What Brandfetch does

Brandfetch, SA is a Swiss brand-data infrastructure company headquartered in Savigny, Switzerland that aggregates logos, color palettes, fonts, images, and structured brand metadata for more than 50 million brands worldwide. The company exposes this corpus through an API-first product suite consisting of the Logo API, Brand API, Brand Context API, Brand Search API, and Transaction API, plus ten official plugins that embed asset retrieval directly into Figma, Canva, Miro, Google Chrome, Sketch, Adobe XD, Adobe Photoshop, Adobe Express, Lucidchart, and Lucidspark. The platform is built on a global CDN with 99.9% uptime, supports query by domain, stock/ETF ticker, ISIN, or crypto symbol, and delivers logos in SVG, PNG, and WebP across light and dark themes.

The core technical differentiator is first-party data: brand owners verify and manage their own profiles, producing accuracy and compliance signals that competitors reliant on web scraping cannot match. The 2024-launched Brand Context API extends the platform from static asset retrieval into AI-generated brand context (tagline, mission, brand voice, target audience) for AI agents and personalization workflows, and the Transaction API serves fintech use cases such as merchant-matching and branded transaction feeds. Brandfetch holds SOC 2 Type 2 compliance, positioning it for regulated enterprise procurement.

The commercial model is freemium-plus-paid-tier: the Logo API free tier covers up to 500,000 monthly requests with no attribution badge; usage above that threshold shifts to paid, usage-based pricing; and custom enterprise contracts are sold for higher volume or tailored data needs. Distribution is self-serve PLG with developer documentation at docs.brandfetch.com and instant API-key issuance, supplemented by enterprise sales. Customers include Salesforce, Canva, LinkedIn, Okta, Typeform, Morningstar, LSEG, Synthesia, HeyGen, Pitch, Lucid, LottieFiles, Yodlee, Visme, and Tremendous across software, AI, design, financial data, and payments verticals. Three co-founders (Amin Kasimov, Jérémy Jaques, and Nuri Kasimov) operate the company with disclosed headcount in the 1-10 range, suggesting a capital-efficient operation, though the breadth of enterprise adoption suggests either significant contractor leverage or material under-reporting of headcount in the firmographic data.

Name

Brandfetch

Legal name

Brandfetch, SA

Website

https://brandfetch.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brandfetch, SA is a Swiss brand-data platform offering APIs (Logo, Brand, Brand Context, Brand Search, Transaction) and 10 design-tool plugins that give developers and product teams verified access to logos, colors, fonts, and brand context for 50M+ brands worldwide.

Ownership category

akta.pro rank

Product category

Brand Data API Platform

akta.pro primary industry

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

akta.pro secondary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Brand data API
• Logo retrieval API
• Brand asset platform
• AI brand context
• Developer API platform

Headquarters

HQ city

Renens

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Logo API Free Tier: Free access up to 500,000 monthly requests with no attribution required. Targets developers and small projects.
2. Logo API Paid Tier: Paid plans for usage beyond 500,000 monthly requests. Volume-based pricing for higher usage.
3. Brand API: Full brand data access including logos, colors, fonts, and company details for 50M+ brands with paid plans.
4. Enterprise Plans: Custom volume plans and enterprise-level API limits with tailored data solutions available through sales contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Brandfetch operates a brand data aggregation platform providing APIs and design tool plugins that deliver logos, colors, fonts, and structured brand data for 50M+ brands. The offering includes the Logo API, Brand API, Brand Context API, Brand Search API, and Transaction API, enabling developers and product teams to integrate verified brand assets directly into applications, fintech transactions, CRM systems, and AI agents.

Product overview

Brandfetch is a brand data platform offering a comprehensive suite of APIs and design tool plugins. The core offering includes Logo API (free tier available), Brand API, Brand Context API (AI-powered), Brand Search API, and Transaction API. These APIs provide access to logos, colors, fonts, and company details for 50M+ brands. The platform also offers 10 design tool plugins including Figma, Canva, Miro, Google Chrome, Sketch, Adobe XD, Adobe Photoshop, Adobe Express, Lucidchart, and Lucidspark integrations, enabling seamless brand asset access directly within design workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo API Free access to hundreds of millions of company logos. Supports querying by domain, stock ticker, ETF ticker, ISIN, or crypto symbol. Delivers logos in SVG, PNG, and WebP formats with light and dark theme variants. Designed for developers and product teams integrating brand visuals into applications.
• Brand API

Quantifiable outcome

• Typeform saw 5% lift in conversion by transforming their onboarding with Brandfetch brand data
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• FigmacoreTechnology or IntegrationFigma plugin providing instant access to millions of logos, colors, fonts, and more directly within Figma and FigJam design workflows.
• CanvacoreTechnology or IntegrationCanva integration allowing users to find logos by company name and instantly add them to designs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PredictLeads: PredictLeads offers company signals and technology detection APIs — comparable niche data vendor targeting sales and product teams with API-first access to firmographic and tech-use data.
• Store Leads: Store Leads (formerly Abrar) provides a brand/storefront database and API for ecommerce merchants — overlapping data-aggregation business model focused on brand/retail identity data delivered via API.

Direct peers

• FullContact:
• BuiltWith: BuiltWith provides a technology profile API identifying which tools and platforms companies use — same developer/API-first business model as Brandfetch, serving overlapping sales, marketing, and product intelligence use cases.
• HG Insights: HG Insights provides technology install-base and contract intelligence via API — adjacent data category (company/tech intelligence) sold to similar enterprise customers with comparable API-first distribution.
• Clearbit: Clearbit (now part of HubSpot) was the most direct competitor — a company data and logo API powering enrichment, lead scoring, and personalization across B2B SaaS with the same go-to-market motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brandfetch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandfetch