 is a London-headquartered SaaS company that sells an employee advocacy platform to enterprise and mid-market organizations. Founded in 2016 by Bradley Keenan and Ryan Marsh, the platform enables employees to discover, personalize, and share brand-approved content to LinkedIn, X, Facebook, and other social channels, with the goal of amplifying marketing reach, supporting employer branding, enabling social selling, and managing executive thought leadership. The core product combines a content library with gamification (leaderboards, points, rewards), user segmentation by role/location/language, automated scheduling, and an analytics suite that tracks shares, clicks, earned media value, and UTM-based attribution. Adjacent modules include an AI Content Assistant with Personal Voice AI that adapts captions to each employee's tone, a Custom Newsletters internal communications feature, and an Executive Influencer Platform that lets delegated teams manage C-suite social accounts with approval workflows.

The technology stack is a cloud-based SaaS application hosted on AWS European data centers, delivered through a desktop dashboard and native iOS and Android apps, and integrated with Slack, Microsoft Teams, Salesforce, Marketo, HubSpot, Google Analytics, Adobe Analytics, and major identity providers via SAML 2.0 SSO. Security and compliance certifications include ISO 27001:2022, SOC 2 Type II, and GDPR readiness, which the company uses to win regulated vertical workloads.

DSMN8 operates a direct enterprise sales motion with no disclosed channel partners, supported by a content-led marketing engine (blog, podcast, DSMN8 Academy certification course, benchmark reports, ROI calculators) and a tiered Managed Services offering (Bronze at $799/month, Silver at $1,499/month, Gold at $1,999/month) layered onto quote-based platform subscriptions. The company is privately held and bootstrapped with no institutional funding disclosed, employs 51–100 people, serves hundreds of enterprise customers including General Motors, Nokia, Dropbox, McKinsey, Bayer, Nestlé, Abbott, Swiss Post, AkzoNobel, and Snap Inc, and holds the #1 position on G2's Enterprise Grid Report for Employee Advocacy.

Name

DSMN8 - The Employee Advocacy Platform

Legal name

DSMN8

Website

https://dsmn8.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

DSMN8 is a London-based SaaS employee advocacy platform, founded in 2016, that helps enterprise and mid-market organizations distribute brand-approved content through employees via AI-assisted social sharing, gamification, and executive influencer tooling. It serves hundreds of enterprise customers including GM, Nokia, Dropbox, McKinsey, and Nestlé.

Ownership category

akta.pro rank

Product category

Employee Advocacy Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Employee advocacy software
• Social media marketing
• Social selling platform
• Employer branding tools
• Internal communications software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Core employee advocacy platform subscription sold to enterprise organizations. Pricing is quote-based and customized based on organization size and requirements. Includes desktop dashboard, mobile app, analytics, content curation tools, and standard integrations.
2. Managed Services: Optional add-on managed services with three tiers: Bronze ($799/month), Silver ($1,499/month), and Gold ($1,999/month). Includes content curation, platform engagement support, user management, and ongoing optimization. Overage charges apply for additional content.
3. Education & Certification: Free employee advocacy certification course and paid book 'Employee Advocacy: 101 Cheat Codes' offered as part of the DSMN8 Academy. Course is platform-agnostic and available to non-customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

DSMN8 sells a cloud-based SaaS employee advocacy platform that enables organizations to curate brand-approved content and distribute it to employees for sharing across social networks, with AI-assisted caption generation, gamification, executive influencer controls, and ROI analytics. The company also sells optional managed services (Bronze, Silver, Gold tiers) for content curation and program management, and offers a free Employee Advocacy Certification course via DSMN8 Academy.

Product overview

DSMN8 is an all-in-one employee advocacy platform designed to help organizations empower employees to become brand advocates and social sellers. The core platform (DSMN8 Platform) serves as the central hub for content distribution, social sharing, and analytics. It integrates a Personal Voice AI module for generating personalized content and an Executive Influencer Platform as an add-on module for managing leadership social media presence. Key supporting features include Analytics Dashboard & Reporting, Boost Post for one-click amplification, Dynamic Display for multi-variant content, Gamification Engine for engagement, Mobile App for on-the-go access, User Segmentation for targeted distribution, and Custom Newsletters for internal communications. Managed Services is available as a premium add-on providing full content curation and program management across three service tiers (Bronze, Silver, Gold). The Employee Advocacy Certification course serves as an educational sub-brand for training users on advocacy best practices. The platform supports desktop and mobile access across web, iOS, and Android.

Differentiator

Problem solved

Functional benefit

Brands

• DSMN8 Academy: DSMN8's dedicated learning environment for the Employee Advocacy Certification course, hosting on-demand lessons and skills assessments.
• Executive Influencer Platform
• Managed Services

Products and services

• DSMN8 Employee Advocacy Platform Core cloud-based SaaS employee advocacy platform that provides brand-approved content distribution, social media sharing, gamification, AI-powered content generation, and ROI analytics for enterprise and mid-market organizations. Includes desktop dashboard and native iOS/Android mobile apps.
• Executive Influencer Platform Dedicated module that enables senior leaders (CEOs, Directors, VPs) to build and maintain active social media presence through secure delegate access controls, approval workflows, and ROI-based analytics. Trusted teams can curate, manage, and post on behalf of executives without password sharing.
• Managed Services Optional full-service content curation and program management offering sold in three tiers: Bronze ($799/month, 30 content items/month, 3 variations/post, 12-hour turnaround), Silver ($1,499/month, 50 items, 5 variations, 6-hour turnaround), and Gold ($1,999/month, 100 items, 7 variations, 3-hour turnaround). Includes content creation, approval workflows, platform engagement, and overage usage fees.
• Employee Advocacy Certification Course (DSMN8 Academy) Free self-paced video certification course with 11 modules covering employee advocacy fundamentals, strategy, content creation, activation, and measurement, delivered through the DSMN8 Academy sub-brand. Includes a free copy of Bradley Keenan's book 'Employee Advocacy: 101 Cheat Codes'.

Quantifiable outcome

• 561% more reach for employee-shared content vs branded social media content
• +9 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core.

• SlackcoreTechnology or IntegrationIntegration with Slack for real-time notifications when new content is available to share. Enables employees to boost posts directly from Slack without leaving the communication platform.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for content notifications and post boosting within the Teams environment. Supports Microsoft 365 and Azure AD authentication.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce for CRM connectivity and sales team enablement. Enables tracking of social selling activity and attribution to Salesforce records.
• Google AnalyticscoreTechnology or IntegrationIntegration with Google Analytics for tracking website traffic from employee-shared content. Automatic UTM tagging enables attribution analysis.
• Adobe AnalyticscoreTechnology or IntegrationIntegration with Adobe Analytics for enterprise-level web analytics and campaign attribution from employee advocacy programs.
• MarketocoreTechnology or IntegrationIntegration with Marketo marketing automation platform for lead generation tracking and marketing campaign attribution from employee advocacy.
• OktacoreTechnology or IntegrationSSO integration with Okta identity management platform for secure, authenticated access to DSMN8 platform.
• OneLogincoreTechnology or IntegrationSSO integration with OneLogin for secure user authentication and single sign-on access to DSMN8.
• Microsoft Entra IDcoreTechnology or IntegrationSSO integration with Microsoft Entra ID (formerly Azure AD) for enterprise identity management and conditional access policies.
• Ping IdentitycoreTechnology or IntegrationSSO integration with Ping Identity for secure authentication and identity management.
• AWScoreTechnology or IntegrationCloud infrastructure hosted on Amazon Web Services (AWS) European data centers. SSL encryption with A+ grade on Qualys/SSL Labs.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sprout Social: Sprout Social is a leading social media management platform serving enterprise marketing teams. While broader in scope than DSMN8, it overlaps in social publishing, analytics, and employee advocacy-adjacent capabilities, and is a key competitor when enterprise buyers evaluate bundled SMM suites.
• Hootsuite: Hootsuite is one of the largest social media management platforms globally, with publishing, analytics, and increasingly employee advocacy features via Hootsuite Amplify. It competes with DSMN8 for enterprise marketing budgets, particularly among organizations consolidating social tooling.

Direct peers

• Oktopost: Oktopost is a direct competitor focused on B2B employee advocacy and social selling, with similar core functionality (content curation, gamification, CRM integration with Salesforce). It targets enterprise marketing and sales teams, overlapping directly with DSMN8's ICP and feature set.
• Sociabble: Sociabble is a direct competitor in the employee advocacy and internal communications space, offering content sharing, gamification, and analytics. Headquartered in Europe, it overlaps significantly with DSMN8 on enterprise advocacy programs and competes in similar regulated verticals.
• Postbeyond: Postbeyond is a direct competitor providing an employee advocacy platform with content curation, gamification, and analytics. It targets similar mid-market and enterprise customers and competes head-to-head in G2's employee advocacy category alongside DSMN8.
• EveryoneSocial: EveryoneSocial is an employee advocacy and social selling platform offering content curation, advocacy analytics, and integrations. It targets similar enterprise buyers and is a recurring G2 comparison point for DSMN8 customers.
• GaggleAMP: GaggleAMP is an employee advocacy and social engagement platform with content distribution, gamification, and analytics features. It serves similar enterprise and mid-market segments and competes directly for advocacy program budgets.
• Dynamic Signal: Dynamic Signal (now part of Illuminate) is an enterprise employee communications and advocacy platform targeting large organizations. It directly competes with DSMN8 in regulated verticals and Fortune 500 accounts with similar content distribution and engagement features.

Emerging players

• Workvivo: Workvivo is an employee experience and internal communications platform that has expanded into employee advocacy. Co-ranked alongside DSMN8 in G2's Enterprise Social Network Platforms report, it overlaps in advocacy while extending into broader engagement use cases.
• Influitive: Influitive is an advocate marketing platform enabling brands to mobilize customers, partners, and employees. While more focused on customer advocacy, it intersects with DSMN8's employee influencer capabilities and competes in adjacent budgets.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dsmn8
• YouTubeyoutube.com/channel/UCQB1wTuCb7qoSd_3bRWkscA
• Facebookfacebook.com/dsmn8
• LinkedInlinkedin.com/company/DSMN8
• Instagraminstagram.com/DSMN8
• Pinterestuk.pinterest.com/dsmn8
• TikToktiktok.com/@dsmn8_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DSMN8 - The Employee Advocacy Platform