TOPOL
TOPOL.io is a Prague-based SaaS company providing a drag-and-drop email template editor through two products: TOPOL PRO (subscription editor for teams) and TOPOL Plugin (white-label embeddable editor serving nearly 200 SaaS platforms), spun out of Ecomail in 2025 and now serving email marketers, agencies, and SaaS platforms globally.
- Company typePrivate
- Founded2017
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TOPOL does
TOPOL.io, s.r.o. is a Prague-based, bootstrapped SaaS company that designs, develops, and distributes a drag-and-drop email template editor, marketed under two product lines. The company is the in-house product that was originally built by Ecomail (the leading email marketing platform in Central Europe) starting in 2014, refined for 2+ years to handle Microsoft Outlook rendering inconsistencies, and spun out as a standalone entity in 2025. TOPOL PRO is a subscription-based online email editor for individuals and teams, priced at $10-$20 per month (annual billing), with team collaboration, merge tags, AI-assisted copy drafting, a 400+ template library, and Pexels-powered stock imagery. TOPOL Plugin is an embeddable, white-label version of the editor distributed via JavaScript SDK to SaaS platforms, ESPs, and CRMs in prepaid-user tiers ($70/$140/$300 per month for 50/100/500 users), and is currently embedded in nearly 200 SaaS platforms globally. The company also maintains a freemium tier that drives top-of-funnel acquisition for both products. Revenue mechanics span self-serve PLG, usage-based data traffic overages on Plugin, team-seat add-ons, and an enterprise sales motion for larger Plugin deployments; a flagship reciprocal relationship with Ecomail validates the product through 12,000+ Ecomail end clients, 150,000+ user-created templates, and 1+ billion emails per month sent through templates designed in TOPOL.
TOPOL firmographics
Firmographics- Name
- TOPOL
- Legal name
- TOPOL.io, s.r.o.
- Website
- https://topol.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TOPOL.io is a Prague-based SaaS company providing a drag-and-drop email template editor through two products: TOPOL PRO (subscription editor for teams) and TOPOL Plugin (white-label embeddable editor serving nearly 200 SaaS platforms), spun out of Ecomail in 2025 and now serving email marketers, agencies, and SaaS platforms globally.
- Ownership category
- akta.pro rank
TOPOL industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
- akta.pro secondary industries
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
Keywords
Where TOPOL is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
TOPOL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- TOPOL PRO Subscription: Subscription-based access to the PRO email editor with team collaboration features. Base plan includes 3 team members with additional seats at $10/month each. Includes unlimited templates, premium templates, stock photos, merge tags, saved blocks, HTML blocks, automatic saving, and unlimited test emails.
- TOPOL Plugin (SaaS Platforms): Prepaid user-based pricing for embeddable email editor. Plans tiered by prepaid users (50/100/500) with additional users at per-user monthly rates ($0.70-$1.60). Exports and API calls unlimited on all plans.
- Data Traffic Overage: Additional data traffic beyond plan limits charged at tiered rates (20 USD for 50-75GB up to 0.11 USD/GB for 50TB+).
- Free Tier: Forever FREE plan with limited features for personal use. Create unlimited templates but limited feature set. Generates leads for paid upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PRO Plan - $10/month (annual) or $15/month (month-to-month) |
| Subscription | Annual | Team Plan - $15/month (annual) or $20/month (month-to-month) |
| Freemium | Monthly | Free Plan - $0/month |
| Subscription | Monthly | Plugin for Startup - $70/month (50 prepaid users) |
| Subscription | Monthly | Plugin Expansion - $140/month (100 prepaid users) |
| Subscription | Monthly | Plugin for Business - $300/month (500 prepaid users) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
TOPOL product offering
Product offeringCore offering
TOPOL designs and develops a drag-and-drop email template editor (TOPOL PRO) that enables individuals and teams to create responsive, professional email templates without coding, available as a freemium, subscription, and team SaaS application. It also sells TOPOL Plugin, an embeddable white-label version of the editor that SaaS platforms, marketing tools, CRMs, and ESPs integrate into their own products via a JavaScript SDK, eliminating months of internal email-editor development work. Both products rely on a proprietary cross-client rendering engine built to handle Microsoft Outlook quirks and 400+ pre-built responsive templates.
Product overview
TOPOL is a drag-and-drop email template editor platform with two core products: TOPOL PRO (a subscription-based email editor for individuals and teams offering advanced collaboration, AI assistance, and template management features) and TOPOL Plugin (an embeddable, white-labeled version for SaaS platforms and marketing tools to integrate into their applications). The platform also offers a free tier for basic email template creation. TOPOL was originally developed by Ecomail (the leading email marketing platform in Central Europe) and spun out as a standalone company in 2025. The ecosystem includes a library of 400+ responsive email templates and integrations with 25+ major email service providers and marketing platforms.
Differentiator
Problem solved
Functional benefit
Brands
- TOPOL PRO: Online email editor for teams with collaboration features, unlimited templates, stock photos, merge tags, and advanced editing capabilities. Priced at $10/month (annual) or $15/month (month-to-month).
- TOPOL Plugin
Products and services
- TOPOL PRO Subscription-based drag-and-drop email template editor for individuals and teams. Includes unlimited templates, premium templates, stock photos, merge tags, saved blocks, HTML blocks, AI Assistant, automatic saving, unlimited test emails, team collaboration features (comments, advanced team management), and integrations with 25+ email marketing platforms. Plans: PRO at $10/month (annual) or $15/month (monthly); Team at $15/month (annual) or $20/month (monthly). Additional team members $10/month each.
- TOPOL Plugin Embeddable, white-label drag-and-drop email editor for SaaS platforms, marketing tools, CRMs, and ESPs. Integrated via JavaScript SDK (React supported), API key authentication with domain binding, customizable themes, 18-language support, custom cloud storage (AWS S3, Google Cloud, self-hosted), user roles and permissions, smart merge tags, and custom blocks. Plans: Startup ($70/month, 50 prepaid users), Expansion ($140/month, 100 prepaid users), Business ($300/month, 500 prepaid users); additional users $0.70-$1.60/month; exports and API calls unlimited on all plans.
- Email Template Library Library of 400+ pre-made responsive email templates spanning categories including e-commerce, holidays, fashion, business, beauty, fitness, and transactional emails. Includes free and PRO-tier templates accessible via the topol.io template gallery, serving as a discovery and acquisition tool for both PRO and Plugin products.
Quantifiable outcome
- 3x faster template creation (from 30-40 minutes to 10-15 minutes per template)
- +8 more outcomes
Companies that use TOPOL
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
TOPOL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability2 records
Feature10 records
TOPOL partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EcomailcoreParent company and flagship customer. Ecomail is the leading email marketing platform in Central Europe. Topol was originally built in-house by Ecomail founders and later spun out as a separate company. Topol Plugin is embedded in Ecomail, serving 12,000+ Ecomail clients who have created 150,000+ templates and send 1+ billion emails monthly.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
TOPOL competitors and assessment
Company assessmentBroad incumbents
- Klaviyo: Klaviyo is an e-commerce-focused email and SMS marketing platform with its own drag-and-drop editor and product block features. It overlaps with TOPOL's e-commerce product-block capabilities and competes for the same DTC/retail audience.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform with a built-in email designer. It is a TOPOL integration partner and a broad incumbent alternative for mid-market marketing teams evaluating email tooling.
- HubSpot: HubSpot offers a built-in email template builder within its Marketing Hub CRM platform. As a broad incumbent with deep enterprise reach, it is a frequent alternative evaluation to TOPOL Plugin for SaaS platforms already in the HubSpot ecosystem.
- Mailchimp: Mailchimp is a leading all-in-one email marketing platform with a native drag-and-drop builder. It bundles email creation inside a much larger ESP/marketing automation suite, making it a broad incumbent alternative to TOPOL PRO.
- Brevo: Brevo (formerly Sendinblue) is a multi-channel marketing platform with an integrated email designer. It is a native integration partner and broad-incumbent alternative that competes with TOPOL PRO on template-driven SMB email creation.
Direct peers
- Unlayer: Unlayer offers a drag-and-drop email editor with a white-label embeddable SDK for SaaS platforms. It competes directly with TOPOL Plugin on integration ease, customization, and white-label email design for ESP/CRM customers.
- Beefree (BEE): Beefree provides a no-code email and landing-page editor with a strong embeddable/white-label offering for ESPs and CRMs. It competes head-on with TOPOL Plugin and shares the OEM distribution model and SaaS embed customer base.
- Stripo: Stripo is a drag-and-drop email template builder offering both a self-serve SaaS editor and an embeddable plugin for ESPs. It is the closest direct competitor to TOPOL PRO and TOPOL Plugin, targeting the same email marketers and SaaS platforms.
- Chamaileon: Chamaileon is an embeddable email template builder focused on agencies and ESP integrations, with collaborative editing and team workflows. It overlaps directly with TOPOL PRO's collaboration features and Plugin's white-label embed use case.
- Designmodo Postcards: Postcards by Designmodo is a no-code email template builder targeting designers and marketers, with a strong template library. It competes with TOPOL PRO on the self-serve, template-driven design experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TOPOL social profiles
Digital presenceTOPOL compliance and trust
Trust signalCompliance2 records
TOPOL financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOPOL leadership team
Management profileNumber of profiles
Profiles3 records
TOPOL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOPOL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOPOL
What does TOPOL do?
TOPOL designs and develops a drag-and-drop email template editor (TOPOL PRO) that enables individuals and teams to create responsive, professional email templates without coding, available as a freemium, subscription, and team SaaS application. It also sells TOPOL Plugin, an embeddable white-label version of the editor that SaaS platforms, marketing tools, CRMs, and ESPs integrate into their own products via a JavaScript SDK, eliminating months of internal email-editor development work. Both products rely on a proprietary cross-client rendering engine built to handle Microsoft Outlook quirks and 400+ pre-built responsive templates.
Is TOPOL a public or private company?
TOPOL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TOPOL founded?
TOPOL was founded in 2017. It employs 11 to 50 people.
Where is TOPOL based?
TOPOL is headquartered in Praha, Czechia, in the Europe region.
How does TOPOL make money?
Four revenue lines are on record. TOPOL PRO Subscription is the primary driver. The others are TOPOL Plugin (SaaS Platforms), data Traffic Overage and free Tier.
Who are TOPOL's main competitors?
Broad incumbents on record are Klaviyo, ActiveCampaign, HubSpot, Mailchimp and Brevo. Direct peers are Unlayer, Beefree (BEE), Stripo, Chamaileon and Designmodo Postcards.
Does TOPOL have an API?
Yes. TOPOL Plugin is an embeddable email editor that integrates via API key authentication. The API key is connected with given domains and will not work on different domains. If set to a domain (e.g., topol.io), the API key works on all subdomains. Exports and API calls are unlimited on every Plugin plan. Documentation is available at docs.topol.io, including a complete SDK for React and JavaScript frameworks. Developer documentation is at docs.topol.io.
What industry is TOPOL in?
TOPOL's product category is Email Marketing Software. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability), with a secondary code of BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 541511 and its SIC code is 7372.