FieldRoutes
- Company typePrivate
- Founded2012
- HeadquartersMckinney, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What FieldRoutes does
FieldRoutes is a US-based cloud and mobile SaaS provider of field service management software, headquartered in Chesterfield, Missouri, and operating as a subsidiary of ServiceTitan. Its platform is built around the Operations Suite, an end-to-end system that combines intelligent routing, dynamic scheduling, interactive real-time dashboards, payment processing with autopayments and issue detection, a mobile application for field technicians (contract signing, in-field payments, service activation), and a public API that unifies third-party tools. Add-on professional modules — Marketing Pro and Fleet Pro — extend the suite into marketing automation and fleet management through integrations with the corresponding ServiceTitan products.
FieldRoutes firmographics
Firmographics- Name
- FieldRoutes
- Legal name
- FieldRoutes
- Website
- https://lobstermarketing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
FieldRoutes industry classification
Industry- Product category
- Field Service Management Software
- akta.pro primary industry
- Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)
- akta.pro secondary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
Keywords
Where FieldRoutes is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FieldRoutes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based software subscription model providing access to Operations Suite including routing, scheduling, dashboards, mobile app, payments, and API integrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on business size and requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
FieldRoutes product offering
Product offeringCore offering
FieldRoutes provides a cloud-based and mobile SaaS platform for field service businesses, with the Operations Suite as its core offering. The platform delivers end-to-end operations management including intelligent routing, dynamic scheduling, billing and payment processing, interactive dashboards, and mobile app capabilities for field technicians. The company primarily serves pest control operators and other field service industries such as lawn care, landscaping, and pool care.
Product overview
FieldRoutes is a field service management software platform designed for pest control, lawn care, landscape, pool care, and other field service industries. The core product is the Operations Suite, an end-to-end platform providing routing, scheduling, billing, customer management, and business intelligence. Add-on professional modules include Marketing Pro (marketing automation) and Fleet Pro (fleet management), both integrating with ServiceTitan products. The platform also includes built-in features for intelligent routing, interactive dashboards, mobile app functionality, payment processing, and dynamic scheduling.
Differentiator
Problem solved
Functional benefit
Brands
- Operations Suite: End-to-end field service management solution including routing, scheduling, billing, and customer management.
- Marketing Pro
- Fleet Pro
Products and services
- Operations Suite
Quantifiable outcome
- Improved route efficiency reducing windshield time, vehicle wear, and fuel costs
- +2 more outcomes
Companies that use FieldRoutes
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
FieldRoutes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature8 records
FieldRoutes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- Aspire SoftwarecoreAspire Software and FieldRoutes, both ServiceTitan companies, co-host the annual Ignite user conference. They share product development resources and integrate their platforms for the landscape, pest control, and lawn industries. Both platforms are supported by ServiceTitan's $250M annual R&D investment.
- ServiceTitan Marketing PromajorFieldRoutes integrates with ServiceTitan Marketing Pro for email and direct mail campaign optimization, allowing customers to leverage unified marketing automation within the FieldRoutes platform.
- ServiceTitan Fleet PromajorFieldRoutes integrates with ServiceTitan Fleet Pro for professional-grade fleet management, enhancing efficiency and cutting costs for field service businesses.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
FieldRoutes competitors and assessment
Company assessmentDirect peers
- Housecall Pro: Cloud-based FSM SaaS for home service businesses (HVAC, plumbing, electrical, cleaning); overlaps with FieldRoutes on field service dispatch, customer management, and payments, especially in SMB segments.
- Workiz: Field service management platform targeting home service businesses such as locksmiths, junk removal, HVAC, and appliance repair; overlaps with FieldRoutes on scheduling, dispatching, and payment processing.
- Jobber: Leading SaaS FSM platform for SMB service businesses including lawn care, pest control, and cleaning; directly competes with FieldRoutes in the same verticals with similar routing, scheduling, and billing functionality.
- Aspire Software: Sister ServiceTitan company providing business management software for landscape, lawn care, and pest control operators; shares customer base, product roadmap resources, and co-hosts the Ignite user conference with FieldRoutes.
- FieldEdge: Field service management software for HVAC, plumbing, electrical, and other service contractors; offers comparable dispatch, mobile, and customer management features to FieldRoutes' Operations Suite.
- Service Fusion: Cloud-based FSM software for small to mid-sized field service companies including HVAC, plumbing, electrical, and pest control; competes head-to-head with FieldRoutes on dispatch, scheduling, and invoicing.
Broad incumbents
- ServiceTitan: Parent company of FieldRoutes and the dominant enterprise FSM platform for trades; FieldRoutes' PestRoutes product was acquired by ServiceTitan, making ServiceTitan both parent and broader incumbent competing for the same field service wallet.
- Microsoft Dynamics 365 Field Service: Microsoft's enterprise FSM offering tightly integrated with the Dynamics 365 suite; competes for large, complex field operations and represents an alternative for enterprises evaluating broader CRM/ERP stacks.
- Salesforce Field Service: Enterprise-grade field service solution within the Salesforce CRM ecosystem; competes for large-scale, multi-location field deployments where FieldRoutes also targets the enterprise tier.
Emerging players
- GorillaDesk: Field service management software focused on pest control and lawn care operators; a more focused, smaller competitor in FieldRoutes' core verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
FieldRoutes social profiles
Digital presenceFieldRoutes financial estimates
Financial estimateRevenue estimate
Valuation estimate
FieldRoutes leadership team
Management profileNumber of profiles
Profiles4 records
FieldRoutes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FieldRoutes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FieldRoutes
What does FieldRoutes do?
FieldRoutes provides a cloud-based and mobile SaaS platform for field service businesses, with the Operations Suite as its core offering. The platform delivers end-to-end operations management including intelligent routing, dynamic scheduling, billing and payment processing, interactive dashboards, and mobile app capabilities for field technicians. The company primarily serves pest control operators and other field service industries such as lawn care, landscaping, and pool care.
Is FieldRoutes a public or private company?
FieldRoutes is a private company. It is classified as corporate owned and is currently operating.
When was FieldRoutes founded?
FieldRoutes was founded in 2012. It employs 251 to 500 people.
Where is FieldRoutes based?
FieldRoutes is headquartered in Mckinney, United States, in the North America region.
How does FieldRoutes make money?
One revenue line is on record: saaS Subscription.
Who are FieldRoutes's main competitors?
Direct peers on record are Housecall Pro, Workiz, Jobber, Aspire Software, FieldEdge and Service Fusion. Broad incumbents are ServiceTitan, Microsoft Dynamics 365 Field Service and Salesforce Field Service. GorillaDesk is listed as an emerging player.
Does FieldRoutes have an API?
Yes. FieldRoutes API connects all tools in one place, eliminating redundant data entry and errors caused by switching systems. The API documentation is available at api.fieldroutes.com/index. Developer documentation is at api.fieldroutes.com/index.
What industry is FieldRoutes in?
FieldRoutes's product category is Field Service Management Software. Its primary akta.pro industry code is BPAEAJAE, Field Services & Onsite Support (Dispatch/Break-Fix), with a secondary code of HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service).