BDR
BDR is a Seattle-based coaching, training, and business-services company serving HVAC, Plumbing, and Electrical contractors across North America with recurring Profit Coach programs, BDR University training classes, marketing services, and emerging bookkeeping/AP automation software (ProBooks and Sidekick).
- Company typePrivate
- Founded1998
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BDR does
BDR (Business Development Resources, LLC) is a Seattle-based coaching, training, and business-services company serving home service contractors across North America. Founded in 1998 as a private LLC, the company focuses exclusively on three trades — HVAC, Plumbing, and Electrical — providing business coaching (the Profit Coach program and Emerging Business Academy), specialty coaching modules (Accounting, Service, Installation, Sales Excellence), industry-specific coaching tracks, and structured training classes delivered through BDR University (BDRU), power-up sessions, Trailblazer Sales Academy, and Leadership Excellence Academy. Events and business planning — including the annual SPARK conference and Profit Launch workshops — round out the advisory and educational layer.
The company earns revenue across four streams: recurring Profit Coach subscriptions, one-time training class registrations priced at $300–$795 per seat, professional marketing services (expanded in-house through the July 2024 acquisition of BxB Media), and emerging vertical software — ProBooks by BDR, a full-service bookkeeping solution, and Sidekick by BDR, an AI-powered accounts payable automation platform bundled with ProBooks (launched 2025–2026). Technology infrastructure is built on HubSpot for CRM and marketing automation, with integrations across Google Analytics, Google Ads, Meta Pixel, LinkedIn Insight Tag, and accounting platforms including QuickBooks.
Go-to-market is sales-led: direct sales for coaching engagements targeting mid-market contractors, inside sales for individual training registrations, and a Distributor Partnership Program that routes BDR's curriculum through HVAC and plumbing equipment distributors to reach the long tail of SMB contractors. In July 2024, BDR entered a private equity partnership with Southfield Capital, using the capital to acquire BxB Media and, in November 2025, the Plumbing CEO brand, signaling an active platform expansion strategy under PE ownership.
BDR firmographics
Firmographics- Name
- BDR
- Legal name
- Business Development Resources, LLC
- Website
- https://bdrco.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BDR is a Seattle-based coaching, training, and business-services company serving HVAC, Plumbing, and Electrical contractors across North America with recurring Profit Coach programs, BDR University training classes, marketing services, and emerging bookkeeping/AP automation software (ProBooks and Sidekick).
- Ownership category
- akta.pro rank
BDR industry classification
Industry- Product category
- Contractor Business Coaching and Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Prospecting & Lead Generation (SDR/BDR) (EDABABAB)
Keywords
Where BDR is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BDR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Business Coaching Programs: Profit Coach programs and industry-specific coaching (HVAC, Plumbing, Electrical) providing ongoing business guidance and support to contractors at various stages of growth.
- Training Classes: One-time training classes including BDRU (BDR University), power-up sessions, academies (Trailblazer Sales Academy, Leadership Excellence Academy), and certification programs.
- Marketing Services: Marketing services provided to home service contractors including digital marketing, content creation, and advertising support.
- Business Automation Software: ProBooks bookkeeping service and Sidekick accounts payable automation tools offered as software solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lead the Way: Dynamic Leadership Skills - Virtual training for owners and managers |
| One time/ perpetual license | Pay-as-you-go | Improving Air Flow with Aerodynamic Fittings - Power-up virtual training session |
| One time/ perpetual license | Pay-as-you-go | Accounting & Office Management - Two-day virtual training for owners and bookkeepers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BDR product offering
Product offeringCore offering
BDR provides business coaching, training classes, and software-enabled financial tools exclusively for HVAC, plumbing, and electrical contractors across North America. Its core offerings include Profit Coach subscription programs, contractor and distributor training delivered through BDR University, marketing services, and proprietary software including ProBooks bookkeeping and Sidekick AI-powered accounts payable automation. The company also hosts the annual SPARK industry event and Profit Launch business planning workshops.
Product overview
BDR (Business Development Resources) is a coaching and training organization for home service contractors, operating as a platform-plus-modules architecture. The core offering includes Business Coaching (for HVAC, Plumbing, and Electrical industries) and Contractor/Distributor Training, supplemented by specialized coaching modules (Accounting, Service, Installation, Sales Excellence), industry-specific programs (HVAC, Plumbing, Electrical Business Coaching), and academies (Trailblazer Sales Academy, Leadership Excellence Academy). The product portfolio includes software-enabled services: ProBooks by BDR (full-service bookkeeping with integrated AI-powered Sidekick by BDR for accounts payable automation), Marketing Services, Field Service Software Consulting, Profit Launch business planning workshops, and the Distributor Partnership Program. BDR also offers training classes through BDR University (BDRU) including condensed Power-Up sessions and comprehensive courses. The company has expanded through acquisitions including Plumbing CEO (plumbing industry resources) and BxB Media (home service marketing agency). Annual events like SPARK complement the training and coaching ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- ProBooks by BDR: Full-service bookkeeping solution for home service contractors providing accurate, timely, and organized bookkeeping support, including financial reviews and weekly reporting.
- Sidekick by BDR
Products and services
- Business Coaching
Companies that use BDR
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
BDR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability3 records
Feature2 records
BDR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- PPATEC (Pennsylvania Petroleum Association Technical Education Center)minorBDR partnered with PPATEC in December 2025 to provide in-person HVAC training courses in Grantville, Pennsylvania during Q1 2026. The partnership aims to enhance service profitability and technician skills with focus on customer communication and service processes.
- BxB MediacoreBDR acquired BxB Media, its longtime marketing partner, in mid-2024. BxB Media was acquired as part of the Southfield Capital partnership to strengthen BDR's marketing capabilities and digital presence. BxB Media now operates as a BDR company.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
BDR competitors and assessment
Company assessmentBroad incumbents
- ServiceTitan: ServiceTitan is the dominant vertical SaaS platform for residential HVAC, plumbing, and electrical contractors with $2M+ revenue. It overlaps with BDR's customer base and increasingly bundles financial reporting, marketing automation, and operational analytics that compete with BDR's coaching and ProBooks offerings.
Direct peers
- Housecall Pro: Housecall Pro is a field service management platform targeting 1-7 truck home service businesses. It serves the same SMB HVAC and plumbing contractor base as BDR and bundles CRM, dispatch, payments, and light marketing automation, making it an alternative to BDR's software-plus-coaching stack.
- FieldEdge: FieldEdge is field service management software purpose-built for HVAC and plumbing contractors with native QuickBooks integration. It serves the same mid-market home service vertical as BDR and competes directly for the operational software layer that BDR's coaching often references.
- Service Roundtable: Service Roundtable is a peer-group training and coaching organization for HVAC, plumbing, and electrical contractors. It is the closest analog to BDR's coaching and business training model, serving the same customer segments with similar business-development and peer-learning content.
- Jobber: Jobber is field service software for solo to 5-truck home service businesses, including HVAC and plumbing contractors. It provides CRM, scheduling, invoicing, and a client portal, serving the same SMB customer base that BDR targets with training and coaching services.
- Nexstar Network: Nexstar Network is a coaching, training, and peer-group organization for home service contractors including HVAC, plumbing, and electrical. It is a direct competitor to BDR's Profit Coach and training programs, serving an overlapping member base with similar business-development curriculum.
- SuccessWare: SuccessWare is field service software for residential HVAC, plumbing, and electrical service companies with 5+ trucks. It targets the same mid-market contractor segment as BDR and provides operational software that overlaps with the workflows BDR's coaching helps contractors optimize.
Emerging players
- BuildOps: BuildOps is field service software for commercial mechanical contractors that mix project work with service. It targets the larger commercial HVAC and plumbing contractors in BDR's ecosystem, competing for the same operational software spend that complements BDR's coaching programs.
- Workiz: Workiz is a field-first dispatch and payments platform for home service businesses. It serves the same SMB HVAC and plumbing contractor market as BDR with caller ID lookup, scheduling, and payment processing that compete with BDR's bundled software-plus-coaching offering.
- Service Fusion: Service Fusion is field service management software with unlimited users at flat rate pricing, including VoIP and dispatch. It serves the same SMB to mid-market home service contractor base that BDR coaches, providing a lower-cost operational alternative to BDR's software-plus-coaching stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BDR social profiles
Digital presenceBDR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BDR leadership team
Management profileNumber of profiles
Profiles6 records
BDR subsidiaries and ownership
Company hierarchySubsidiaries2 records
BDR funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BDR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BDR
What does BDR do?
BDR provides business coaching, training classes, and software-enabled financial tools exclusively for HVAC, plumbing, and electrical contractors across North America. Its core offerings include Profit Coach subscription programs, contractor and distributor training delivered through BDR University, marketing services, and proprietary software including ProBooks bookkeeping and Sidekick AI-powered accounts payable automation. The company also hosts the annual SPARK industry event and Profit Launch business planning workshops.
Is BDR a public or private company?
BDR is a private company. It is classified as private equity controlled and is currently operating.
When was BDR founded?
BDR was founded in 1998. It employs 101 to 250 people.
Where is BDR based?
BDR is headquartered in Seattle, United States, in the North America region.
How does BDR make money?
Four revenue lines are on record. Business Coaching Programs are the primary driver. The others are training Classes, marketing Services and business Automation Software.
Who are BDR's main competitors?
ServiceTitan is listed as a broad incumbent. Direct peers are Housecall Pro, FieldEdge, Service Roundtable, Jobber, Nexstar Network and SuccessWare. Emerging players are BuildOps, Workiz and Service Fusion.
Does BDR have an API?
No public API is recorded for BDR.
What industry is BDR in?
BDR's product category is Contractor Business Coaching and Training. Its primary akta.pro industry code is EDABABAB, Prospecting & Lead Generation (SDR/BDR). Its NAICS code is 611430 and its SIC code is 7372.