GPShopper
GPShopper is a mobile commerce platform and app developer that helps retailers deploy branded mobile apps, integrate loyalty and eCommerce functionality, and access real-time analytics. Founded in 2007, headquartered in New York, and privately held with 101–250 employees.
- Company typePublic
- Founded2007
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GPShopper does
GPShopper is a mobile commerce platform and app developer serving retailers. Founded in 2007 and headquartered in New York, the company enables retailers to deploy branded mobile applications, integrate loyalty programs, connect eCommerce functionality to existing retail systems, and operate a mobile content management system with real-time analytics instrumentation. Its product positioning sits at the intersection of retail digital transformation and mobile-first customer engagement, targeting merchants that want mobile storefronts and engagement tooling without building native infrastructure from scratch.
The company's underlying technology comprises a mobile CMS layer, integration connectors for eCommerce and loyalty platforms, and an analytics backbone intended to capture shopper behavior in real time. The combination positions GPShopper as a B2B SaaS / platform vendor rather than a consumer-facing app publisher. Headcount is reported in the 101–250 range, consistent with a specialized mid-market software firm focused on a vertical use case.
GPShopper is a privately held for-profit company. Public financial disclosure is limited; the only documented capital activity in the supplied data shows a $3M raise on 2015-01-29 and earlier investor participation involving Allen & Company and Rudyard Partners LLC (dated 2012-12-31). Note on data quality: the bulk of the input dataset (financial-product, customer, partnership and pricing content) is attributed to Synchrony Financial rather than GPShopper and is not used as a basis for the GPShopper analysis.
GPShopper firmographics
Firmographics- Name
- GPShopper
- Legal name
- Synchrony Bank
- Website
- https://gpshopper.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GPShopper is a mobile commerce platform and app developer that helps retailers deploy branded mobile apps, integrate loyalty and eCommerce functionality, and access real-time analytics. Founded in 2007, headquartered in New York, and privately held with 101–250 employees.
- Ownership category
- akta.pro rank
GPShopper industry classification
Industry- Product category
- Mobile Commerce Software
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where GPShopper is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GPShopper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Credit Card Interest and Fees: Synchrony earns interest income on outstanding credit card balances and various fees including annual fees, late payment fees, and transaction fees from cardholders
- Merchant Discount Revenue: Fees charged to retail partners and merchants for processing credit card transactions through Synchrony's co-branded credit card programs
- Pay Later Financing: Revenue from installment loan products including Synchrony Pay Later and secured installment loans
- Banking Products: Interest income from consumer deposits including high yield savings, money market accounts, and CDs
- Marketplace Commissions: Revenue from the Synchrony Marketplace featuring partner brands and promotional financing offers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Synchrony Premier Mastercard with 2% cash back |
| Other | Pay-as-you-go | High Yield Savings Account |
| Transaction based/ take rate | Pay-as-you-go | Synchrony Pay Later |
| Other | Pay-as-you-go | Money Market Accounts |
| Other | Annual | Certificates of Deposit (CDs) |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
GPShopper product offering
Product offeringCore offering
GPShopper is a mobile commerce platform and app developer for retailers. The company provides retailers with native mobile app development, loyalty and eCommerce system integrations, a mobile content management system (CMS), and real-time analytics tools to power their mobile shopping experiences.
Differentiator
Problem solved
Functional benefit
Brands
- CareCredit: Healthcare financing credit card for medical, dental, vision, pet care, and wellness costs
- Synchrony Premier Mastercard
- Synchrony HOME
- Synchrony Car Care
- Synchrony Pay Later
Products and services
- Mobile Commerce Platform
Quantifiable outcome
- FDIC insurance up to $250,000 per depositor
- +1 more outcomes
Companies that use GPShopper
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
GPShopper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GPShopper partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- AmazoncoreAmazon offers co-branded Prime Store Card and Amazon Store Card through Synchrony, providing promotional financing options for Amazon customers. The partnership includes gift card incentive offers upon credit approval.
- Lowe'scoreLowe's partners with Synchrony for the Lowe's Pay installment loan program and co-branded credit card, enabling customers to pay over time for home improvement purchases starting at $50.
- Floor & DecormajorFloor & Decor offers Synchrony-powered commercial credit card for business customers purchasing flooring products.
- Sam's ClubmajorSam's Club commercial credit card program powered by Synchrony for business members.
- Phillips 66 / Conoco / 76majorFuel brand network offering Synchrony commercial credit cards for fleet and business fuel purchases.
- CareCredit Healthcare NetworkcoreNetwork of healthcare providers including dental, vision, cosmetic surgery, veterinary, hearing, and general healthcare specialties that accept CareCredit financing for patient payments.
Scale indicators4 records
Recent moves2 records
Expansion highlights2 records
GPShopper competitors and assessment
Company assessmentDirect peers
- Shopgate: Mobile commerce app platform that enables retailers to launch branded shopping apps with checkout and loyalty integrations. Direct comparability with GPShopper as a turnkey retailer mobile commerce platform.
- Yotpo: Loyalty, reviews, and SMS marketing platform purpose-built for retailers and eCommerce brands. Directly comparable to GPShopper's loyalty and engagement layer on top of mobile commerce apps.
- SessionM: Loyalty and mobile engagement platform for retail and consumer brands, offering mobile-first CRM, offers, and analytics. Closely overlaps with GPShopper's mobile CMS and real-time analytics components.
Emerging players
- Kibo Commerce: Unified commerce platform with mobile storefront, order management, and personalization for mid-market retailers. Comparable on the mobile commerce and analytics dimensions to GPShopper.
- Vibes: Mobile marketing and loyalty platform used by large retail and consumer brands for app-based engagement, push notifications, and offers. Partial overlap with GPShopper's mobile engagement and analytics stack.
Broad incumbents
- Shopify: Dominant commerce platform providing mobile storefronts, checkout, and analytics to retailers of all sizes. Overlaps with GPShopper on mobile commerce app, eCommerce integrations, and merchant analytics, but operates at a vastly larger scale and with a broader SMB-to-enterprise audience.
- BigCommerce: Headless commerce platform widely used by mid-market and enterprise retailers for mobile and omnichannel storefronts. Comparable as an eCommerce platform with mobile and analytics capabilities that competes for similar retailer budgets.
- Salesforce Commerce Cloud: Enterprise commerce suite (formerly Demandware) which absorbed Mobify, a mobile commerce platform closely comparable to GPShopper. Competes for the same enterprise retail mobile app and loyalty workloads.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
GPShopper social profiles
Digital presenceGPShopper financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPShopper leadership team
Management profileNumber of profiles
GPShopper funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPShopper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPShopper
What does GPShopper do?
GPShopper is a mobile commerce platform and app developer for retailers. The company provides retailers with native mobile app development, loyalty and eCommerce system integrations, a mobile content management system (CMS), and real-time analytics tools to power their mobile shopping experiences.
Is GPShopper a public or private company?
GPShopper is a public company. It is classified as venture growth investor backed and is currently operating.
When was GPShopper founded?
GPShopper was founded in 2007. It employs 101 to 250 people.
Where is GPShopper based?
GPShopper is headquartered in New York, United States, in the North America region.
How does GPShopper make money?
Five revenue lines are on record. Credit Card Interest and Fees are the primary driver. The others are merchant Discount Revenue, pay Later Financing, banking Products and marketplace Commissions.
Who are GPShopper's main competitors?
Direct peers on record are Shopgate, Yotpo and SessionM. Emerging players are Kibo Commerce and Vibes. Broad incumbents are Shopify, BigCommerce and Salesforce Commerce Cloud.
Does GPShopper have an API?
No public API is recorded for GPShopper.
What industry is GPShopper in?
GPShopper's product category is Mobile Commerce Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.