TheTool
TheTool, operating commercially as App Radar, is a Barcelona-based SaaS platform that provides AI-augmented App Store Optimization tools — including keyword intelligence, competitor analysis, bulk store listing automation, and review management — to startups, indie developers, corporations, brands, and agencies. The product is a subsidiary within the SplitMetrics ecosystem.
- Company typePrivate
- Founded2017
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TheTool does
TheTool is a Barcelona-based software vendor (founded 2017, 1–10 employees) operating in the App Store Optimization (ASO) and app marketing category. Its primary commercial product, marketed as App Radar, is a SaaS platform that helps mobile app publishers, brands, and agencies improve organic app store visibility, keyword rankings, and review performance. The platform is positioned as a horizontal ASO tool with three target customer segments: startups and indie developers, corporations and brands, and marketing agencies.
Technically, App Radar is built around a central data engine that tracks 4M+ apps globally and analyzes 45M keywords in near real time, with native API integration to both Google Play and Apple App Store. Its product surface comprises six core modules — Competitor Intelligence, Keyword Intelligence, ASO Automation, Ratings & Review Management, Analytics Tracking, and an umbrella App Growth Platform — supplemented by the proprietary SplitMetrics AI engine that powers AI-generated review replies in local languages, keyword recommendations, automated translations, and bulk store listing edits. The company is owned and operated by SplitMetrics, which functions as the strategic parent and shared data/AI infrastructure provider.
Commercially, the company runs a product-led growth motion anchored by a 7-day free trial and 'Start for free' self-serve CTA, complemented by direct enterprise and agency sales motions. Revenue is generated through tiered SaaS subscriptions, though specific pricing is not publicly disclosed. The platform claims 7,000+ apps as customers, 25K+ ASO updates performed yearly, and documented outcomes including a 3X install lift for Ironhide's Kingdom Rush and a +25% revenue increase for Cocologics' ProCamera. Leadership disclosure is limited to co-founder and CMO Miriam Peláez; broader management team data is not provided.
TheTool firmographics
Firmographics- Name
- TheTool
- Legal name
- SplitMetrics
- Website
- https://thetool.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TheTool, operating commercially as App Radar, is a Barcelona-based SaaS platform that provides AI-augmented App Store Optimization tools — including keyword intelligence, competitor analysis, bulk store listing automation, and review management — to startups, indie developers, corporations, brands, and agencies. The product is a subsidiary within the SplitMetrics ecosystem.
- Ownership category
- akta.pro rank
TheTool industry classification
Industry- Product category
- App Store Optimization Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)
- akta.pro secondary industries
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where TheTool is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Markets served
TheTool business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered pricing plans for ASO platform access. Offers 7-day free trial before subscription. Supports startups, indie developers, corporations, brands, and agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
TheTool product offering
Product offeringCore offering
TheTool operates App Radar, an AI-powered App Store Optimization (ASO) and app marketing SaaS platform that helps app businesses increase organic downloads. The platform unifies keyword intelligence (45M keywords), competitor intelligence, store listing automation with bulk editing, ratings & review management with AI-generated local-language replies, and analytics tracking of organic growth and ROI, all delivered as a self-serve SaaS with a 7-day free trial and tiered subscriptions.
Product overview
App Radar is an all-in-one ASO (App Store Optimization) platform that provides a unified interface for managing app store optimization strategies across platforms. The platform integrates multiple modules including Competitor Intelligence, Keyword Intelligence, ASO Automation, Ratings & Review Management, and Analytics Tracking, all powered by SplitMetrics AI. Users can access competitor market insights, find high-performing keywords across 45M+ keywords, edit and bulk-update store listings, manage reviews with AI-generated responses, and track app performance metrics. The platform is designed for growing businesses, startups, indie developers, corporations, brands, and agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Competitor Intelligence Market intelligence module that analyzes competitor app performance, metadata changes, app events, creatives, and localization tactics, enabling mobile app businesses to identify growth opportunities and position their apps against competitors on the app stores.
- Keyword Intelligence ASO keyword research and ranking tracking module that provides real-time insights on app rankings globally across a database of 45M keywords, with AI-powered keyword suggestions and automated translations to guide app discoverability prioritization.
- ASO Automation App store listing management module that enables users to edit app store listings and implement keywords, with a Store Listing Bulk Editor for managing multiple store listings and localizations in one platform, reducing time spent on updates by up to 90%.
- Ratings & Review Management Review management module that tracks app ratings across countries, monitors user reviews, and enables prompt responses to user feedback through AI-generated replies in local languages, with trend identification supporting improved ratings and visibility.
- Analytics Tracking App store tracking and analytics module that provides transparent tracking of organic growth metrics, performance evaluation, and ROI impact analysis, simplifying report generation and supporting data-driven ASO strategy development.
- App Growth Platform All-in-one mobile marketing platform that serves as the unified interface for managing the entire ASO strategy across Google Play and Apple App Store, combining competitor intelligence, keyword research, store listing automation, ratings & review management, and analytics in one place.
- App Marketing Agency Done-for-you App Marketing Agency service provided by App Radar for clients that need hands-on ASO execution, app marketing strategy, and ongoing optimization beyond the self-serve platform.
Quantifiable outcome
- 3X increase in installs for Kingdom Rush game
- +3 more outcomes
Companies that use TheTool
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
TheTool technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
TheTool partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SplitmetricscoreApp Radar is an integral part of the Splitmetrics ecosystem of growth products. The platform leverages Splitmetrics' data infrastructure and AI capabilities (SplitMetrics AI) to provide ASO services. App Radar is owned and operated under the Splitmetrics company (Copyright © 2026 SplitMetrics).
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
TheTool competitors and assessment
Company assessmentDirect peers
- AppTweak: AppTweak is a dedicated ASO and app marketing intelligence platform offering keyword research, competitor analysis, and store listing optimization — directly comparable to App Radar's core offering and target audience of app marketers and studios.
- AppFollow: AppFollow provides ASO tools alongside app reviews, ratings, and analytics management, serving similar indie developers, brands, and agencies with comparable keyword, competitor, and review management features.
- MobileAction: MobileAction offers keyword optimization, competitor tracking, and ASO dashboards for app developers, closely overlapping with App Radar's keyword intelligence and competitor intelligence modules.
- ASOdesk (by AppFollow): ASOdesk is a focused ASO tool providing keyword tracking, search ads intelligence, and store listing optimization, overlapping directly with App Radar's keyword and automation feature set.
- Appfigures: Appfigures provides app analytics, ASO, and competitor intelligence for indie developers and small studios, serving a similar SMB and indie customer base as App Radar's PLG funnel.
Broad incumbents
- Sensor Tower: Sensor Tower is a leading mobile market intelligence platform covering ASO, ad intelligence, and app analytics at a larger scale than App Radar, frequently competing for the same enterprise app marketing budgets.
- data.ai (formerly App Annie): data.ai is a broad mobile analytics and market intelligence incumbent with ASO-adjacent capabilities, serving many of the same enterprise publishers and brands that App Radar targets.
Others
- SplitMetrics: SplitMetrics is App Radar's parent company and provides adjacent mobile growth products (notably Apple Search Ads and A/B testing), making it both an ecosystem partner and a potential cross-sell/distribution channel.
- Adjust: Adjust is a mobile measurement and attribution platform used by many of the same app marketing teams that buy ASO tools, with overlapping go-to-market into enterprise app publishers.
- AppsFlyer: AppsFlyer is a mobile attribution and marketing analytics incumbent whose enterprise publisher buyers frequently also purchase ASO tools, making it an adjacent peer in the app marketing stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TheTool social profiles
Digital presenceTheTool financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheTool leadership team
Management profileNumber of profiles
Profiles1 record
TheTool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheTool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheTool
What does TheTool do?
TheTool operates App Radar, an AI-powered App Store Optimization (ASO) and app marketing SaaS platform that helps app businesses increase organic downloads. The platform unifies keyword intelligence (45M keywords), competitor intelligence, store listing automation with bulk editing, ratings & review management with AI-generated local-language replies, and analytics tracking of organic growth and ROI, all delivered as a self-serve SaaS with a 7-day free trial and tiered subscriptions.
Is TheTool a public or private company?
TheTool is a private company. It is classified as corporate owned and is currently operating.
When was TheTool founded?
TheTool was founded in 2017. It employs 1 to 10 people.
Where is TheTool based?
TheTool is headquartered in Barcelona, Spain, in the Europe region.
How does TheTool make money?
One revenue line is on record: saaS Subscription.
Who are TheTool's main competitors?
Direct peers on record are AppTweak, AppFollow, MobileAction, ASOdesk (by AppFollow) and Appfigures. Broad incumbents are Sensor Tower and data.ai (formerly App Annie). Others are SplitMetrics, Adjust and AppsFlyer.
Does TheTool have an API?
Yes. App Radar provides an API to simplify the integration of app stores and access comprehensive app metrics data directly from Google Play Store and Apple App Store. The API enables accessing app store performance data and integrating it into external systems.
What industry is TheTool in?
TheTool's product category is App Store Optimization Software. Its primary akta.pro industry code is BPAFAJAL, App Store Optimization (ASO) & Organic App Growth, with a secondary code of MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing. Its NAICS code is 541910 and its SIC code is 7372.