BuyHatke

What BuyHatke does

BuyHatke (legal entity Buyhatke Internet Pvt Ltd.) is an Indian price-intelligence and savings platform founded in 2012 and headquartered in Bengaluru. Its core product is a Price History Tracker that aggregates up to 3 months of pricing data across 100+ e-commerce stores including Amazon, Flipkart, Myntra, Ajio, Walmart, eBay, and Target, surfacing genuine discounts and optimal buying windows. The platform is distributed primarily as a Chrome browser extension (900,000+ users, 4.7–4.8 star rating, 25 languages), a companion mobile app for iOS/Android, and a direct web interface at compare.buyhatke.com. Beyond price tracking, the extension provides automatic coupon-code application at checkout, price-drop alerts via email and push, a Spend Lens personal finance tool that visualizes spending across Amazon, Flipkart, Zomato, and Swiggy, an AI-powered Product Lens for purchase insights, and adjacent comparison tools for ride-hailing, grocery, food delivery, and flights. A discounted digital gift card marketplace spanning 16+ brands is also operated.

The company is free for end users and monetizes exclusively through affiliate commissions from retailer partnerships, with no subscription or direct user fees. GTM is product-led: the browser extension is the primary distribution vehicle, supplemented by SEO, organic social (Facebook, Instagram, X, LinkedIn, YouTube, Telegram), and the affiliate ecosystem itself. The founders are Gaurav Dahake (CEO) and Prashant Singh (CTO), and the company is privately held with only ~$1M in disclosed external capital (Beenos Partners 2015, JioGenNext 2016), implying a bootstrapped operating model. The parent entity Buyhatke Internet also operates Onramp.money, a cryptocurrency on-ramp/off-ramp service that became the subject of an Enforcement Directorate FEMA investigation in June 2026 over alleged unauthorized cross-border crypto transactions exceeding ₹2,500 crore — a material regulatory overhang attached to the broader corporate group.

Name

BuyHatke

Legal name

Buyhatke Internet Pvt Ltd.

Website

https://compare.buyhatke.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

BuyHatke is a Bengaluru-based price-intelligence platform that tracks prices and auto-applies coupons across 100+ e-commerce stores for Indian online shoppers, monetizing via affiliate commissions through a 900,000+ user Chrome extension and mobile app.

Ownership category

akta.pro rank

Product category

Price Comparison & Savings Software

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Price comparison platform
• Browser extension deals
• Coupon auto-apply
• E-commerce savings tools
• Price history tracking

Headquarters

HQ city

Bangalore City

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Affiliate Commissions: Earns commissions when users click links and make purchases on partner e-commerce platforms. The extension may use affiliate links for certain stores, earning a small commission at no extra cost to users.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BuyHatke provides a free Chrome browser extension and mobile app that track price history (up to 3 months) across 100+ e-commerce retailers, automatically apply the best available coupon codes at checkout, surface AI-powered product insights, and aggregate spending analytics across Amazon, Flipkart, Zomato, Swiggy and more. The service is offered free to end users, with revenue generated through affiliate commissions earned when users make purchases on partner retailer sites via BuyHatke-tracked links.

Product overview

BuyHatke is a price intelligence and savings platform that operates as a browser extension and mobile app. The core product is the Price History Tracker, which aggregates pricing data across 100+ e-commerce stores including Amazon, Flipkart, Myntra, Ajio, and others. The platform offers multiple integrated tools: the Browser Extension provides auto-coupon application, price drop alerts, and Spend Lens spending analytics; Product Lens delivers AI-powered purchase insights; Lookalike finds cheaper alternatives; and dedicated trackers serve specific retailers. Additional features include Gift Cards (discounted digital cards from 16+ brands), Hot Deals with Smart Deal Scanner filtering, Flight/Food/Grocery comparison tools, and Ride Compare. The ecosystem is anchored by the Chrome extension (v5.1.149, 900,000+ users, 4.8★ rating) and companion mobile apps, all unified around helping Indian consumers save money through price transparency and automated deal discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• BuyHatke Browser Extension (Price History & Tracker, Spend Lens) Free Chrome browser extension (900,000+ users, 4.7/5 rating, supporting 25 languages) that tracks historical pricing, applies best available coupons at checkout, sends price-drop alerts, and provides Spend Lens analytics for individual online shoppers across 100+ e-commerce retailers.
• BuyHatke Mobile App Mobile app for iOS and Android providing on-the-go price tracking, deals discovery, and spending management for individual consumers who shop via mobile devices.
• BuyHatke Gift Cards Marketplace Digital gift card marketplace providing discounted gift cards from brands such as Amazon Pay, Flipkart, Myntra, Croma, Decathlon, Google Play, JioMart, MakeMyTrip, Nykaa, Tata Cliq, Uber, and Zepto, available to individual online shoppers seeking pre-purchase savings.

Quantifiable outcome

• ₹200Cr+ saved by users
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AmazoncoreGTM or Marketing PartnerAmazon is one of the 100+ e-commerce stores tracked by BuyHatke for price history, deals, and affiliate links. The platform provides Amazon price tracking, price drop alerts, and Amazon Daily Quiz Answers.
• FlipkartcoreGTM or Marketing PartnerFlipkart is a key e-commerce partner. BuyHatke offers Flipkart price history tracking, price comparison, and integrates affiliate links for the platform.
• 100+ E-commerce RetailerscoreGTM or Marketing PartnerBuyHatke tracks prices and aggregates deals from 100+ e-commerce stores including Myntra, Ajio, Meesho, Nykaa, Tata Cliq, IKEA, Apple, Jio Mart, MakeMyTrip, Samsung, BookMyShow, Croma, FirstCry, Decathlon, Lenskart, Redbus, and many more. The platform earns affiliate commissions from these partnerships.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CouponDunia: Indian coupon and deals aggregator with browser extension presence and affiliate revenue from major e-commerce retailers, overlapping heavily with BuyHatke's auto-coupon feature.
• Keepa: Dedicated Amazon price history tracker with browser extension and detailed price drop data, a direct specialized competitor to BuyHatke's Amazon Price History Tracker sub-product.
• CashKaro: India's leading cashback and coupon platform with affiliate revenue model across 1,500+ retailers, directly competing with BuyHatke in price comparison and rewards for Indian online shoppers.
• GoPaisa: Indian cashback and coupon platform operating a similar browser extension and affiliate model, directly competing for the same Indian online shopper audience as BuyHatke.
• Honey (PayPal): The most prominent browser-extension-based coupon and price comparison tool globally, now owned by PayPal. Direct international comparison for BuyHatke's extension-led product model.
• EarnKaro: Indian affiliate and reseller platform that enables users to earn commissions from e-commerce purchases, with a similar price-deal sharing model targeting Indian online shoppers.
• GrabOn: Indian coupon, deals, and cashback platform with mobile app and browser extension, operating in the same category as BuyHatke for the Indian market.

Broad incumbents

• Capital One Shopping: US-focused price comparison and coupon browser extension owned by Capital One, offering overlapping capabilities (price tracking, coupon application) at much larger scale with a financial-services parent.
• Google Shopping: Google's own price comparison portal surfaces pricing across retailers natively, representing a structural competitive threat that could disintermediate independent tools like BuyHatke over time.

Emerging players

• Smartprix: Indian product comparison and specifications aggregator with price comparison features, serving a partially overlapping Indian consumer tech-shopping audience with BuyHatke.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/buyhatke
• YouTubeyoutube.com/@BuyHatke
• Facebookfacebook.com/BuyHatke
• LinkedInlinkedin.com/company/buyhatke
• Instagraminstagram.com/buyhatke

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BuyHatke