Omnitracs

Name

Omnitracs

Legal name

Omnitracs, LLC

Website

https://omnitracs.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

akta.pro secondary industries

ELD/HOS & Driver Compliance Telematics (TLAEAFAC), ELD/HOS Compliance & Tachograph Services (TLABAJAB), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet management software
• Transportation telematics
• Electronic logging devices
• Video-based safety
• Route optimization

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Fleet Management Software Subscription: Omnitracs generates revenue primarily through recurring software subscription fees for access to the Omnitracs One platform and its integrated applications including telematics, routing, compliance, and safety modules. Pricing is typically per vehicle per month with different tiers for enterprise and SMB customers.
2. Hardware and Device Sales: Sale of certified devices including ELD hardware (IVG, XRS Relay), SmartDrive sensors (SR4, SR5), and associated cables and mounting equipment. Hardware is required for telematics data collection.
3. Professional Services: Implementation services, training services, and consulting engagements to help customers deploy and optimize the platform. Includes on-site installation services through certified technicians.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Omnitracs provides a unified fleet intelligence platform (Omnitracs One) that combines AI- and machine-learning-powered telematics, video-based safety, routing and dispatch optimization, ELD/HOS compliance, and predictive analytics for commercial fleet operators. The offering is delivered as subscription software bundled with certified in-vehicle hardware (IVG, XRS Relay, SmartDrive SR4/SR5 sensors) and complemented by professional services for implementation, training, and integration with OEM and TMS partners.

Product overview

Omnitracs is a fleet management and transportation technology company offering a platform-plus-modules architecture built around the Omnitracs One platform — an end-to-end fleet intelligence platform combining AI and machine learning to connect routing, dispatch, safety, compliance, telematics, and analytics. The portfolio spans core platform capabilities (Omnitracs One, Omnitracs Drive driver workflow, SmartDrive video-based safety with SmartDrive SR4/SR5 hardware, SmartIQ analytics) alongside specialized modules including routing and dispatch solutions (Omnitracs Routing, Omnitracs Dispatch, Omnitracs Strategic Planner), compliance tools (Hours of Service/ELD, Omnitracs Tax Manager, Weigh Station Bypass via Drivewyze/PrePass, DVIR), data and analytics (Omnitracs Insight, Omnitracs Predictive Analytics, Omnitracs Virtual Load View), TMS and load board services (Sylectus TMS, Sylectus Load Board, Omnitracs Roadnet Anywhere), and asset tracking (Omnitracs Fleet Telematics, Omnitracs Fault Monitoring, Omnitracs Trailer Tracking). The company also maintains acquired brands including Roadnet Technologies, Sylectus, XRS Corporation, FleetRisk Advisors, and Shaw Tracking. Solutions serve commercial trucking (truckload, LTL), field service, wholesale distribution, retail, home services, construction, oil & gas, and public administration sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Omnitracs One: The complete end-to-end fleet intelligence platform powered by AI and machine learning, serving as the central platform connecting all Omnitracs applications.
• Omnitracs Drive
• SmartDrive
• SmartIQ
• Omnitracs Strategic Planner
• Omnitracs Dispatch
• Omnitracs Active Alert
• Omnitracs Tax Manager
• Weigh Station Bypass
• Omnitracs Driver Vehicle Inspection Reporting
• Omnitracs Insight
• Omnitracs Predictive Analytics
• Omnitracs Virtual Load View
• Sylectus Load Board

Products and services

• Omnitracs One Platform Unified, AI- and machine-learning-powered fleet intelligence platform integrating routing, dispatch, safety, compliance (ELD), telematics, and analytics into a single source of truth for commercial fleet operators.
• Omnitracs Drive Mobile driver workflow application providing configurable electronic forms, two-way communication, proof of delivery (signature capture and barcode scanning), and access to routes, loads, and dispatch information from a single in-cab device.
• SmartDrive Video-Based Safety Comprehensive video-based safety program combining SmartDrive sensors, IoT devices, computer-vision AI, and cloud storage to reduce collision frequency through driver coaching, real-time risk alerts, and video exoneration.
• SmartDrive Safety & Risk Mitigation AI-powered safety solution using computer vision, engine telematics, and accelerometer data to identify dangerous driving risks (inattentive driving, drowsiness, short following, unsafe lane departures, sitting ducks, posted speeding) and deliver real-time progressive in-cab alerts.
• SmartIQ Transportation Intelligence Transportation intelligence platform that transforms vehicle sensor data into actionable insights, benchmarking driver performance, optimizing fuel economy, and integrating safety, fuel, and operational KPIs across fleet operations.
• SmartDrive Protect Video safety platform for small fleets featuring cloud storage and AI that highlights critical video moments for review and driver coaching.
• Omnitracs Routing Route planning and optimization application enabling fleets to plan, execute, and iterate on routes that balance customer service with unique business requirements across over-the-road and last-mile delivery operations.
• Omnitracs Dispatch Dispatch management solution enabling back-office teams to assign routes, communicate with drivers, and manage delivery schedules in real time within the Omnitracs One platform.
• Omnitracs Strategic Planner Strategic route planning tool that analyzes historical route-and-resource data to optimize warehouse and distribution center locations, compare territory statistics, and automatically create daily service schedules.
• Omnitracs Active Alert Customer-facing delivery tracking and notification solution providing real-time load location updates, automated alerts, and customizable messaging to reduce 'where is my order' calls and improve customer experience.
• Hours of Service and ELD Solution Electronic Logging Device (ELD) solution for regulatory hours-of-service compliance, integrated with FMCSA standards and supporting both U.S. and Canadian ELD mandates to minimize driver downtime.
• Omnitracs Tax Manager Integrated tax reporting and IFTA deduction solution using fleet telematics and fuel purchase data to automatically calculate taxes, remain compliant, and maximize fuel-tax deductions.
• Weigh Station Bypass Automated weigh station bypass service integrated with Drivewyze PreClear and PrePass, enabling pre-screened drivers to bypass weigh stations to reduce delays, fuel consumption, and driver frustration.
• Omnitracs Driver Vehicle Inspection Reporting (DVIR) Digital vehicle inspection reporting solution with configurable DVIR forms, walk-around inspection checklists, driver self-certification, real-time notifications, and full inspection history for compliance with FMCSA requirements.
• Omnitracs Insight Enterprise-grade business intelligence and analytics dashboard providing high-level fleet visibility, real-time data updates, historical trend analysis, and customizable reporting for transportation performance.
• Omnitracs Predictive Analytics AI-powered analytics solution using probability-based modeling and machine learning on telematics data to identify drivers at risk of turnover, mitigate future accidents, and control costs.
• Omnitracs Virtual Load View Load visibility platform that automatically shares freight position data with brokers and shippers, providing real-time on-the-vehicle load insight and automated tracking updates.
• Omnitracs Transportation Management System (TMS) Transportation management system (delivered via Sylectus) bridging disconnected teams, systems, and processes for end-to-end shipment management, planning, routing, and post-execution review.
• Sylectus Load Board Comprehensive freight load board connecting transportation professionals to combine opportunities and assets for revenue generation, accessible via the Sylectus platform.
• Omnitracs Fleet Telematics Fleet-wide telematics solution monitoring vehicle location and health over time for asset management and informed business decisions.
• Omnitracs Fault Monitoring Real-time vehicle fault monitoring solution providing alerts and diagnostic data to help manage vehicle health and maintenance proactively.
• Omnitracs Trailer Tracking Trailer and asset tracking solution (including Spireon integration) enabling real-time visibility into trailer location, status, and movement across fleet operations.
• Omnitracs Navigation Commercial navigation solution providing turn-by-turn guidance to locations not listed on standard maps, supporting remote and off-highway destinations for construction, oil & gas, and field service fleets.
• Omnitracs Roadnet Anywhere Cloud-based routing and dispatch platform from the Roadnet Technologies acquisition, providing advanced route optimization and mobile resource management for private fleets.
• Omnitracs XRS Mobile and web-based fleet management solution from the XRS Corporation acquisition, providing in-cab connectivity and driver workflow tools.

Quantifiable outcome

• Loss ratio reduced from 55% to 11% over 12 months with SmartDrive video-based safety program (Leavitt's Freight Service)
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability12 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and strategic.

• DrivewyzecoreTechnology or IntegrationIntegration partnership for weigh station bypass services. Omnitracs + Drivewyze PreClear enables fleets to bypass weigh stations with real-time alerts and bypass notifications across the largest weigh station bypass network in U.S. and Canada.
• PrePasscoreTechnology or IntegrationIntegration for weigh station bypass via PrePass service. Provides single sign-on through Omnitracs One platform, roadway alerts including work zones and dangerous slowdowns, safety score analytics, and nationwide toll payment services.
• BendixstrategicTechnology or IntegrationIntegration partner for fleet technology interoperability. Bendix provides commercial vehicle safety systems that integrate with Omnitracs platform for comprehensive fleet safety management.
• CumminsstrategicTechnology or IntegrationIntegration partner providing engine telematics data to Omnitracs platform. Cummins engine data enhances predictive analytics and diagnostic capabilities within the fleet management system.
• Mack TrucksstrategicTechnology or IntegrationIntegration partner for truck manufacturer connectivity. Mack Trucks OEM integration enables seamless telematics data flow and fleet management capabilities for Mack truck operators.
• VolvostrategicTechnology or IntegrationIntegration partner for Volvo truck fleet management. Enables Volvo truck operators to leverage Omnitracs platform capabilities with factory-installed connectivity.
• ZF (including Wabco)strategicTechnology or IntegrationIntegration partnership with ZF including Wabco commercial vehicle technology. ZF's braking, suspension, and transmission systems integrate with Omnitracs for enhanced safety and operational insights.
• Intel/MobileyestrategicTechnology or IntegrationIntegration partnership for advanced driver assistance systems (ADAS) technology. Mobileye's computer vision and collision avoidance technology complements Omnitracs safety platform.
• TMW/TrimblestrategicTechnology or IntegrationIntegration partnership for transportation management system interoperability. TMW/Trimble TMS solutions connect with Omnitracs for end-to-end fleet and transportation operations management.
• McLeod SoftwarestrategicTechnology or IntegrationCertified integration partner for transportation management and dispatch operations. McLeod's transportation software integrates with Omnitracs for enhanced freight management capabilities.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Samsara: Samsara is a publicly-listed IoT and fleet management platform serving commercial trucking, field services, and logistics with telematics, video-based safety, routing, and compliance. It is the highest-growth cloud-native direct competitor to Omnitracs' Omnitracs One platform across enterprise fleet customers.
• Geotab: Geotab is a privately-held telematics leader with a fleet management SaaS platform, ELD/HOS compliance, GPS tracking, and a large third-party ecosystem. It directly competes with Omnitracs in North American enterprise trucking fleets.
• Verizon Connect: Verizon Connect (formerly Fleetmatics) provides fleet management, GPS tracking, and telematics for commercial vehicles, integrating over Verizon's network. It competes head-to-head with Omnitracs in fleet tracking, routing, and compliance solutions.
• Motive (formerly KeepTruckin): Motive is a cloud-native fleet management platform targeting commercial trucking with AI dashcams, ELD compliance, GPS tracking, and spend management. It directly challenges Omnitracs with a newer unified-product approach for mid-market and enterprise fleets.
• Lytx: Lytx is a video telematics and driver safety solutions provider for commercial fleets, offering in-cab cameras, computer vision, and risk analytics. It directly competes with SmartDrive (Omnitracs' video safety business) across trucking and field service fleets.
• Webfleet (Bridgestone): Webfleet is Bridgestone's fleet management software brand offering telematics, GPS tracking, and compliance for commercial vehicles. It directly competes with Omnitracs in fleet telematics globally with particular strength in Europe and APAC.
• Azuga (Bridgestone): Azuga is a fleet tracking, GPS, and driver safety platform offering telematics and video telematics for commercial fleets. It directly competes with Omnitracs' telematics and SmartDrive offerings for SMB and mid-market fleets.

Broad incumbents

• Trimble Transportation: Trimble Transportation is an established enterprise mobility and TMS provider with telematics and routing capabilities under a much broader portfolio. It is a broad incumbent that integrates with Omnitracs (TMW/Trimble TMS) but competes in adjacent fleet and TMS workflows.

Emerging players

• Platform Science: Platform Science provides an open telematics platform for commercial vehicle OEMs and trucking fleets, enabling third-party apps on in-cab devices. It is an emerging player intersecting with Omnitracs' driver workflow and telematics stack.

Regional players

• Donlen (Hertz): Donlen, a Hertz subsidiary, provides fleet leasing and management with integrated telematics and safety solutions in North America. It is comparable as a fleet management and telematics provider for commercial fleets and integrates OEMs like Penske with telematics workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/omnitracshq
• LinkedInlinkedin.com/company/2669550

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnitracs