Crumbles Cookies

What Crumbles Cookies does

Crumbles Cookies is a family-owned, single-location gourmet cookie and pastry bakery founded in 2005 in Corona, California, serving the Inland Empire (Riverside, Orange, and San Bernardino counties) and shipping gift orders nationwide. The company bakes cookies, frosted sugar cookies, scones, bars, cinnamon rolls, and other pastries from scratch in-store daily, and partners with Gelato Paradiso to offer authentic Italian gelato. Its core product line spans 15+ everyday cookie varieties plus daily- and weekly-rotating specialty flavors; the company also produces gluten-free options, jumbo celebration cookies and trays, cookie decorating kits, bake-at-home cinnamon rolls, raw cookie dough, and vegan/organic dog treats.

The business operates under a license from a northern California bakery that supplies proprietary recipes and methods, which the company uses to differentiate itself — it explicitly notes it is not affiliated with the franchise CRUMBL Cookies. Pricing is unit-based, with individual cookies at $3.00 (specialty at $3.50), scones at $7.95, a build-your-own dozen bakery box from $4.95/cookie, and gift packaging ranging from a $21 six-cookie stack wrap up to a $121.95 three-dozen wine crate. The technology footprint is minimal: a Squarespace website, Square for in-store pickup ordering and gift card management, and integrations with the three major third-party delivery aggregators.

Revenue comes primarily from walk-in retail at the Corona storefront, supplemented by in-store and phone pre-orders, third-party delivery orders in the local area, direct nationwide shipping of gift boxes, and corporate/event bulk orders. The customer base is led by individual consumers purchasing for personal consumption, with a secondary corporate gifting segment (jumbo trays, bulk cookie deliveries to Southern California companies). The company employs 11–50 people, produces tens of thousands of cookies per year, and has not raised institutional funding or expanded beyond its single retail location in two decades of operation.

Name

Crumbles Cookies

Legal name

Crumbles Cookies

Website

https://crumblescookies.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Crumbles Cookies is a family-owned, single-location gourmet cookie and pastry bakery in Corona, California, founded in 2005, serving walk-in retail customers across the Inland Empire with nationwide gift shipping and corporate gifting. Products include fresh-baked cookies, pastries, and Italian gelato made from scratch daily.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Gourmet cookies
• Artisan bakery
• Fresh pastries
• Gelato retail
• Gift packaging

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Cookie and Pastry Sales: In-store sales of fresh-baked gourmet cookies, pastries, scones, bars, and gelato to walk-in customers. Individual cookies at $3.00 with specialty varieties at premium pricing.
2. Gift Packaging and Boxes: Sale of curated cookie gift packages including stack wraps ($21-$58), bakery boxes ($37-$70), and wine crates ($66-$121.95). Premium packaging for corporate and personal gifting occasions.
3. Specialty and Bulk Orders: Jumbo cookies ($38+), jumbo trays ($162+), cookie kits ($24), and bake-at-home products. Pre-order capabilities for large events and corporate orders.
4. Delivery and Shipping Services: Revenue from third-party delivery platform orders via DoorDash, Uber Eats, and GrubHub, plus direct shipping of cookie gift boxes nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Crumbles Cookies is a family-owned gourmet bakery that bakes cookies, pastries, scones, bars, cinnamon rolls, and Italian gelato from scratch daily in its Corona, California storefront. It also offers pre-packaged gift assortments (stack wraps, box wraps, rose bouquet boxes, wine crates), jumbo/bulk celebration items, bake-at-home dough and cinnamon rolls, and ships cookie gift orders nationwide via its own e-commerce channel while supporting local delivery through DoorDash, Uber Eats, and GrubHub.

Product overview

Crumbles Cookies is a family-owned gourmet bakery offering fresh-baked cookies, pastries, and gelato from a single Corona, California location. The core product portfolio centers on Everyday Cookies (available daily in 17+ varieties including standard, specialty, and gluten-free options) and Frosted Sugar Cookies (custom-decorated with buttercream frosting). Supporting product lines include scones, bars, cinnamon rolls, muffins, mini loaves, and seasonal pies. The gelato program features authentic Italian Gelato Paradiso with rotating flavors plus custom cookie-infused varieties. Gift packaging options range from single-cellophane cookies to premium wine crates holding up to 3 dozen cookies. Specialty offerings include jumbo cookies/trays for events, cookie decorating kits, bake-at-home products (cinnamon rolls and raw dough), mini cookies, and dog treats. Daily specials rotate by day of week, with monthly specialty menus published. The business also operates discount programs (Day's End $2 cookies and Yesterday's Best mixed dozen bags).

Differentiator

Problem solved

Functional benefit

Products and services

• Everyday Gourmet Cookies Daily-available gourmet cookies in standard, specialty, and gluten-free varieties priced at $3.00 each (specialty +$0.50), sold individually or by the dozen for walk-in customers.
• Frosted Sugar Cookies Soft scratch-made sugar cookies decorated with buttercream frosting in weekly and holiday-themed designs, with custom orders accepted by phone.
• Gelato (Gelato Paradiso) Authentic Italian gelato made with imported ingredients and Sicilian recipes by partner Gelato Paradiso, served in six rotating flavors including Pistachio, Cookies & Cream, Vanilla, Strawberry, Espresso, and custom cookie-mixed options.
• Scones Fresh-baked scones available in over a dozen flavors such as Citrus Chocolate Chip, White Chocolate Lavender, Blueberry, Apple Cinnamon, and Pumpkin Walnut, baked fresh on Mon/Wed/Fri with a 1-dozen minimum per flavor.
• Bars Assorted bar pastries including brownies, coffee cake, snickerdoodle cheesecake bar, lemon bar, pumpkin bar, and oatmeal pecan bar, with minimum 1-dozen order per flavor.
• Cinnamon Rolls Scratch-made cinnamon rolls baked with fresh dough, cinnamon filling, and butter-cream cheese frosting, served fresh on Fridays and Saturdays; bulk pre-orders accepted for 20+.
• Mini Loaves Miniature loaf pastries made monthly in popular flavors including Banana Nut, Pumpkin, and Zucchini.
• Cookie Gift Packaging (Stack Wrap, Box Wraps, Rose Bouquet, Wine Crate) Pre-packaged cookie gift assortments including 6-Cookie Stack Wraps ($21), 1- or 2-dozen Box Wraps ($37/$70), Rose Bouquet Boxes ($58), and Wine Crates holding 1.5–3 dozen cookies ($66–$121.95), designed for personal and corporate gifting.
• Jumbo Cookies and Jumbo Trays Extra-large celebration cookies ($38+; custom colors $48) and jumbo trays holding up to 5 dozen cookies (starting $162) for parties, events, and office drop-offs.
• Cookie Decorating Kits At-home cookie decorating kit including 9 unfrosted sugar cookies, sprinkles, and frosting, priced at $24.
• Bake-at-Home Products (Cinnamon Rolls, Dough-Da-Go, Mini Cookies) Bake-at-home products including a 4-pack of unbaked cinnamon rolls with frosting ($26), raw cookie dough sold by the pound ($15.50/lb), and mini cookies starting at $1.95.
• Dog Treats All-natural, vegan, and organic dog treats sold in 8oz bags at $8.50 and 4oz bags at $5.00.
• 1-Dozen Bakery Box Build-your-own dozen bakery box with full dozen at $33.00, allowing customers to select their own cookie varieties.
• Gift Cards Gift cards available for purchase in any chosen amount with online balance checking through Square.

Quantifiable outcome

• Serving tens of thousands of cookies annually to customers throughout the Inland Empire

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• Northern California Bakery (Licensor)strategicOEM/ Whitelabel/ Licensing Partner · 1 January 2005Crumbles Cookies operates under a license from a northern California bakery, providing access to proprietary recipes and operational methods that underpin their product offerings.
• Gelato ParadisocoreOEM/ Whitelabel/ Licensing Partner · 1 January 2000Authentic Italian gelato served in-store, manufactured by Gelato Paradiso (established 2000) with retail locations in Fashion Island and Coronado. Uses imported Italian ingredients and Sicilian recipes. Crumbles offers six rotating flavors at a time from their selection.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling local Corona area delivery through DoorDash platform. Orders placed through DoorDash marketplace for convenient home delivery.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling local Corona area delivery through Uber Eats platform. Provides additional delivery option for customers.
• GrubHubcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership for GrubHub platform serving Corona area customers. Complements DoorDash and Uber Eats partnerships for broader delivery coverage.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Crumbl Cookies: Crumbl is the dominant national gourmet cookie franchise with rotating weekly flavors and a heavy app/direct-to-consumer model. Crumbles explicitly disclaims affiliation with Crumbl but competes for the same Inland Empire cookie customer and corporate gifting wallet, making it the most relevant comparable despite the different operating model.
• Mrs. Fields: Mrs. Fields is a long-established national cookie and baked goods brand with retail, gifting, and direct-to-consumer shipping. It competes in the same cookie gifting category as Crumbles' Box Wraps and Wine Crates and represents the legacy scaled alternative in cookie gifting.
• Great American Cookies: Great American Cookies is a national mall-based cookie and dessert cake chain. It is comparable as a broader scaled cookie and dessert retail brand competing for similar everyday and celebratory occasions.

Direct peers

• Insomnia Cookies: Insomnia Cookies operates late-night cookie delivery focused on indulgent gourmet flavors and direct-to-consumer shipping. It is a direct comparable on premium cookie positioning, delivery-first distribution, and gifting use cases that overlap Crumbles' shipping and third-party delivery model.
• Tiff's Treats: Tiff's Treats is a cookie-delivery specialist that grew from a single Austin location into a multi-unit brand built on warm-cookie delivery and gifting. It is directly comparable as a small-format cookie brand that scaled from local retail into a delivery and gifting franchise.
• Levain Bakery: Levain Bakery is a Northeast-based artisanal bakery famous for oversized gourmet cookies, with both retail storefronts and nationwide shipping. It mirrors Crumbles on premium cookie positioning, gift packaging, and nationwide cookie shipping for special occasions.
• Milk Bar: Milk Bar operates bakery storefronts and nationwide shipping of cookies, cakes, and dessert novelties built around playful, signature flavors. It is directly comparable on premium dessert positioning, direct e-commerce shipping, and gift packaging for special occasions.
• Nestlé Toll House Café by Chip City: Chip City is a fast-growing East Coast small-batch cookie brand with neighborhood storefronts, rotating flavors, and nationwide shipping of cookie boxes. It is highly comparable to Crumbles on small-format retail, rotating menu, premium gift boxes, and shipping-led growth.
• Sprinkles Cupcakes: Sprinkles is a premium dessert bakery brand with retail storefronts and nationwide cupcake and cookie shipping. It overlaps Crumbles on premium single-category dessert retail, gift-friendly packaging, and direct-to-consumer e-commerce shipping.

Others

• See's Candies: See's Candies is a long-standing California-based premium confectionery brand with strong gift-box and corporate gifting programs. It is thematically comparable to Crumbles on California roots, premium gift packaging, and the corporate and personal gifting occasion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/crumblescorona
• Facebookfacebook.com/crumblescookies
• LinkedInlinkedin.com/company/crumblescookies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crumbles Cookies