Carrot
Carrot is a bootstrapped, profitable SaaS company that provides high-performance lead generation websites and an action-based CRM to real estate investors, agents, marketing agencies, and local home services businesses, monetizing via tiered subscriptions and consumption-based AI.
- Company typePrivate
- Founded2013
- HeadquartersRoseburg, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Carrot does
Carrot, LLC is a bootstrapped, profitable SaaS company founded in 2013 and headquartered in Roseburg, Oregon (fully remote across the US), that sells high-performance lead generation websites and an action-based CRM to real estate investors, real estate agents, marketing agencies serving local home services businesses, and contractors. The platform consists of two core products — CarrotWeb, a managed website builder optimized for local search and AI-driven conversion (drag-and-drop editing, schema markup, call tracking, PageSpeed 90+, AI Site Launcher, AI content and SEO strategy), and CarrotCRM (rebranded from the acquired InvestorFuse), an action-based CRM with AI lead scoring, automated follow-up sequences, pipeline visibility, weighted round-robin, and an autonomous AI lead manager. Add-ons include Call & Lead Tracking with AI call analysis, the EPIC done-for-you concierge, and a Marketplace; CarrotAgency extends the stack as a white-label platform for marketing agencies serving roofers, plumbers, HVAC, and electricians.
The company monetizes through tiered recurring SaaS subscriptions (CarrotCRM Free to Team at $349/mo, CarrotWeb starting at $69/mo) augmented by consumption-based AI usage fees ($0.02/action), one-time events and training revenue (Carrot Summit, 30-Day Authority Builder Challenge, Evergreen Webinar bundle), and an attached affiliate program that has paid out $3.5M in lifetime commissions. Go-to-market blends product-led self-serve (free CRM, 30-day money-back guarantee, AI onboarding) with community-led acquisition via the ~8,000-member Carrot Community, content/SEO dominance (Carrot claims 30-50% of Google organic rankings in the real estate investing niche), a tiered affiliate channel, paid social concentrated on Facebook, and virtual events. Reported outcomes include 4,000,000+ inbound leads and $1B+ in customer revenue generated across the platform.
Operationally, Carrot reports 5,000-8,000 active members, 51-100 employees, 15-month average customer tenure, and five-time Inc. Magazine fastest-growing company recognition. The company is founder-owned (Trevor Mauch, Co-Founder & CEO) with no external institutional capital, fully remote, and domiciled in Oregon, USA.
Carrot firmographics
Firmographics- Name
- Carrot
- Legal name
- Carrot, LLC
- Website
- https://carrot.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carrot is a bootstrapped, profitable SaaS company that provides high-performance lead generation websites and an action-based CRM to real estate investors, agents, marketing agencies, and local home services businesses, monetizing via tiered subscriptions and consumption-based AI.
- Ownership category
- akta.pro rank
Carrot industry classification
Industry- Product category
- Real Estate Lead Generation Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Carrot is headquartered
LocationHeadquarters
- HQ city
- Roseburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carrot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Subscription Plans: Monthly/annual SaaS subscriptions for lead generation websites. Plans range from free CRM-only to $349/mo for Team plan. Includes website hosting, templates, SEO tools, and CRM integration. Annual billing offers discounts.
- CarrotCRM Subscriptions: Tiered CRM subscriptions: Free (1 user), Essential ($69/mo, 3 users), Scale ($179/mo, 5 users), Team ($349/mo, 10 users). AI features charged pay-as-you-go ($0.02/action). Revenue scales with team size and feature adoption (land-and-expand).
- Premium Add-ons: Additional revenue from premium website designs, SEO tools add-on, content tools add-on, integrations, additional sites, and premium support. Affiliate commissions tracked on these add-ons.
- Events and Trainings: Revenue from paid events including Carrot Summit recordings ($99-199), VIP access ($697), 30-Day Challenge ($99), Evergreen Webinar bundles ($697-997), and premium training courses. Average Advanced Marketer membership 15-17 months.
- Affiliate Referrals: Carrot earns revenue when affiliate referrals convert to paid memberships. Affiliate program pays out 20-50% commissions but drives customer acquisition at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free CRM for beginners - 1 user, basic features |
| Subscription | Monthly | Essential CRM - 3 users, AI features, automation |
| Subscription | Monthly | Scale CRM - 5 users, automated lead response, groups |
| Subscription | Monthly | Team CRM - 10 users, full-featured with employee scorecards |
| Subscription | Monthly | Summit Recordings - On-demand access to event content |
| Subscription | Monthly | VIP Experience - Full summit access with private session |
| One time/ perpetual license | Pay-as-you-go | 30-Day Challenge - Entry-level training program |
| Subscription | Pay-as-you-go | Evergreen Webinar Bundle - Comprehensive training package |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels13 records
Carrot product offering
Product offeringCore offering
Carrot is a SaaS platform that provides high-performing lead generation websites and an action-based CRM tailored for real estate investors, agents, and home services professionals. The product combines a drag-and-drop website builder optimized for local SEO and AI search visibility with a built-in CRM that uses AI to score leads, automate follow-up, and analyze calls, helping users capture and convert motivated seller and buyer leads. The platform is sold on tiered monthly subscriptions with a freemium CRM entry point and is supported by an ecosystem of training, community, and concierge setup services.
Product overview
Carrot is a bootstrapped, profitable SaaS company founded in 2013 offering a platform of lead generation and CRM tools for real estate investors and local service professionals. The core product portfolio consists of CarrotWeb (high-performing investor websites optimized for local SEO and AI search) and CarrotCRM (action-based CRM for inbound closers, formerly InvestorFuse). These two flagship products form the foundation, with various AI-powered add-ons including AI Content Writer, AI Site Launcher (Beta), Call & Lead Tracking, and AI-based lead management tools. The platform also includes the CarrotAgency sub-brand for marketing agencies, the EPIC concierge setup service, and educational offerings such as the 30 Day Challenge, Evergreen Marketing Webinar, and annual Carrot Summit. Additional services include the Affiliate Program, Carrot Community, and Carrot Marketplace. CarrotCRM is available in tiered plans from free to $349/month, while CarrotWeb pricing starts at $69/month with various add-ons.
Differentiator
Problem solved
Functional benefit
Brands
- InvestorFuse: Acquired CRM platform that was rebranded as CarrotCRM, designed for high-volume real estate investment teams.
Products and services
- CarrotWeb High-performing lead generation websites for real estate investors and local service businesses, optimized for local SEO, AI search visibility (ChatGPT, Gemini), and conversion. Includes drag-and-drop editing, built-in lead tracking, page speeds 60% faster than custom WordPress, and is sold on tiered monthly subscriptions.
- CarrotCRM Action-based CRM built for inbound real estate closers and growing teams, featuring AI lead scoring, automated follow-up sequences, pipeline visibility, employee scorecards, and weighted round-robin lead assignment. Tiered from a free tier to a $349/mo Team plan, with AI features charged pay-as-you-go.
- CarrotAgency White-label platform enabling marketing agencies to provide high-performing local search websites to service businesses like roofers, plumbers, HVAC contractors, and electricians using Carrot's performance engine.
- EPIC Program Done-for-you setup and concierge service for Carrot website implementation, providing hands-on implementation assistance for customers who want expert help launching and configuring their site and CRM.
- 30 Day Authority Builder Challenge Monthly entry-level training program that walks participants through setting up a Carrot website, choosing keywords, leveraging social media, and converting leads, sold as a $99 one-time purchase that includes one month of the Advanced Marketer plan free.
- Evergreen Marketing Webinar Two-hour educational webinar covering conversion data, case studies, and the steps to achieve success with a Carrot site, paired with a $697–$997 bundle offer that includes multiple training courses and a Carrot membership.
- Carrot Summit Annual 2-day virtual mastermind event (held each June) with 12+ hours of content for real estate investors, featuring sessions from industry experts. Sold via $99–$199 recordings, $697 VIP experience, and the on-summit affiliate program paying 25–100% commissions.
Quantifiable outcome
- 4,000,000+ inbound leads generated for customers
- +6 more outcomes
Companies that use Carrot
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Carrot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature8 records
Carrot partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Caterpillar Inc.minorCarrot operates the Building the Future Workforce Challenge, a global innovation competition offering $1 million in awards, as part of Caterpillar's five-year, $100 million workforce pledge. Open to nonprofit and for-profit organizations worldwide.
- InvestorFusecoreInvestorFuse joined the Carrot family and its CRM technology became the foundation for CarrotCRM (formerly InvestorFuse 3.0). This acquisition brought action-based CRM capabilities specifically designed for real estate investors.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Carrot competitors and assessment
Company assessmentDirect peers
- CINC (Commissions Inc): CINC offers real estate investor and agent websites with integrated CRM, lead generation, and marketing automation. Closely comparable to Carrot in serving RE professionals with website + CRM bundles and high-touch lead nurturing features.
- BoomTown: BoomTown is a real estate CRM and lead generation platform for agents and teams with integrated IDX websites. Comparable to Carrot's bundled website + CRM offering for real estate professionals, with a slightly larger mid-market focus.
- iHomefinder: iHomefinder offers IDX-based real estate websites, CRM, and lead generation tools for agents and brokerages. Comparable to CarrotWeb in providing optimized real estate websites with search and lead capture focus.
- BoldLeads: BoldLeads provides lead generation, CRM, and marketing tools for real estate agents and teams with a focus on seller lead capture. Comparable to Carrot's real estate agent segment with subscription-based lead gen + CRM platform.
- Real Geeks: Real Geeks provides lead generation websites and CRM specifically for real estate agents and investors, with IDX integration and lead capture tools. Directly comparable to CarrotWeb + CarrotCRM in target market, product mix, and SMB-focused subscription pricing.
- Zurple: Zurple provides AI-driven lead conversion and CRM software for real estate agents. Comparable to CarrotCRM in applying AI/predictive scoring to real estate lead nurturing and follow-up automation.
Broad incumbents
- ClickFunnels: ClickFunnels is a broader marketing funnel and landing page builder used widely by real estate investors for lead capture. Comparable to CarrotWeb in landing page and funnel functionality, though not real-estate-specific.
- Zillow Premier Agent: Zillow Premier Agent provides lead generation tools and CRM for real estate agents as part of the broader Zillow platform. Comparable to Carrot in serving real estate professionals with lead generation, but operates as an incumbent marketplace rather than a specialist SaaS.
- HubSpot: HubSpot is a leading CRM, marketing automation, and content management platform broadly used across B2B and B2C. Comparable to Carrot's website + CRM + marketing automation stack at the broader enterprise level, though not specialized to real estate.
- ActiveCampaign: ActiveCampaign is a marketing automation and CRM platform with email, SMS, and lifecycle messaging capabilities. Comparable to CarrotCRM's automation and follow-up sequence features at a broader, non-vertical level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carrot social profiles
Digital presenceCarrot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrot leadership team
Management profileNumber of profiles
Profiles5 records
Carrot subsidiaries and ownership
Company hierarchySubsidiaries1 record
Carrot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrot M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrot
What does Carrot do?
Carrot is a SaaS platform that provides high-performing lead generation websites and an action-based CRM tailored for real estate investors, agents, and home services professionals. The product combines a drag-and-drop website builder optimized for local SEO and AI search visibility with a built-in CRM that uses AI to score leads, automate follow-up, and analyze calls, helping users capture and convert motivated seller and buyer leads. The platform is sold on tiered monthly subscriptions with a freemium CRM entry point and is supported by an ecosystem of training, community, and concierge setup services.
Is Carrot a public or private company?
Carrot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carrot founded?
Carrot was founded in 2013. It employs 51 to 100 people.
Where is Carrot based?
Carrot is headquartered in Roseburg, United States, in the North America region.
How does Carrot make money?
Five revenue lines are on record. Website Subscription Plans are the primary driver. The others are carrotCRM Subscriptions, premium Add-ons, events and Trainings and affiliate Referrals.
Who are Carrot's main competitors?
Direct peers on record are CINC (Commissions Inc), BoomTown, iHomefinder, BoldLeads, Real Geeks and Zurple. Broad incumbents are ClickFunnels, Zillow Premier Agent, HubSpot and ActiveCampaign.
Does Carrot have an API?
No public API is recorded for Carrot.
What industry is Carrot in?
Carrot's product category is Real Estate Lead Generation Software. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7372.