Orita
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Orita firmographics
Firmographics- Name
- Orita
- Legal name
- Orita Inc.
- Website
- https://orita.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Orita industry classification
Industry- Product category
- AI-Powered Marketing Segmentation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)
- akta.pro secondary industry
- E-commerce & Retail Recommendation Engines (HDAAAGAA)
Keywords
Where Orita is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Orita business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Monthly Subscription: Subscription-based pricing with monthly billing and payment due upfront. Discounted payment terms offered for 6 or 12 month upfront payments. Larger partners pay by ACH while most brands pay by Credit Card.
- Multi-Brand Account Fees: Additional data sources/brands can be added from app.orita.ai, with separate subscription required per Klaviyo account.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription with upfront payment |
| Freemium | Pay-as-you-go | 30-day free trial for SMS product |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Orita product offering
Product offeringCore offering
Orita is an AI customer segmentation platform that builds bespoke machine learning models per brand, ingesting engagement, purchase, and behavioral event data from Klaviyo (and Shopify) to produce daily-updated propensity scores and segmentation cohorts. The company sells software products across email, SMS, direct mail, and (in alpha) remarketing ads, helping e-commerce brands cut wasted sends, suppress bots, re-engage churned customers, and lift campaign revenue. Pricing is quote-based monthly subscription, sold directly and through ~100 agency partners.
Product overview
Orita is an AI customer segmentation platform built specifically for Klaviyo, operating as a unified platform with modular channel-specific capabilities. The core Orita platform provides AI-powered customer segmentation through proprietary ML models that process behavioral data from Klaviyo to score every profile daily on engagement propensity. This core engine powers four integrated products: Orita Email (email segmentation with engagement levels and Grow audiences), Orita SMS (SMS optimization with channel-specific models), Orita Direct Mail (physical mail campaign segmentation via PostPilot partnership), and Orita Remarketing Ads (alpha-stage paid channel expansion). Key platform features include Engagement Levels (five-tier dynamic segmentation), Orita Grow Audiences (high-propensity buyer identification), Campaign Scenario Planner (send strategy modeling), Bot Detection (automated non-human profile suppression), and Rescued Revenue (previously suppressed profile reactivation). The platform has been operating since 2017 and became a Klaviyo Premier Partner in 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Orita Email AI-powered customer segmentation platform for email marketing that builds bespoke machine learning models to score every profile daily on engagement propensity, automatically suppress unengaged contacts, and identify high-intent buyers for campaign targeting within Klaviyo. Sold to e-commerce brands running email programs on Klaviyo.
- Orita SMS SMS engagement optimization using channel-specific machine learning models that score each subscriber for SMS engagement propensity, enabling brands to send more to highly engaged profiles and reduce wasted SMS credits and opt-outs on unengaged contacts. Available to e-commerce brands expanding into SMS marketing on Klaviyo.
- Orita Direct Mail Direct mail campaign management powered by Orita's customer segmentation models and executed via the PostPilot partnership. Provides audience selection, creative approval workflow, and holdout-based incremental sales measurement for profitable, scalable direct mail. Sold to e-commerce brands expanding beyond email and SMS.
- Orita Remarketing Ads Alpha-stage remarketing ad capability that extends Orita's segmentation intelligence to paid remarketing audiences, enabling brands to reach high-propensity customers across paid channels. Sold to e-commerce brands expanding into paid remarketing as part of the multi-channel AI segmentation suite.
Quantifiable outcome
- +26% average email click rate improvement (180-day post-start comparison)
- +8 more outcomes
Companies that use Orita
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Orita technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature8 records
Orita partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- KlaviyoflagshipPremier Partner in Klaviyo's Technology Partner Program - highest tier among 350+ integrations. Deep strategic alignment with Klaviyo's platform. Orita builds on Klaviyo's native capabilities as an AI segmentation layer using machine learning models trained on brand engagement data. OAuth integration enables one-click connection with no engineering support required.
- PostPilotcoreDirect mail partner for Orita Direct Mail product. PostPilot handles the physical mail execution while Orita provides customer segmentation and analysis. Partnership enables profitable, scalable direct mail campaigns for Orita customers.
- Roswell NYCcoreAgency partner managing multiple e-commerce client accounts. Roswell NYC partners with Orita to drive results for merchants through advanced AI segmentation. Agency recommends Orita to all clients for email marketing optimization.
- Logic AgencycoreAgency partner recommending and implementing Orita for client e-commerce brands. Logic Agency leverages Orita's ML segmentation to enhance client marketing strategies.
- Ebusiness ProscoreAgency partner providing e-commerce marketing services with Orita integration. Ebusiness Pros values Orita's bot detection and ML enhancements for client accounts.
- ShopifycoreE-commerce platform integration. Orita connects to Shopify API alongside Klaviyo for comprehensive customer data including transactions, abandoned carts, and contextual transaction information. Shopify data cross-referenced with Klaviyo for data consistency.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Orita competitors and assessment
Company assessmentBroad incumbents
- Klaviyo: The leading e-commerce CRM/ESP whose platform Orita sits on top of as a Premier Partner. Increasingly ships native AI segmentation and predictive features that overlap with Orita's core wedge, making Klaviyo both Orita's biggest distribution channel and its largest competitive risk.
- Emarsys (SAP): Enterprise AI marketing platform within SAP that combines CDP, AI-driven segmentation, and cross-channel campaign orchestration. Larger and broader than Orita but solves overlapping problems for retail/ecom brands.
- Segment (Twilio): Customer data infrastructure that feeds identity, events, and audiences into downstream marketing tools. Indirectly competes with Orita's data and segmentation layer as brands weigh building vs. buying propensity models.
Direct peers
- Postscript: SMS marketing platform built specifically for Shopify/DTC brands with AI-based segmentation and audience optimization. Direct competitor to Orita SMS with overlap in target customer and use case.
- Blueshift: AI-powered cross-channel marketing platform offering predictive segmentation and real-time personalization for email, SMS, push, and ads. Comparable to Orita in its ML-driven propensity-to-engage approach for e-commerce and retail brands.
- Iterable: Cross-channel marketing platform for consumer brands that ships AI-driven segmentation, send-time optimization, and predictive scoring across email, SMS, push, and in-app. Directly competes with Orita's propensity-modeling approach and is commonly evaluated alongside Klaviyo by mid-market e-commerce buyers.
- Optimove: AI-driven customer marketing hub with predictive segmentation, journey orchestration, and holdout-based incrementality measurement. Mirrors Orita's per-brand propensity modeling and statistical lift validation, especially in retail/DTC.
- Lytics: Customer data platform with AI-augmented segmentation and behavioral scoring used by marketers to build audiences. Comparable to Orita in its propensity-scoring engine but serves a broader CDP use case across industries.
- Attentive: SMS-first marketing platform for e-commerce brands with AI segmentation and personalization features. Competes head-to-head with Orita SMS in the same DTC buyer persona and uses similar engagement-propensity framing.
Emerging players
- Pecan AI: Predictive AI platform that lets marketing and ops teams build churn, LTV, and propensity models using their own data. Overlaps with Orita's ML-propensity value prop as a more horizontal, self-serve alternative for non-DTC use cases.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Orita social profiles
Digital presenceOrita compliance and trust
Trust signalCompliance3 records
Orita financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orita leadership team
Management profileNumber of profiles
Profiles7 records
Orita funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orita M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orita
What does Orita do?
Orita is an AI customer segmentation platform that builds bespoke machine learning models per brand, ingesting engagement, purchase, and behavioral event data from Klaviyo (and Shopify) to produce daily-updated propensity scores and segmentation cohorts. The company sells software products across email, SMS, direct mail, and (in alpha) remarketing ads, helping e-commerce brands cut wasted sends, suppress bots, re-engage churned customers, and lift campaign revenue. Pricing is quote-based monthly subscription, sold directly and through ~100 agency partners.
Is Orita a public or private company?
Orita is a private company. It is classified as venture growth investor backed and is currently operating.
When was Orita founded?
Orita was founded in 2017. It employs 11 to 50 people.
Where is Orita based?
Orita is headquartered in New York, United States, in the North America region.
How does Orita make money?
Two revenue lines are on record. Monthly Subscription is the primary driver. The others are multi-Brand Account Fees.
Who are Orita's main competitors?
Broad incumbents on record are Klaviyo, Emarsys (SAP) and Segment (Twilio). Direct peers are Postscript, Blueshift, Iterable, Optimove, Lytics and Attentive. Pecan AI is listed as an emerging player.
Does Orita have an API?
No public API is recorded for Orita.
What industry is Orita in?
Orita's product category is AI-Powered Marketing Segmentation Software. Its primary akta.pro industry code is HDAAAHAH, Marketing Mix Modeling, Attribution & Propensity Scoring, with a secondary code of HDAAAGAA, E-commerce & Retail Recommendation Engines. Its NAICS code is 5132 and its SIC code is 7372.