Austin and Kat
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Austin and Kat firmographics
Firmographics- Name
- Austin and Kat
- Legal name
- Austin and Kat
- Website
- https://austinandkat.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Austin and Kat industry classification
Industry- Product category
- Pet Wellness Supplements
- NAICS
- Pet and Pet Supplies Retailers (45991), Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Pet Products Retail (CRANAHAF)
- akta.pro secondary industries
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Senior & Cognitive Support Supplements (HLAMALAJ), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where Austin and Kat is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Austin and Kat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-Commerce: The company sells directly to pet parents through its own e-commerce storefront (austinandkat.com). Products are shipped USPS First Class, with free shipping on orders over $50. Standard shipping is $7.
- Subscription Plans: Customers can subscribe for recurring deliveries of any product. Subscriptions are fully flexible — cancel, pause, or modify at any time with no fees or contracts. Email alerts are sent 5 days before each order ships. Subscription management portal available 24/7.
- Retail Distribution: Products sold through independent neighborhood pet stores and natural grocery stores nationwide. Managed via a dedicated US distribution partnership with Right Way Reps.
- Wholesale: Dedicated wholesale portal (austinandkatwholesale.com) for retailers to purchase Austin and Kat products for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic CBD+CBDa Chews — $24.95 |
| Unit Pricing | Pay-as-you-go | No More Wiggles Chew — $49.95 |
| Unit Pricing | Pay-as-you-go | CBD Oil for Dogs and Cats — $69.95 |
| Unit Pricing | Pay-as-you-go | Senior Blend Chew — pricing varies by SKU |
| Unit Pricing | Pay-as-you-go | Hip and Joint Chew — pricing varies by SKU |
| Unit Pricing | Pay-as-you-go | 7 Mighty Mushrooms Powder — $29.95 |
| Unit Pricing | Pay-as-you-go | Omega Shield + Astaxanthin — pricing varies by SKU |
| Unit Pricing | Pay-as-you-go | Marine Algae Oil (Vegan) — $39.95 |
| Unit Pricing | Pay-as-you-go | Joint Support+ Powder — $34.95 |
| Unit Pricing | Pay-as-you-go | Green Lipped Mussel & Curcumin — $27.95 |
| Unit Pricing | Pay-as-you-go | Omega-3 Feline Formula — $18.95 |
| Unit Pricing | Pay-as-you-go | Belly Settle — $27.95 |
| Unit Pricing | Pay-as-you-go | Daily Pumpkin — $14.95 |
| Other | Pay-as-you-go | Free Shipping Over $50 / $7 Standard Shipping |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Austin and Kat product offering
Product offeringCore offering
Austin and Kat is a pet wellness company that formulates, manufactures, and sells CBD/hemp-based and functional mushroom supplements for dogs and cats. All products are handcrafted in small batches at the company's NASC-certified Seattle Makery using a proprietary BLEND#4 broad-spectrum hemp extract that preserves both CBD and CBDa. The product line spans chews, oils, and powders across collections targeting anxiety, senior health, hip & joint mobility, immune and gut health, omega nutrition, and feline-specific wellness.
Product overview
Austin and Kat is a pet supplement company offering a diverse portfolio of CBD/hemp-based products and functional mushroom supplements for dogs and cats. The product line centers on BLEND#4 whole plant hemp extract with CBD+CBDa available in chew, oil, and powder formats, organized into targeted collections including Classic CBD, Calming (No More Wiggles), Senior Health, Hip & Joint, Feline Formulas, Omega Protection, Mighty Mushrooms, and Pumpkin Digestion. Products are handcrafted in small batches at the company's NASC-certified Seattle Makery facility, emphasizing natural ingredients sourced from small suppliers with rigorous third-party lab testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic CBD+CBDa Chews The original peanut butter and apple recipe chew with BLEND#4 whole plant hemp extract rich in CBD and CBDa, plus optimized turmeric extract for antioxidant support. Available for small/medium dogs at $24.95.
- No More Wiggles Chew Calming chew for situational anxiety featuring lion's mane mushroom, lavender, chamomile, and BLEND#4 CBD+CBDa. Priced at $49.95.
- No More Wiggles Oil Calming oil with soothing botanicals to help dogs manage everyday stressors including noise and separation anxiety. Priced at $64.95.
- No More Wiggles Powder Calming adaptogenic herbs, botanicals, and L-ergothioneine-rich king trumpet mushroom for nervous system support in times of stress.
- CBD Oil for Dogs and Cats Premium US-grown hemp extract blended with highest quality salmon and plant-based oils, featuring optimized CoQ10 and black pepper fruit. Available in 100mg, 300mg, 600mg, and 1200mg strengths at $69.95.
- Extra Strength CBD Oils Higher-concentration CBD oil made from premium US-grown hemp extract blended in ratios designed for long-term cannabinoid effects.
- CBD Oil for Cats Feline-specific CBD formula with premium US-grown hemp extract blended with sardine and pollock oils, plus cranberry and astaxanthin for enhanced feline support.
- Senior Blend Chew Formulated for senior dogs 6+ with ginkgo biloba, cordyceps mushroom superblend, and curcumin alongside BLEND#4 CBD+CBDa to support cognition, immunity, and circulation.
- Senior Formula Oil Science-backed botanicals selected to aid cognition, eye health, immunity, and circulation in senior dogs 6+ years.
- Senior Support Powder Botanical meal topper with adaptogens, lion's mane, and fish extracts rich in DHA/EPA for comprehensive senior dog support covering healthy aging.
- Hip and Joint Chew Mobility-supporting chew with reishi mushroom superblend, glucosamine, and antioxidant botanicals combined with BLEND#4 CBD+CBDa for hip, joint, and back function.
- Hip and Joint Oil Oil for joint mobility, flexibility, and back function support with natural antioxidants known to fight free-radical damage.
- Joint Support+ Powder Next-generation joint formula with New Zealand green-lipped mussel, boswellia serrata, reishi mushroom, plant-based glucosamine, and Longvida SD optimized curcumin. Priced at $34.95.
- Green Mussel & Curcumin Daily joint support topper with 100% sustainably harvested New Zealand green-lipped mussel and optimized curcumin from turmeric. Priced at $27.95.
- Omega Shield + Astaxanthin Marine omega-3s (1300 mg EPA/DHA per serving) combined with premium astaxanthin from Kona, Hawaii microalgae (Cyanotech) that protects the omegas from oxidation while supporting skin, immune, and cellular function.
- Austin's Everything Oil Omega 3/6/9 blend for skin and coat made from sustainably caught wild sardine, anchovy, and mackerel with organic hemp seed oil.
- Marine Algae Oil Vegan omega-3 blend from sustainably sourced marine microalgae with non-GMO plant-based oils — the company's lowest-impact, planet-friendly alternative to traditional fish oils. Priced at $39.95.
- Omega-3 Feline Formula Pure omega-3 formula crafted for cats from wild-caught sardines and anchovies in natural triglyceride form for coat and whole-body wellness. Priced at $18.95.
- 7 Mighty Mushrooms Synergistic blend of seven functional mushrooms naturally high in polysaccharides and beta-glucans (sourced from M2 Ingredients) for immune system optimization. Priced at $29.95.
- 6 Mighty Mushrooms Concentrated functional mushroom extracts with standardized beta-glucans and active compounds supporting immune readiness and resilience from six carefully selected mushroom species.
- Lion's Mane Mushroom Cultivated lion's mane mushroom supporting cognitive function, healthy nerve signaling, and mental clarity with gently dried whole mushroom preserving nutrient integrity.
- Lion's Mane Extract Concentrated lion's mane extract with standardized bioactive compounds supporting memory, nerve growth factor activity, and cognitive resilience.
- Turkey Tail Mushroom
Quantifiable outcome
- Earned an A+ for CBD potency accuracy in LeafReport's independent fourth-party study, where many leading pet CBD products missed their advertised potency by over 25%.
- +2 more outcomes
Companies that use Austin and Kat
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles5 records
Austin and Kat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Austin and Kat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Right Way RepscoreAustin and Kat partnered with Right Way Reps for US distribution, expanding market reach across independent pet retail stores nationwide. This partnership supports the company's go-to-market strategy of reaching pet parents through neighborhood pet shops and natural grocery stores.
- CyanotechcorePartnership with Cyanotech, a long-standing astaxanthin producer located on the Kona coast of Hawaii. Cyanotech cultivates microalgae in controlled conditions using natural sunlight, clean ocean air, and filtered aquifer water from lava fields, producing consistent, high-quality astaxanthin for Austin and Kat's Omega Shield formula.
- M2 IngredientscorePartnership with M2 Ingredients, North America's largest grower of functional mushrooms. M2 focuses on transparency, controlled cultivation, and science-based extraction with measurable beta-glucans and consistent quality. Their ingredients are the foundation of Austin and Kat's mushroom product line (7 Mighty Mushrooms, Lion's Mane, Turkey Tail, 6 Mighty Mushrooms, and extracts).
- Pet Sustainability Coalition (PSC)minorAustin and Kat partnered with the Pet Sustainability Coalition (PSC), the leading voice in pet sustainability, to ensure education on the latest manufacturing and packaging insights. PSC is a collaborative accelerator working to develop guidelines for sustainable pet products, reduce plastic waste, and promote adoption. Austin and Kat is committed to ambitious science-backed goals to reduce its carbon footprint.
- KND LabscoreKND Labs is the extraction team that developed Austin and Kat's proprietary BLEND#4 whole-plant hemp extract with CBD+CBDa. Through an innovative combination of extraction methods, KND Labs produces a robust profile of cannabinoids that work synergistically for the entourage effect.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Austin and Kat competitors and assessment
Company assessmentDirect peers
- Pet Releaf: Pet CBD brand offering oils, chews, and topicals emphasizing organic hemp and third-party testing. Direct competitor in premium natural pet CBD segment.
- King Kanine: Pet CBD brand offering oils, treats, balms, and grooming products. Comparable in DTC and retail distribution strategy and product breadth.
- Canna-Pet: One of the earliest pet CBD brands, offering capsules, oils, and treats. Direct competitor in the same regulatory gray zone for pet CBD.
- Honest Paws: Direct-to-consumer pet CBD brand offering oils, treats, and topical products for dogs and cats. Most direct comparable: similar premium positioning, CBD-only product focus, and subscription model.
- HolistaPet: Pet CBD brand offering capsules, treats, oils, and sprays for dogs and cats. Comparable in product breadth and DTC-driven distribution model.
- ElleVet Sciences: Veterinary channel-focused pet CBD brand with clinical research backing. Comparable in premium positioning and CBD+CBDA formulations, with stronger veterinary endorsement.
Broad incumbents
- Zesty Paws: Leading mainstream pet supplement brand offering chews, oils, and soft supplements across multiple health categories. Comparable in pet supplement category and retail distribution, but broader and lacks CBD focus.
- PetHonesty: Major DTC pet supplement brand offering probiotics, joint, skin/coat, and calming products. Comparable in subscription model and natural ingredient positioning, but broader portfolio outside CBD.
- CBDfx: Large CBD brand offering a dedicated pet line alongside human products. Comparable in CBD product technology and ingredient sourcing, but broader category portfolio includes humans.
Emerging players
- Native Pet: Premium DTC pet supplement brand with modern branding and ingredient transparency. Comparable in premium positioning and clean-label philosophy, particularly in mobility and wellness categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Austin and Kat social profiles
Digital presenceAustin and Kat compliance and trust
Trust signalCompliance1 record
Austin and Kat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austin and Kat leadership team
Management profileNumber of profiles
Profiles2 records
Austin and Kat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austin and Kat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austin and Kat
What does Austin and Kat do?
Austin and Kat is a pet wellness company that formulates, manufactures, and sells CBD/hemp-based and functional mushroom supplements for dogs and cats. All products are handcrafted in small batches at the company's NASC-certified Seattle Makery using a proprietary BLEND#4 broad-spectrum hemp extract that preserves both CBD and CBDa. The product line spans chews, oils, and powders across collections targeting anxiety, senior health, hip & joint mobility, immune and gut health, omega nutrition, and feline-specific wellness.
Is Austin and Kat a public or private company?
Austin and Kat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Austin and Kat founded?
Austin and Kat was founded in 2014. It employs 11 to 50 people.
Where is Austin and Kat based?
Austin and Kat is headquartered in Seattle, United States, in the North America region.
How does Austin and Kat make money?
Four revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are subscription Plans, retail Distribution and wholesale.
Who are Austin and Kat's main competitors?
Direct peers on record are Pet Releaf, King Kanine, Canna-Pet, Honest Paws, HolistaPet and ElleVet Sciences. Broad incumbents are Zesty Paws, PetHonesty and CBDfx. Native Pet is listed as an emerging player.
Does Austin and Kat have an API?
No public API is recorded for Austin and Kat.
What industry is Austin and Kat in?
Austin and Kat's product category is Pet Wellness Supplements. Its primary akta.pro industry code is CRANAHAF, CBD/Hemp Pet Products Retail, with a secondary code of HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species). Its NAICS code is 45991 and its SIC code is 2833.