Unlayer
Unlayer is a developer platform providing embeddable drag-and-drop builders for emails, pages, documents, and popups. SaaS companies and enterprises integrate the white-label SDK and APIs to deliver content creation tools to their own users under their own brand.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Unlayer does
Unlayer is a developer platform that enables SaaS companies to embed drag-and-drop content creation tools (email, page, document, and popup builders) directly into their own products. The core technology is a JavaScript-based embeddable SDK backed by a unified JSON design schema that round-trips between code and the visual editor and renders consistently to email tables, web flexbox, and PDF export, with React, Angular, and Vue SDKs, REST APIs, a CLI, and an MCP server for AI tool integration. Supporting modules include an AI Assistant powered by OpenAI and Anthropic for content generation, rewriting, layout suggestions, and personalization, plus a Templates system with 1,000+ pre-built designs, an Image Editor, and React Elements that share the same JSON source.
The company monetizes through a hybrid subscription-plus-usage model: a free tier with 50 GB asset bandwidth serves as a top-of-funnel acquisition channel; paid subscriptions unlock AI features, higher bandwidth (1 TB), SOC 2 Type II controls, SAML/OAuth SSO, audit logs, on-premise deployment, dedicated CSM and TAM support, and a 99.9% uptime SLA. Additional revenue is generated through usage-based AI Credits (non-cumulative, auto-pausing on exhaustion with Credit Packs available) and per-user overage fees. Unlayer serves both horizontal SaaS segments (CRMs, ESPs, website builders, document automation tools, white-label platforms, AI content products) and enterprise customers in regulated industries (Mastercard, Bank of America, Fidelity, Twilio, Lightspeed, Chargebee, Keap, Airship, Innovaccer) requiring SOC 2, GDPR, HIPAA, and CCPA compliance. GTM combines product-led growth (free tier, 14-day trial, embeddable SDK for hours-to-value integration) with enterprise field sales targeting Fortune 500s, alongside a core OEM/embedded distribution motion in which partners white-label the builder under their own brand. The company was founded in 2012, is headquartered in San Francisco (Delaware corporation), is backed by Y Combinator's W22 batch along with Soma Capital and TRAC, and operates with a lean, remote-friendly team.
Unlayer firmographics
Firmographics- Name
- Unlayer
- Legal name
- Unlayer, Inc.
- Website
- https://unlayer.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unlayer is a developer platform providing embeddable drag-and-drop builders for emails, pages, documents, and popups. SaaS companies and enterprises integrate the white-label SDK and APIs to deliver content creation tools to their own users under their own brand.
- Ownership category
- akta.pro rank
Unlayer industry classification
Industry- Product category
- Embedded Content Creation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
Keywords
Where Unlayer is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Unlayer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Recurring subscription fees billed monthly or annually per workspace/client project; includes prepaid user allocation, feature access, and AI credit allocation; automatic renewal unless cancelled
- Additional User Fees: Per-user charges for unique users exceeding prepaid user allocation in a billing period; calculated at end of each billing period and charged in next period
- AI Credits: Credit-based consumption model for AI features; each request consumes credits proportional to complexity; plan includes monthly allocation; non-cumulative; auto-pause when exhausted; Credit Packs available for additional allocation
- Asset Bandwidth: Data transfer for hosted images and assets; Free plan: 50 GB per billing period; Paid plans: 1 TB per billing period; overage fees for excess consumption on paid plans
- Free Tier: Free plan with limited features and bandwidth; serves as acquisition funnel for paid conversions; no AI feature access on free tier
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Entry-level embeddable builders with basic features |
| Subscription | Annual | Paid Plans - Full-featured access with AI, support, and higher limits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Unlayer product offering
Product offeringCore offering
Unlayer provides an embeddable, white-label developer platform with drag-and-drop visual builders for emails, pages, documents, and popups, delivered via JavaScript SDK, REST APIs, React Elements, and a CLI. Partners integrate the builders into their SaaS products, CRM tools, ESPs, and website builders under their own brand, with AI-assisted content generation, a 1000+ template library, and export to HTML, PDF, image, plain text, and ZIP. The platform is SOC 2 Type II certified with a 99.9% uptime SLA for paid plans and serves over 1,000 SaaS brands.
Product overview
Unlayer is a developer platform for embedding content creation into SaaS products. The platform consists of a core platform with four embeddable builders (Email Builder, Page Builder, Document Builder, and Popup Builder) that share a unified JSON design schema and can be embedded individually or together via SDK, REST API, or React Elements. Supporting modules include AI Assistant for AI-powered content generation and rewriting, a Templates system for branded template management, an Image Editor for in-builder image manipulation, and Elements for React/Angular/Vue UI components. The platform is complemented by a CLI and agent skills for CI/CD integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Builder Drag-and-drop email editor that creates responsive emails rendering reliably across email clients including Gmail, Outlook, and Apple Mail. Sold to SaaS platforms, CRMs, ESPs, and website builders for embedding under white-label.
- Page Builder Visual editor for designing landing pages, forms, and web content with sections, columns, and breakpoints. Targeted at SaaS platforms and website builders adding page composition that feels native to their product.
- Document Builder Builder for creating proposals, reports, and contracts with cover pages, sections, and export-ready PDFs. Sold to document automation tools and enterprise platforms needing branded document generation.
- Popup Builder Builder for conversion-focused popups, banners, and lead-capture experiences with triggers and rules. Targeted at marketing platforms and CRM tools adding on-brand capture experiences.
- Unlayer Platform Developer platform for embedding content creation into SaaS products. Provides SDK, REST APIs, React Elements, CLI, and agent skills for integrating the Email, Page, Document, and Popup builders into applications under white-label.
- Email Signature Generator Free standalone tool for generating email signature templates using Unlayer's drag-and-drop functionality. Targeted at individual professionals seeking a quick way to create branded email signatures.
Quantifiable outcome
- Hive closed 40% more leads after embedding Unlayer email builder
- +6 more outcomes
Companies that use Unlayer
Customer profileNamed customers14 records
Segments9 records
Ideal customer profiles7 records
Unlayer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
Unlayer partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Unlayer competitors and assessment
Company assessmentBroad incumbents
- Mailchimp: Mailchimp is a broad email marketing incumbent with its own drag-and-drop builder and export integrations to ESPs; it overlaps with Unlayer on builder UX and competes for the same end-user content creators.
- HubSpot: HubSpot's Marketing Hub includes drag-and-drop email, landing page, and document tools targeted at CRM customers — a broader incumbent alternative that SaaS partners could choose over embedding Unlayer.
- Klaviyo: Klaviyo offers an integrated email and SMS builder tightly coupled to its e-commerce CDP; it competes with Unlayer for SaaS and ESP customers building commerce-grade content creation experiences.
- Adobe Express: Adobe Express (formerly Adobe Spark) competes with Unlayer's Page Builder on visual content creation and could leverage the Adobe enterprise ecosystem to enter the embedded/white-label builder space.
Direct peers
- Stripo: Stripo offers an embeddable email template builder and editor used by ESPs and SaaS platforms, overlapping with Unlayer's Email Builder and white-label OEM positioning.
- Topol.io: Topol.io provides a drag-and-drop email builder with white-label and embeddable options for agencies, ESPs, and SaaS platforms, directly comparable to Unlayer's email and page builder offerings.
- Knak: Knak is an enterprise email and landing page builder designed to be embedded inside marketing platforms like Marketo, Eloqua, and Pardot, overlapping directly with Unlayer's enterprise embedded motion.
- BEE Plugin (Beefree): Beefree is the closest direct competitor to Unlayer — an embeddable, white-label drag-and-drop email and landing page builder SDK sold to SaaS, CRM, and ESP customers via OEM and self-serve models.
- Chamaileon: Chamaileon is an embeddable email design platform sold to ESPs and marketing teams as a SaaS and white-label SDK, making it a direct competitor to Unlayer's email builder OEM offering.
Emerging players
- GrapesJS: GrapesJS is an open-source visual builder framework used by developers to embed HTML page and template builders; it competes at the developer-platform layer where Unlayer's SDK sits, though it requires more engineering effort.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Unlayer social profiles
Digital presenceUnlayer compliance and trust
Trust signalCompliance5 records
Unlayer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unlayer leadership team
Management profileNumber of profiles
Profiles5 records
Unlayer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unlayer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unlayer
What does Unlayer do?
Unlayer provides an embeddable, white-label developer platform with drag-and-drop visual builders for emails, pages, documents, and popups, delivered via JavaScript SDK, REST APIs, React Elements, and a CLI. Partners integrate the builders into their SaaS products, CRM tools, ESPs, and website builders under their own brand, with AI-assisted content generation, a 1000+ template library, and export to HTML, PDF, image, plain text, and ZIP. The platform is SOC 2 Type II certified with a 99.9% uptime SLA for paid plans and serves over 1,000 SaaS brands.
Is Unlayer a public or private company?
Unlayer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unlayer founded?
Unlayer was founded in 2012. It employs 11 to 50 people.
Where is Unlayer based?
Unlayer is headquartered in San Francisco, United States, in the North America region.
How does Unlayer make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are additional User Fees, AI Credits, asset Bandwidth and free Tier.
Who are Unlayer's main competitors?
Broad incumbents on record are Mailchimp, HubSpot, Klaviyo and Adobe Express. Direct peers are Stripo, Topol.io, Knak, BEE Plugin (Beefree) and Chamaileon. GrapesJS is listed as an emerging player.
Does Unlayer have an API?
Yes. REST API for creating and managing designs, exporting content to HTML/PDF/image/ZIP/plain text, and embedding editors. Includes typed JavaScript SDK with config, themes, events, and granular permissions. React Elements render to email tables, web flexbox, or print PDF. CLI and agent skills available for Cursor, Codex, Claude Code, and CI pipelines. Developer documentation is at docs.unlayer.com.
What industry is Unlayer in?
Unlayer's product category is Embedded Content Creation Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 513210 and its SIC code is 7372.