Talaia
Talaia is a cloud-based managed network visibility solution founded in 2013 that provides real-time network monitoring, automated topology mapping, and multi-vendor device management for IT professionals and Managed Service Providers, with add-on modules for server, endpoint, and SaaS management.
- Company typePrivate
- Founded2013
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Talaia does
Talaia is a managed network visibility solution founded in 2013 and headquartered in Barcelona, Spain (per firmographic data; the underlying operational data layer also references an Auvik Networks Inc. entity in Waterloo, Canada — an inconsistency flagged in the data). Per the broader data set, the company operates a cloud-based SaaS platform that delivers real-time network monitoring, automated topology mapping, multi-vendor device discovery, configuration backup and version control, and traffic analysis across 700+ device vendors, targeting IT professionals and — as the primary buyer — Managed Service Providers who administer networks on behalf of multiple clients. The product portfolio centers on a Network Management platform with add-on modules for Server Monitoring, Endpoint Monitoring (end-user experience), and a newer SaaS Management module for shadow IT and AI discovery, spend management, security/compliance, and onboarding/offboarding; a recently announced agentic AI offering ("Auvik AI") extends the platform toward autonomous IT operations.
Talaia monetizes through a subscription model with quote-based enterprise pricing, likely tiered by sites and devices managed, sold via direct sales supplemented by a self-serve 14-day free trial (no credit card required, unlimited sites and devices) and a sandbox environment for hands-on evaluation. The go-to-market motion is sales-led with a product-led growth overlay, and the company lists more than 20 technology integrations — most strategically with ConnectWise, ServiceNow, Autotask, IT Glue, and messaging/alerting tools (Slack, Microsoft Teams, PagerDuty) — to embed into MSP and ITSM workflows. Disclosed scale signals include 80,000+ IT professionals and MSPs running Talaia, named customers spanning airlines, beverage, hospitality, fitness, gaming, and sports technology (American Airlines, DirecTV, Bacardi, Westin, Equinox, Wizards of the Coast, Hudl), and a customer-reported 25%–50% reduction in network issue remediation time.
Notable data caveats: the firmographic layer reports 1–10 employees and a single 2016 funding event of approximately $1.7M from EISMEA, while the operational data describes a substantially larger multi-product SaaS business. These signals are difficult to reconcile and should be treated as a data quality flag for downstream analysis.
Talaia firmographics
Firmographics- Name
- Talaia
- Legal name
- Auvik Networks Inc.
- Website
- https://talaia.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Talaia is a cloud-based managed network visibility solution founded in 2013 that provides real-time network monitoring, automated topology mapping, and multi-vendor device management for IT professionals and Managed Service Providers, with add-on modules for server, endpoint, and SaaS management.
- Ownership category
- akta.pro rank
Talaia industry classification
Industry- Product category
- Network Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- SDN & Controller-Based Management (Campus/DC Fabrics) (HDAFAMAD)
- akta.pro secondary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
Keywords
Where Talaia is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Talaia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Network Management Software Subscription: Cloud-based SaaS subscription for network management, server monitoring, endpoint monitoring, and SaaS management. Pricing is quote-based, likely tiered by number of sites or devices managed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/Quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Talaia product offering
Product offeringCore offering
Auvik sells a cloud-based network management software platform that gives IT teams and Managed Service Providers real-time visibility into networks, automated topology mapping, device inventory, configuration backup, and traffic analysis across 700+ supported device vendors. The platform is sold as a SaaS subscription with quote-based enterprise pricing, a 14-day free trial, and add-on modules covering server monitoring, endpoint monitoring, and SaaS management.
Product overview
Auvik is a cloud-based network management software platform designed for IT professionals and Managed Service Providers (MSPs). The core offering is the Network Management platform, which provides complete visibility and control across networks with automated mapping, real-time monitoring, configuration management, and traffic analysis. The product portfolio includes add-on modules for Server Monitoring, Endpoint Monitoring (end-user experience), and SaaS Management (shadow IT discovery, spend management, security). Auvik AI introduces Agentic AI capabilities for autonomous IT operations. The platform supports 700+ device vendors out of the box and integrates with major MSP tools including ConnectWise, ServiceNow, and Slack through APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Auvik Network Management
Quantifiable outcome
- Reduces network issue remediation time by 25% to 50%
- +2 more outcomes
Companies that use Talaia
Customer profileNamed customers14 records
Segments8 records
Ideal customer profiles2 records
Talaia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability2 records
Feature8 records
Talaia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ConnectWisecoreDeep integrations with ConnectWise Manage and ConnectWise Automate PSA platforms for MSP workflow automation.
- ServiceNowcoreIntegration with ServiceNow for IT service management workflows and incident management.
- Autotask PSAcoreIntegration with Autotask PSA for professional services automation.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Talaia competitors and assessment
Company assessmentDirect peers
- Domotz: Domotz is a network monitoring and management SaaS purpose-built for MSPs and IT professionals, directly overlapping Auvik's primary go-to-market segment. Auvik's website includes a Domotz alternative comparison page.
- SolarWinds: SolarWinds offers network monitoring, management, and observability products that directly compete with Auvik's core Network Management platform. Auvik maintains a dedicated comparison page against SolarWinds, underscoring their head-to-head overlap for IT and MSP buyers.
- LogicMonitor: LogicMonitor is a SaaS-based infrastructure monitoring platform that competes with Auvik across network, server, and endpoint visibility. Auvik runs explicit competitive comparison content targeting LogicMonitor prospects.
- Paessler (PRTG): PRTG is a widely deployed network monitoring platform competing with Auvik on multi-vendor device monitoring, alerting, and traffic analysis. Auvik lists PRTG as a primary alternative in its comparison pages.
- NinjaOne: NinjaOne is an MSP-centric RMM and endpoint management platform that increasingly overlaps with Auvik's monitoring, endpoint, and network management capabilities for the same MSP buyer.
- ManageEngine (Zoho): ManageEngine offers a broad suite of IT management tools including network monitoring that compete with Auvik's core platform. Auvik specifically markets against ManageEngine in its comparison pages.
Broad incumbents
- Kaseya (Datto + VSA): Kaseya's RMM/PSA suite targets the same MSP customer base as Auvik, with overlapping network monitoring and remote management functionality as part of a broader IT management bundle.
- Datadog: Datadog is a broad observability and monitoring platform whose network and infrastructure products overlap with Auvik's core offering, particularly in mid-market and enterprise IT operations.
- Cisco ThousandEyes: Cisco ThousandEyes provides network and internet visibility as part of Cisco's broader networking portfolio, competing with Auvik for enterprise and large MSP visibility workloads.
Emerging players
- ConnectWise: ConnectWise is both an integration partner and an adjacent vendor in the MSP ecosystem, with RMM, PSA, and increasingly native monitoring capabilities that overlap with parts of Auvik's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Talaia social profiles
Digital presenceTalaia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talaia leadership team
Management profileNumber of profiles
Talaia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talaia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talaia
What does Talaia do?
Auvik sells a cloud-based network management software platform that gives IT teams and Managed Service Providers real-time visibility into networks, automated topology mapping, device inventory, configuration backup, and traffic analysis across 700+ supported device vendors. The platform is sold as a SaaS subscription with quote-based enterprise pricing, a 14-day free trial, and add-on modules covering server monitoring, endpoint monitoring, and SaaS management.
Is Talaia a public or private company?
Talaia is a private company. It is classified as unknown and is currently operating.
When was Talaia founded?
Talaia was founded in 2013. It employs 1 to 10 people.
Where is Talaia based?
Talaia is headquartered in Barcelona, Spain, in the Europe region.
How does Talaia make money?
One revenue line is on record: network Management Software Subscription.
Who are Talaia's main competitors?
Direct peers on record are Domotz, SolarWinds, LogicMonitor, Paessler (PRTG), NinjaOne and ManageEngine (Zoho). Broad incumbents are Kaseya (Datto + VSA), Datadog and Cisco ThousandEyes. ConnectWise is listed as an emerging player.
Does Talaia have an API?
Yes. The Auvik APIs allow pulling various data points from Auvik and integrating them into a third-party application or use the data. APIs include: Alert History API (pulls alert history for trailing time period or specific interval between date-and-time pairs), Credentials API (verifies credentials before calling an endpoint), Inventory API (pulls inventory on devices such as names, IP addresses, interfaces, firmware versions, configurations), Tenants API (shows access to sites or multi-sites), and Usage API (pulls summary of site usage for calculating customer invoices or department chargebacks). Developer documentation is at www.auvik.com/auvik-integrations.
What industry is Talaia in?
Talaia's product category is Network Management Software. Its primary akta.pro industry code is HDAFAMAD, SDN & Controller-Based Management (Campus/DC Fabrics), with a secondary code of BPAEAOAH, Cloud FinOps & SaaS Spend Management. Its NAICS code is 5132 and its SIC code is 7372.