Appnext
Appnext is a mobile app discovery platform operating a multi-sided marketplace that connects app publishers with advertisers through proprietary Timeline technology and OEM partnerships with Samsung, Xiaomi, and Oppo, reaching 700 million users globally.
- Company typePrivate
- Founded2012
- HeadquartersBene Beraq, Israel
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Appnext does
Appnext is a mobile app discovery platform founded in 2012 in Israel and acquired by Affle 3i (formerly Affle) in 2020, operating as a wholly-owned subsidiary with its primary legal entity registered as Appnext PTE. Ltd in Singapore. The company operates a multi-sided marketplace connecting approximately 60,000 mobile app publishers with tens of thousands of advertisers across 180+ countries, with its SDK embedded in major OEM devices from Samsung, Xiaomi, and Oppo. Appnext generates approximately 3 billion daily personalized recommendations reaching over 700 million users, supported by 11 global offices and a self-serve platform for campaign management.
The platform's core technology is its proprietary Timeline technology, a patented system that predicts user behavior and anticipates which apps users will need based on historical usage patterns, location, and device-level signals. The technology powers three primary capabilities: a recommendation engine for personalized app discovery, predictive analytics for high-intent user targeting, and anomaly detection for fraud prevention. Appnext supports multiple ad formats (native, interstitial, video, banner, carousel, widget) and integrates with all major Mobile Measurement Partners (AppsFlyer, Adjust, Branch, Kochava, Singular) for attribution.
Revenue is generated through performance-based advertising models including Cost Per Installation (CPI), Cost Per Mille (CPM), Cost Per Action (CPA), and Cost Per Click (CPC), supplemented by publisher monetization revenue. The company serves three primary customer segments: app advertisers seeking user acquisition (e.g., Swiggy, MakeMyTrip, Shopee, Bukalapak, Apollo 24|7), mobile app publishers seeking monetization, and OEMs and mobile operators seeking device-level discovery services. Recent product launches include the Organic Recommendation Program (ORP) and a specialized 'Made In India' variant, expanding beyond paid discovery into organic app distribution channels.
Appnext firmographics
Firmographics- Name
- Appnext
- Legal name
- Appnext PTE. Ltd
- Website
- https://appnext.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Appnext is a mobile app discovery platform operating a multi-sided marketplace that connects app publishers with advertisers through proprietary Timeline technology and OEM partnerships with Samsung, Xiaomi, and Oppo, reaching 700 million users globally.
- Ownership category
- akta.pro rank
Appnext industry classification
Industry- Product category
- Mobile App Discovery Platform
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- OEM & Device-Embedded App Stores (BPAMADAD)
- akta.pro secondary industries
- Mobile App Stores & Marketplaces (BPAMADAA), Developer Distribution & App Release Platforms (BPAMADAF), Device & Client App Ecosystems for Cloud Gaming (TV/OTT apps, mobile clients, thin clients) (MPAFAHAG)
Keywords
Where Appnext is headquartered
LocationHeadquarters
- HQ city
- Bene Beraq
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Appnext business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Advertising - Cost Per Installation (CPI): Advertisers pay for each app installation generated through Appnext's platform, with payments based on the Company's tracking systems.
- Advertising - Cost Per Mille (CPM): Cost per thousand impressions model where advertisers pay for ad views, commonly used for brand awareness campaigns.
- Advertising - Cost Per Action (CPA): Advertisers pay for specific user actions beyond installation, such as in-app purchases or registrations.
- Advertising - Cost Per Click (CPC): Advertisers pay per click on their advertisements, with tracking and reporting managed through Appnext's attribution tools.
- Publisher Monetization: Publishers earn revenue by hosting app recommendations and ads within their mobile applications, with access to tens of thousands of advertisers across 180+ countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Cost Per Installation (CPI) model |
| Transaction based/ take rate | Monthly | Cost Per Mille (CPM) model |
| Outcome Based/ Performance | Monthly | Cost Per Action (CPA) model |
| Transaction based/ take rate | Monthly | Cost Per Click (CPC) model |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Appnext product offering
Product offeringCore offering
Appnext operates a mobile app discovery platform that connects mobile app publishers and advertisers, using proprietary Timeline technology to predict user behavior and deliver personalized app recommendations. The platform is embedded in 60,000+ apps and devices from major OEMs (Samsung, Xiaomi, Oppo), reaching 700M+ users with approximately 3 billion daily recommendations. Revenue is generated through CPI, CPM, CPA, and CPC advertising models.
Product overview
Appnext is a mobile app discovery platform acquired by Affle 3i in 2020. The platform operates as a multi-sided marketplace connecting app publishers (who want to monetize) with advertisers (who want to acquire users), powered by proprietary Timeline technology. The core offering includes the Appnext Platform with Publishers Solution and Paid Discovery for advertisers, supplemented by the Organic Recommendation Program (ORP) for organic app discovery and Made In India for Indian apps. The platform integrates with major OEMs (Samsung, Xiaomi, Oppo) enabling on-device app recommendations, reaching 700+ million users with 3 billion daily recommendations across 60,000+ apps. Publishers access multiple ad formats (Native, Interstitial, Video, Banner, Carousel, Widget) while advertisers benefit from predictive targeting and MMP integration (AppsFlyer, Adjust, Branch, Kochava, Singular).
Differentiator
Problem solved
Functional benefit
Products and services
- Appnext Platform Core mobile app discovery platform that connects publishers and advertisers, enabling personalized app recommendations through proprietary Timeline technology and on-device placements across 60,000+ apps and major OEM devices.
- Publishers Solution A solution for app publishers to grow their business through personalized app recommendations, offering multiple ad formats (Native Ads, Interstitial, Video Ads, Banner, Carousel, Widget, Recommended Apps) and access to tens of thousands of advertisers in 180+ countries.
- Paid Discovery An advertising solution enabling app developers to promote their apps on Samsung, Xiaomi, Oppo and 80,000+ apps through targeted placements, reaching over 700 million users with approximately 3 billion daily personalized recommendations.
- Organic Recommendation Program (ORP) A program enabling apps to be organically published on Appnext's platform and made available to users worldwide through unique placement formats, with easy setup, behavioral data access, and reach through OEM-exclusive placements.
- Made In India A specialized program within the Organic Recommendation Program focused on promoting Indian mobile applications, supporting apps developed in India with tailored discovery solutions.
Quantifiable outcome
- Advertisers achieve quality user acquisition at 40% lower cost compared to Facebook
- +3 more outcomes
Companies that use Appnext
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Appnext technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature4 records
Appnext partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Affle 3i (formerly Affle)flagshipAffle 3i, a Singapore-founded consumer-focused mobile advertising platform listed in India, acquired Appnext in 2020 as part of its selective acquisition strategy targeting technology, data, and customer relationship assets. The acquisition expanded Affle 3i's presence to Israel and strengthened its app discovery capabilities.
- SamsungflagshipSamsung has integrated Appnext's app discovery solution into its mobile devices, enabling personalized app recommendations directly on Samsung devices throughout the user journey.
- XiaomiflagshipXiaomi has integrated Appnext's app discovery solution into its mobile devices, enabling personalized app recommendations directly on Xiaomi devices.
- OppoflagshipOppo has integrated Appnext's app discovery solution into its mobile devices, enabling personalized app recommendations directly on Oppo devices.
- AppsFlyercoreAppsFlyer published an industry guide featuring Appnext alongside other mobile advertising partners including Unity, Digital Turbine, and InMobi, showcasing Appnext as a recommended preload campaign partner.
- TurkcellcoreTurkcell partnered with Appnext to grow PayCell through device-level discovery solutions, enabling app recommendations to relevant users based on intent, preferences, behaviors, and past interactions.
- MindshareminorMindshare, a global media and marketing services company, uses Appnext as an always-on mobile advertising partner for customer acquisition communications.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Appnext competitors and assessment
Company assessmentDirect peers
- Liftoff: Mobile ad tech platform specializing in user acquisition and retargeting for apps. Competes with Appnext in performance-based app install campaigns, with overlap in predictive targeting and post-IDFA measurement.
- Digital Turbine: Direct competitor offering app discovery and monetization via OEM and carrier partnerships (AppLovin's Ignite platform merged with Digital Turbine). Operates a similar on-device app recommendation model embedded into device software, targeting the same advertisers and OEMs.
- ironSource (Unity): Mobile app monetization and user acquisition platform, now part of Unity. Competes with Appnext in app install advertising, mediation, and on-device recommendation, particularly within gaming and broader app verticals.
- Moloco: AI-driven programmatic mobile ad platform focused on user acquisition and monetization. Competes with Appnext in performance app install advertising, with overlap in predictive machine-learning optimization.
- Unity Ads: Mobile ad network and user acquisition platform from Unity. Competes directly with Appnext in app install campaigns and on-device ad placements, with strong overlap in gaming and broader app categories.
- Tapjoy: Mobile advertising and app monetization platform specializing in rewarded video and value-exchange ad formats. Competes with Appnext in app install and engagement-driven user acquisition, especially in mobile gaming.
- Chartboost: Mobile ad network and mediation platform for gaming and apps. Competes with Appnext in app install advertising, particularly for gaming publishers and advertisers seeking on-device placements.
- InMobi: Major mobile ad tech platform offering programmatic, native, video, and app install advertising across a global network. Competes with Appnext in mobile user acquisition and on-device inventory monetization, particularly across emerging markets.
Broad incumbents
- AppLovin: Large mobile ad tech and monetization platform spanning app discovery, mediation, and AXON-powered user acquisition. Direct competitor in app install advertising with substantially broader portfolio and larger scale than Appnext.
Emerging players
- YouAppi: Mobile app user acquisition platform also acquired by Affle 3i (2023). Sister company to Appnext within the Affle group, with overlapping advertiser base and complementary strengths in programmatic user acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Appnext social profiles
Digital presenceAppnext compliance and trust
Trust signalCompliance5 records
Appnext financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appnext leadership team
Management profileNumber of profiles
Profiles6 records
Appnext funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appnext M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appnext
What does Appnext do?
Appnext operates a mobile app discovery platform that connects mobile app publishers and advertisers, using proprietary Timeline technology to predict user behavior and deliver personalized app recommendations. The platform is embedded in 60,000+ apps and devices from major OEMs (Samsung, Xiaomi, Oppo), reaching 700M+ users with approximately 3 billion daily recommendations. Revenue is generated through CPI, CPM, CPA, and CPC advertising models.
Is Appnext a public or private company?
Appnext is a private company. It is classified as corporate owned and is currently operating.
When was Appnext founded?
Appnext was founded in 2012. It employs 51 to 100 people.
Where is Appnext based?
Appnext is headquartered in Bene Beraq, Israel, in the Middle East region.
How does Appnext make money?
Five revenue lines are on record. Advertising - Cost Per Installation (CPI) is the primary driver. The others are advertising - Cost Per Mille (CPM), advertising - Cost Per Action (CPA), advertising - Cost Per Click (CPC) and publisher Monetization.
Who are Appnext's main competitors?
Direct peers on record are Liftoff, Digital Turbine, ironSource (Unity), Moloco, Unity Ads, Tapjoy, Chartboost and InMobi. AppLovin is listed as a broad incumbent. YouAppi is listed as an emerging player.
Does Appnext have an API?
Yes. Appnext provides automated tools including APIs, SDKs, JavaScript, tags, and tracking/attribution tools for advertisers. The Terms & Conditions for Advertisers mentions that Company may make available to Advertiser certain automated tools (including without limitation APIs, SDKs, JavaScript, tags, tracking and/or attribution tools), whether operated by Company or licensed from its respective third parties (collectively "Tracking and Attribution Tools"), in connection with the performance of the Service.
What industry is Appnext in?
Appnext's product category is Mobile App Discovery Platform. Its primary akta.pro industry code is BPAMADAD, OEM & Device-Embedded App Stores, with a secondary code of BPAMADAA, Mobile App Stores & Marketplaces. Its NAICS code is 513210 and its SIC code is 7310.