Lattice Engines

Name

Lattice Engines

Website

https://lattice-engines.com

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Account-Based Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Account-based marketing
• Predictive lead scoring
• B2B marketing platform
• Sales intelligence software
• Business data enrichment

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Annual subscription-based access to D&B Rev.Up ABX platform with modular components. Customers can access full platform or select specific modules (Web, Ads, Email, Sales). Pricing likely tiered based on features and usage volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lattice Engines, now part of Dun & Bradstreet, offers D&B Rev.Up ABX, an account-based marketing (ABM) SaaS platform that uses the Dun & Bradstreet Data Cloud (550M+ contacts, 600M+ businesses) and AI-based predictive models to identify ideal buyers, score leads and accounts on conversion likelihood, and execute omnichannel campaigns across web, ads, email, and sales. The platform is offered as a complete bundle or as individually purchasable modules (Web, Ads, Email, Sales) with embedded DSP and native CRM connectors.

Product overview

Lattice Engines, now part of Dun & Bradstreet, offers D&B Rev.Up ABX as a unified account-based marketing platform. The core D&B Rev.Up ABX platform integrates with four modular components: D&B Rev.Up ABX for Web (website visitor identification), D&B Rev.Up ABX for Ads (display and social advertising), D&B Rev.Up ABX for Email (email marketing), and D&B Rev.Up ABX for Sales (sales play activation). These modules share a common data infrastructure powered by 550M+ contact records and 600M+ business records, enabling customers to identify buyers, build AI-scored audience segments, target across channels, and measure campaign performance within a single platform.

Differentiator

Problem solved

Functional benefit

Products and services

• D&B Rev.Up ABX A comprehensive account-based marketing platform that uses the Dun & Bradstreet Data Cloud to identify buyers, build AI-scored audiences, target with precision, and engage across advertising campaigns, email outreach, sales plays, and web personalization. Designed for B2B sales and marketing teams at enterprise and mid-market organizations.
• D&B Rev.Up ABX for Web A module that identifies website visitors and enables personalized web experiences for the best prospects to maximize web conversions. Sold as a standalone offering or as part of the full D&B Rev.Up ABX bundle.
• D&B Rev.Up ABX for Ads A module for running targeted advertising campaigns to prospects and clients through display, social media, and other channels, powered by the Dun & Bradstreet Data Cloud and an embedded DSP for fast ad activation. Sold as a standalone offering or as part of the full D&B Rev.Up ABX bundle.
• D&B Rev.Up ABX for Email A module that enhances lead and client data through D&B enrichment and audience segment building to power effective email marketing programs. Sold as a standalone offering or as part of the full D&B Rev.Up ABX bundle.
• D&B Rev.Up ABX for Sales A module that runs sales plays against the highest-scoring prospects and pushes real-time intent data and insights into sales teams' CRM systems. Sold as a standalone offering or as part of the full D&B Rev.Up ABX bundle.

Quantifiable outcome

• Customer reports connecting experiences across entire funnel and creating efficiencies of scale
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 6sense: 6sense is a leading account-based marketing and revenue prediction platform that uses AI-driven intent data and the 6sense Revenue AI™ platform to identify in-market accounts - the most direct competitive counterpart to D&B Rev.Up ABX (Lattice Engines) for B2B ABM.
• Demandbase: Demandbase is an ABM platform providing account identification, targeting, engagement, and analytics for B2B sales and marketing teams, directly comparable to D&B Rev.Up ABX in product scope and target market (enterprise B2B).
• RollWorks: RollWorks (a division of NextRoll) is an ABM platform for B2B companies, offering account-based advertising, sales intelligence, and measurement - a closely aligned competitor in the mid-market and enterprise ABM space.
• Terminus: Terminus is an ABM platform that combines B2B advertising, web personalization, sales intelligence, and account-based chat, making it a direct competitor to the Web, Ads, Email, and Sales modules of D&B Rev.Up ABX.
• Madison Logic: Madison Logic offers an ABM platform with account-based advertising, intent data, and measurement capabilities that overlap directly with D&B Rev.Up ABX's predictive and campaign orchestration features.
• InsideView (D&B / Data.com by Salesforce): InsideView (acquired by D&B and historically integrated with Salesforce) is a B2B data provider that overlaps directly with Lattice's data enrichment and D-U-N-S-based account resolution capabilities for sales and marketing.

Broad incumbents

• ZoomInfo: ZoomInfo provides a B2B data and intelligence platform with intent signals, contact data, and sales/marketing activation - a broad incumbent with overlapping data, scoring, and activation capabilities to D&B Rev.Up ABX.
• Marketo (Adobe): Marketo (an Adobe company) is a broad marketing automation suite with account-based marketing features and email/sales orchestration that intersects with multiple D&B Rev.Up ABX modules as a wider-portfolio alternative.
• HubSpot: HubSpot is a broad CRM and inbound marketing platform with growing ABM functionality, often competing for the same mid-market and enterprise marketing budget as D&B Rev.Up ABX.

Emerging players

• Bombora: Bombora is a B2B intent data provider whose Company Surge data is used in ABM platforms - an enabling/thematic peer that complements or competes with the intent and audience-scoring capabilities in D&B Rev.Up ABX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Lattice_Engines
• Facebookfacebook.com/125640400841546
• LinkedInlinkedin.com/company/lattice-engines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lattice Engines