Art2M
Art2M is a Paris-based digital arts agency that co-produces exclusive digital artworks and connected objects with artists, distributing them through its ArtJaws online marketplace, the annual Variation Media Art Fair, and B2B prototyping and corporate lab services for collectors, institutions, and corporations.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Art2M does
Art2M (Art To Machine) is a Paris-based, privately held digital arts and innovation agency founded in 2009 by Anne-Cécile Worms. The company specializes in the production, distribution, and commercialization of exclusive digital artworks and custom connected objects, co-produced with named new-media artists such as Antonin Fourneau and Albertine Meunier. Its flagship technical works include Water Light Graffiti (a patented LED surface that lights up on water contact) and Livre Infini (a real-time projector-based device that prints digital feeds onto paper pages), complemented by a broader catalog of connected objects including Doguinous, DadaPrint3r, Pegman Vaudoo, Arrêt Demandé, TweetPlace, Luminous Memory, and mobile holograms.
The business operates across four revenue streams: one-time license and sale of co-produced artworks, marketplace commissions via its ArtJaws platform (launched 2016), professional services including prototyping, workshops, and temporary corporate innovation labs, and event production including the annual Variation Media Art Fair and Digital Week Paris. Pricing is fully quote-based with no standard tiers. Distribution is dual-channel: physical exhibition-sales for collector/institutional buyers and a global online marketplace for digital art collectors, supplemented by direct B2B sales to large organizations and international exhibition partnerships (including installations at Roland Garros and Visualia festival in Croatia). The company also runs Makery, a bilingual media platform covering roughly 600 maker labs worldwide, which functions as both a content-marketing channel and an innovation-sourcing network.
Customer segments span communication agencies (primary), educational institutions (EPSAA, Sciences Po, Ecole Estienne), government and cultural bodies (French Ministry of Foreign Affairs, Arcadi Ile-de-France), corporate sponsors (Orange, AXA ART), and high-end digital art collectors. Art2M holds the French Jeune Entreprise Innovante (JEI) label awarded in August 2014, has raised €500,000 from AXA Strategic Ventures (October 2015) as its sole disclosed institutional capital event, and operates with 11-50 employees from a single Paris headquarters.
Art2M firmographics
Firmographics- Name
- Art2M
- Legal name
- Art2M
- Website
- https://art2m.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Art2M is a Paris-based digital arts agency that co-produces exclusive digital artworks and connected objects with artists, distributing them through its ArtJaws online marketplace, the annual Variation Media Art Fair, and B2B prototyping and corporate lab services for collectors, institutions, and corporations.
- Ownership category
- akta.pro rank
Art2M industry classification
Industry- Product category
- Digital Art and Connected Objects
- NAICS
- Art Dealers (459920), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industries
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)
Keywords
Where Art2M is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Art2M business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Artwork Production and Sales: Art2M coproduces digital artworks and connected objects with artists, then sells or licenses these works to collectors, investors, and institutions through its ArtJaws marketplace and physical exhibitions.
- ArtJaws Online Marketplace: Art2M operates ArtJaws.com, an online platform dedicated to the sale of contemporary, modern, and digital art, serving as a marketplace for collectors to access digital artworks and limited editions.
- B2B Services: Art2M provides prototyping services, rapid prototyping workshops, and temporary corporate labs (ephemeral labs) to large organizations, communication agencies, and institutions seeking innovative brand communication and connected events.
- Event Production: Art2M produces and coproduces events including Variation Media Art Fair and Digital Week Paris, generating revenue through ticket sales, sponsorships, and partner collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing for artworks, connected objects, and B2B services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Art2M product offering
Product offeringCore offering
Art2M (Art To Machine) co-produces and distributes exclusive digital artworks and custom connected objects with artists. It operates the ArtJaws online marketplace for contemporary digital art, the Makery media platform covering maker and lab culture, the annual Variation Media Art Fair, and provides B2B prototyping, workshop, and corporate lab services to organizations and agencies.
Product overview
Art2M (Art To Machine) is a young innovative French company (JEI label) specializing in the production and distribution of exclusive digital artworks, custom connected objects, and innovative design. The portfolio consists of flagship co-produced interactive installations including Water Light Graffiti (water-reactive LED surface with patent) and Livre Infini (real-time digital content printer), complemented by a network of connected objects designed with artists. The company operates several complementary platforms: Makery (bilingual lab media), ArtJaws (digital art marketplace), and Variation Media Art Fair (annual exhibition-sale). Services include on-demand prototyping, corporate workshops, and educational offerings like the MOOC Digital Media. The ecosystem spans nearly 600 labs worldwide, enabling Art2M to detect and develop innovative digital art and connected objects for clients including communication agencies, institutions, and corporations.
Differentiator
Problem solved
Functional benefit
Brands
- Makery: Bilingual (French/English) media platform covering the latest news from labs, fablabs, hackerspaces, medials, living labs, and biohacklabs worldwide
- ArtJaws
- Variation Media Art Fair
- Water Light Graffiti
- Livre Infini
Products and services
- Water Light Graffiti Interactive LED installation artwork (water-reactive surface) co-produced with artist Antonin Fourneau. Patented technology that has achieved international commercial success. Available for rental/exhibition to events, festivals, and institutions.
- Livre Infini (Infinite Book) Device that prints real-time digital content (social media feeds, digitized books, scanned content) onto paper pages via projection. Co-produced with artist Albertine Meunier. Targeted at libraries, cultural institutions, and corporate spaces.
- ArtJaws Online Marketplace First online marketplace dedicated to contemporary digital art, serving collectors and investors seeking digital artworks and limited editions from emerging and established new media artists.
- Makery Media Platform Bilingual French/English online media covering maker culture, fablabs, hackerspaces, and digital fabrication news. Recognized as an online press organization and serves as a content marketing platform reaching wide audiences.
- Variation Media Art Fair Annual exhibition-sale dedicated to new media contemporary art in France, co-produced by Art2M with Dominique Moulon as curator. Held annually at Espace des Blancs-Manteaux in Paris.
- MOOC Digital Media First Paris city MOOC dedicated to digital cultures, produced for EPSAA. Features monthly expert perspectives on digital media, internet, mobility, drones, and design.
- Prototypage à la demande (On-demand Prototyping) B2B service offering workshops, rapid prototyping, and temporary on-site corporate labs (ephemeral labs) for corporations and agencies seeking innovative connected objects and digital fabrication.
- Workshops Wearables & Drones DIY Educational workshops on wearable technologies and DIY drone construction, delivered at events and through Makery services.
- Digital Week Paris International digital fabrication and maker culture event co-produced by Art2M in association with Cap Digital's innovation ecosystem, featuring events across 15+ Parisian venues.
Quantifiable outcome
- €500,000 investment from AXA Strategic Ventures to expand R&D and international presence
- +3 more outcomes
Companies that use Art2M
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles4 records
Art2M technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Art2M partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- MakerycoreMakery (makery.info) is a bilingual French/English media platform covering lab and maker culture news. Founded in 2014 by Art2M, Makery serves as a specialized media outlet recognized as an online press organization. Art2M's network of 600+ labs is monitored through Makery's coverage.
- ArtJawscoreArtJaws (artjaws.com) is the first online marketplace dedicated to contemporary digital art, launched by Anne-Cécile Worms in 2016. The platform enables collectors to access artworks and limited editions from emerging digital artists.
- Vanessa Quang / Galerie Vanessa QuangcoreArt2M coproduces Variation Media Art Fair with Galerie Vanessa Quang. The gallery, founded by Vanessa Quang, is a key partner in organizing the first French contemporary art fair dedicated to new media artists.
- Cap DigitalmajorCap Digital is the competitiveness and digital transformation cluster that created Futur en Seine in 2009. Art2M is a co-producer of Digital Week, which is associated with Cap Digital's innovation ecosystem.
- NUMAmajorNUMA Paris is a key innovation hub where Art2M organized NUM'art2M, three days of art and innovation events in partnership during Futur en Seine festival. NUMA serves as a co-event space for Art2M's activities.
- AXA ARTminorAXA ART, a subsidiary of AXA Group focused on art insurance, benefits from Art2M's global watch service on connected objects. This complements AXA ART's ecosystem in contemporary and digital art markets.
- EPSAA (Ecole Professionnelle Supérieure d'Arts Graphiques)minorArt2M produced the MOOC Digital Media platform for EPSAA, the first MOOC of the City of Paris dedicated to digital cultures, in partnership with MCD (Musiques & Cultures Digitales).
- OrangeminorOrange supported the production of Luminous Memory by Antonin Fourneau, one of Art2M's connected object productions. Orange serves as a corporate sponsor for Art2M's digital art projects.
- MCD (Musiques & Cultures Digitales)minorMCD (Musiques & Cultures Digitales) is an association co-founding partner with Art2M on various projects including the MOOC Digital Media and SoundsLabs innovation tracking initiative.
- Arcadi Ile-de-FranceminorArcadi Ile-de-France supports Art2M's events including Digital Week and SoundsLabs. The regional cultural development agency provides funding and institutional backing for digital arts initiatives.
- French Ministry of Foreign AffairsminorArt2M curated digital art exhibitions at the Quai d'Orsay during the annual French ambassadors' week, under the initiative of then-Minister Laurent Fabius. The Ministry supports digital culture and arts industries.
- Château ÉphémèreminorArt2M presented its coproductions at the inauguration of Château Éphémère, a digital and sound fabrication lab located in Carrières-sous-Poissy, as part of a digital arts pathway.
- French Tech / Business FranceminorArt2M represented French Tech at DLD Tel Aviv innovation festival in September 2015, led by Minister Emmanuel Macron. Art2M was also present at French Tech Israel launch in March 2016.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Art2M competitors and assessment
Company assessmentDirect peers
- MUTEK: International festival and organization dedicated to digital art and electronic music, with curatorial, marketplace-adjacent, and artist-development activities analogous to Art2M's event and platform portfolio.
- Moment Factory: Montreal-based multimedia studio creating immersive digital environments and connected installations for public spaces — comparable to Art2M in combining artistic co-production with commercial B2B delivery.
- teamLab: Digital art collective producing large-scale immersive interactive installations. Highly comparable to Art2M in the coproduction model with artists and the focus on technology-mediated visitor experiences.
- Sedition: Online marketplace dedicated to selling limited-edition digital artworks to collectors — the closest functional analogue to Art2M's ArtJaws platform, with the same digital-art commerce thesis.
- Ars Electronica: Long-running new media art festival, museum, and research institution — comparable to Art2M's Variation Media Art Fair and Makery media ecosystem as a hub for digital art production and discourse.
Emerging players
- Superblue: Operates immersive experiential art centers featuring artist commissions — directly comparable to Art2M's connected-object installations and Variation Media Art Fair in monetizing artist-led digital experiences for general audiences.
- Meow Wolf: Producer of large-scale immersive, interactive art experiences using digital and physical fabrication. Comparable to Art2M in combining artist-led digital art with monetized venue-based installations.
Broad incumbents
- Artnet: Established online art marketplace and auction platform with global gallery and collector reach. Comparable to ArtJaws in serving the digital and contemporary art collector segment but with a much broader traditional footprint.
- Artsy: Large online art marketplace serving collectors, galleries, and auctions. Comparable to ArtJaws as an online art sales platform, but operates at much greater scale and across traditional rather than exclusively digital art.
Others
- IDEO: Global design and innovation consultancy. Comparable to Art2M's B2B prototyping, workshop, and 'ephemeral corporate lab' services as an adjacent enabling player in corporate innovation rather than a direct art-market competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Art2M social profiles
Digital presenceArt2M compliance and trust
Trust signalCompliance1 record
Art2M financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art2M leadership team
Management profileNumber of profiles
Profiles1 record
Art2M subsidiaries and ownership
Company hierarchySubsidiaries3 records
Art2M funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art2M M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art2M
What does Art2M do?
Art2M (Art To Machine) co-produces and distributes exclusive digital artworks and custom connected objects with artists. It operates the ArtJaws online marketplace for contemporary digital art, the Makery media platform covering maker and lab culture, the annual Variation Media Art Fair, and provides B2B prototyping, workshop, and corporate lab services to organizations and agencies.
Is Art2M a public or private company?
Art2M is a private company. It is classified as venture growth investor backed and is currently operating.
When was Art2M founded?
Art2M was founded in 2009. It employs 11 to 50 people.
Where is Art2M based?
Art2M is headquartered in Paris, France, in the Europe region.
How does Art2M make money?
Four revenue lines are on record. Artwork Production and Sales are the primary driver. The others are artJaws Online Marketplace, B2B Services and event Production.
Who are Art2M's main competitors?
Direct peers on record are MUTEK, Moment Factory, teamLab, Sedition and Ars Electronica. Emerging players are Superblue and Meow Wolf. Broad incumbents are Artnet and Artsy. IDEO is listed as an others.
Does Art2M have an API?
No public API is recorded for Art2M.
What industry is Art2M in?
Art2M's product category is Digital Art and Connected Objects. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 459920 and its SIC code is 7330.