DialogTech
DialogTech (Invoca Inc.) is an AI-powered conversation intelligence and call tracking platform that helps B2C enterprises attribute inbound phone calls to marketing campaigns, engage leads via autonomous AI agents, and augment contact center performance across Automotive, Healthcare, Insurance, Telecom, and Home Services verticals.
- Company typePrivate
- Founded2005
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What DialogTech does
DialogTech, operating under the legal entity Invoca Inc., is a Chicago-based (United States) AI-powered conversation intelligence and call tracking platform founded in 2005. The company provides B2C enterprises with technology to attribute inbound phone calls and offline conversations to marketing campaigns, engage and qualify leads through autonomous AI agents, and augment contact center agent performance with AI-powered scoring and coaching. Its core platform, the AI Operating System, coordinates predictive, generative, and agentic AI capabilities across an integrated product suite including the Context Engine (real-time buyer context from digital, conversation, and transaction data), Signal AI (conversation intelligence), PreSense (real-time routing), AI Voice Agent, AI Messaging Agent (Nico), Quality Management, and Call Tracking & Attribution. The architecture supports multimodal AI across audio, text, and structured data, with the Invoca Exchange marketplace activating AI call data across hundreds of third-party platforms spanning ad platforms (Google Ads, Meta, TikTok, The Trade Desk), CRM (Salesforce, HubSpot), CCaaS (Five9), and analytics (Google Analytics, Adobe).
The company serves enterprise customers across Automotive, Insurance, Financial Services, Retail, Healthcare, Telecommunications, Home Services, and Travel & Hospitality verticals, with named customers including Verizon, Mayo Clinic, Dish, Humana, Mutual of Omaha, Terminix, Renewal by Andersen, and Mitsubishi Electric. Documented customer outcomes include contact center close rate increases of 50%, marketing-driven lead increases of 45%, and appointment booking increases of 47%. DialogTech monetizes through quote-based annual subscription licensing for enterprise deployments, supplemented by a Partner Agency Network that resells and implements the platform into mid-market accounts. The company holds enterprise-grade security certifications including HIPAA, PCI DSS, SOC 2 Type 2, ISO 27001, and CCPA, supporting regulated-vertical deployments. Headcount is reported at 101-250 employees, with geographic operations in the United States and the United Kingdom. The company has raised approximately $66.5M across multiple equity and debt rounds between 2005 and 2015 (with investors including Apex Venture Partners, Origin Ventures, RC Capital, Spring Mill Venture Partners, and Square 1 Bank), and has executed three acquisitions (Cloudvox in 2010, Mongoose Metrics in 2014, and Swydo in 2018) to extend product capability.
DialogTech firmographics
Firmographics- Name
- DialogTech
- Legal name
- Invoca Inc.
- Website
- https://dialogtech.com
- Company type
- Private
- Founded year
- 2005
- Headcount range
- 101–250 employees
- Short description
- DialogTech (Invoca Inc.) is an AI-powered conversation intelligence and call tracking platform that helps B2C enterprises attribute inbound phone calls to marketing campaigns, engage leads via autonomous AI agents, and augment contact center performance across Automotive, Healthcare, Insurance, Telecom, and Home Services verticals.
- Ownership category
- akta.pro rank
DialogTech industry classification
Industry- Product category
- Conversation Intelligence & Call Tracking Analytics
- NAICS
- Telephone Call Centers (56142), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where DialogTech is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
DialogTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS Platform: Annual or multi-year subscription licensing for access to AI-powered call tracking, conversation intelligence, and contact center solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise call tracking and analytics platform |
Distribution channels4 records
Marketing channels9 records
DialogTech product offering
Product offeringCore offering
DialogTech provides an AI-powered conversation intelligence and call tracking SaaS platform that attributes inbound phone calls to marketing sources, converts leads via AI voice and messaging agents, and augments contact center agents with real-time buyer context and quality management. It packages its technology as four enterprise solutions — Marketing, Engagement, Contact Center, and Multi-Location CX — sold primarily through annual subscriptions with quote-based enterprise pricing.
Product overview
Invoca is a Data + AI Platform for revenue growth, operating as a unified platform architecture with a core AI Operating System that coordinates predictive, generative, and agentic AI. The platform comprises integrated modules including AI Voice Agent and AI Messaging Agent (Nico) for autonomous lead conversion, Signal AI for conversation intelligence, PreSense for real-time routing, Call Tracking for marketing attribution, and Quality Management for contact center optimization. Solutions are organized around Marketing (campaign attribution), Engagement (lead conversion), Contact Center (agent productivity), and Multi-Location CX (location optimization). The Invoca Exchange provides access to hundreds of third-party integrations across ad platforms, CRM, and analytics tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Invoca Marketing Solution Connects every media dollar to revenue through call tracking, attribution, and campaign optimization across search, social, display, and CTV, targeting B2C marketing leaders who need to measure the business impact of paid media.
- Invoca Engagement Solution Orchestrates the right experience for every lead via AI agents, qualifying, routing, and converting across web forms, text, and calls to maximize conversion rates and revenue for sales and revenue teams.
- Invoca Contact Center Solution Augments every agent and consumer interaction across the contact center to turn conversations into customers, combining AI-powered insights, real-time buyer context, and automated quality management.
- Invoca Multi-Location CX Solution AI solution that analyzes and optimizes caller experiences at every location for multi-location businesses, providing centralized reporting, brand consistency, and local optimization.
- AI Operating System Orchestration layer that coordinates predictive, generative, and agentic AI to deliver intelligent customer experiences across marketing, engagement, and contact center use cases, sold as the foundational platform for enterprise buyers.
- AI Voice Agent Autonomous AI agent that answers, qualifies, and routes every caller 24/7 to maximize inbound call conversion rates, sold as a standalone automation capability for marketing, sales, and contact center buyers.
- AI Messaging Agent (Nico) AI agent that converts web and phone leads 24/7 with AI-powered SMS, engaging, qualifying, and booking appointments to maximize marketing-driven revenue.
- Invoca Exchange Integration marketplace enabling AI call data activation across hundreds of third-party platforms, providing access to pre-built connectors for ad platforms, CRM, CCaaS, and analytics tools.
Quantifiable outcome
- Contact center close rate increased by 50%
- +4 more outcomes
Companies that use DialogTech
Customer profileNamed customers19 records
Segments11 records
Ideal customer profiles2 records
DialogTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability11 records
Feature8 records
DialogTech partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- SalesforcecoreNative integration with Salesforce CRM enabling seamless data flow between conversation intelligence and customer relationship management
- Google AdscoreIntegration with Google Ads for call attribution and optimization of paid search campaigns
- Meta (Facebook)coreIntegration with Meta advertising platforms for social advertising attribution
- MicrosoftcoreIntegration with Microsoft ecosystem including advertising and enterprise tools
- The Trade DeskcoreIntegration with The Trade Desk for programmatic advertising attribution
- Five9coreIntegration with Five9 CCaaS platform for contact center intelligence
- HubSpotcoreIntegration with HubSpot CRM and marketing platform
- AdobecoreIntegration with Adobe marketing cloud solutions
- TikTokcoreIntegration with TikTok for social advertising attribution
- Google AnalyticscoreIntegration with Google Analytics for web analytics and call attribution
- ChatGPTcoreIntegration with ChatGPT/OpenAI for AI-powered conversation intelligence
- Partner AgenciescoreAgency partner network reselling and implementing Invoca solutions, including directory of recommended partners and agencies
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DialogTech competitors and assessment
Company assessmentBroad incumbents
- Five9: Cloud CCaaS provider that is both a DialogTech/Invoca integration partner and a competitive threat as it expands into AI agent and analytics — broad incumbent with growing native conversation intelligence capabilities.
- Genesys: Large CCaaS platform with bundled speech analytics, quality management and AI agent capabilities — broad incumbent whose native analytics increasingly overlaps DialogTech/Invoca's contact-center offering.
- NICE: Enterprise contact-center analytics vendor (NICE Nexidia, Enlighten) — broad incumbent offering speech analytics and AI-driven quality management that compete with Signal AI and Quality Management.
Direct peers
- Marchex: Publicly-traded conversation analytics and call intelligence company focused on marketing attribution and sales call outcome analysis — directly competes in the same call analytics and attribution category.
- Observe.AI: AI-powered conversation intelligence and contact-center coaching platform — competes in the same speech analytics / agent-assist category with an AI-native architecture.
- CallRail: Call tracking, conversation intelligence and marketing attribution platform serving SMB and mid-market customers — closest direct competitor in marketing-call attribution and AI-powered call analytics.
- CallMiner: Enterprise speech analytics platform providing conversation intelligence, quality monitoring and agent coaching — overlaps directly with Signal AI and Quality Management modules.
- CallTrackingMetrics: Call tracking and contact-center analytics platform with routing, attribution and conversation intelligence — competes head-to-head with DialogTech/Invoca in mid-market call attribution.
Emerging players
- Gong: Revenue intelligence / conversation analytics platform analyzing sales calls — adjacent category (sales calls vs. inbound contact-center calls) but similar underlying speech-AI technology.
- Tethr: Conversation intelligence platform that analyzes customer calls for insights and agent performance — narrower footprint but directly comparable capability to DialogTech/Invoca's Signal AI.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DialogTech social profiles
Digital presenceDialogTech compliance and trust
Trust signalCompliance6 records
DialogTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
DialogTech leadership team
Management profileNumber of profiles
Profiles7 records
DialogTech funding detail
Funding detailFunding overview
Funding rounds13 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DialogTech M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DialogTech
What does DialogTech do?
DialogTech provides an AI-powered conversation intelligence and call tracking SaaS platform that attributes inbound phone calls to marketing sources, converts leads via AI voice and messaging agents, and augments contact center agents with real-time buyer context and quality management. It packages its technology as four enterprise solutions — Marketing, Engagement, Contact Center, and Multi-Location CX — sold primarily through annual subscriptions with quote-based enterprise pricing.
When was DialogTech founded?
DialogTech was founded in 2005. It employs 101 to 250 people.
Where is DialogTech based?
DialogTech is headquartered in Chicago, United States, in the North America region.
How does DialogTech make money?
One revenue line is on record: subscription-based SaaS Platform.
Who are DialogTech's main competitors?
Broad incumbents on record are Five9, Genesys and NICE. Direct peers are Marchex, Observe.AI, CallRail, CallMiner and CallTrackingMetrics. Emerging players are Gong and Tethr.
Does DialogTech have an API?
Yes. Invoca provides API documentation and web integration capabilities for developers. The platform offers REST API for managing credentials and network integrations. Developers can access API documentation at developers.invoca.net for building custom integrations and automating workflows. Developer documentation is at developers.invoca.net/en/latest/api_documentation/index.html.
What industry is DialogTech in?
DialogTech's product category is Conversation Intelligence & Call Tracking Analytics. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 56142 and its SIC code is 7372.