SplitMetrics

What SplitMetrics does

SplitMetrics Inc. is a privately held Delaware corporation (founded 2014-2016 depending on source) headquartered in Dover, Delaware, that operates an AI-driven mobile app growth platform primarily serving mobile app publishers, mobile game developers, and real-money gaming and finance operators. The company manages $730M+ in ad spend for 800+ app businesses worldwide (1,000+ customers including the App Radar customer base) and employs 160+ experts across offices that include Warsaw, Poland. Its core products include SplitMetrics Acquire (Apple Search Ads automation and optimization), SplitMetrics Optimize (mobile A/B testing), App Radar by SplitMetrics (App Store Optimization), SplitMetrics Intelligence (an AI layer unifying paid and organic data), and the Iris AI Agent (an agentic AI system for natural-language querying, accessible via Acquire and Slack). Iris is powered by a proprietary orchestration layer combining Claude Sonnet 4 LLMs with internal data covering 3M+ keywords, 2M+ monitored apps across 70 app store regions, and $2B in ad spend insights.

The company's business model is a hybrid SaaS-plus-services approach. Revenue derives from recurring subscriptions across Acquire, Optimize, App Radar, and Intelligence/Iris, distributed through both a self-serve product-led growth motion (7-day free trial, online signup) and an enterprise field-sales motion (Book a Demo CTA, managed services). SplitMetrics Agency layers professional services on top — including Fully-Managed ASO, Fully-Managed Apple Ads, and an Ultimate App Growth Suite — capturing larger share-of-wallet from enterprise customers such as Babbel, Skyscanner, Glovo, Wargaming, Flo, Rakuten Viber, and Exness. Pricing is not publicly disclosed; enterprise tiers are quote-based and self-serve tiers run on monthly subscription billing. The go-to-market leverages a multi-channel content engine (blog, benchmark reports, App Growth Week, G2 reviews) and benefits from official Apple Search Ads Partner status and AppsFlyer Premier Partner 2025 recognition.

From an operational and governance perspective, SplitMetrics maintains GDPR and CCPA compliance, ISO 27001 and SOC 2 alignment (as displayed on the Iris product page), and holds certifications including DPA frameworks. The company is led by CEO Maksim Kamiankou and is backed by no disclosed institutional investors, having funded its operations and a seven-figure acquisition of App Radar (Austrian ASO platform, November 2023) without reported external funding rounds beyond early 2015 and 2018 entries. The 2023 acquisition and 2026 Iris AI Agent launch mark the two most significant strategic inflection points in its history.

Name

SplitMetrics

Legal name

SplitMetrics Inc.

Website

https://splitmetrics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

SplitMetrics is an AI-driven mobile app growth platform serving 800+ app businesses worldwide with Apple Ads automation (Acquire), mobile A/B testing (Optimize), ASO tooling (App Radar), and an agentic AI layer (Iris) built on proprietary ad-spend intelligence.

Ownership category

akta.pro rank

Product category

Mobile App Marketing Software

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)

akta.pro secondary industries

App Store Optimization (ASO) & Organic App Growth (BPAFAJAL), Mobile BI (HDAEAMAI)

Keywords

• Apple Search Ads automation
• App Store Optimization
• Mobile A/B testing
• App growth software
• AI marketing platform

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to SplitMetrics Acquire, Optimize, App Radar, and Intelligence platforms. Customers pay recurring fees based on selected plan tier. Free trial period available before subscription commitment.
2. Agency Services: Managed services including Fully-Managed ASO, Fully-Managed Apple Ads, and Ultimate App Growth Suite. Professional services engagement with dedicated experts.
3. AI Agent Premium Features: Iris AI Agent provides advanced intelligence features. The platform connects account data with real-time market context, competitor signals, and time-aware analysis across campaigns, keywords and ASO.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SplitMetrics provides a SaaS ecosystem for mobile app growth, combining Apple Search Ads automation (SplitMetrics Acquire), on-device A/B testing (SplitMetrics Optimize), App Store Optimization (App Radar by SplitMetrics), AI-driven recommendations (SplitMetrics Intelligence with the proprietary Iris AI Agent), and managed services (SplitMetrics Agency). Its products are used by 800+ app businesses to manage over $730M in ad spend, automate campaign creation, run store listing experiments, and monitor 2M+ apps across 70 app store regions.

Product overview

SplitMetrics is an AI-driven mobile app growth platform built around four interconnected core products: SplitMetrics Acquire (Apple Ads automation and optimization), SplitMetrics Optimize (mobile A/B testing and product page experimentation), App Radar by SplitMetrics (ASO and organic app growth, acquired from Austrian startup App Radar), and SplitMetrics Intelligence (the AI layer that unifies data across the platform). Under SplitMetrics Intelligence sits Iris, an AI agent accessible within Acquire and via Slack that provides natural language querying, account auditing, competitor intelligence, and ROI-backed recommendations by drawing on SplitMetrics' proprietary data ($2B in ad spend, 3M+ keywords, 2M+ monitored apps). SplitMetrics Agency provides fully managed execution services (ASO, Apple Ads, custom product pages) as an overlay to the self-serve platform. The combined ecosystem serves 800+ app businesses managing $730M+ in ad spend across gaming, real-money gaming, finance, and general app verticals.

Differentiator

Problem solved

Functional benefit

Brands

• SplitMetrics Acquire: Platform to automate and optimize Apple Ads campaigns at scale
• SplitMetrics Optimize
• SplitMetrics Intelligence
• Iris
• SplitMetrics Agency
• App Radar by SplitMetrics

Products and services

• SplitMetrics Acquire Apple Search Ads automation and management platform that provides intelligent campaign creation, keyword harvesting, creative testing, and performance analytics for app marketers running Apple Ads campaigns. Positioned as a more granular, agile, and advanced alternative to the native Apple Search Ads interface.
• SplitMetrics Optimize Mobile A/B testing and on-device experimentation platform enabling app marketers and product growth teams to run App Store and Play Store listing experiments, including screenshots, icons, and metadata, to increase install conversion rates.
• App Radar by SplitMetrics App Store Optimization and app intelligence platform providing keyword optimization, store metadata tools, competitor tracking, and ASO analytics for app developers, indie teams, and SMB app businesses.
• SplitMetrics Intelligence (Iris AI Agent) AI-driven Apple Ads and ASO recommendations product, anchored by the proprietary Iris AI Agent, that delivers data-backed guidance on keyword selection, campaign optimization, and store listing improvements to mobile growth teams.
• SplitMetrics Agency Managed services arm of SplitMetrics offering outsourced Apple Search Ads management, ASO execution, and mobile user acquisition services led by the company's team of 160+ mobile growth experts.

Quantifiable outcome

• Cut cost per acquisition by 55%
• +6 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• AppsFlyercoreTechnology or Integration · 1 January 2025AppsFlyer Premier Partner 2025 status enabling deeper integrations, smarter optimizations, and greater success in competitive mobile market. SplitMetrics leverages Premier Partner status to grow businesses with better integrations and optimization capabilities.
• App RadarcoreStrategic or Co-development Partner · 16 November 2023SplitMetrics acquired Austrian app marketing platform App Radar in a seven-figure deal, creating a large AI-driven app marketing platform. The combined platform serves over 1,000 customers across multiple regions offering UA, ASO, and data analytics services targeting Europe, North America, and APAC.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AppTweak: App Store Optimization (ASO) platform offering keyword tracking, competitor analysis, and ASO tools for app publishers. Directly competes with the App Radar by SplitMetrics product in the same ASO category.
• MobileAction: ASO and app intelligence platform providing keyword research, ad intelligence, and app store analytics. Directly comparable to SplitMetrics' ASO and market intelligence offerings, particularly against the App Radar brand.
• TheTool: ASO and app growth platform offering keyword optimization, competitor analysis, and app store intelligence tools. Overlaps with App Radar and SplitMetrics Intelligence in the ASO category, serving indie and mid-market app publishers.
• Sensor Tower: Mobile market intelligence and ASO platform offering app store data, keyword tracking, and competitive insights across 70+ countries. Directly comparable to SplitMetrics' market intelligence and App Radar offerings and serves a similar app publisher and game studio customer base.
• data.ai (formerly App Annie): Mobile market intelligence platform providing app analytics, market data, and advertising insights. Closely comparable to SplitMetrics Intelligence and App Radar across the same app publisher and enterprise customer segments.

Broad incumbents

• Singular: Mobile attribution, marketing analytics, and ETL platform serving app marketers with ROI measurement and creative analytics. Comparable to SplitMetrics' data and analytics value proposition within a broader attribution portfolio.
• AppsFlyer: Mobile measurement and attribution platform with broad analytics, SKAdNetwork support, and market intelligence. A Premier Technology Partner of SplitMetrics but also a broad incumbent that competes for the same enterprise marketing budgets with a wider portfolio.
• Moloco: Machine learning-powered programmatic ad platform for mobile user acquisition and monetization. Comparable as an ML-driven mobile UA platform with broader portfolio reach than SplitMetrics' Apple Ads specialization.
• Adjust: Mobile measurement and attribution platform offering analytics, fraud prevention, and increasingly ASO/automation features. Comparable to SplitMetrics as a mobile marketing stack incumbent with broader portfolio breadth.
• AppLovin: Mobile ad tech and monetization platform with AXON, SparkLabs, and increasingly AI-powered UA tools. A broad incumbent in mobile advertising whose expansion into AI-driven user acquisition overlaps with SplitMetrics Acquire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SplitMetrics
• LinkedInlinkedin.com/company/split-metrics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SplitMetrics