MITY
MITY Inc. is a North American commercial furniture and specialized medical seating manufacturer operating four sub-brands (MityLite, Holsag, Bertolini, Broda) and serving enterprise customers across hospitality, public assembly, healthcare, worship, education, and government markets through direct sales and purchasing cooperatives.
- Company typePrivate
- Founded1987
- HeadquartersOrem, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MITY does
MITY Inc. is a North American commercial furniture and specialized medical seating manufacturer operating four wholly-owned sub-brands — MityLite (commercial folding tables, event chairs, portable dance floors, carts, outdoor furniture), Holsag by MityLite (customizable European Beechwood seating for hospitality, senior living, and healthcare), Bertolini (church chairs, stacking seating, and folding tables for worship and multipurpose use), and Broda (positioning wheelchairs, transport wheelchairs, rehabilitation wheelchairs, shower commodes, and gliders). The company is headquartered in Orem, Utah, with manufacturing facilities in Utah, Missouri, and Ontario, Canada, and runs proprietary processes including a 9-step wood finishing system and the patented Magnattach magnetic portable dance floor connection system.
The company makes money primarily through B2B hardware sales of contract-grade furniture and medical seating via direct enterprise field sales teams in the US and Canada, complemented by a global dealer and distributor network and group purchasing organizations (E&I Cooperative, Buy Board, Entegra, Avendra, Direct Supply, Modivcare). Pricing is quote-based and not publicly disclosed, and the company emphasizes industry-leading warranties, thousands of fabric and finish customization options, and short lead times from North American production. Customers span hospitality (Disney, Marriott, Hilton, Hyatt, Four Seasons, Caesars, Hard Rock), public assembly (Javits Center, McCormick Place, Moscone Center, ASM Global), education (Texas A&M), worship, healthcare (Direct Supply, Modivcare), and government (GSA).
The company traces its origins to MityLite's 1987 founding by Gregory Wilson, took the original entity public on NASDAQ in 1994, acquired Broda in 1998, organized the MITY Inc. holding company in 2000, was taken private via Prospect Capital recapitalization in 2013, and added Holsag and Bertolini in 2017. It is currently majority-owned by Prospect Capital (traded under PSAC), led by CEO Kevin McCoy, and is actively investing in US manufacturing capacity expansion and new product lines as of December 2025.
MITY firmographics
Firmographics- Name
- MITY
- Legal name
- MITY, Inc.
- Website
- https://mityinc.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MITY Inc. is a North American commercial furniture and specialized medical seating manufacturer operating four sub-brands (MityLite, Holsag, Bertolini, Broda) and serving enterprise customers across hospitality, public assembly, healthcare, worship, education, and government markets through direct sales and purchasing cooperatives.
- Ownership category
- akta.pro rank
Where MITY is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
MITY business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Furniture Sales: MITY Inc generates revenue primarily through the sale of commercial furniture including chairs, tables, folding furniture, outdoor furniture, and carts under its MityLite, Holsag, and Bertolini brands. Products are sold directly to businesses and through dealer/distributor networks.
- Medical Seating Sales: Broda brand generates revenue through specialized healthcare seating products including positioning wheelchairs, transport wheelchairs, rehabilitation wheelchairs, shower commodes, and gliders sold to healthcare facilities and medical equipment suppliers.
- Custom Design Services: In-house teams work with designers and customers to find perfect products and fabrics, offering custom configurations and design services for bespoke properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Contract/Commercial Grade Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
MITY product offering
Product offeringCore offering
MITY Inc. is a North American commercial furniture and healthcare seating manufacturer operating through four sub-brands (MityLite, Holsag, Bertolini, and Broda). The company produces commercial-grade folding tables, banquet and event chairs, portable dance floors, outdoor furniture, carts, church seating, and specialized healthcare wheelchairs (positioning, transport, rehab). Products are customized with thousands of fabric and finish options and manufactured at facilities in Utah, Missouri, and Ontario, Canada.
Product overview
MITY Inc. is a commercial furniture and healthcare seating manufacturer operating four distinct sub-brands. MityLite provides commercial-grade folding tables, event chairs, outdoor furniture, portable dance floors, carts, staging, and partitions. Holsag crafts durable wooden seating including chairs, armchairs, barstools, and benches from European Beechwood. Bertolini manufactures church chairs (Impressions, Essentials V2, Brisa, HD Series) and tables for worship and business settings. Broda produces specialized healthcare seating including positioning wheelchairs, transport wheelchairs (Traversa), rehabilitation wheelchairs (Encore), shower commodes, and gliders. The company operates manufacturing facilities in Utah, Missouri, and Ontario, Canada.
Differentiator
Problem solved
Functional benefit
Brands
- MityLite: Core brand manufacturing commercial-grade furniture including folding tables, event chairs, banquet furniture, portable dance floors, outdoor furniture, and carts.
- Holsag by MityLite
- Bertolini
- Broda
Products and services
- MityLite Commercial Furniture Brand Commercial-grade furniture brand offering folding tables, banquet chairs, outdoor furniture, portable dance floors, carts, staging, and partitions for hospitality, government, education, worship, and restaurant industries.
- Holsag Wood Seating Brand Wooden seating brand specializing in high-quality commercial furniture including side chairs, armchairs, barstools, and benches crafted from European Beechwood, serving hospitality, senior living, and healthcare industries.
- Bertolini Church and Worship Seating Brand Church furniture manufacturer producing durable, comfortable, and stackable chairs for worship spaces, community centers, and business settings since 1953, including the flagship Impressions Chair.
- Broda Healthcare Seating Brand Healthcare seating manufacturer specializing in positioning wheelchairs, transport wheelchairs, rehabilitation wheelchairs, shower commodes, and gliders for patients and caregivers worldwide.
- ABS Tables by MityLite Durable folding tables considered the Gold Standard in commercial folding tables, made with 80% recycled content.
- FlexOne Folding Chairs Folding chairs offering exceptional durability and ease of use with a ventilated seat and back design.
- Magnattach Portable Dance Floor Portable dance floor featuring a patented magnetic connection system for quick, secure, and tool-free installation.
- MeshOne Folding Chair Lightweight folding chair providing lasting comfort, durability, and ventilation for any event or venue.
- SwiftSet Folding Chair Lightweight folding chair with a quick-folding mechanism that streamlines setup and reduces labor costs.
- VITA Outdoor Furniture Collection Weather-resistant outdoor furniture collection blending style and functionality for outdoor commercial spaces.
- XpressPort Carts Heavy-duty carts designed for effortless transport of stacks of folding chairs and tables.
- Holsag Alta Collection Upscale wood seating collection offering style and plush comfort with multiple style options.
- Holsag Bulldog Collection Durable wood seating collection built to last with sturdy joints and hardwood construction.
- Holsag Carole Collection Elegant wood seating featuring curved back and padded seat with upholstered or slat back options.
- Holsag Dallas Collection Clean-lined wood seating with sturdy hardwood frames and stackable models available.
- Holsag Palmanova Collection Bold, modern wood seating with plush seats and backs, optional armrests available.
- Holsag Remy Collection Classic wood seating with graceful lines, wooden frame, and inset cushions.
- Holsag Sussex Collection Wood seating featuring beautiful hardwood, eye-catching back cutouts, and streamlined styling.
- Holsag York Collection Durable, easy-to-clean wood seating with smooth styling, built-in handle, and back cleanout.
- Bertolini Impressions Chair #1 in comfort church chair featuring ergonomic design with best cushions available, over 50 fabric options, stackable, customizable.
- Bertolini Essentials V2 Church Chair Affordably priced church chair available in neutral two-tone colors and fabrics.
- Bertolini Brisa Line Affordable, stain-resistant tables and lightweight chairs with clean, minimalist design.
- Bertolini HD Series Lightweight, easy-to-store multipurpose stacking chairs combining comfort and style.
- Traversa Transport Wheelchair Safe, dignified non-emergency medical transport wheelchair with easy maneuverability.
- Synthesis Positioning Wheelchair Advanced tilt-in-space positioning wheelchair designed to enhance mobility and quality of life.
- Encore Pedal Wheelchair Self-propelled wheelchair providing comfortable self-propulsion and exceptional support for mobility.
- Encore Rehab Wheelchair
Quantifiable outcome
- Mountain View Care Center reduced monthly NEMT expenses by $9,000 using Broda wheelchairs
- +2 more outcomes
Companies that use MITY
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
MITY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MITY partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Walt Disney WorldcoreMajor hospitality partner using MITY Inc furniture brands for resort and venue furnishings
- Hyatt HotelscoreMajor hotel chain partner using MITY Inc furniture for guest spaces and events
- Marriott InternationalcoreGlobal hospitality partner utilizing MITY Inc commercial furniture products
- Hilton HotelscoreHilton Atlanta case study showcases event space furniture including chairs, tables, and dance floors
- Caesars EntertainmentcoreCasino and hospitality partner using MITY Inc furniture brands
- Four Seasons HotelscoreLuxury hospitality partner utilizing MITY Inc commercial furniture
- Hard Rock HotelcoreBoutique hospitality partner using MITY Inc furniture brands
- Javits CentercoreMajor convention center in New York furnished by MityLite with chairs, tables, and other event furnishings for expanded facilities
- ASM GlobalcoreGlobal venue management company partner for convention and event center furnishings
- McCormick Place ChicagocoreMajor convention center in Chicago utilizing MITY Inc furniture products
- Moscone CentercoreSan Francisco convention center partner using MITY Inc commercial furniture
- Rodizio GrillcoreRestaurant chain collaborated with Holsag to design custom, durable dining chairs meeting quality and aesthetic needs
- Boston PizzacoreCanadian restaurant chain partner using MITY Inc furniture brands
- Direct SupplycoreHealthcare equipment supplier partner for Broda products. Direct Supply recognized MITY Inc with Chairman's Circle award in 2020
- ModivcarecoreHealthcare services partner for non-emergency medical transportation solutions with Broda wheelchairs
- E&I CooperativecorePurchasing cooperative serving education institutions, enabling MITY Inc products to reach university and school customers through consortium purchasing
- Buy Board Purchasing CooperativecoreNational purchasing cooperative providing MITY Inc access to government and institutional buyers through consortium contracts
- EntegracoreGroup purchasing organization partner for hospitality industry procurement
- Texas A&M UniversitycoreMajor university partner for educational institution furnishings
- GSAcoreU.S. General Services Administration partner for government procurement of MITY Inc commercial furniture
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
MITY competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Steelcase is a leading office and learning furniture manufacturer whose education, healthcare, and applied solutions segments overlap with MITY's commercial/institutional channels, though Steelcase operates at significantly greater scale.
- MillerKnoll (Herman Miller + Knoll): MillerKnoll is a large office and contract furniture portfolio whose hospitality, healthcare, and education lines (Herman Miller, Knoll, DatesWeiser) compete with MITY's commercial furniture brands at the upper end of the contract channel.
- Permobil: Permobil manufactures power and manual wheelchairs, including complex rehab and positioning chairs that overlap with Broda's higher-end clinical wheelchair lines, though Permobil operates at much larger scale and broader global footprint.
- Drive DeVilbiss Healthcare (Drive Medical): Drive DeVilbiss is a large medical equipment manufacturer whose mobility/transport wheelchair portfolio competes with Broda in the NEMT and senior-living channels, though Drive operates across many more product categories.
- Invacare (now Motion Composites / Raven: Invacare and adjacent rehab/mobility brands compete in manual wheelchairs, transport chairs, and seating for clinical and senior-living customers—an adjacent category to Broda's positioning and transport wheelchair portfolio.
Direct peers
- National Public Seating: National Public Seating produces commercial folding tables, chairs, and mobile furniture for schools, hospitality, and government—directly comparable to MityLite's folding and event furniture offerings and customer base.
- Palmer Hamilton: Palmer Hamilton supplies commercial furniture to education, government, hospitality, and library end markets, overlapping closely with MITY's MityLite and Bertolini lines in the contract/institutional furniture channel.
- Champion Manufacturing (Exemplis): Exemplis/Champion manufactures commercial and institutional seating—including church, auditorium, and stackable chairs—directly overlapping with MITY's Bertolini and MityLite product lines and serving the same hospitality, worship, and public-assembly channels.
- Spec Seating / Spec Furniture: Spec produces commercial stackable chairs and tables for hospitality, food service, and public assembly, directly competing with MITY's MityLite banquet and event seating lines.
- Virco Mfg. Virco manufactures educational and commercial furniture—folding tables, stacking chairs, and mobile furniture—overlapping with MityLite's K-12/higher-ed and event furniture products and competitive procurement processes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
MITY social profiles
Digital presenceMITY compliance and trust
Trust signalCompliance3 records
MITY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MITY leadership team
Management profileNumber of profiles
Profiles10 records
MITY subsidiaries and ownership
Company hierarchySubsidiaries4 records
MITY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MITY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MITY
What does MITY do?
MITY Inc. is a North American commercial furniture and healthcare seating manufacturer operating through four sub-brands (MityLite, Holsag, Bertolini, and Broda). The company produces commercial-grade folding tables, banquet and event chairs, portable dance floors, outdoor furniture, carts, church seating, and specialized healthcare wheelchairs (positioning, transport, rehab). Products are customized with thousands of fabric and finish options and manufactured at facilities in Utah, Missouri, and Ontario, Canada.
Is MITY a public or private company?
MITY is a private company. It is classified as private equity controlled and is currently operating.
When was MITY founded?
MITY was founded in 1987. It employs 11 to 50 people.
Where is MITY based?
MITY is headquartered in Orem, United States, in the North America region.
How does MITY make money?
Three revenue lines are on record. Commercial Furniture Sales are the primary driver. The others are medical Seating Sales and custom Design Services.
Who are MITY's main competitors?
Broad incumbents on record are Steelcase, MillerKnoll (Herman Miller + Knoll), Permobil, Drive DeVilbiss Healthcare (Drive Medical) and Invacare (now Motion Composites / Raven. Direct peers are National Public Seating, Palmer Hamilton, Champion Manufacturing (Exemplis), Spec Seating / Spec Furniture and Virco Mfg..
Does MITY have an API?
No public API is recorded for MITY.