What Socialbakers does

Socialbakers operates today as Emplifi Inc., a private US-incorporated company headquartered in New York with deep operational roots in Prague, Czech Republic, where Socialbakers was originally founded in 2008. The company sells an AI-powered Autonomous Customer Experience (A-CX) platform that unifies social media marketing, social commerce, and social customer care into a single product, sold to enterprise brands across retail, travel and hospitality, CPG, restaurants, sports, media and entertainment, agencies, and higher education. Under the hood the architecture consists of Emplifi Fuel, an AI orchestration layer that publishes, measures, and manages content across channels, sitting on top of modular products including Unified Analytics, Publisher, Community, Listening, Influencers, UGC Platform, Care, Chatbot, Ratings & Reviews, Live Advisor, and Agent. The company claims more than 20,000 brands on the platform and names marquee customers such as Toyota, Delta, UFC, Domino's, Carhartt, Boston Beer, Kimpton Hotels, Aeromexico, Hardee's, and Benefit Cosmetics, with quantified case-study outcomes ranging from 27% UGC conversion (Carhartt) to $2M+ in savings over three years (Delta).

Revenue is generated via enterprise SaaS subscriptions billed annually on a quote-based model, with multi-module deployments common at large accounts; pricing is not publicly disclosed. Go-to-market is a direct enterprise field-sales motion ("Get a demo" CTA), augmented by agency and technology partner programs, a content-and-thought-leadership marketing engine, and Forrester-recognized positioning as a Leader in Social Suites (Q4 2024). Socialbakers itself was historically venture-backed by Index Ventures and Earlybird Venture Capital across three rounds totaling $34M (2011, 2012, 2014) and made two acquisitions (EdgeRank Checker and Social Insider) before being acquired by Emplifi around 2020 and consolidated under the Emplifi brand.

Name

Socialbakers

Legal name

Emplifi Inc.

Website

https://socialbakers.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Emplifi (formerly Socialbakers) is a private enterprise SaaS company that sells an AI-powered Autonomous CX platform unifying social marketing, social commerce, and social customer care for over 20,000 brands across retail, travel, CPG, sports, and other verticals.

Ownership category

akta.pro rank

Product category

Social Media Marketing Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

akta.pro secondary industries

Social Customer Service & Conversational Sales Platforms (CRAFANAL), Social Media & Community Management (BPAFAAAE)

Keywords

• Social media marketing
• Social media analytics
• Social customer care
• Influencer marketing
• User-generated content

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: SaaS subscription model for access to the Autonomous CX platform with modular product components. Pricing likely tiered based on brand size and feature usage. Enterprise deals likely include multiple product modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Socialbakers (now operating as part of Emplifi) provides an AI-powered Autonomous Customer Experience (A-CX) platform that unifies social media marketing, social commerce, and social customer care. The platform combines AI-driven content publishing, unified analytics, social listening, influencer management, user-generated content (UGC) curation, ratings & reviews, AI chatbots, and live video shopping, serving over 20,000 brands globally across retail, travel, CPG, restaurants, sports, media, and agency verticals.

Product overview

Emplifi is a unified Autonomous Customer Experience (A-CX) platform that consolidates social marketing, social commerce, and social customer care. The platform architecture consists of Emplifi Fuel as the core autonomous AI orchestration layer, supporting multiple product modules including Unified Analytics, Publisher, Community, Listening, Influencers, UGC Platform, Care, Chatbot, Ratings & Reviews, Live Advisor, and Agent. The platform serves over 22,000 brands across industries including retail, travel, CPG, restaurants, sports, and media & entertainment, enabling teams to scale social operations through AI-powered automation.

Differentiator

Problem solved

Functional benefit

Brands

• Emplifi Fuel: Autonomous CX platform that makes teams of 5 feel like 50, powered by AI for social marketing, digital commerce, and consumer service.

Quantifiable outcome

• 45% reduction in response times for Salomon
• +7 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Agency PartnerscoreChannel Partner/ Reseller/ DistributorEmplifi partners with industry-leading marketing and advertising agencies to deliver unmatched client success. Agency partners gain access to dedicated client suites, multi-account management tools, and white-label capabilities for serving their clients' social media, commerce, and care needs.
• Technology PartnerscoreTechnology or IntegrationEmplifi's marketing technology partners include the world's most trusted platforms, tech solutions, and service providers. These integrations enable interoperability across the enterprise marketing technology ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sprinklr: Public enterprise social suite competitor also positioned around unified CX (marketing, advertising, care, insights). Most direct head-to-head rival in the Forrester Wave social suites evaluation and overlapping enterprise customer base.
• Hootsuite: Long-standing social media management platform with publishing, scheduling, monitoring, and analytics modules. Directly overlaps with Emplifi's Publisher, Community, and Listening modules across SMB and mid-market brands.
• Khoros (formerly Spredfast + Lithium): Enterprise social media marketing and customer engagement platform combining publishing, listening, care, and community. Competitor in large-brand deployments, particularly in industries like telecom and CPG.
• Sprout Social: Public social media management platform with publishing, analytics, listening, and customer care suites. Competes with Emplifi Publisher/Community/Care modules primarily in mid-market, with growing enterprise motion.
• Brandwatch (part of Cision): Enterprise social listening and consumer intelligence platform with adjacent publishing and influencer tools. Directly competes with Emplifi's Listening and Influencers modules in enterprise research and insights buying centers.

Broad incumbents

• Salesforce Marketing Cloud (Social Studio / Marketing Cloud Engagement): Enterprise marketing suite within Salesforce's broader CRM cloud that includes social studio capabilities. A large established player whose social features compete with Emplifi as part of a wider martech portfolio rather than a dedicated social platform.
• HubSpot: Public marketing, sales, and customer service platform with social media management tools integrated into Marketing Hub. Competes with Emplifi at the inbound marketing/social publishing layer within a much broader CRM/SMB-and-mid-market portfolio.
• Zendesk (CX/Talkative/Sunshine): Public customer experience and service platform whose social messaging, chat, and AI agent capabilities overlap with Emplifi's Care, Chatbot, and Agent modules. Competes for enterprise customer-care budget rather than marketing budget.

Emerging players

• Agorapulse: Mid-market-focused social media management platform with publishing, inbox, reporting, and listening. Competitor primarily at the SMB end of Emplifi's 20,000-brand customer base.
• Later: Visual content social media marketing platform strongest on Instagram, TikTok, and Pinterest scheduling plus influencer and UGC tools. Adjacent competitor focused on creator/commerce-led brands within Emplifi's retail and CPG verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/socialbakers
• LinkedInlinkedin.com/company/2056516

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socialbakers