Content Lab
Content Lab is a Salt Lake City-based influencer marketing, UGC, and talent management agency founded in 2020, serving 100+ brand clients with a 10,000+ creator network across 20+ countries.
- Company typePrivate
- Founded2020
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Content Lab does
Content Lab is a Salt Lake City-based digital marketing agency founded in 2020 that operates an influencer marketing, user-generated content (UGC), and talent management business. The agency serves brand clients with end-to-end creator-led campaigns and maintains a 10,000+ creator network across more than 20 countries spanning North America, Greater China, South Asia, and South America, with reported totals of 5,000+ creator collaborations, 10,000+ videos produced, and 1B+ cumulative views. It is a Certified TikTok Creator Marketing Partner, a credential that anchors its channel relationships and platform access.
The company's customer base spans 100+ brands and skews toward large gaming and cross-border e-commerce enterprises, including miHoYo (Genshin Impact), TikTok, Temu, AliExpress, Sony, Lilith Games, Netease, PatPat, CIDER, Ulike, Halara, and Wondershare. Content Lab does not disclose a proprietary technology platform; its offering is a people-and-relationships-led services stack built around creator sourcing, campaign execution, content production, and direct talent representation.
Content Lab is privately held with no publicly disclosed funding rounds or revenue figures. It operates with an 11-50 person team that is globally distributed across its active markets. Leadership is concentrated among three named founders (Allen Loh, Amy Xie, and Zach Thorne, per the leadership section), with the management team record listing Allen Loh as Founder and Amy Xie as Co-Founder, suggesting a source-level inconsistency the company has not publicly reconciled. Revenue mechanics appear to be a mix of campaign-based agency fees across its three service lines, with no published pricing or contract structure.
Content Lab firmographics
Firmographics- Name
- Content Lab
- Legal name
- Content Lab
- Website
- https://contentlab.xyz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Content Lab is a Salt Lake City-based influencer marketing, UGC, and talent management agency founded in 2020, serving 100+ brand clients with a 10,000+ creator network across 20+ countries.
- Ownership category
- akta.pro rank
Content Lab industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Media Buying Agencies (541830), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Content Lab is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Content Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Influencer Campaign Services: Full-service influencer marketing campaign management including creator selection, content strategy, brand integration, and campaign execution for enterprise clients.
- User Generated Content Production: Production of UGC content tailored for digital advertising and brand conversion purposes, including creative development, production value, and execution for client campaigns.
- Talent Management: Management and representation of top-performing creators, providing them with creative guidance, brand partnerships, and career development support while delivering quality content for clients.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Content Lab product offering
Product offeringCore offering
Content Lab is an influencer marketing agency that plans and executes influencer campaigns, produces user-generated content (UGC) for digital ads and brand conversions, and manages a roster of top-performing creators. The agency connects enterprise brands with a global network of 10,000+ creators across 20+ countries, operating as a certified TikTok Creator Marketing Partner.
Product overview
Content Lab is an influencer marketing agency offering three core services: Influencer Campaigns (matching brands with creators for marketing collaborations), User Generated Content (UGC) production for digital ads and brand conversions, and Talent Management for a roster of top-performing creators. The company connects over 100 brands with a network of 10,000+ creators across 20+ countries, operating as a certified TikTok Creator Marketing Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer Campaigns
- User Generated Content (UGC)
- Talent Management
Quantifiable outcome
- 1B+ views generated across campaigns
- +5 more outcomes
Companies that use Content Lab
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Content Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Content Lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TikTok Creator Marketing Partner ProgramcoreContent Lab is a certified TikTok Creator Marketing Partner, collaborating closely with TikTok to identify and execute the newest waves of trending content in the industry. This official partner status enables access to platform resources, creator tools, and co-marketing initiatives within TikTok's ecosystem.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Content Lab competitors and assessment
Company assessmentDirect peers
- The Shelf: Data-driven influencer marketing agency providing campaign strategy, creator sourcing, and analytics for brands; comparable mid-market competitor targeting similar enterprise and e-commerce segments.
- CreatorIQ: Enterprise influencer marketing platform combining SaaS workflow tools with managed services for global brands; competes for the same enterprise RFPs and offers a more productized alternative to Content Lab's service-only delivery model.
- Moburst: Full-service digital marketing agency specializing in mobile-first influencer campaigns, app marketing, and UGC for app and consumer brands — directly overlapping with Content Lab's gaming and app-launch client work.
- Aspire (formerly AspireIQ): Influencer marketing platform with creator marketplace plus managed services, serving e-commerce and consumer brands with UGC sourcing and campaign execution — closest functional overlap with Content Lab's Influencer Campaigns and UGC production.
- Obviously: Full-service influencer marketing agency specializing in creator campaigns and UGC for enterprise CPG and e-commerce brands — strong overlap with Content Lab's e-commerce and consumer product vertical focus.
- HireInfluence: Influencer marketing agency offering campaign management, content creation, and talent management to enterprise brands across multiple platforms — operates in the same services space as Content Lab.
- Billion Dollar Boy: Global creative influencer agency with offices across US, UK, and APAC, executing end-to-end campaigns for major brands — directly comparable scale, geographic footprint, and enterprise client roster to Content Lab.
- NeoReach: Full-service influencer marketing agency with proprietary platform and global creator database, serving enterprise brands with campaign management and analytics — directly comparable in services, scale, and enterprise focus.
Emerging players
- LTK (formerly rewardStyle): Creator commerce platform with a network of premium influencers driving measurable e-commerce conversions for brands — adjacent to Content Lab's UGC and e-commerce focus but more productized around affiliate/creator commerce.
Broad incumbents
- IZEA Worldwide: Publicly traded influencer marketing platform and services provider offering managed campaigns, creator marketplace, and SaaS tooling — directly comparable to Content Lab's full-service influencer and UGC offerings, but with broader platform infrastructure and scale.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Content Lab social profiles
Digital presenceContent Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Content Lab leadership team
Management profileNumber of profiles
Profiles11 records
Content Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Content Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Content Lab
What does Content Lab do?
Content Lab is an influencer marketing agency that plans and executes influencer campaigns, produces user-generated content (UGC) for digital ads and brand conversions, and manages a roster of top-performing creators. The agency connects enterprise brands with a global network of 10,000+ creators across 20+ countries, operating as a certified TikTok Creator Marketing Partner.
Is Content Lab a public or private company?
Content Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Content Lab founded?
Content Lab was founded in 2020. It employs 11 to 50 people.
Where is Content Lab based?
Content Lab is headquartered in Salt Lake City, United States, in the North America region.
How does Content Lab make money?
Three revenue lines are on record. Influencer Campaign Services are the primary driver. The others are user Generated Content Production and talent Management.
Who are Content Lab's main competitors?
Direct peers on record are The Shelf, CreatorIQ, Moburst, Aspire (formerly AspireIQ), Obviously, HireInfluence, Billion Dollar Boy and NeoReach. LTK (formerly rewardStyle) is listed as an emerging player. IZEA Worldwide is listed as a broad incumbent.
Does Content Lab have an API?
No public API is recorded for Content Lab.
What industry is Content Lab in?
Content Lab's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAF, UGC (User-Generated Content) Production & Creator Networks. Its NAICS code is 541830 and its SIC code is 7311.