App Radar
- Company typePrivate
- Founded2012
- HeadquartersGraz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
App Radar firmographics
Firmographics- Name
- App Radar
- Legal name
- SplitMetrics Inc.
- Website
- https://appradar.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
App Radar industry classification
Industry- Product category
- App Store Optimization Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
- akta.pro primary industry
- App Store Optimization (ASO) & Mobile Growth Marketing (MPAAACAI)
- akta.pro secondary industry
- App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)
Keywords
Where App Radar is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
App Radar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Plans): App Radar offers subscription-based access to its ASO platform with Free Plan, monthly, and yearly billing options. Paid plans are billed monthly with automatic renewal or annually with automatic renewal. The platform reserves the right to limit usage to 50 apps even in 'unlimited' plans and applies excessive usage pricing adjustments.
- App Store Marketing Services (ASMS) / Professional Services: SplitMetrics offers consulting and managed services including App Store Launch, Product Optimization, App Marketing Consultation, Creatives & CVR Optimization, Paid UA, and App Store Optimization services. These are offered through individual contracts or service agreements.
- Enterprise Solutions: Dedicated enterprise-level ASO and app marketing solutions with expanded support and capabilities beyond standard plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan available at no cost with basic features. |
| Subscription | Annual | Paid subscription plans with 7-day free trial, auto-renewing monthly or annually. |
| Subscription | Multi-year contract | Enterprise-level subscription with dedicated support and expanded features. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
App Radar product offering
Product offeringCore offering
App Radar is an AI-powered App Store Optimization (ASO) platform that helps mobile app developers and publishers increase organic downloads across the Apple App Store and Google Play. The platform combines a 45M+ keyword database, AI-driven keyword suggestions, automated bulk store listing editing, ratings and review management, competitor intelligence, and analytics tracking. It is part of the SplitMetrics ecosystem and also offers full-service App Store Marketing Services for enterprise and agency customers.
Product overview
App Radar is an all-in-one App Store Optimization (ASO) platform designed to help growing businesses increase organic app downloads and outperform competition. The core App Radar product (https://appradar.com/) provides integrated modules for Competitor Intelligence, Keyword Intelligence, ASO Automation, Ratings & Review Management, and Analytics Tracking—all accessible through a unified interface. The platform is part of the SplitMetrics ecosystem, which also includes SplitMetrics Acquire (Apple Ads automation) and SplitMetrics Optimize (A/B testing). App Radar offers supplementary AI-powered features including the AI Ad Copy Generator for creating ad variations and AI Review Summary for generating user insights. Additional offerings include an Enterprise tier for large organizations, Agency Services for managed ASO and Apple Search Ads, and a Slack integration (App Radar Insights Slack App) for real-time notifications. The platform covers both Apple App Store and Google Play Store optimization with support for multiple languages and localizations.
Differentiator
Problem solved
Functional benefit
Products and services
- App Radar Platform All-in-one AI-powered ASO platform for app developers, publishers, agencies, and brands to optimize app store presence across Apple App Store and Google Play. Includes Competitor Intelligence, Keyword Intelligence, ASO Automation, Ratings & Review Management, and Analytics Tracking modules.
- App Radar Enterprise Enterprise-grade ASO subscription tier for large corporations and brands needing expanded capabilities, dedicated support, and custom implementations across multi-app portfolios.
- App Radar Agency Services Full-service agency offering managed App Store Optimization, managed Apple Search Ads, and app marketing consultation for agencies serving multiple clients.
- App Store Marketing Services (ASMS) Consulting and managed services for end-to-end app marketing including App Store Launch, Product Optimization, App Marketing Consultation, Creatives & CVR Optimization, Paid UA, and ongoing App Store Optimization.
- SplitMetrics Acquire AI-powered platform for automating and optimizing Apple Ads campaigns at scale, providing competitor insights, bid optimization automation, and campaign management. Part of the SplitMetrics ecosystem.
- SplitMetrics Optimize Platform for running mobile A/B tests, validating hypotheses, and launching apps and games. Part of the SplitMetrics ecosystem.
Quantifiable outcome
- Up to 50% time savings on ASO management through centralized workflows and bulk editing
- +13 more outcomes
Companies that use App Radar
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
App Radar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature11 records
App Radar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SplitMetricscoreApp Radar is an integral part of the SplitMetrics ecosystem of growth products, which includes SplitMetrics Acquire (Apple Ads automation), SplitMetrics Optimize (A/B testing and game/app launching), and SplitMetrics Intelligence (AI-powered solutions). The ecosystem enables unified workflows across ASO and paid user acquisition, with shared data, cross-product integrations, and coordinated product development. App Radar is owned by SplitMetrics Inc. and serves as the ASO component of SplitMetrics' comprehensive mobile growth platform.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
App Radar competitors and assessment
Company assessmentDirect peers
- Sensor Tower: Leading app intelligence and ASO platform offering keyword optimization, download/revenue estimates, and competitive benchmarking across Apple App Store and Google Play, directly overlapping App Radar's core ASO and market intelligence capabilities.
- AppFollow: ASO and app marketing platform offering keyword tracking, competitor analysis, reviews management, and reply automation, closely mirroring App Radar's feature set for indie developers, brands, and agencies.
- AppTweak: App Store Optimization and market intelligence tool providing keyword research, competitor analysis, and ASO reporting, serving a similar SMB-to-enterprise developer and agency base as App Radar.
- MobileAction: ASO platform offering keyword tracking, competitor research, store listing optimization, and performance analytics for Apple Search Ads and Google Ads, overlapping with App Radar's keyword intelligence and ad-related modules.
- AppFigures: App store analytics, ASO, and reporting tool for developers and studios, providing download/sales estimates, keyword tracking, and reviews monitoring comparable to App Radar's analytics and reviews modules.
- SearchMan: App Store keyword and ranking tool focused on ASO workflow automation, keyword suggestions, and competitor tracking, addressing the same indie-developer and SMB segment as App Radar's self-serve tiers.
Broad incumbents
- data.ai (formerly App Annie): Major app market intelligence provider covering downloads, revenue, advertising, and ASO insights for both stores, competing with App Radar on keyword intelligence and competitor analysis from a broader data and enterprise footprint.
Emerging players
- AppGrowing: Mobile ad intelligence and creative tracking platform that focuses on advertising creatives and UA trends, providing adjacent competitive intelligence to App Radar's organic ASO and competitor insights.
- AppMagic: App market intelligence platform providing revenue, downloads, and advertising estimates across mobile apps, increasingly competing with App Radar on competitive benchmarking and market insights.
Others
- SplitMetrics Acquire: Sister product within the SplitMetrics ecosystem focused on Apple Search Ads automation and paid UA; not a direct ASO competitor but a complement that competes for the same customer budget on the paid side of app marketing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
App Radar social profiles
Digital presenceApp Radar financial estimates
Financial estimateRevenue estimate
Valuation estimate
App Radar leadership team
Management profileNumber of profiles
Profiles4 records
App Radar subsidiaries and ownership
Company hierarchySubsidiaries1 record
App Radar funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
App Radar M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about App Radar
What does App Radar do?
App Radar is an AI-powered App Store Optimization (ASO) platform that helps mobile app developers and publishers increase organic downloads across the Apple App Store and Google Play. The platform combines a 45M+ keyword database, AI-driven keyword suggestions, automated bulk store listing editing, ratings and review management, competitor intelligence, and analytics tracking. It is part of the SplitMetrics ecosystem and also offers full-service App Store Marketing Services for enterprise and agency customers.
Is App Radar a public or private company?
App Radar is a private company. It is classified as corporate owned and is currently operating.
When was App Radar founded?
App Radar was founded in 2012. It employs 11 to 50 people.
Where is App Radar based?
App Radar is headquartered in Graz, Austria, in the Europe region.
How does App Radar make money?
Three revenue lines are on record. SaaS Subscription (Plans) is the primary driver. The others are app Store Marketing Services (ASMS) / Professional Services and enterprise Solutions.
Who are App Radar's main competitors?
Direct peers on record are Sensor Tower, AppFollow, AppTweak, MobileAction, AppFigures and SearchMan. data.ai (formerly App Annie) is listed as a broad incumbent. Emerging players are AppGrowing and AppMagic. SplitMetrics Acquire is listed as an others.
Does App Radar have an API?
Yes. App Radar offers an API that enables simplified integration of app stores, allowing users to access comprehensive app metrics data directly from Google Play Store and Apple App Store. No additional technical details such as authentication method, rate limits, versioning, or sandbox availability are specified in the available source material.
What industry is App Radar in?
App Radar's product category is App Store Optimization Software. Its primary akta.pro industry code is MPAAACAI, App Store Optimization (ASO) & Mobile Growth Marketing, with a secondary code of BPAFAJAL, App Store Optimization (ASO) & Organic App Growth. Its NAICS code is 513210 and its SIC code is 7370.