Hudini
Hudini is a B2B SaaS company that provides an all-in-one digital guest experience platform for hotels and the hospitality industry, integrating PMS, POS, door key, and IoT systems across mobile, web, kiosk, and in-room touchpoints. The company serves 950+ hotels across 30+ countries, including luxury and upper-upscale chains.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hudini does
Hudini (legal entity Mankara Technologies Ltd., incorporated in DIFC, Dubai) is a B2B SaaS provider of an all-in-one digital guest experience platform for the hospitality industry. The company's flagship offering combines a proprietary Elevate middleware platform with a suite of guest-facing products — Guest Experience App (PWA and Native App), Staff Connect, Kiosk, In-Room Tablet, IPTV, and Hudini Chat — deployed across 950+ hotels in 30+ countries, processing over 52,400 digital check-ins daily. Elevate acts as the integration backbone connecting more than 100 hospitality systems including Oracle OPERA Cloud, Infor, Micros Symphony, Salto, Assa Abloy, Honeywell, and Lutron, while Hudini AI layers on personalization, multilingual NLP, recommendation, and predictive analytics to drive upsell and operational efficiency outcomes for hotels.
The company operates an enterprise SaaS model with quote-based subscription pricing tied to property count and module selection, supplemented by implementation and integration professional services. Go-to-market relies on direct enterprise field sales (Book A Demo CTA), strategic hotel group partnerships (Pestana, SH Hotels & Resorts, Accor, Taj Hotels, The Leela, Orascom, RCD Hotels), channel alliances (Nexevo Solutions for UK/Europe; Institute of Hotel Technology in Spain), and a marketplace listing on Oracle Cloud Infrastructure. Distribution is global, with regional HQs in Dubai (DIFC), Singapore (APAC), and Hoboken, NJ (USA), and a primary engineering and product development center in Bangalore, India. The company is privately held, has not disclosed any external funding rounds, and operates without a disclosed parent company.
Notable differentiators include the Dubai Tourism partnership (Dec 2025) to deploy a world-first citywide contactless hotel check-in platform, EVA-ready accreditation from the Singapore Tourism Board, recognition as a top-three industry player and Highly Commended Digital Transformation Provider at the Leaders in Hospitality Awards 2025, and SOC 2 / ISO 27001 / GDPR / PCI DSS compliance certifications supporting enterprise procurement. Customer outcomes cited include up to 4X increases in ancillary hotel revenue, 45% improvements in staff efficiency, and 50% reductions in check-in times at flagship deployments.
Hudini firmographics
Firmographics- Name
- Hudini
- Legal name
- Mankara Technologies Ltd.
- Website
- https://hudini.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hudini is a B2B SaaS company that provides an all-in-one digital guest experience platform for hotels and the hospitality industry, integrating PMS, POS, door key, and IoT systems across mobile, web, kiosk, and in-room touchpoints. The company serves 950+ hotels across 30+ countries, including luxury and upper-upscale chains.
- Ownership category
- akta.pro rank
Hudini industry classification
Industry- Product category
- Hospitality Guest Experience Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Hudini is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Hudini business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Subscription-based SaaS licensing model for hotel guest experience platform. Hotels pay recurring fees for access to platform modules including check-in, guest app, IPTV, staff tools, and analytics.
- Professional Services: Implementation and integration services for hotel deployments. Includes customization, system integration with existing hotel management systems, and staff training.
- Upsell Revenue Share: Hotels generate ancillary revenue through AI-driven upselling of room upgrades, dining, and spa bookings. Platform enables hotels to boost ancillary revenue by up to 4X.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS licensing with customized feature modules |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Hudini product offering
Product offeringCore offering
Hudini provides an all-in-one, cloud-native SaaS guest experience platform for the hospitality industry, connecting hotels' legacy systems (PMS, POS, door key, CRM) to AI-powered guest-facing applications. The platform spans the entire guest journey from pre-arrival to post-departure through modules including a Progressive Web App, Native App, Staff Connect, Kiosk, In-Room Tablet, IPTV, Chat, and the Elevate middleware, serving 950+ hotels across 30+ countries.
Product overview
Hudini is an all-in-one guest experience platform for the hospitality industry, built on a unified platform-plus-modules architecture. The core platform, powered by proprietary middleware (Elevate), connects hotel systems and enables AI-driven guest personalization. The product portfolio includes Guest Experience App (PWA and Native App) for guest-facing mobile interactions, Staff Connect for staff operations and efficiency, Kiosk for self-service check-ins, In-Room Tablet and IPTV for in-room engagement, Chat for multilingual AI-powered messaging, and Hudini AI as the intelligence layer for recommendations, automation, and optimization. The platform spans the entire guest journey from pre-arrival to post-departure across 30+ countries, serving 950+ hotels with 52,400 daily check-ins.
Differentiator
Problem solved
Functional benefit
Brands
- Staff Connect: AI-powered staff application for managing guest requests, operational coordination, and performance analytics.
- Hudini AI
- Hudini Elevate
- Hudini Chat
Products and services
- Guest Experience App (PWA) Progressive Web App that puts the hotel in the guest's pocket, enabling online check-ins, service requests, and room personalization from any device without requiring app download.
- Native Mobile App Native mobile application allowing guests to control and customize their stay; doubles as digital room key and enables the full guest journey from check-in to check-out.
- Staff Connect (Staff Application) AI-powered staff application that enhances operations with real-time tools to manage guest requests; provides performance dashboards and task automation for improved staff efficiency.
- Kiosk Self-service kiosks for quick check-ins, key generation, check-outs, and feedback; streamlines guest experiences with biometric options and seamless integrations for faster arrivals.
- In-Room Tablet Single-point in-room interface for all services and controls, simplifying access to room service, amenities, and smart room controls via tablet device.
- IPTV (Hospitality TV) In-room TV interface that doubles as a platform for room service, personal streaming (Netflix, Spotify casting), and hotel services; lets guests order food, book spa treatments, and access services directly from the room TV.
- Hudini Chat Intelligent messaging platform enabling AI-guided, empathetic guest communication across multiple channels; breaks language barriers and drives faster response times through multilingual chatbot capabilities.
- Elevate Middleware platform unifying hotel technology ecosystem for seamless integrations and smarter operations; connects legacy systems and enables data flow across all hotel touchpoints via 100+ pre-built integrations.
- Hudini AI AI-powered intelligence layer that powers smarter guest engagement and streamlined operations through intelligent automation, including personalized recommendations, predictive analytics, and AI-driven upselling across the guest journey.
Quantifiable outcome
- 950 hotels served across 30+ countries
- +5 more outcomes
Companies that use Hudini
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Hudini technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability10 records
Feature10 records
Hudini partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship and core.
- Dubai Tourism (Dubai City Government)flagshipHudini partnered with Dubai to implement citywide contactless hotel check-in platform, a world-first initiative enabling guests to check in via mobile devices before arriving at hotels. This pioneering system sets new standards in smart tourism and guest experience for the emirate.
- Nexevo SolutionscoreStrategic partnership to deliver comprehensive, end-to-end technology solutions for hospitality customers across UK and Europe. Nexevo provides IT support and consultancy services.
- Pestana Hotel GroupflagshipDigital arrival experience deployment across 30+ Pestana Hotels in Portugal. Hudini's Staff Connect enables front desk associates to manage check-in with automated document scanning and real-time PMS updates, eliminating paper-based processes.
- Orascom Hotels ManagementflagshipGlobal rollout of Staff Connect platform across Orascom's hotel portfolio. Enables front-desk-free arrivals, streamlines staff operations, and delivers efficiency gains.
- Royal Mansour MarrakechcoreDigital interface collaboration adding modern guest experience features to the luxury property's traditional hospitality.
- Dukley Hotel & Resort (Montenegro)coreCustomized mobile application for the exclusive five-star resort to enhance guest engagement and revenue.
- SH Hotels & ResortsflagshipNew brand app powering custom mobile apps across 1 Hotels, Baccarat Hotels, and Treehouse Hotels brands. Streamlines end-to-end guest journey.
- FreedomPaycoreCollaboration to deliver seamless, secure payments within hospitality apps. Creates more connected and guest-centric digital payment experience.
- Sabre NuvolacoreStrategic partnership to integrate Nuvola's task management solution with Hudini's guest-facing platform for connected hotel operational efficiency.
- Three SagescoreWellness technology partnership offering nature-inspired restorative practices (yoga, stretching, breath-work, mindfulness, sleep) in hotel rooms via in-room entertainment system.
- OraclecoreKey integration partner for PMS (Property Management System). Available on Oracle Cloud Marketplace with OPERA Cloud integration via Oracle Hospitality Integration Platform.
- InforcoreIntegration partner for hotel management systems including PMS solutions.
- Salto, Assa AbloycoreDoor key system integrations enabling digital room keys and access control through Hudini platform.
- Honeywell, LutroncoreIoT and room control integrations for smart room features including temperature, lighting, and automation.
- Micros Symphony, InfrasyscorePOS (Point of Sale) and F&B management integrations for restaurant and dining operations.
- ZenoticoreSpa and salon management integration partner listed on Hudini integrations page.
- Book4TimecoreHotel spa and activity booking integration partner.
- Taj HotelsflagshipPartnership agreement for digital guest experience platform deployment across Taj Hotels properties.
- The Leela groupflagshipPartnership agreement for digital guest experience platform deployment across The Leela properties.
- AccorflagshipPartnership agreement across different geographies for digital transformation platform deployment.
- Edwardian Hotels LondoncorePartnership agreement for digital guest experience platform deployment in London properties.
- RCD HotelscoreMulti-channel, contactless guest engagement platform across hotels, resorts, and casinos in Mexico and Caribbean.
- Institute of Hotel Technology (ITH)corePartnership with Spanish national accommodation sector body representing over 16,000 hotels.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Hudini competitors and assessment
Company assessmentDirect peers
- ALICE: Hotel operations and guest experience platform used by independent and group hotels for staff coordination, guest requests, and messaging — closely overlapping with Hudini's Staff Connect and Chat modules.
- Mews: Cloud-native PMS with integrated guest experience features (check-in, mobile key, payments, messaging) targeting design-led and boutique hotels — competes head-to-head for the same hospitality software wallet.
- Cloudbeds: Hospitality management suite with built-in guest engagement, digital check-in, and upselling capabilities — overlapping offering aimed at hoteliers adopting modern, API-driven platforms.
- HotelKit: Hotel operations and internal communication platform with guest request handling and staff task management — competes directly with Hudini's Staff Connect and chat capabilities.
- Quore: Hotel operations and guest experience platform focused on housekeeping, engineering, and guest request workflows — overlaps with Hudini's staff-facing tools and request automation.
Broad incumbents
- Shiji Group (StayNTouch, ReviewPro): Global hospitality technology platform offering PMS, guest experience, POS, and review management — directly competes across multiple Hudini product modules and benefits from broader enterprise scale.
- Oracle OPERA Cloud: Dominant enterprise PMS vendor and Hudini's named integration partner — also a strategic risk as OPERA Cloud increasingly bundles guest-facing and digital key capabilities.
- Infor Hospitality: Enterprise hospitality cloud suite including PMS and HMS — a Hudini integration partner and a broad incumbent that could expand into guest experience natively.
Regional players
- Guestline: UK-based hospitality cloud platform with PMS, booking engine, and guest engagement tools — comparable product scope with strong presence across UK and European hotel groups.
Others
- Atomize (part of Lighthouse): AI-powered revenue management and dynamic pricing for hotels — adjacent to Hudini's AI optimization capability and increasingly bundled with guest-facing personalization features by competitors.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hudini social profiles
Digital presenceHudini compliance and trust
Trust signalCompliance4 records
Hudini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hudini leadership team
Management profileNumber of profiles
Profiles4 records
Hudini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hudini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hudini
What does Hudini do?
Hudini provides an all-in-one, cloud-native SaaS guest experience platform for the hospitality industry, connecting hotels' legacy systems (PMS, POS, door key, CRM) to AI-powered guest-facing applications. The platform spans the entire guest journey from pre-arrival to post-departure through modules including a Progressive Web App, Native App, Staff Connect, Kiosk, In-Room Tablet, IPTV, Chat, and the Elevate middleware, serving 950+ hotels across 30+ countries.
Is Hudini a public or private company?
Hudini is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hudini founded?
Hudini was founded in 2019. It employs 101 to 250 people.
Where is Hudini based?
Hudini is headquartered in Singapore, Singapore, in the Asia region.
How does Hudini make money?
Three revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are professional Services and upsell Revenue Share.
Who are Hudini's main competitors?
Direct peers on record are ALICE, Mews, Cloudbeds, HotelKit and Quore. Broad incumbents are Shiji Group (StayNTouch, ReviewPro), Oracle OPERA Cloud and Infor Hospitality. Guestline is listed as a regional player. Atomize (part of Lighthouse) is listed as an others.
Does Hudini have an API?
Yes. Hudini platform offers 100+ pre-built APIs integrated with leading hospitality technology providers, enabling seamless interoperability across hotel systems including PMS, POS, CRS, CRM, door key, and other hospitality software. The platform is available on Oracle Cloud Marketplace with integration through Oracle Hospitality Integration Platform. APIs facilitate real-time data synchronization and enable features like automated check-ins, guest profile management, and operational efficiency.
What industry is Hudini in?
Hudini's product category is Hospitality Guest Experience Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 5182 and its SIC code is 7372.