Each Person
Each Person is a UK-based, mobile-first employee benefits and rewards platform serving 100+ HR teams across NHS, hospitality, retail, and fitness. It consolidates recognition, savings, salary sacrifice, and wellbeing into a single subscription-priced hub available in 45 countries.
- Company typePrivate
- Founded2017
- HeadquartersWokingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Each Person does
Each Person, operated by the legal entity Epoints Rewards Limited, is a UK-based employee benefits and rewards platform founded in 2017 and headquartered in Wokingham. The company consolidates employee recognition, rewards, savings, salary sacrifice, and wellbeing into a single mobile-first platform accessible via web (admin.eachperson.com) and native iOS and Android applications, with availability claimed across 45 countries. Core functional modules include Ecards for peer-to-peer recognition, Employee of the Month and work anniversary automation, an EDI Calendar for personalised diversity celebrations, employee gift cards (Evouchers), a proprietary Epoints reward currency redeemable across 70,000+ retail products with up to 20% cashback, and a range of salary sacrifice schemes (Electric Car, Cycle2Work, Technology with Currys, IKEA Salary Deduction). Wellbeing offerings include an Employee Assistance Programme, a Healthcare Marketplace powered by HealthKey, GP on Demand, and a Specsavers eye test benefit.
The business model is anchored on a fixed cost-per-employee subscription sold to UK HR Directors, ranging from SME to enterprise scale, with a zero hidden fees proposition and a freemium Standard membership that upgrades to a paid Premium tier. Additional revenue streams include Diesel Card annual subscriptions (£19.99 UK / €19.99 Ireland with 1.2% payment processing fees) and affiliate revenue from a catalogue of 70,000+ retail partners. Go-to-market is hybrid: direct inside sales with a 15-minute HR demo CTA, self-serve web/app onboarding, and channel-led distribution via Crown Commercial Service G-Cloud 14 and NHS North of England Commercial Collaboration procurement frameworks. The platform is integrated with BambooHR, Workday, Slack, and Azure AD, and holds ISO/IEC 27001:2022, ISO 9001:2015, ISO 14001:2015, Cyber Essentials, Cyber Essentials Plus, and UK ICO/GDPR compliance certifications, supporting enterprise and public sector procurement.
The customer base exceeds 100 HR teams spanning NHS trusts (Surrey and Sussex Healthcare, Imperial College Healthcare, Chelsea and Westminster, West Hertfordshire Teaching Hospitals, University Hospitals Birmingham), hospitality chains (Bella Italia, Las Iguanas, Prezzo, Café Rouge, Ole & Steen, Cote), retail (Specsavers, American Golf, Currys, IKEA, World of Books, Queensway, Brooklands), fitness (Virgin Active, Anytime Fitness), sports (Flight Club, Scottish Rugby), and broader professional services. The company is privately held, founder-led by Matt Norbury, with no disclosed venture capital or private equity backing in the source data, and operates with an 11-50 employee headcount band.
Each Person firmographics
Firmographics- Name
- Each Person
- Legal name
- Epoints Rewards Limited
- Website
- https://eachperson.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Each Person is a UK-based, mobile-first employee benefits and rewards platform serving 100+ HR teams across NHS, hospitality, retail, and fitness. It consolidates recognition, savings, salary sacrifice, and wellbeing into a single subscription-priced hub available in 45 countries.
- Ownership category
- akta.pro rank
Each Person industry classification
Industry- Product category
- Employee Benefits Platform
- NAICS
- Payroll Services (541214)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where Each Person is headquartered
LocationHeadquarters
- HQ city
- Wokingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Each Person business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription: Straightforward fixed cost per employee model with zero hidden fees. Suitable for SME to Enterprise clients.
- Diesel Card Membership: Annual subscription fee of £19.99 for UK and €19.99 for Ireland, plus 1.2% processing fee on monthly payments and overspend payments.
- Premium Membership: Premium membership provides access to exclusive offers and enhanced platform features. Cashback (Epoints) only awarded on purchases made using personal debit or credit card, not existing account balance.
- Epoints Transactions: Epoints earned through retail partner purchases and cashback offers. Redeemable in the Each Person shop with over 70,000 products from leading online retailers. Epoints valued at £0.005 per point.
- Retail Partner Affiliate Revenue: Revenue generated from partnerships with over 70,000 retailers in the Each Person shop. Users can earn up to 20% immediate cashback on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Standard membership with core benefits platform access |
| Subscription | Annual | Diesel Card annual subscription with fuel savings |
| Subscription | Annual | Employee benefits platform per employee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Each Person product offering
Product offeringCore offering
Each Person operates an all-in-one employee benefits SaaS platform that combines peer-to-peer recognition (Ecards, nominations, work anniversaries, EDI calendar), a multi-retailer rewards and cashback engine (Epoints currency, 70,000+ products, Evouchers), salary sacrifice schemes (Electric Car, Cycle2Work, Technology, IKEA Home), savings products (Diesel Card, gym, cinema, Earned Wage Access) and wellbeing services (EAP, GP on Demand, Healthcare Marketplace, Wellbeing Hub, Specsavers eye tests). The platform is sold to employer organisations on a fixed cost-per-employee subscription and is delivered via web and native iOS/Android apps in 45 countries.
Product overview
Each Person is a unified employee benefits platform that consolidates recognition, rewards, savings, salary sacrifice, wellbeing support, and HR analytics into a single hub. The core Employee Benefits Platform is complemented by distinct sub-products: Ecards and Employee Nominations for peer-to-peer recognition; Work Anniversaries and Tax-Free Gifting for milestone rewards; Employee Gift Cards (Evouchers), Perks at Work, Deals & Discounts, Cinema Deals, Save While You Shop with 70,000+ products, and the Epoints loyalty currency for reward redemption; Diesel Card and Earned Wage Access for financial savings; Electric Car Salary Sacrifice, Cycle2Work, Technology Salary Sacrifice (powered by Currys), and IKEA Salary Deduction for salary sacrifice schemes; EDI Calendar, EAP, Healthcare Marketplace (powered by HealthKey), Wellbeing Hub, GP on Demand, and Specsavers Eye Tests for wellbeing; and an HR Dashboard with BambooHR, Workday, Slack, and Azure AD integrations. The platform is mobile-first, supports 45 countries, and is available via iOS and Android apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Benefits Platform All-in-one SaaS employee benefits platform for HR teams combining recognition (Ecards, nominations, work anniversaries, EDI calendar), rewards and cashback (Epoints currency, 70,000+ products, Evouchers), salary sacrifice (Electric Car, Cycle2Work, Technology, IKEA Home), savings (gym, cinema, Earned Wage Access), wellbeing (EAP, GP on Demand, Healthcare Marketplace, Wellbeing Hub, Specsavers eye tests) and HR reporting; sold to employers on a fixed cost-per-employee subscription and delivered via web and native iOS/Android apps in 45 countries.
- Diesel Card Standalone annual subscription product offering fuel savings of up to 30p per litre of diesel at over 1,000 UK garages, with monthly prepaid top-ups and 1.2% processing fee on monthly and overspend payments; £19.99/year in the UK and €19.99/year in Ireland.
Quantifiable outcome
- 10 hours saved per week on average for HR Directors
- +7 more outcomes
Companies that use Each Person
Customer profileNamed customers38 records
Segments5 records
Ideal customer profiles3 records
Each Person technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Each Person partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- HealthKeycorePartnership with HealthKey to launch a new Healthcare Marketplace providing employees with access to high-quality, affordable healthcare solutions tailored to diverse employee needs.
- Fleet MortgagesminorPartnership with Fleet Mortgages, the specialist buy-to-let intermediary-only lender, to elevate company-wide employee recognition for Fleet Mortgages employees.
- United Wholesale (Scotland) LtdminorPartnership with United Wholesale (Scotland) Ltd to provide employee benefits to their workforce.
- Ole & SteenminorDanish bakers Ole & Steen launched employee benefits, rewards and recognition programme for their employees through Each Person platform.
- NHS North of England Commercial CollaborationcoreAwarded place on the NHS NOE Employee Benefits Procurement Framework Tender, enabling NHS trusts in the North of England to procure employee benefits through the framework.
- CurryscoreLaunch of Technology Salary Sacrifice Scheme with Currys, enabling employees to upgrade their tech through pre-tax salary deductions on Currys products.
- Crown Commercial ServicecoreAwarded place on the Crown Commercial Service G-Cloud 14 Framework, enabling public sector organisations to procure cloud-based employee benefits services.
- IKEAcoreIKEA Salary Deduction partnership allowing employees to purchase IKEA home products through salary sacrifice deductions.
- HalfordscoreHalfords Cycle2Work partnership offering £50 Halfords gift card promotion when employees enroll and collect bicycles through the scheme. Employees can redeem letters of collection online or in Halfords retail stores.
- EcologiminorEnvironmental charity partner receiving donations from Each Person Eco Fund. Supports tree planting, reforestation, and carbon offset projects.
- Carbon FootprintminorEnvironmental charity partner receiving donations from Each Person Eco Fund for carbon offset projects.
- BambooHRcoreHR software integration partner. Each Person platform integrates with BambooHR for seamless HR data synchronisation.
- WorkdaycoreHR software integration partner. Each Person platform integrates with Workday for enterprise HR data synchronisation.
- SlackcoreWorkplace communication integration. Each Person platform integrates with Slack for enhanced employee communication and recognition notifications.
- Azure ADcoreMicrosoft identity and access management integration. Each Person platform integrates with Azure AD for enterprise authentication and access control.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Each Person competitors and assessment
Company assessmentEmerging players
- Hastee: UK-based Earned Wage Access provider integrated into employer payroll and benefits platforms. Comparable emerging player in the EWA component of Each Person's broader benefits proposition, with similar employer-buyer focus.
- Wagestream: UK-based financial wellbeing platform offering Earned Wage Access, financial education, and savings tools. Overlapping in the EWA component of Each Person's offering, with stronger focus on financial wellbeing as a standalone category.
Broad incumbents
- Edenred: French-listed global leader in employee benefits (Ticket Restaurant, prepaid solutions, mobility, and wellbeing). Much larger incumbent operating across 45+ countries with broader portfolio and significantly greater resources, but overlapping in benefits administration and reward currency.
- Benefit One: Japanese-headquartered global employee benefits services provider operating across Asia, Europe, and the Americas. Broad incumbent offering comparable services (membership benefits, rewards, wellbeing) at much larger scale.
- Pluxee: Spin-off of Sodexo Benefits & Rewards Services, listed as a standalone public company offering employee benefit solutions globally. Operates as a broad incumbent in the same benefits and rewards category with significantly greater scale and geographic footprint.
Direct peers
- Xexec: UK employee benefits and rewards platform offering discounts, vouchers, recognition, and salary sacrifice. Direct competitor serving similar UK SMB and mid-market HR buyer segment with overlapping product capabilities.
- Benify: Nordic-headquartered global employee benefits and engagement platform with presence across multiple European markets. Comparable product scope (benefits, rewards, savings, salary sacrifice) and similar multi-country go-to-market positioning.
- Reward Gateway: UK-headquartered employee engagement and benefits platform offering recognition, rewards, savings, and wellbeing to SMB through enterprise customers. Most direct competitor in the UK market with overlapping product surface across recognition, discounts, and benefits administration.
- Vivup: UK employee benefits platform specializing in salary sacrifice schemes (home electronics, cycling, holidays) plus wellbeing and discount programs. Direct competitor with overlapping salary sacrifice and benefits proposition for UK employers.
- Perkbox: UK employee benefits and wellbeing platform combining perks, recognition, and wellbeing content. Closely comparable product mix targeting similar HR buyer personas in the UK SMB to mid-market segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Each Person social profiles
Digital presenceEach Person compliance and trust
Trust signalCompliance7 records
Each Person financial estimates
Financial estimateRevenue estimate
Valuation estimate
Each Person leadership team
Management profileNumber of profiles
Profiles1 record
Each Person funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Each Person M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Each Person
What does Each Person do?
Each Person operates an all-in-one employee benefits SaaS platform that combines peer-to-peer recognition (Ecards, nominations, work anniversaries, EDI calendar), a multi-retailer rewards and cashback engine (Epoints currency, 70,000+ products, Evouchers), salary sacrifice schemes (Electric Car, Cycle2Work, Technology, IKEA Home), savings products (Diesel Card, gym, cinema, Earned Wage Access) and wellbeing services (EAP, GP on Demand, Healthcare Marketplace, Wellbeing Hub, Specsavers eye tests). The platform is sold to employer organisations on a fixed cost-per-employee subscription and is delivered via web and native iOS/Android apps in 45 countries.
Is Each Person a public or private company?
Each Person is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Each Person founded?
Each Person was founded in 2017. It employs 11 to 50 people.
Where is Each Person based?
Each Person is headquartered in Wokingham, United Kingdom, in the Europe region.
How does Each Person make money?
Five revenue lines are on record. Platform Subscription is the primary driver. The others are diesel Card Membership, premium Membership, epoints Transactions and retail Partner Affiliate Revenue.
Who are Each Person's main competitors?
Emerging players on record are Hastee and Wagestream. Broad incumbents are Edenred, Benefit One and Pluxee. Direct peers are Xexec, Benify, Reward Gateway, Vivup and Perkbox.
Does Each Person have an API?
No public API is recorded for Each Person.
What industry is Each Person in?
Each Person's product category is Employee Benefits Platform. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 541214 and its SIC code is 7363.