Zark Parking Solutions

What Zark Parking Solutions does

Zark Parking Solutions is a mobile-first parking and amenity management platform purpose-built for the U.S. multifamily residential sector. Founded in 2020 and headquartered in Scottsdale, Arizona, the company operates a SaaS-enabled marketplace that allows apartment residents to find, reserve, and pay for short-term parking (1–7 day reservations) and to lease longer-term community amenities such as private garages, covered carports, storage units, and bike storage. The platform also provides 24/7 parking enforcement—including digital tow-card workflows, automated towing dispatch, and repeat-offender tracking—accessed via iOS and Android apps and a responsive web application.

The technology stack is anchored by pre-built, native integrations with all four dominant U.S. multifamily property management systems—Yardi, RealPage, Entrata, and ResMan—which automatically synchronize resident records, parking space availability, and lease-assigned parking data in real time. Other proprietary components include a real-time reservation engine with auto-renew, Apple Pay and Google/Apple 1-Click Login, a "Rentable Items" service for amenity leasing, and behavioral analytics on peak demand windows (e.g., disclosed ~48% of reservations occurring between 5pm–10pm) and incident trends (~27% YoY reduction in parking incidents across deployed properties).

Zark's commercial model is a transaction-based revenue share rather than a subscription. Property operators pay only a minimal one-time activation fee and no monthly platform fee; Zark retains $1 per unit per month from total reservation revenue and splits additional parking revenue 50/50 with operators, while residents pay daily rates only when they actually use a space. Go-to-market is enterprise field sales led by CEO Todd Katler, Chairman/Co-Founder Daniel Efune, and VP of Sales Cory Smith, targeting multifamily owners and operators—Zark's customer roster spans Greystar, Avenue5 Residential (#10 NMHC Top-50 with 115,000+ units), Mark-Taylor, MG Properties, TruAmerica, ColRich (18,000 units), NexMetro, Decron, and others, with portfolio-wide rollouts cited as the primary sales vehicle.

Name

Zark Parking Solutions

Legal name

Zark Parking Solutions, Inc.

Website

https://zarkparking.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Multifamily Parking Management Software

NAICS

Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYTLAJAIAC

Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

SECONDARYTLAJAIAH

Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators)

Transportation & Logistics/Transportation Infrastructure & Operations (Roads, Rail Networks, Traffic Management)/Parking Infrastructure & Management (On/Off-Street, Smart Parking)

SECONDARYBPABAKAB

Parking Management & Enforcement (Citations, Permits, Compliance)

Business & Public Services/Facilities Management & Building Services/Parking & Traffic Management Services

Keywords

• Multifamily parking solutions
• Parking management software
• Property management technology
• Parking reservation platform
• Resident parking enforcement

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Parking Reservation Transaction Fees (Revenue Share): Zark charges no ongoing fees to property operators. Operators pay a minimal one-time activation fee. Zark retains $1 per unit per month from total reservation revenue, and Zark and operators evenly split all additional parking revenue. Residents pay a daily rate only when they actually use a parking space, creating a consumption-based transaction model.
2. Zark Rentals – Monthly Amenity Leases: Zark also supports longer-term leasing of community amenities (garages, carports, storage, bike units) on a monthly basis through the same platform, generating recurring reservation-based revenue for both the property and Zark.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zark Parking Solutions operates a mobile-first parking reservation and management platform purpose-built for multifamily residential communities. The platform enables residents to find, reserve, and pay for short-term parking (1–7 days) via a consumer-facing iOS/Android app, while property operators gain ancillary revenue, automated enforcement, and pre-built PMS integrations with Yardi, RealPage, Entrata, and ResMan. Zark also extends to longer-term amenity leasing (garages, carports, storage units, bike units) through its Zark Rentals service.

Product overview

Zark Parking Solutions offers a unified platform with two core products: Zark Parking for short-term on-demand parking reservations (1-7 days) including guest parking, and Zark Rentals for monthly community amenity rentals (garages, carports, storage units, bike storage). The platform includes a Parking Enforcement feature enabling 24/7 violation reporting and towing dispatch, plus pre-built PMS integrations with Yardi, RealPage, Entrata, and ResMan for automated resident data synchronization. All services are accessed through a mobile app (iOS and Android) and a responsive web application.

Differentiator

Problem solved

Functional benefit

Brands

• Zark Parking: Short-term and long-term parking reservation solutions for multifamily communities
• Rentable Items
• Parking Enforcement
• Zark Rentals

Products and services

• Zark Parking (Short-term Parking) Mobile app-based parking reservation service enabling multifamily residents to find, reserve, and pay for short-term parking spaces (1-7 days) within their communities, including guest parking management. It allows operators to monetize unused parking inventory and improve resident satisfaction while reducing parking-related complaints.
• Zark Rentals (Long-term Rentable Items) Monthly rental service for community amenities including private garages, covered carports, storage units, and bike storage, allowing residents to lease these spaces for extended periods through the Zark app. Operators can monetize dormant amenities while expanding revenue streams.
• Zark Parking Enforcement 24/7 parking compliance management service that enables residents to report unauthorized vehicles in their assigned or reserved spaces directly through the app, with automated integration to towing providers for dispatch and violation tracking. Reduces onsite staff workload and ensures fair access to assigned parking.

Quantifiable outcome

• 44% improvement in reputation scores (Mark-Taylor / Slate at Scottsdale)
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• YardicoreTechnology or IntegrationPre-built PMS integration that automatically syncs resident information, parking space availability, and lease-assigned parking data in real-time. Eliminates duplicate data entry and enables seamless parking management within Yardi workflows.
• RealPagecoreTechnology or IntegrationPre-built PMS integration enabling automated resident data sync and real-time parking availability updates. RealPage integration reduces administrative burden for property management teams.
• EntratacoreTechnology or IntegrationPre-built PMS integration providing automated resident data sync and real-time parking availability through the Entrata platform, streamlining parking management operations.
• ResMancoreTechnology or IntegrationPre-built PMS integration that syncs resident information and parking space availability automatically, integrating Zark's parking management into ResMan's property management workflows.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• T2 Systems: T2 Systems is an established parking management and access control vendor serving commercial garages, universities, and municipalities — a broader incumbent whose PARCS and enforcement offerings could compete with Zark if it expands beyond multifamily.
• Arrive (formerly ParkMobile): Arrive is one of the largest North American parking apps, providing reservation, payment, and enforcement across municipal, university, and commercial parking — overlapping with Zark on consumer parking transactions and enforcement workflows at greater scale.
• PayByPhone: PayByPhone provides mobile parking payments and reservations primarily for municipal and commercial parking, sharing the consumer-facing reservation and payment infrastructure that underpins Zark's app but targeting off-street garage and on-street meter use cases rather than multifamily.
• SpotHero: SpotHero operates a broader consumer-facing parking marketplace and reservation platform, overlapping with Zark in on-demand parking reservations but serving a much wider market including commercial garages, airports, and event venues rather than multifamily specifically.

Direct peers

• ParkWhiz: ParkWhiz is a parking reservation marketplace allowing drivers to pre-book spaces, similar in mechanics to Zark's reservation flow but focused on commercial garages and event venues rather than multifamily communities.
• Parkade: Parkade offers a parking management platform purpose-built for multifamily and office properties, with features for resident space assignment, guest parking, and enforcement — a near-direct competitor to Zark in the same vertical and customer base.

Others

• Anyone Home: Anyone Home is a multifamily CRM and resident engagement platform whose former sales leaders now work at Zark; it operates in the same multifamily customer base and is a complementary (rather than competing) technology vendor serving the same operators Zark sells into.

Emerging players

• Metropolis: Metropolis builds checkout-free parking and mobility technology using computer vision and mobile apps, overlapping with Zark's vision for app-driven parking management at off-street facilities, though focused on commercial real estate rather than multifamily.
• FlashParking: FlashParking offers PARCS hardware and a cloud-based parking management platform with payment and enforcement features, similar in scope to Zark's enforcement and reservation tooling but designed for garages and surface lots rather than multifamily.
• ResidentIQ: ResidentIQ is a multifamily resident engagement platform offering amenities booking and community services — adjacent to Zark Rentals in extending property tech beyond parking into rentable amenities within multifamily communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zarkparking
• Facebookfacebook.com/ZarkParking

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zark Parking Solutions