Intimate Rose

What Intimate Rose does

Intimate Rose is a privately held, vertically integrated women's and pelvic health company founded in 2015 and headquartered in North Kansas City, Missouri. The company designs, sells, and ships FDA-cleared medical-grade silicone devices — vaginal dilators (9 progressive sizes), Kegel weights (6 progressive sizes), pelvic wands (original, vibrating, bendable, temperature therapy), and anal/rectal dilators — directly to consumers through an owned Shopify storefront, alongside complementary personal care products (lubricants, balms, boric acid suppositories) and a growing supplements line targeting PCOS, hormone balance, and gut health. The product portfolio is clinically authored, including a patented ergonomic pelvic wand shape, and is recommended by 14,000+ medical providers and used in Academy of Pelvic Health Physical Therapy training courses.

The business has evolved from a single-category device retailer into a multi-vertical telehealth platform. On top of one-time and Subscribe & Save device sales (priced $16.99–$269.49), Intimate Rose now operates three subscription telehealth services: bioidentical menopause HRT ($47–$76/month), GLP-1 weight loss via compounded semaglutide and tirzepatide ($169+/month), and 1:1 online pelvic floor physical therapy ($99/session). Clinical delivery is handled through a partnership with OpenLoop Health for licensed providers and compounding pharmacy access, while HIPAA, CCPA, PCI-DSS, and LegitScript compliance underpin the regulated health stack. The company is founder-led by Dr. Amanda Olson (DPT, PRPC) as President & CCO and Aaron Wilt as CEO, with no disclosed external funding, and supports a 14,000+ member private Facebook community as a core engagement and referral channel.

Name

Intimate Rose

Legal name

Intimate Rose

Website

https://intimaterose.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Intimate Rose is a vertically integrated pelvic and women's health company that designs and sells FDA-cleared medical-grade silicone devices (dilators, Kegel weights, pelvic wands) and operates subscription telehealth services for menopause HRT, GLP-1 weight loss, and online pelvic floor physical therapy, serving millions of consumers and recommended by 14,000+ medical providers.

Ownership category

akta.pro rank

Product category

Pelvic Health Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Toilet Preparation Manufacturing (325620), Personal Care Services (8121)

SIC

Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRACAQAJ

Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Personal Health & Wellness Devices (Smart Scales, BP/ECG Monitors, Sleep Devices)

SECONDARYHLALAHAJ

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

SECONDARYHLALADAE

Women’s Health & Family Care Virtual Care (fertility, maternity, pediatrics)

Healthcare & Life Sciences/Telehealth Platforms/Employer-Sponsored Virtual Care Platforms

SECONDARYCRABAIAI

Vaginal Moisturizers & Lubricants

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

SECONDARYHSABAKAH

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies)

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

Keywords

• Pelvic health devices
• Vaginal dilators
• Kegel weights
• Menopause telehealth
• Pelvic floor therapy

Headquarters

HQ city

North Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of pelvic health devices (dilators, wands, Kegel weights), lubricants, supplements, and accessories. One-time purchases and subscription (Subscribe & Save) options. Products ship from North Kansas City, MO with free shipping over $44.
2. Menopause HRT Telehealth: Subscription-based telehealth service for bioidentical hormone replacement therapy and non-hormonal menopause treatments. Plans start at $47/month including prescription medications delivered to door.
3. GLP-1 Weight Loss Program: Subscription-based weight loss treatment using compounded GLP-1 medications (semaglutide, tirzepatide). Starting at $169/month with licensed provider oversight and ongoing support.
4. Online Pelvic Floor Therapy: One-time and subscription telehealth sessions with licensed pelvic floor physical therapists. 45-minute virtual sessions at $99 each with personalized therapy plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Intimate Rose designs, manufactures, and sells FDA-cleared medical-grade silicone pelvic health devices (9-size vaginal dilators, 8-size anal dilators, ergonomic pelvic wands, and 6-piece Kegel weight sets) directly to consumers through its Shopify storefront. The company complements its physical product line with subscription-based telehealth services covering bioidentical menopause hormone replacement therapy, compounded GLP-1 weight loss treatment, and virtual pelvic floor physical therapy with licensed clinicians.

Product overview

Intimate Rose is a pelvic health e-commerce company offering a comprehensive portfolio of medical-grade pelvic health products and telehealth services. The core product lineup consists of vaginal dilators (9 sizes), anal dilators (8 sizes), pelvic wands (original, vibrating, bendable, temperature therapy), and Kegel weights (6 progressive sizes) - all made from medical-grade silicone. The company extends its offering through complementary personal care products (lubricants, vaginal balms, boric acid suppositories), supplements (inositol, probiotics, berberine for PCOS/hormone balance), and telehealth services including menopause HRT treatment, GLP-1 weight loss programs, and online pelvic floor therapy. Products are designed by pelvic health experts (Dr. Amanda Olson, DPT, PRPC) and sold primarily through their Shopify-hosted e-commerce platform with HSA/FSA eligibility on most items.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaginal Dilators Medical-grade silicone vaginal dilators in 9 progressive sizes (0.45-1.8 inches width, 2.8-7.5 inches length) for controlled vaginal dilation therapy to treat vaginismus and pelvic floor conditions in women.
• Kegel Weights Set of 6 premium silicone vaginal weights in progressive sizes for pelvic floor muscle strengthening. FDA-cleared medical device designed for bladder control, postpartum recovery, and pelvic organ prolapse support, including training videos and instruction manual.
• Pelvic Wands Ergonomic pelvic floor massage wands available in Original, Vibrating (10 speeds), Bendable, and Temperature Therapy versions, made from BPA-free medical-grade silicone to comfortably reach superficial and deep pelvic floor muscles.
• Personal Lubricants Water-based personal lubricants and vaginal moisturizers including Serenity and Velvet Rose formulas. pH-balanced and free from parabens and glycerin for intimate use and dilator compatibility.
• Anal/Rectal Dilators Medical-grade silicone anal dilator sets in 8 progressive sizes with hourglass shape design for sphincter muscle training and relaxation, including male pelvic pain relief and post-cancer treatment recovery.
• Supplements Health supplements including Myo-Inositol & D-Chiro Inositol for PCOS and hormone balance, Flora Bloom Feminine Probiotic, Berberine formulations, Vitex Chasteberry, Dihydroberberine, and GLP-1 Digestive Support.
• Menopause Telehealth Treatment Subscription-based telehealth service for bioidentical Hormone Replacement Therapy and non-hormonal menopause treatments including estradiol gel, patches, pills, vaginal estrogen, and progesterone prescribed by licensed providers. Plans start at $47/month.
• GLP-1 Weight Loss Treatment

Quantifiable outcome

• Trusted by millions of women
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• OpenLoop HealthcoreStrategic or Co-development PartnerPartnership with OpenLoop Health, a network of U.S.-licensed clinicians and state-licensed compounding pharmacies, to provide telehealth weight loss services. OpenLoop provides the clinical provider network and pharmacy infrastructure for GLP-1 prescriptions.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the intimaterose.com online store. Shopify provides the online store infrastructure, payment processing, and order management system.

Scale indicators9 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Hims & Hers Health: Hims & Hers operates a large-scale D2C telehealth platform spanning women's health, weight loss (including GLP-1), and hormonal care. It is a broad incumbent in the same telehealth verticals Intimate Rose operates (HRT, GLP-1 weight loss), but at significantly greater scale and capital base.
• Ro: Ro is a direct-to-patient healthcare company with verticals in weight loss (including compounded GLP-1), men's and women's health, and telehealth. Comparable to Intimate Rose's weight-loss and women's telehealth subscription lines, but operating at national scale with significantly more capital.

Direct peers

• Elvie: Elvie makes connected pelvic-floor trainers (e.g., Elvie Trainer) and maternal wellness products. It is a direct competitor to Intimate Rose's Kegel weights and pelvic wand portfolio, targeting the same postpartum, bladder-control, and pelvic-strengthening use cases.
• Maude: Maude is a sexual wellness brand selling lubricants, vibrators, and personal care products direct-to-consumer. Comparable as a D2C sexual wellness/intimate care brand targeting overlapping customers and similar retail distribution model to Intimate Rose.
• Joylux: Joylux makes women's intimate wellness devices (v-Sculpt, vFit) using light/heat/sonic technology for pelvic floor and sexual wellness. Comparable to Intimate Rose's vibrating pelvic wand and therapeutic device portfolio serving similar menopause and pelvic health segments.
• Midi Health: Midi Health is a virtual care clinic for women in perimenopause and menopause, offering HRT and non-hormonal treatment. It is a direct competitor to Intimate Rose's Menopause Telehealth HRT offering for the same perimenopausal/menopausal customer.
• Dame: Dame sells sexual wellness products (lubricants, vibrators, suppositories) direct-to-consumer. Comparable to Intimate Rose's lubricants, balms, and boric acid suppository categories, targeting overlapping female sexual/intimate wellness customers.
• Perifit: Perifit produces app-connected Kegel trainers for women. It competes directly with Intimate Rose's Kegel weight system and pelvic health device line for the same at-home pelvic-floor-strengthening customer.
• Evernow: Evernow is a telehealth provider focused on menopause care, prescribing HRT and related treatments. Directly comparable to Intimate Rose's HRT telehealth service for overlapping menopause symptom management use cases.

Emerging players

• Carin: Carin offers a connected pelvic floor wearable/exercise program for postpartum and incontinence recovery. Partially comparable as a tech-enabled pelvic floor device player, though more focused on the wearable/app category versus Intimate Rose's silicone-device-and-telehealth stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IntimateRose
• YouTubeyoutube.com/c/IntimateRose
• Facebookfacebook.com/IntimateRose
• Instagraminstagram.com/intimaterose
• TikToktiktok.com/@intimaterose

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intimate Rose