Archibald Insurance Agency
Archibald Insurance Agency is a family-owned, independent insurance brokerage in Salt Lake City, Utah that places personal and commercial insurance policies through 20+ carriers for Utah residents, local businesses, and trucking operators.
- Company typePrivate
- Founded-
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Archibald Insurance Agency does
Archibald Insurance Agency is a privately-held, family-owned independent insurance brokerage headquartered in Salt Lake City, Utah, operating under Owner Marc Archibald (LUTCF, SBCS). The agency functions as an intermediary between customers and insurance carriers rather than as an underwriter, earning commission-based revenue on policies placed across 20+ carrier appointments including Safeco, Progressive, Travelers, Hartford, GEICO, Kemper Specialty, Badger Mutual, Bristol West, Dairyland, Foremost, and others.
The agency offers a broad product portfolio spanning personal lines (auto, homeowners, renters, condo, life, health, motorcycle, ATV, boat, classic car, RV, flood, earthquake, personal umbrella, SR22/non-standard auto) and commercial lines (commercial auto, trucking — including owner-operator, bobtail, cargo, physical damage, downtime, long-haul, hot-shot, LTL, and refrigerated transport — BOP, commercial property, general liability, workers compensation, commercial umbrella, bonds, and rideshare coverage for Uber/Lyft drivers). Customer-facing technology consists of a website quote-request workflow, a third-party self-serve online quoting portal (iwantinsurance.com), and a mobile app; core operations rely on standard industry agency management software and carrier quoting platforms, with no proprietary technology disclosed.
The go-to-market is sales-led and relationship-driven, combining agent-assisted phone and in-person sales with digital quote forms and referral channels from mortgage brokers, banks, and existing customers. Marketing is concentrated in local SEO, an educational blog library (71+ posts), Google reviews, Facebook, and YouTube. Pricing is carrier-specific and quote-based on individual risk profiles, with monthly billing and payment via Cash, VISA, or MasterCard. The business is geographically concentrated in Utah, primarily Salt Lake City, with no disclosed expansion outside the state.
Archibald Insurance Agency firmographics
Firmographics- Name
- Archibald Insurance Agency
- Legal name
- Archibald Insurance Agency
- Website
- https://archibald-insurance.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Archibald Insurance Agency is a family-owned, independent insurance brokerage in Salt Lake City, Utah that places personal and commercial insurance policies through 20+ carriers for Utah residents, local businesses, and trucking operators.
- Ownership category
- akta.pro rank
Archibald Insurance Agency industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
- akta.pro secondary industry
- Personal Auto Insurance (FSAJAMAA)
Keywords
Where Archibald Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Archibald Insurance Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Agency Commissions: Earn commissions from multiple insurance carriers (20+) for policies placed. Revenue is commission-based, derived from premiums written across auto, home, business, life, and specialty insurance lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom insurance quotes based on individual customer profiles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Archibald Insurance Agency product offering
Product offeringCore offering
Archibald Insurance Agency is an independent insurance brokerage that places personal, commercial, and specialty insurance policies on behalf of customers in Utah by comparing quotes from 20+ insurance carriers. Licensed agents deliver auto, home, life, health, business, and trucking coverage through phone, in-office, and website quote channels, with an additional self-serve online quoting portal for home and auto.
Product overview
Archibald Insurance Agency is an independent insurance brokerage that acts as an intermediary between customers and insurance carriers, not a unified software product. Their offering consists of insurance policy products across personal (auto, home, health, life) and commercial lines (business, trucking, commercial auto), plus specialty coverages (RV, motorcycle, boat, classic car, umbrella). The company represents over 20 insurance carriers and provides comparison quoting services. Their primary customer-facing tools include an online quote portal for self-service rate comparison, a mobile app, and agent-assisted quoting. The individual products function as separate insurance policies rather than integrated software modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance for cars in Salt Lake City, Utah, with comparison quotes from multiple carriers to identify discounts and coverage options.
- Homeowners Insurance Homeowners coverage including standalone homes, condos, and renters policies with landlord liability options and bundle/package pricing.
- Life Insurance Life insurance products including term, whole, and universal life policies to protect families financially.
- Health Insurance Health insurance coverage offered through multiple insurance carriers.
- Business Insurance Commercial insurance products including commercial auto, commercial property, general liability, and workers compensation quoted across multiple carriers.
- Trucking Insurance Specialized trucking insurance for owner operators, long-haul, hot-shot, LTL, refrigerated transport, including bobtail (NTU), cargo, physical damage, and downtime coverage.
- Motorcycle Insurance Insurance coverage for motorcycles in Salt Lake City, Utah.
- Classic Car Insurance Specialized insurance for classic and collector vehicles with agreed value coverage, car show protection, and original replacement parts coverage.
- ATV Insurance Insurance coverage for all-terrain vehicles.
- Boat Insurance Insurance coverage for boats and watercraft.
- RV Insurance Insurance coverage for recreational vehicles including campers and trailers.
- SR22 Insurance Non-standard auto insurance with SR22 filings for drivers with tickets, claims, or DUI history.
- Flood Insurance Insurance coverage for flood damage to property.
- Earthquake Insurance Insurance coverage for earthquake damage.
- Personal Umbrella Insurance Additional liability protection above standard home and auto policy limits.
- Rideshare Insurance Insurance coverage for Uber or Lyft drivers addressing gaps in personal auto coverage.
- Business Owner's Insurance (BOP) Combined business owner's policy covering property and liability for Utah small businesses.
- General Liability Insurance Standard liability coverage for businesses against third-party claims.
- Workers Compensation Insurance Insurance covering employee injuries and illnesses sustained on the job.
- Commercial Auto Insurance Insurance for business vehicles and fleets.
- Commercial Property Insurance Insurance coverage for commercial buildings and property.
- Commercial Umbrella Insurance Additional liability coverage for businesses above standard policy limits.
- Commercial Bonds Surety bonds for commercial businesses.
- Renters Insurance Insurance for renters covering personal belongings, liability, and additional living expenses.
- Condo Insurance Insurance coverage specifically designed for condominium owners.
- Online Quote Portal Self-service online portal enabling customers to obtain home and auto insurance rate quotes directly without agent interaction.
Quantifiable outcome
- Represents 20+ insurance companies for auto, home, and business insurance
- +1 more outcomes
Companies that use Archibald Insurance Agency
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Archibald Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Archibald Insurance Agency partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Safeco InsurancecorePartnership with Safeco Insurance (Liberty Mutual subsidiary) to offer auto, home, and personal insurance products to Utah customers.
- Progressive InsurancecoreAgency represents Progressive Insurance, offering competitive auto and commercial insurance rates through this carrier relationship.
- Travelers InsurancecorePartnership with Travelers Insurance to provide commercial and personal insurance products to Utah customers.
- Hartford InsurancecoreAgency offers Hartford Insurance products, particularly for commercial auto and business insurance needs.
- GEICOcorePartnership with GEICO Insurance for auto and motorcycle insurance products in Utah.
- Badger Mutual InsurancesupportingRegional mutual insurer providing auto insurance with claims and payment portals accessible through agency.
- Bristol West InsurancesupportingNon-standard auto insurance carrier for high-risk drivers, offering claims and payment services.
- Dairyland InsurancesupportingSpecialty auto insurer offering SR22 filings and high-risk driver coverage through the agency.
- Foremost Insurance GroupsupportingSpecialty insurer offering classic car, RV, and manufactured home insurance products.
- Falcon Insurance GroupsupportingNon-standard auto and specialty insurance carrier with claims and payment portal access.
- Freedom National InsurancesupportingNon-standard auto insurer offering claims and payment services for high-risk drivers.
- Suncoast InsurancesupportingNon-standard auto insurer with claims reporting and payment portal access.
- Kemper SpecialtycoreSpecialty insurer providing non-standard auto and high-risk driver coverage options.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Archibald Insurance Agency competitors and assessment
Company assessmentDirect peers
- Leavitt Group: Large independent insurance agency also headquartered in the Western US with deep Utah presence. Operates the same independent multi-carrier brokerage model across personal, commercial, and specialty lines, making it the closest direct peer in Archibald's home geography.
- Goosehead Insurance: Independent insurance agency operating through a franchise model representing multiple carriers across personal and commercial lines. Closely comparable to Archibald's independent-agent, multi-carrier distribution approach.
Emerging players
- SmartFinancial: Digital insurance marketplace and agency that compares quotes from multiple carriers for personal and commercial lines. Competes for the same price-sensitive online shopper that Archibald's self-serve portal targets.
- Policygenius: Online insurance marketplace specializing in life, home, auto, and disability coverage from multiple carriers. Represents the InsurTech model competing for the same households Archibald serves.
- The Zebra: Insurance comparison platform focused on auto and home quoting from multiple carriers. Directly competes for the digital auto/home shopper Archibald's self-serve portal addresses.
- CoverWallet: Digital commercial insurance brokerage serving small and mid-sized businesses across BOP, general liability, workers comp, and commercial auto lines — overlapping directly with Archibald's commercial book.
Broad incumbents
- Brown & Brown: Large national insurance brokerage and agency. Operates the same multi-carrier, multi-line independent brokerage model at scale and represents a benchmark for what a rollup of agencies like Archibald could look like.
- Hub International: Large global insurance brokerage with strong mid-market and specialty commercial practice. Comparable to Archibald in product breadth (commercial auto, trucking, BOP, workers comp) but at much larger scale.
- Arthur J. Gallagher & Co. Top-tier global insurance brokerage and risk advisory firm. Comparable as a broad incumbent in the same brokerage/intermediation category Archibald operates in, though at vastly greater scale and complexity.
Others
- EverQuote: Online insurance marketplace that connects consumers with carriers and agents. Functions as a lead-generation and comparison layer adjacent to — and competing for the same buyer as — Archibald's online quote funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Archibald Insurance Agency social profiles
Digital presenceArchibald Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Archibald Insurance Agency leadership team
Management profileNumber of profiles
Profiles4 records
Archibald Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Archibald Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Archibald Insurance Agency
What does Archibald Insurance Agency do?
Archibald Insurance Agency is an independent insurance brokerage that places personal, commercial, and specialty insurance policies on behalf of customers in Utah by comparing quotes from 20+ insurance carriers. Licensed agents deliver auto, home, life, health, business, and trucking coverage through phone, in-office, and website quote channels, with an additional self-serve online quoting portal for home and auto.
Is Archibald Insurance Agency a public or private company?
Archibald Insurance Agency is a private company. It is classified as family owned and is currently operating.
When was Archibald Insurance Agency founded?
Archibald Insurance Agency was founded in -1. It employs 51 to 100 people.
Where is Archibald Insurance Agency based?
Archibald Insurance Agency is headquartered in Salt Lake City, United States, in the North America region.
How does Archibald Insurance Agency make money?
One revenue line is on record: insurance Agency Commissions.
Who are Archibald Insurance Agency's main competitors?
Direct peers on record are Leavitt Group and Goosehead Insurance. Emerging players are SmartFinancial, Policygenius, The Zebra and CoverWallet. Broad incumbents are Brown & Brown, Hub International and Arthur J. Gallagher & Co.. EverQuote is listed as an others.
Does Archibald Insurance Agency have an API?
No public API is recorded for Archibald Insurance Agency.
What industry is Archibald Insurance Agency in?
Archibald Insurance Agency's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management, with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 524210 and its SIC code is 6411.