What Convirza does

Convirza is a US-based, privately held call marketing optimization platform founded in 2001 and headquartered in Draper, Utah. The company combines call tracking (via Dynamic Number Insertion for marketing attribution), Conversation Analytics® (an AI-powered speech-recognition and NLP engine built on 300,000+ proprietary algorithms with a stated 96% indicator score accuracy), an AI Voice Agent (autonomous speech-to-speech call handling launched in 2025), SMS/Bulk Messaging, VoIP services, Dynamic QR Codes, and sales/service training into a unified customer-engagement stack. Convirza also offers a HIPAA-compliant Caller Privacy module and integrates natively with Salesforce, Google Analytics, and Google's DoubleClick for end-to-end attribution and CRM automation.

The company serves over 60,000 customer locations across nine verticals including Marketing Agencies, Automotive, Healthcare, Home Services, Financial Services, Legal, Real Estate, Travel & Hospitality, and Education, with a stated 17,000+ sales and service agents certified through its training program since 2001. Named enterprise customers include Chabill's Tire & Auto, Virginia Tire & Auto, Realtor.com, Tab Bank, CAT Dealer, UBreakiFix, and Money Mailer.

Convirza operates a hybrid go-to-market combining consultative direct enterprise sales with inside sales at (888) 627-7470 and self-serve online subscriptions. Revenue is generated through tiered subscription plans ($29/mo Starter, $149/mo Agency, custom Enterprise), usage-based pricing for Conversation Analytics (from $0.02/min), AI Voice Agents (from $0.50/min), VoIP ($19.99-$38.99/mo), unit pricing for Dynamic QR Codes ($0.99 each), and professional services for training. The company has raised approximately $29M across disclosed funding rounds between 2010 and 2015, acquired a division of Call Source in March 2015, and reports 51-100 employees. Leadership includes CEO Jeremiah Wilson, founder/co-CEO Jason Wells, CTO Mo Asady, and VP of Sales & Marketing Carlton van Putten.

Name

Convirza

Legal name

Convirza

Website

https://convirza.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Convirza is an AI-powered call marketing optimization platform combining call tracking, Conversation Analytics®, AI Voice Agents, and SMS into a unified engagement stack serving 60,000+ locations across Automotive, Healthcare, Home Services, Legal, Real Estate, and Marketing Agencies.

Ownership category

akta.pro rank

Product category

Call Analytics Platform

NAICS

Telephone Call Centers (56142), Custom Computer Programming Services (541511), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Call tracking software
• Conversation analytics
• AI voice agents
• Marketing attribution
• Lead scoring

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Call Tracking Software: Subscription-based pricing with tiered plans (Starter at $29/month, Agency at $149/month, Enterprise custom pricing). Includes unlimited phone leads tracked, call recording, local/toll-free numbers, SMS/MMS, and reporting suite.
2. Conversation Analytics: Usage-based pricing at $0.02 per minute for transcription, scoring, and analysis. Additional features like sentiment analysis at $0.005 per minute and advanced QA at $0.03 per minute.
3. AI Voice Agents: Starting at $0.50 per minute for automated answering, lead intake, appointment scheduling, real-time transcriptions and summaries, with custom voice and CRM integrations.
4. VoIP Services: Subscription plans including Standard ($19.99/month), Premium ($27.99/month), and Call Center ($38.99/month). Toll-free VoIP at $1.99/number plus $0.03/min.
5. Bulk SMS: Bulk messaging services enabling businesses to send messages to hundreds of customers at once with tracking and dashboard management.
6. Dynamic QR Codes: Unit pricing at $0.99 each for dynamic QR codes with 400-day validity, high-resolution output, advanced reporting, and unlimited scans.
7. Sales & Service Training: Professional training services including 4 hours of group webinar, on-site or 1-on-1 training sessions, plus 1 week of sales team call scoring and evaluation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Convirza provides an AI-powered call marketing optimization platform that combines call tracking with Dynamic Number Insertion, a Conversation Analytics® engine analyzing 100% of phone calls/video/SMS via 300,000+ proprietary algorithms, AI Voice Agents for 24/7 speech-to-speech call handling, SMS/Bulk Messaging, VoIP, dynamic QR codes, and sales & service training. It is sold primarily as SaaS with tiered subscriptions and usage-based add-ons to verticals including agencies, automotive, healthcare, home services, financial services, legal, real estate, education, and travel & hospitality.

Product overview

Convirza is a unified AI-powered customer engagement platform combining call tracking, conversation analytics, AI voice agents, and SMS marketing. The core portfolio includes Call Tracking (the foundational platform using Dynamic Number Insertion for marketing attribution), Conversation Analytics® (AI-powered speech recognition analyzing 100% of calls with 300,000+ proprietary algorithms), AI Voice Agent (autonomous speech-to-speech agent for 24/7 call handling), and SMS/Bulk Messaging (AI-powered text marketing). Add-on modules include Opportunity Assistant (AI lead recovery), Spam Guard (call protection), QR Codes (dynamic scan tracking), Caller Privacy (HIPAA-compliant PII protection), Sales & Service Training (phone skills certification), VoIP (cloud phone system in three tiers), and Conversion Assistant (automated sales follow-up). The platform serves over 60,000 locations across industries including Automotive, Healthcare, Home Services, Financial Services, Legal, Real Estate, Travel & Hospitality, Education, and Marketing Agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Conversation Analytics®: AI-powered conversation analytics software that analyzes phone calls, video meetings and SMS to provide actionable insights and automate follow-ups.
• Convirza AI
• AI Voice Agent

Products and services

• Call Tracking Core SaaS platform that ties phone calls back to specific marketing campaigns, keywords, and webpages via Dynamic Number Insertion, providing attribution, real-time analytics, call recording, and smart call routing (IVR, Geo Routing, Hunt Groups, Scheduled Routing, Percentage Routing) for sales-driven businesses.
• Conversation Analytics® AI-powered conversation intelligence platform that records, transcribes, and analyzes 100% of phone calls, video meetings, and SMS using 300,000+ proprietary algorithms, producing lead scoring, agent skill scorecards, sentiment analysis, automated follow-up actions, and a 96% indicator-score accuracy average.
• AI Voice Agent Autonomous speech-to-speech AI agent that answers inbound calls 24/7 with ultra-realistic voices, schedules appointments, fields complex questions, and routes calls when needed to prevent missed calls and convert leads after hours.
• SMS AI-powered text messaging platform that operates 24/7, texts back and forth with leads, sends personalized messages, automates follow-ups, and provides helpful reminders as part of the customer engagement stack.
• Bulk Messaging Bulk SMS capability enabling businesses to send messages to hundreds of customers at once, tracking every reply in an organized dashboard with scalable team and agency support.
• VoIP Cloud VoIP phone service sold in three tiers (Standard $19.99/month, Premium $27.99/month, Call Center $38.99/month) with unlimited US/Canada calling, softphone and mobile apps, call history, voicemail-to-email, auto attendant, call queuing, call recording, voicemail transcription, and CRM integration.
• QR Codes Dynamic, fully branded QR codes that turn every scan into measurable data with unlimited scans, dynamic links, customizable design (logos, colors, frames), advanced reporting, and integration with call tracking, SMS, and Conversation Analytics® for multi-channel conversion tracking.
• Sales & Service Training Results-oriented phone-skills training including group webinars, on-site or 1-on-1 sessions, plus 1 week of sales team call scoring and evaluation, covering sales, customer service, and Conversation Analytics® training.

Quantifiable outcome

• 28% average conversion rate improvement with call actions
• +4 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles9 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ARA (American Rental Association)minorGTM or Marketing Partner · 1 January 2023Marketing partnership at ARA Show 2023 for equipment rental industry exposure and customer acquisition in the rental vertical.
• Google AnalyticscoreTechnology or IntegrationIntegration partner enabling call tracking data to flow into Google Analytics for comprehensive marketing attribution and campaign performance tracking.
• DoubleClickcoreTechnology or IntegrationIntegration with Google's DoubleClick platform for tracking call conversions from display advertising and connecting call data with ad campaign performance.
• SalesforcecoreTechnology or IntegrationCRM integration enabling push of call data, lead scores, and conversation insights directly into Salesforce for complete customer journey tracking.
• ListenforceminorStrategic or Co-development PartnerPartnership for equipment rental industry solutions, showcased at ARA Show 2023. Combined call tracking and conversation analytics for rental equipment businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Five9: Five9 is a leading cloud CCaaS platform that has expanded into AI-powered agent assistance and conversation analytics, competing with Convirza's VoIP/Call Center tier and AI Voice Agent ambitions at the enterprise level.
• Talkdesk: Talkdesk is a global cloud contact center vendor investing heavily in generative AI copilots and autonomous agents, providing overlapping capability with Convirza's AI Voice Agent roadmap and contact-center VoIP.
• Salesforce (Service Cloud / Marketing Cloud): Salesforce is a core CRM and marketing automation platform with which Convirza integrates; Service Cloud's voice and Einstein Conversation Insights compete at the high end of Convirza's enterprise analytics stack.
• RingCentral: RingCentral offers UCaaS and CCaaS with embedded AI for call summarization and analytics, overlapping Convirza's VoIP tiers and increasingly its conversation analytics and AI agent features.

Direct peers

• Invoca: Invoca is an AI-powered call tracking and conversation analytics platform serving enterprise and agency customers across similar verticals (automotive, healthcare, home services, financial services). It is the closest direct competitor to Convirza's call tracking + Conversation Analytics core.
• CallTrackingMetrics: CallTrackingMetrics offers call tracking, conversation analytics, and contact center functionality for SMB and mid-market customers, including DNI and AI-driven call scoring—closely matching Convirza's integrated product set.
• CallRail: CallRail provides call tracking, conversation intelligence, and form tracking for SMBs and marketing agencies, with tiered SaaS pricing and deep marketing attribution integrations—directly overlapping Convirza's Starter and Agency plans.
• Marchex: Marchex provides call analytics and conversation intelligence focused on marketing attribution and sales outcomes for automotive, home services, and vertical SaaS customers, overlapping Convirza's analytics-led value proposition.

Emerging players

• Cresta: Cresta provides real-time AI agent assist and conversation intelligence for contact centers, directly competing with Convirza's Conversation Analytics and AI Voice Agent capabilities in enterprise sales and support environments.
• DialogTech (now Invoca): DialogTech was a call tracking and analytics platform that merged into Invoca; its prior footprint in automotive and multi-location enterprise is directly comparable to Convirza's vertical customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsr0e5-piyzG7WJwx4sMx2Q
• Facebookfacebook.com/convirza
• LinkedInlinkedin.com/company/convirza
• Xx.com/convirza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convirza