BDR

What BDR does

BDR (Business Development Resources, LLC) is a Seattle-based coaching, training, and business-services company serving home service contractors across North America. Founded in 1998 as a private LLC, the company focuses exclusively on three trades — HVAC, Plumbing, and Electrical — providing business coaching (the Profit Coach program and Emerging Business Academy), specialty coaching modules (Accounting, Service, Installation, Sales Excellence), industry-specific coaching tracks, and structured training classes delivered through BDR University (BDRU), power-up sessions, Trailblazer Sales Academy, and Leadership Excellence Academy. Events and business planning — including the annual SPARK conference and Profit Launch workshops — round out the advisory and educational layer.

The company earns revenue across four streams: recurring Profit Coach subscriptions, one-time training class registrations priced at $300–$795 per seat, professional marketing services (expanded in-house through the July 2024 acquisition of BxB Media), and emerging vertical software — ProBooks by BDR, a full-service bookkeeping solution, and Sidekick by BDR, an AI-powered accounts payable automation platform bundled with ProBooks (launched 2025–2026). Technology infrastructure is built on HubSpot for CRM and marketing automation, with integrations across Google Analytics, Google Ads, Meta Pixel, LinkedIn Insight Tag, and accounting platforms including QuickBooks.

Go-to-market is sales-led: direct sales for coaching engagements targeting mid-market contractors, inside sales for individual training registrations, and a Distributor Partnership Program that routes BDR's curriculum through HVAC and plumbing equipment distributors to reach the long tail of SMB contractors. In July 2024, BDR entered a private equity partnership with Southfield Capital, using the capital to acquire BxB Media and, in November 2025, the Plumbing CEO brand, signaling an active platform expansion strategy under PE ownership.

Name

BDR

Legal name

Business Development Resources, LLC

Website

https://bdrco.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

BDR is a Seattle-based coaching, training, and business-services company serving HVAC, Plumbing, and Electrical contractors across North America with recurring Profit Coach programs, BDR University training classes, marketing services, and emerging bookkeeping/AP automation software (ProBooks and Sidekick).

Ownership category

akta.pro rank

Product category

Contractor Business Coaching and Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Prospecting & Lead Generation (SDR/BDR) (EDABABAB)

Keywords

• Contractor business coaching
• HVAC training services
• Plumbing business consulting
• Home service training
• Contractor education programs

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Business Coaching Programs: Profit Coach programs and industry-specific coaching (HVAC, Plumbing, Electrical) providing ongoing business guidance and support to contractors at various stages of growth.
2. Training Classes: One-time training classes including BDRU (BDR University), power-up sessions, academies (Trailblazer Sales Academy, Leadership Excellence Academy), and certification programs.
3. Marketing Services: Marketing services provided to home service contractors including digital marketing, content creation, and advertising support.
4. Business Automation Software: ProBooks bookkeeping service and Sidekick accounts payable automation tools offered as software solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BDR provides business coaching, training classes, and software-enabled financial tools exclusively for HVAC, plumbing, and electrical contractors across North America. Its core offerings include Profit Coach subscription programs, contractor and distributor training delivered through BDR University, marketing services, and proprietary software including ProBooks bookkeeping and Sidekick AI-powered accounts payable automation. The company also hosts the annual SPARK industry event and Profit Launch business planning workshops.

Product overview

BDR (Business Development Resources) is a coaching and training organization for home service contractors, operating as a platform-plus-modules architecture. The core offering includes Business Coaching (for HVAC, Plumbing, and Electrical industries) and Contractor/Distributor Training, supplemented by specialized coaching modules (Accounting, Service, Installation, Sales Excellence), industry-specific programs (HVAC, Plumbing, Electrical Business Coaching), and academies (Trailblazer Sales Academy, Leadership Excellence Academy). The product portfolio includes software-enabled services: ProBooks by BDR (full-service bookkeeping with integrated AI-powered Sidekick by BDR for accounts payable automation), Marketing Services, Field Service Software Consulting, Profit Launch business planning workshops, and the Distributor Partnership Program. BDR also offers training classes through BDR University (BDRU) including condensed Power-Up sessions and comprehensive courses. The company has expanded through acquisitions including Plumbing CEO (plumbing industry resources) and BxB Media (home service marketing agency). Annual events like SPARK complement the training and coaching ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ProBooks by BDR: Full-service bookkeeping solution for home service contractors providing accurate, timely, and organized bookkeeping support, including financial reviews and weekly reporting.
• Sidekick by BDR

Products and services

• Business Coaching

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• PPATEC (Pennsylvania Petroleum Association Technical Education Center)minorStrategic or Co-development Partner · 17 December 2025BDR partnered with PPATEC in December 2025 to provide in-person HVAC training courses in Grantville, Pennsylvania during Q1 2026. The partnership aims to enhance service profitability and technician skills with focus on customer communication and service processes.
• BxB MediacoreStrategic or Co-development Partner · 28 June 2024BDR acquired BxB Media, its longtime marketing partner, in mid-2024. BxB Media was acquired as part of the Southfield Capital partnership to strengthen BDR's marketing capabilities and digital presence. BxB Media now operates as a BDR company.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceTitan: ServiceTitan is the dominant vertical SaaS platform for residential HVAC, plumbing, and electrical contractors with $2M+ revenue. It overlaps with BDR's customer base and increasingly bundles financial reporting, marketing automation, and operational analytics that compete with BDR's coaching and ProBooks offerings.

Direct peers

• Housecall Pro: Housecall Pro is a field service management platform targeting 1-7 truck home service businesses. It serves the same SMB HVAC and plumbing contractor base as BDR and bundles CRM, dispatch, payments, and light marketing automation, making it an alternative to BDR's software-plus-coaching stack.
• FieldEdge: FieldEdge is field service management software purpose-built for HVAC and plumbing contractors with native QuickBooks integration. It serves the same mid-market home service vertical as BDR and competes directly for the operational software layer that BDR's coaching often references.
• Service Roundtable: Service Roundtable is a peer-group training and coaching organization for HVAC, plumbing, and electrical contractors. It is the closest analog to BDR's coaching and business training model, serving the same customer segments with similar business-development and peer-learning content.
• Jobber: Jobber is field service software for solo to 5-truck home service businesses, including HVAC and plumbing contractors. It provides CRM, scheduling, invoicing, and a client portal, serving the same SMB customer base that BDR targets with training and coaching services.
• Nexstar Network: Nexstar Network is a coaching, training, and peer-group organization for home service contractors including HVAC, plumbing, and electrical. It is a direct competitor to BDR's Profit Coach and training programs, serving an overlapping member base with similar business-development curriculum.
• SuccessWare: SuccessWare is field service software for residential HVAC, plumbing, and electrical service companies with 5+ trucks. It targets the same mid-market contractor segment as BDR and provides operational software that overlaps with the workflows BDR's coaching helps contractors optimize.

Emerging players

• BuildOps: BuildOps is field service software for commercial mechanical contractors that mix project work with service. It targets the larger commercial HVAC and plumbing contractors in BDR's ecosystem, competing for the same operational software spend that complements BDR's coaching programs.
• Workiz: Workiz is a field-first dispatch and payments platform for home service businesses. It serves the same SMB HVAC and plumbing contractor market as BDR with caller ID lookup, scheduling, and payment processing that compete with BDR's bundled software-plus-coaching offering.
• Service Fusion: Service Fusion is field service management software with unlimited users at flat rate pricing, including VoIP and dispatch. It serves the same SMB to mid-market home service contractor base that BDR coaches, providing a lower-cost operational alternative to BDR's software-plus-coaching stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bdrcompany
• Facebookfacebook.com/BDRCompany
• LinkedInlinkedin.com/company/708597
• Instagraminstagram.com/bdr_company
• Xx.com/bdrco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BDR