Gorilladesk
GorillaDesk is a bootstrapped, cloud-based field service management SaaS platform serving SMB pest control, lawn care, pool service, cleaning, and contracting businesses in the United States, founded in 2014 and headquartered in Boca Raton, Florida.
- Company typePrivate
- Founded2014
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Gorilladesk does
GorillaDesk is a cloud-based field service management software platform founded in 2014 and headquartered in Boca Raton, Florida. It targets small and mid-sized local service businesses in pest control, lawn care, pool service, landscaping, tree care, cleaning, and contracting, with pest control as the primary vertical. The platform consolidates CRM, scheduling and dispatching, AI-driven route optimization, GPS tracking, invoicing and subscription billing, integrated VoIP and SMS, document management with e-signature, chemical/material tracking, automated review generation, and a customer self-service portal into a single product, with native iOS and Android applications for field technicians and a public REST API at api.gorilladesk.com/docs/.
The company operates a subscription SaaS model with tiered plans (including a Growth Plan), a 14-day free trial with no credit card required, and add-on products for SMS and custom documents; pricing is quote-based rather than publicly listed. Distribution is product-led via self-serve web signup, supplemented by inside sales, content/SEO marketing, YouTube, email nurture, and an affiliate program offering 20% recurring commissions for 12 months. The company is a private Florida LLC, bootstrapped with no disclosed external funding, led by founder Chris Moreschi, and operates with a reported 1-10 employee headcount serving thousands of SMB customers primarily in the United States.
Gorilladesk firmographics
Firmographics- Name
- Gorilladesk
- Legal name
- GorillaDesk, LLC
- Website
- https://gorilladesk.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GorillaDesk is a bootstrapped, cloud-based field service management SaaS platform serving SMB pest control, lawn care, pool service, cleaning, and contracting businesses in the United States, founded in 2014 and headquartered in Boca Raton, Florida.
- Ownership category
- akta.pro rank
Gorilladesk industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Gorilladesk is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gorilladesk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: GorillaDesk operates on a subscription-based SaaS model with tiered pricing plans. The platform offers a 14-day free trial before converting to paid subscriptions. Add-on products include SMS packages and custom documents which generate additional recurring or one-time revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial period |
| Subscription | Monthly | Tiered subscription plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Gorilladesk product offering
Product offeringCore offering
GorillaDesk is a cloud-based SaaS field service management platform that consolidates scheduling, dispatching, route optimization, CRM, invoicing, GPS tracking, mobile apps, e-signature documents, review generation, VoIP/SMS, and integrated payments into a single system. It is sold on a subscription basis to small and local service businesses, with primary verticals including pest control, lawn care, pool service, landscaping, tree service, cleaning, and contracting. Add-on products include SMS packages and custom documents that generate additional recurring or one-time revenue.
Product overview
GorillaDesk is an all-in-one field service management software platform designed for local service businesses, particularly pest control, lawn care, pool service, and cleaning industries. The platform operates as a unified system with multiple integrated modules covering the full customer and operational lifecycle. Core functionality includes AI Agents for sales automation, CRM for contact management, Document Library with e-signatures, Reporting and analytics dashboards, Review Generation for reputation management, and VoIP & SMS for customer communication. The platform also provides specialized capabilities for field operations including Scheduling & Dispatching, Route Optimization, GPS Tracking, Mobile App for technicians, Quotes & Estimates, Invoicing & Billing, and Material/Chemical Tracking. Additional tools include Customer Portal for client self-service, Dynamic Estimates and Smart Views for sales, and Pipeline Reporting for sales visibility. GorillaDesk serves multiple industry verticals including Pest Control, Wildlife Control, Mosquito Control, Termite Control, Lawn Care, Landscaping, Tree Care, Fertilization, Irrigation, Snow Removal, Residential and Commercial Cleaning, Janitorial, Window Cleaning, Pressure Washing, Maid Service, Carpet Cleaning, Pool Service, Fire Inspection, Handyman, Holiday Lighting, and Painting.
Differentiator
Problem solved
Functional benefit
Products and services
- GorillaDesk Field Service Management Platform All-in-one cloud-based SaaS field service management platform for small and local service businesses across pest control, lawn care, pool service, landscaping, tree service, cleaning, and contracting verticals. Bundles CRM, scheduling, dispatching, route optimization, GPS tracking, mobile apps, invoicing, e-signature documents, review generation, VoIP/SMS, and integrated payments into a single subscription product.
- SMS Package Add-on Add-on SMS messaging package available for purchase on top of GorillaDesk subscriptions, generating additional recurring revenue for the platform.
- Custom Documents Add-on Custom digital documents add-on available for purchase on top of GorillaDesk subscriptions, supplementing the included 150+ document library and generating additional one-time or recurring revenue.
Quantifiable outcome
- 437% year-over-year growth for customers using GorillaDesk
- +4 more outcomes
Companies that use Gorilladesk
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
Gorilladesk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature14 records
Gorilladesk partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Gorilladesk competitors and assessment
Company assessmentBroad incumbents
- ServiceTitan: ServiceTitan is a leading field service management platform for commercial and residential contractors including pest, plumbing, HVAC, and electrical. It is comparable to GorillaDesk as a higher-end, well-funded FSM suite serving overlapping verticals, though it primarily targets mid-market and enterprise rather than GorillaDesk's SMB focus.
- Salesforce Field Service: Salesforce Field Service is the field service management module within the Salesforce platform, targeting enterprise and mid-market customers. It is comparable to GorillaDesk in product category but operates at a much larger scale and price point, representing an upmarket alternative.
Direct peers
- Jobber: Jobber is a field service management platform for home service businesses including lawn care, cleaning, HVAC, plumbing, and pest control. It is the most directly comparable peer to GorillaDesk given shared SMB focus, similar feature set (scheduling, dispatching, invoicing, CRM), and overlapping verticals.
- Housecall Pro: Housecall Pro provides field service management software for home service professionals (cleaning, plumbing, HVAC, electrical, landscaping). It is a direct peer to GorillaDesk with a comparable SMB target customer, similar scheduling/invoicing/payments feature set, and PLG sales motion.
- Workiz: Workiz is a field service management platform focused on home service businesses including junk removal, locksmith, appliance repair, and cleaning. It directly competes with GorillaDesk in the SMB FSM space with similar scheduling, dispatching, and customer communication features.
- FieldEdge: FieldEdge is a field service management software company serving HVAC, plumbing, electrical, and other service contractors. It is a direct peer to GorillaDesk with comparable FSM functionality including scheduling, dispatching, customer management, and invoicing.
- Service Fusion: Service Fusion provides all-in-one field service management software for small to mid-sized service businesses. It is a direct peer to GorillaDesk offering similar job scheduling, dispatching, invoicing, and CRM functionality for overlapping SMB verticals.
- RazorSync: RazorSync is field service management software for small to mid-sized contractors and service businesses. It is a direct peer to GorillaDesk with comparable FSM capabilities including scheduling, dispatching, invoicing, and customer management.
- mHelpDesk: mHelpDesk provides field service management software for small businesses including HVAC, plumbing, electrical, and cleaning. It is a direct peer to GorillaDesk with similar scheduling, invoicing, and customer management features for SMB service businesses.
Emerging players
- PestRoutes: PestRoutes is a pest control-specific software platform offering scheduling, routing, billing, and customer management for pest control operators. It is an emerging niche peer to GorillaDesk with more vertical specialization in pest control but narrower overall scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gorilladesk social profiles
Digital presenceGorilladesk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gorilladesk leadership team
Management profileNumber of profiles
Profiles1 record
Gorilladesk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gorilladesk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gorilladesk
What does Gorilladesk do?
GorillaDesk is a cloud-based SaaS field service management platform that consolidates scheduling, dispatching, route optimization, CRM, invoicing, GPS tracking, mobile apps, e-signature documents, review generation, VoIP/SMS, and integrated payments into a single system. It is sold on a subscription basis to small and local service businesses, with primary verticals including pest control, lawn care, pool service, landscaping, tree service, cleaning, and contracting. Add-on products include SMS packages and custom documents that generate additional recurring or one-time revenue.
Is Gorilladesk a public or private company?
Gorilladesk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gorilladesk founded?
Gorilladesk was founded in 2014. It employs 1 to 10 people.
Where is Gorilladesk based?
Gorilladesk is headquartered in Boca Raton, United States, in the North America region.
How does Gorilladesk make money?
One revenue line is on record: subscription SaaS.
Who are Gorilladesk's main competitors?
Broad incumbents on record are ServiceTitan and Salesforce Field Service. Direct peers are Jobber, Housecall Pro, Workiz, FieldEdge, Service Fusion, RazorSync and mHelpDesk. PestRoutes is listed as an emerging player.
Does Gorilladesk have an API?
Yes. GorillaDesk offers a public API for developers to build integrations and automate workflows. Developer documentation is available at api.gorilladesk.com/docs/. Developer documentation is at api.gorilladesk.com/docs.
What industry is Gorilladesk in?
Gorilladesk's product category is Field Service Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 54151 and its SIC code is 7370.