Xfinity

What Xfinity does

Xfinity is the consumer-facing brand of Comcast Corporation (NASDAQ: CMCSA), providing high-speed internet, mobile, television, streaming aggregation, and home security services to US residential customers. The company was launched in 2010 to unify Comcast's consumer offerings and is headquartered in Philadelphia, Pennsylvania. Xfinity operates a hybrid fiber-coaxial network delivering multi-gigabit speeds (300 Mbps to 2+ Gig) across 41 states, complemented by Xfinity Mobile — a 5G wireless service leveraging 23+ million secure WiFi hotspots for coverage and speed enhancement. The brand's reach is anchored by 700+ retail stores, a same-day WiFi delivery program in 20+ major markets, and 10,000+ employees.

The product portfolio spans Xfinity Internet (with a 5-Year Price Guarantee), Xfinity Mobile Select and Plus plans, Xfinity TV/X1 cable service, the Xfinity Stream app, Xumo Stream Box, and the StreamSaver bundle aggregating Peacock, Netflix, Apple TV+, Disney+, Hulu, and HBO Max. Supplementary revenue streams include Xfinity Home Security and Smart Home ($10-$55/mo), NOW by Xfinity prepaid offerings, device sales (Apple, Samsung, Google with up to $830 in trade-in credits), and advertising partnerships including EA Sports in-game placements. Revenue is predominantly subscription-recurring, supplemented by marketplace commissions (StreamSaver), hardware sales, and advertising.

The business model is built on cross-product bundling: Xfinity Mobile requires Xfinity Internet, StreamSaver requires Internet or TV, and Lifetime Device Protection conditions retention on continued Mobile Plus subscription. Proprietary technology differentiators include RealTime4K ultra-low latency sports streaming, Multiview (up to four simultaneous channels), Fan View (interactive sports sidebar with DraftKings/FanDuel odds), WiFi PowerBoost, and an Xfinity Voice Remote with natural language processing. Major content and sports partnerships (NBA/WNBA Official TV Service Provider, Unrivaled, Milan Cortina 2026 Olympics, FIFA World Cup 2026, 23XI Racing, Atlanta Braves) anchor the entertainment value proposition, while a tiered Xfinity Membership loyalty program (Silver/Gold/Platinum/Diamond) reinforces switching costs. The 2026 launch of Same-Day WiFi establishes Xfinity as the first major wired ISP to offer same-day residential connectivity, positioning the company against fixed-wireless competitors such as T-Mobile.

Name

Xfinity

Legal name

Comcast Corporation

Website

https://xfinity.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Xfinity is Comcast Corporation's US consumer brand delivering high-speed internet, mobile, TV, streaming, and home security services to residential customers across 41 states via a hybrid fiber-coaxial network, 23+ million WiFi hotspots, and 700+ retail stores.

Ownership category

akta.pro rank

Product category

Residential Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Cable & Other Pay Television Services (4841), Computer Communications Equipment (3576)

akta.pro primary industry

Cable Internet ISPs (HFC Retail Providers) (HDAIADAF)

akta.pro secondary industries

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE), Telecom/Device/ISP Bundled Music Subscriptions (MPAIACAK)

Keywords

• Broadband internet services
• Mobile wireless services
• Cable television services
• Home security monitoring
• Streaming entertainment bundles

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Internet Services: Recurring monthly revenue from internet plans ranging from 300 Mbps to 2+ Gig speeds. Plans include WiFi equipment and unlimited data. 5-Year Price Guarantee creates long-term contracted revenue.
2. Mobile Services: Xfinity Mobile generates recurring revenue from Mobile Select ($30/mo) and Mobile Plus ($45/mo) plans. Revenue augmented by device sales, trade-ins, and accessory purchases.
3. TV and Entertainment: Cable TV packages, streaming services (NOW TV, World Soccer Ticket), and premium channel add-ons. Revenue includes equipment rental fees and pay-per-view transactions.
4. Streaming Aggregator (StreamSaver): Commission-based revenue from aggregating streaming services (Peacock, Netflix, Apple TV+, Disney+, Hulu, HBO Max) through StreamSaver platform, generating markup on third-party subscriptions.
5. Advertising (EA Advertising Partnership): Xfinity appears as brand partner in EA Advertising platform, running dynamic in-game ads across EA Sports titles including Madden NFL and EA Sports FC.
6. Home Security: Xfinity Home Security ($55/mo) and Xfinity Smart Home ($10/mo) generate recurring monthly revenue with professional monitoring and smart home integration.
7. Device Sales: Mobile devices (iPhones, Samsung, Google) sold with trade-in credits and device payment plans. First year promotional pricing subsidized by long-term service contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Xfinity, the consumer brand of Comcast Corporation, delivers residential connectivity and entertainment services including fiber-powered broadband Internet (up to 2 Gig speeds), 5G mobile wireless with 23M+ WiFi hotspot access, cable TV and streaming bundles via X1, home security and automation, and NOW prepaid service tiers. The company operates a hybrid fiber-coaxial network across 40+ U.S. states and integrates third-party streaming services into a unified entertainment experience.

Product overview

Xfinity is a comprehensive telecommunications and entertainment platform operated by Comcast Corporation, offering a multi-product ecosystem built around high-speed internet connectivity, wireless mobile services, television broadcasting, and smart home security. The core offering consists of Xfinity Internet (home broadband with fiber-powered WiFi and 5-Year Price Guarantee), Xfinity Mobile (5G wireless with 20+ million WiFi hotspots), and Xfinity TV/X1 (cable television with 4K streaming capabilities). These core services are augmented by the Xfinity Stream app and Xumo Stream Box for streaming aggregation, StreamSaver bundles combining Peacock, Netflix, Disney+, Hulu, and HBO Max, and specialized offerings like NOW TV (prepaid streaming), World Soccer Ticket (soccer coverage), and Xfinity Home Security/Smart Home. The platform differentiates through exclusive features including RealTime4K (ultra-low latency 4K sports streaming), Multiview (simultaneous multi-channel viewing), Fan View (interactive sports overlays), WiFi PowerBoost (gigabit speed enhancement), and Voice Remote (natural language content search). The recently launched Xfinity Membership loyalty program ties the ecosystem together with tiered benefits spanning Silver through Diamond status, while Same-Day WiFi delivery positions Xfinity as the first major wired ISP enabling immediate home connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Xfinity Mobile: Wireless mobile service provider offering 5G plans, device protection, and cellular connectivity for Xfinity Internet customers.
• Xumo Stream Box
• StreamSaver
• NOW by Xfinity

Products and services

• Xfinity Internet Fiber and hybrid fiber-coaxial broadband Internet service for U.S. households, with speeds up to 2 Gig, included xFi gateway, and unlimited data. Targeted at residential customers seeking reliable high-speed connectivity.
• Xfinity Mobile 5G wireless service for Xfinity Internet customers, leveraging Verizon's nationwide network plus automatic connection to 23M+ Xfinity WiFi hotspots. By-the-Gig and Unlimited plans available with multi-line discounts.
• Xfinity TV / X1 Traditional cable television service via the X1 platform, including live TV channels, on-demand library, cloud DVR, voice remote, and integrated streaming apps. Serves U.S. residential subscribers seeking consolidated TV and streaming.
• NOW TV by Xfinity Prepaid, no-contract streaming and live TV package under the NOW by Xfinity prepaid product line, designed for customers seeking flexible month-to-month entertainment without commitment.
• NOW TV Latino by Xfinity Spanish-language prepaid streaming and live TV package within the NOW by Xfinity lineup, tailored for Hispanic households seeking flexible no-contract entertainment.
• StreamSaver Bundle National Video Plans bundle aggregating Netflix, Apple TV+, Disney+, Hulu, and HBO Max into a single $15/month offering for Xfinity Internet customers. Sold as a unified subscription through Xfinity billing.
• NOW Internet by Xfinity Prepaid, no-contract broadband Internet service under the NOW by Xfinity lineup, with same-day WiFi delivery and 5-Year Price Guarantee. Aimed at price-sensitive residential customers.
• NOW Mobile by Xfinity Prepaid, no-contract mobile wireless service under the NOW by Xfinity lineup, available to non-Xfinity-Internet customers. Targeted at consumers seeking flexible prepaid cellular.
• World Soccer Ticket Sports viewing package providing access to the FIFA World Cup 2026 viewing experience, including RealTime4K streaming and dedicated Fan View multiview features. Targeted at soccer fans.
• Xfinity Home Security 24/7 professional home security monitoring with smart home device integration, serving residential subscribers of the Xfinity connectivity ecosystem.
• Xfinity Smart Home Smart home automation platform enabling control of connected devices, integrated with Xfinity Home and Xfinity Internet for residential customers.
• Xumo Stream Box Standalone streaming device sold by Xfinity providing unified access to Xfinity Stream, NOW TV, StreamSaver bundle content, and third-party streaming apps. For residential customers without a cable box.
• Internet Essentials Low-cost broadband Internet program for low-income households, providing affordable connectivity as part of Comcast's digital equity offering.

Quantifiable outcome

• Saves customers $840/year vs T-Mobile on combined internet and mobile
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature7 records

Partnerships

15 partnerships are on record, tiered minor and core.

• TogethxrminorGTM or Marketing Partner · 1 July 2026Togethxr operating Togethxr House brand activation at WNBA All-Star weekend in Chicago. Multiple sponsors including Aveeno, Dick's Sporting Goods, Barbie, Reebok host activations. Xfinity sponsors Queens of the Court panel.
• Illumination EntertainmentminorGTM or Marketing Partner · 17 June 2026Promotional collaboration bringing Minions & Monsters-themed activations to all 700 Xfinity retail stores nationwide (June 15 - July 5). AR experiences, limited-edition collectibles, exclusive member perks. Part of 'Imagine That' campaign promoting Same-Day WiFi service.
• EA Advertising (Electronic Arts)minorGTM or Marketing Partner · 16 June 2026Xfinity as brand partner in EA Advertising platform for dynamic in-game ad placements. Ads appear in Madden NFL, EA Sports FC, Battlefield 6, and other EA titles reaching 120+ million monthly players. Non-disruptive integration including stadium signage and branded challenges.
• Atlanta BravescoreChannel Partner/ Reseller/ Distributor · 26 March 2026Xfinity carrying BravesVision regional sports network, making Braves games available across team's television footprint in Georgia, Alabama, Mississippi, South Carolina, Tennessee, and western North Carolina. Braves insisted on base tier placement.
• NBC Sports and Golf ChannelcoreGTM or Marketing Partner · 11 March 2026Partnership to deliver THE PLAYERS Championship in RealTime4K for first time. New viewing features including Fan View (interactive flyovers, leaderboard, betting odds) and Create Your Own Multiview. Technology debuted during Super Bowl LX.
• US Olympic & Paralympic CommitteecoreStrategic or Co-development Partner · 13 February 2026Making Team USA platform showcasing athletes' journeys to 2026 Winter Olympics. Xfinity providing $2,026 to hundreds of athletes to stay connected. Platform includes expanded media content and Olympic/Paralympic trials coverage.
• LA28 Organizing CommitteecoreStrategic or Co-development Partner · 13 February 2026Xfinity using Milan Cortina 2026 Olympics as testing ground ahead of LA28 Games. Dispersed Games format similar to LA28's traffic-heavy regional layout. Xfinity evaluating technology and fan experience for future deployment.
• NBCUniversal OlympicscoreStrategic or Co-development Partner · 5 February 2026Xfinity deploying AI-powered Fan View and Multiview for 2026 Milan Cortina Winter Olympics. Platform consolidates 3,000 hours across NBC, USA Network, CNBC, Peacock. First time Xfinity has exclusive Olympic viewing features.
• Universal PicturesminorGTM or Marketing Partner · 2 February 2026Jurassic Park Super Bowl campaign licensing Universal Pictures IP. Reunites original cast Sam Neill, Laura Dern, Jeff Goldblum with visual effects by Industrial Light & Magic. Promotional activations in San Francisco.
• Goodby Silverstein & PartnersminorStrategic or Co-development Partner · 2 February 2026Creative agency behind Xfinity's first national Super Bowl campaign reimagining Jurassic Park. Directed by Taika Waititi. Includes promotional activations during Super Bowl week.
• 23XI RacingcoreGTM or Marketing Partner · 20 January 2026Xfinity expanded to majority primary sponsor for Bubba Wallace and No. 23 NASCAR Cup Series team, including first-ever Daytona 500 primary sponsorship. Continues sponsoring Tyler Reddick and No. 45 team in select races. Maintains Xfinity Speed Center at 23XI Airspeed facility in Huntersville, NC.
• Bay Area Host CommitteeminorGTM or Marketing Partner · 15 December 2025Xfinity presenting partner of BAHC Live! Concert Series at Bill Graham Civic Auditorium. Grammy winner Chris Stapleton as headliner. Exclusive customer experiences including VIP access and presale tickets. Proceeds support Tipping Point Community workforce development.
• NBA and WNBAcoreStrategic or Co-development Partner · 20 October 2025Multi-year partnership designating Xfinity as Official TV Service Provider of NBA and WNBA. Covers over 1,300 NBA games annually with features including personalized Sports Zones, Multiview (up to 4 games), and Low Lag Streaming. Xfinity brand integration across NBA All-Star, WNBA All-Star, and Peacock Monday Night Doubleheader.
• Philadelphia 76ersminorGTM or Marketing Partner · 20 October 2025Xfinity partnership with Philadelphia 76ers building on NBA Official TV Service Provider deal. Tyrese Maxey serves as Xfinity brand ambassador. Promotional activations at 76ers games.
• Unrivaled Basketball LeaguecoreStrategic or Co-development Partner · 30 September 2025Multi-year partnership making Xfinity the Official Internet, Mobile Services, and Entertainment Partner of Unrivaled. Xfinity's first league-wide partnership in women's sports. Includes Free Throw Challenge with $50,000 prize, arena activations, and exclusive member benefits. League draws record 21,490 fans to Philadelphia tour stop.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AT&T: AT&T competes directly with Xfinity in residential fiber internet (AT&T Fiber), 5G home internet, wireless mobile, and TV/streaming bundles (AT&T TV). Overlapping converged services model with comparable bundling strategy and enterprise fiber business.
• Cox Communications: Cox is the third-largest US cable broadband provider with comparable hybrid fiber-coaxial network, bundled internet/TV/phone/home security offerings, and similar target residential and SMB segments. Closest non-Comcast cable peer by business model.
• T-Mobile: T-Mobile is a direct competitor in mobile (unlimited plans vs. Xfinity Mobile) and 5G home internet (a primary threat Xfinity explicitly targets). While not a cable operator, T-Mobile's fixed wireless and mobile bundles increasingly overlap Xfinity's core residential value proposition.
• Verizon: Verizon competes with Xfinity in fiber-to-the-home (Fios), 5G home internet, mobile, and bundled entertainment (Disney+/Netflix/Hulu perks). Strong converged carrier comparable with similar pricing, bundle structure, and customer segments.
• Spectrum (Charter Communications): Spectrum is the direct cable broadband competitor to Xfinity, serving similar residential customers with bundled internet, mobile (Spectrum Mobile), TV, and voice services over a hybrid fiber-coaxial network. Closest comparable by business model, product mix, and target market across overlapping US geographies.
• Optimum (Altice USA): Optimum provides cable internet, TV, mobile (Optimum Mobile), and home services in the Northeast US, directly competing with Xfinity in overlapping East Coast geographies. Comparable converged service bundle and pricing structure.

Emerging players

• Google Fiber: Google Fiber is a pure-play fiber ISP in select US metros, offering gigabit and multi-gig symmetrical speeds that pressure Xfinity's premium tiers. Limited geographic overlap but high competitive intensity where present.
• Lumen Technologies (Quantum Fiber): Quantum Fiber by Lumen provides fiber broadband in select US markets with multi-gig symmetrical speeds. Smaller-scale fiber competitor targeting similar residential segments as Xfinity in overlapping geographies.
• Frontier Communications: Frontier is a fiber-focused broadband provider aggressively expanding FTTH overbuild in Xfinity's territory. Pure-play fiber competitor without mobile, but a direct threat in fiber-upgrade markets where Xfinity's HFC network faces capability gap.

Broad incumbents

• DIRECTV (via TPG): DIRECTV is a major pay-TV competitor to Xfinity's TV business, with comparable sports/entertainment content (NFL Sunday Ticket, regional sports networks) and increasingly streaming-first bundles. Useful peer for benchmarking entertainment segment economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/XFINITY
• Facebookfacebook.com/xfinity
• Instagraminstagram.com/Xfinity
• TikToktiktok.com/@xfinity
• LinkedInlinkedin.com/company/xfinity-communities

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xfinity