Easyteam

What Easyteam does

Easyteam (legally Staffy Online Ltd.) is a workforce management infrastructure company founded in 2019 in Tel Aviv, Israel, operating as a bootstrapped, private company with 11–50 employees. It sells two products: Easyteam Retail, a workforce management platform purpose-built for Shopify POS retailers that combines time tracking, AI-powered scheduling, time-off management, sales performance tracking, commission calculation, checklists, compliance management, and a payroll add-on; and Easyteam Embedded, launched in 2024, an API- and SDK-based white-label infrastructure that enables other SaaS platforms to embed workforce and payroll capabilities into their own systems. The core technology is a cloud-based, API-first SaaS with deep native Shopify POS integration that enables real-time sync of sales, tips, and commissions into workforce workflows, plus an MCP Server interface for AI agent interactions with workforce data.

The company makes money primarily through recurring SaaS subscriptions priced on a tiered, per-staff model: a Free tier (1 staff), a Pro tier at $30/month for up to 6 staff ($5 per additional staff), an Enterprise tier with custom pricing and SLAs, and a payroll add-on at $45/month plus $6 per paid staff member. Distribution is led by the Shopify App Store (where Easyteam is ranked #1 in the staff management, POS, and time clock categories), complemented by direct enterprise sales for larger retailers, a Retail Agencies Program and Shopify Partner referrals for indirect channel sales, and a self-serve bottom-up funnel via free migration services. Customer segments span SMB Shopify POS merchants, mid-market and enterprise retailers, Shopify Partner agencies, and — via the Embedded product — B2B SaaS platforms seeking white-label workforce infrastructure. The platform serves over 40,000 stores across 95+ countries, manages 650,000+ employees, processes 4.6M+ monthly records, and holds ISO 27001 v2022 certification with SOC 2 Type 2 in progress.

Name

Easyteam

Legal name

Staffy Online Ltd.

Website

https://easyteam.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Easyteam is a bootstrapped Israeli SaaS company providing workforce management infrastructure for Shopify POS retailers via time tracking, AI scheduling, commissions, and payroll, and white-label workforce APIs for B2B SaaS platforms through Easyteam Embedded.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Workforce Management & Scheduling Outsourcing (Non-payroll) (BPACAKAJ)

akta.pro secondary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Workforce management software
• Retail employee scheduling
• Time tracking SaaS
• Sales commission tracking
• Embedded payroll infrastructure

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Core Platform: SaaS subscription model with tiered pricing based on staff count. Plans include Free (1 staff), Pro ($30/mo for up to 6 staff, $5 each additional), and Enterprise (custom pricing with all features). Revenue is recurring monthly.
2. Payroll Add-On Service: Easyteam Payroll at $45/mo plus $6/mo per paid staff member, providing fully automated payroll processing with tax filing, integrated with Shopify Admin.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Easyteam sells a cloud-based workforce management SaaS platform built specifically for retailers using Shopify POS, offering time tracking, AI-powered shift scheduling, sales performance tracking, flexible commissions, checklists, and compliance management. It also sells an optional payroll add-on (Easyteam Payroll) with automated US and Canada tax filing. Separately, Easyteam Embedded provides white-label workforce management APIs and SDKs (Time Tracking, Scheduling, Time Off, Notifications, AI Attendance Fraud Prevention, MCP Server) that other SaaS platforms embed into their own products.

Product overview

Easyteam is a workforce management infrastructure platform consisting of two main products: Easyteam Retail Platform (the core workforce management solution for Shopify POS retailers) and Easyteam Embedded (white-label infrastructure for SaaS platforms). The retail platform integrates time tracking, AI-powered scheduling, time-off management, sales performance tracking, flexible commissions, checklists, compliance management, and payroll add-on all directly within Shopify POS. The Easyteam Embedded product provides APIs and SDKs for developers to embed workforce management capabilities into their own platforms. The platform processes over 4.6 million monthly records across 95+ countries with a 4.9/5 average satisfaction rating.

Differentiator

Problem solved

Functional benefit

Brands

• Easyteam Embedded: Infrastructure that enables companies to embed workforce and payroll tools directly into their own systems
• Easyteam Payroll

Products and services

• Easyteam Retail Platform Cloud-based workforce management SaaS designed specifically for retailers using Shopify POS, providing time tracking, AI-powered shift scheduling, time-off management, sales performance tracking, flexible commissions, checklists, and compliance management integrated directly with Shopify POS, POS Go, and Shopify Admin.
• Easyteam Embedded White-label workforce management infrastructure product that provides APIs, SDKs, and MCP server integration so other SaaS platforms can embed Time Tracking, Shift Scheduling, Time Off Management, AI Attendance Fraud Prevention, Notifications, and Payroll capabilities directly into their own products.
• Easyteam Payroll Retail-specific payroll add-on ($45/mo + $6/mo per paid staff) fully embedded in Shopify Admin, syncing time tracking, sales commissions, and POS tips with automated US and Canada tax filing and unlimited payroll runs.
• Migration Service Free guided migration service providing dedicated onboarding representatives and data transfer assistance to help retailers transition from other platforms to Easyteam.

Quantifiable outcome

• Easyteam turned scheduling into a sales tool. Managers align shifts with peak hours, cutting labor costs while boosting revenue.
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationDeep product integration with Shopify POS enabling real-time sync of sales data, time tracking, commission calculations, and employee management. Co-marketing through webinars and Shopify partner ecosystem. Primary distribution channel for Easyteam's retail product.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Homebase: Homebase offers free and paid scheduling, time tracking, and payroll for small businesses. It is a direct SMB competitor to Easyteam's Pro and Free tiers in the retail and shift-based employer market.
• 7shifts: 7shifts provides employee scheduling, time tracking, and team communication for shift-based industries including retail and restaurants. It overlaps directly with Easyteam's scheduling and time tracking core, with comparable SMB-to-enterprise tiering.
• Connecteam: Connecteam is a deskless workforce management app covering scheduling, time tracking, checklists, and internal communications. It targets the same shift-based SMB market as Easyteam with comparable feature breadth.
• Humanity (Shiftboard): Humanity offers enterprise-grade employee scheduling and workforce management, with a strong focus on retail and healthcare. It overlaps with Easyteam's Enterprise tier scheduling and shift management capabilities.
• Deputy: Deputy is a leading workforce management SaaS for shift-based businesses, offering scheduling, time tracking, and payroll integration. It directly competes with Easyteam in retail and hospitality verticals with similar subscription pricing and feature scope.
• Workforce.com (Tanda): Workforce.com (formerly Tanda) provides workforce management, rostering, and payroll for shift-based industries across multiple geographies. It is comparable to Easyteam in retail workforce scheduling and integrated payroll approach.
• When I Work: When I Work provides shift scheduling, time tracking, and team messaging for hourly workforces. It competes with Easyteam for SMB and mid-market retail employers with similar freemium-to-paid SaaS pricing.

Broad incumbents

• Rippling: Rippling is a broad HCM suite combining HR, payroll, time tracking, and scheduling for businesses of all sizes. It competes with Easyteam on integrated payroll and workforce management, particularly for mid-market retailers.
• Gusto: Gusto is a leading payroll, HR, and benefits platform for SMBs, with built-in time tracking and basic scheduling. It overlaps with Easyteam Payroll as a payroll provider for small retailers and competes for the same HR budget.
• HotSchedules / Fourth: Fourth (which acquired HotSchedules) is a large, established workforce management and back-office platform for restaurants and retail. It is a broader incumbent competing with Easyteam in retail scheduling, time tracking, and payroll.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easyteam