Aleran Software
- Company typePrivate
- Founded2004
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Aleran Software firmographics
Firmographics- Name
- Aleran Software
- Legal name
- Aleran Software Inc.
- Website
- https://aleran.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aleran Software industry classification
Industry- Product category
- B2B Manufacturing Commerce Software
- NAICS
- Software Publishers (513210), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- iPaaS & Workflow Automation (BPAMAOAB)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Aleran Software is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aleran Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Base Subscription (SaaS License): Monthly SaaS subscription providing access to the core platform including multi-site, internationalization, CPQ, integrations, and AI features. No user limits or revenue sharing.
- Implementation Services: White-glove implementation services including one integration (ERP, CRM, WMS), 40 total hours of professional services, with additional hours available for purchase.
- Managed Services: Monthly managed services including SaaS license, platform management, e-commerce design, and integration management.
- Custom Pilots: Personalized pilot programs for SaaS implementation and/or managed services, excluding integrations which are available as add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core platform subscription with all essential B2B commerce features |
| Hybrid | Multi-year contract | White-glove onboarding with ERP integration and professional services |
| Subscription | Monthly | Ongoing platform management and support |
| Subscription | Monthly | Personalized pilot programs for testing and validation |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Aleran Software product offering
Product offeringCore offering
Aleran Software provides a cloud-based B2B digital commerce platform called Connected Commerce that sits in front of manufacturers' existing ERP systems to enable self-service quoting, configure-to-order, customer portals, and AI-guided selling. The platform includes modules for CPQ, B2B Commerce, Sales PIM, Sales Order Management, Multi-Storefronts, and AI-native selling tools, with pre-built connectors for major ERP systems. It is sold as a SaaS subscription with optional white-glove implementation and managed services for industrial manufacturers.
Product overview
Aleran Software offers a unified digital commerce platform called Connected Commerce, designed specifically for B2B industrial manufacturers. The platform operates as a commerce layer that sits in front of existing ERP systems, enabling quoting, portals, ordering, and invoicing without replacing the ERP. The core Connected Commerce platform includes several integrated modules: B2B Commerce for self-service ecommerce; CPQ (Configure-Price-Quote) for sales configuration and pricing; AI-Guided Selling providing AI Shopping Assistant, AI Chat, and Recommendations Engine; Customer Portals for dealer and distributor self-service; Catalog-Embedded Buying for transforming PDFs into shoppable sites; Sales PIM for product information management; Sales Order Management for order tracking and fulfillment; and Multi-Storefronts for managing multiple digital channels. Additional modules include Platform Security with enterprise-grade protection and ERP Integrations with pre-built connectors. All modules share a unified data layer connected to the customer's ERP system.
Differentiator
Problem solved
Functional benefit
Products and services
- Connected Commerce Platform Unified cloud-based digital commerce platform that sits in front of manufacturers' ERP systems, providing CPQ, customer portals, B2B ordering, Sales PIM, and AI-powered selling capabilities for industrial manufacturers.
- B2B Commerce Self-service B2B ecommerce platform with online and mobile ordering, flexible pricing frameworks, and multi-storefront capabilities designed for manufacturers' business customers.
- CPQ (Configure-Price-Quote) Sales configurator for complex and customizable products that automatically defines product features and attributes to produce dynamic pricing and professional quotes for manufacturers.
- AI-Guided Selling AI-native selling suite including AI Shopping Assistant, AI Chat, and Recommendations Engine that guide buyers through product selection, automate quote drafting, and personalize recommendations for manufacturers' sales teams.
- Customer Portals Secure online portals enabling manufacturers' customers, dealers, and distributors to configure products, place orders, check order status, view invoices, manage billing, and access support with personalized content by user role.
- Catalog-Embedded Buying Proprietary technology that uses AI to automatically analyze and tag products from PDF catalogs, transforming static catalogs into dynamic, interactive shoppable ecommerce sites for manufacturers.
- Sales PIM (Product Information Management) Centralized repository for product info, assets, pricing data, and digital asset management with automated cross-sell and upsell support, purpose-built for sales and marketing teams of manufacturers.
- Sales Order Management End-to-end order management tools for managing accounts, customers, and orders across all sales channels with automated workflows and ERP integration for manufacturers.
- Multi-Storefronts Capability to create multiple digital storefronts with unique themes, products, categories, and pricing strategies, all managed through a single backend for manufacturers serving different brands or divisions.
- Platform Security Enterprise-grade security offering with access control, SSO, multi-factor authentication, data encryption, and PCI/DSS compliance delivered on Azure infrastructure for manufacturers.
- ERP Integrations Pre-built connectors for Epicor, Infor, SAP, Microsoft Dynamics, Oracle NetSuite, Acumatica, Aptean, and Sage with bidirectional data sync enabling manufacturers to integrate with their existing ERP systems in weeks.
Quantifiable outcome
- 50% faster quote-to-order velocity on average
- +5 more outcomes
Companies that use Aleran Software
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Aleran Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability9 records
Feature8 records
Aleran Software partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Technology Coast Partners, LLCcorePartnership announcement in February 2024 for channel distribution of Aleran commerce capabilities to manufacturing clients.
- EpicorcorePre-built connectors for Epicor Kinetic and legacy versions enabling modern dealer ordering, CPQ, and self-service with pre-built Epicor ION integration.
- InforcorePre-built connectors for Infor SyteLine, CSI, VISUAL, and LN extending Infor with commerce layer for quoting, portals, and invoice management.
- SAPcoreSAP-certified solution with integration to SAP Business Technology Platform (BTP) and SAP S/4HANA and ECC. Listed in SAP Store.
- Microsoft Dynamics 365corePre-built connectors for Microsoft Dynamics 365 adding B2B commerce layer that scales across divisions as manufacturers grow.
- Oracle NetSuitecorePre-built connector for Oracle NetSuite enabling bidirectional sync for orders, pricing, inventory, and customer data.
- AcumaticacoreAcumatica EDI integration available through Acumatica Marketplace for B2B ecommerce, sales order, and catalog management.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Aleran Software competitors and assessment
Company assessmentDirect peers
- Shopify Plus: Shopify Plus offers B2B features (Shopify B2B) including wholesale portals, customer-specific pricing, and ERP connectors via Shopify Markets and partners. It competes directly with Aleran for manufacturers moving into self-service B2B ecommerce.
- Sana Commerce: Sana Commerce is a B2B ecommerce platform purpose-built for manufacturers and distributors, with deep, pre-built ERP integrations (SAP, Microsoft Dynamics, Infor). It is the closest functional competitor to Aleran's ERP-connected commerce layer for industrial manufacturers.
- OroCommerce: OroCommerce is a B2B-focused ecommerce platform with built-in CRM, CPQ, and ERP integration capabilities aimed at manufacturers and distributors. It is a direct comparable on B2B portals, quoting, and account-based pricing.
- BigCommerce: BigCommerce is a B2B and B2C SaaS commerce platform with explicit B2B Edition capabilities serving manufacturers and wholesalers. It competes with Aleran on multi-storefront, headless commerce, and ERP-integrated B2B selling at mid-market scale.
- Kibo Commerce: Kibo Commerce is a unified B2B/B2C headless commerce platform with OMS and personalization, used by manufacturers and distributors. It overlaps Aleran on multi-channel B2B ordering and ERP-integrated order management.
Others
- Cin7 Core (Omni): Cin7 is an inventory and order-management platform that integrates with Aleran in customer deployments (e.g., MMS Distribution). It is an ecosystem/integration peer rather than a direct competitor, but its expanding commerce functionality increasingly overlaps Aleran's lower-end SMB offering.
Broad incumbents
- Salesforce Commerce Cloud (B2B): Salesforce B2B Commerce is part of the broader Salesforce Customer 360 stack with CPQ, portal, and ERP-adjacent capabilities. It competes with Aleran in enterprise manufacturer deals where Salesforce is the existing CRM of record.
- Adobe Commerce (Magento): Adobe Commerce is a broad enterprise commerce platform with extensive B2B functionality, often deployed alongside large ERP implementations. It competes with Aleran at the high end of the manufacturer market, particularly for large multi-entity companies.
- SAP Commerce Cloud: SAP Commerce Cloud is SAP's own B2B/B2C commerce platform that natively extends S/4HANA. It overlaps directly with Aleran's SAP integration use case and represents a competitive incumbent that could also disintermediate Aleran's SAP layer.
- Optimizely (Episerver) B2B Commerce: Optimizely's B2B Commerce Cloud provides configurable product, pricing, and portal functionality for manufacturers and distributors. It is a broader digital-experience incumbent with overlapping CPQ and portal capabilities for industrial buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Aleran Software social profiles
Digital presenceAleran Software compliance and trust
Trust signalCompliance4 records
Aleran Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aleran Software leadership team
Management profileNumber of profiles
Profiles3 records
Aleran Software funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aleran Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aleran Software
What does Aleran Software do?
Aleran Software provides a cloud-based B2B digital commerce platform called Connected Commerce that sits in front of manufacturers' existing ERP systems to enable self-service quoting, configure-to-order, customer portals, and AI-guided selling. The platform includes modules for CPQ, B2B Commerce, Sales PIM, Sales Order Management, Multi-Storefronts, and AI-native selling tools, with pre-built connectors for major ERP systems. It is sold as a SaaS subscription with optional white-glove implementation and managed services for industrial manufacturers.
Is Aleran Software a public or private company?
Aleran Software is a private company. It is classified as unknown and is currently operating.
When was Aleran Software founded?
Aleran Software was founded in 2004. It employs 1 to 10 people.
Where is Aleran Software based?
Aleran Software is headquartered in Minneapolis, United States, in the North America region.
How does Aleran Software make money?
Four revenue lines are on record. Base Subscription (SaaS License) is the primary driver. The others are implementation Services, managed Services and custom Pilots.
Who are Aleran Software's main competitors?
Direct peers on record are Shopify Plus, Sana Commerce, OroCommerce, BigCommerce and Kibo Commerce. Cin7 Core (Omni) is listed as an others. Broad incumbents are Salesforce Commerce Cloud (B2B), Adobe Commerce (Magento), SAP Commerce Cloud and Optimizely (Episerver) B2B Commerce.
Does Aleran Software have an API?
Yes. Aleran offers a full suite of powerful REST APIs built on an open and serverless architecture. The APIs allow for custom commerce solutions when integrating Aleran into 3rd-party systems. They enable automation of processes, scale faster, and streamline operations in real-time. Pre-built ERP, CRM, WMS, and 3PL connectors are available.
What industry is Aleran Software in?
Aleran Software's product category is B2B Manufacturing Commerce Software. Its primary akta.pro industry code is BPAMAOAB, iPaaS & Workflow Automation, with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 513210 and its SIC code is 7373.