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JustGiving

Full company profile

uuid0006q12

Namestring
JustGiving
Websiteurl
justgiving.com
Company typeenum
Private
Founded yearint
1999
Descriptiontext

JustGiving is a UK-headquartered, privately held online fundraising and donation platform founded in 1999. It operates a self-serve web product (justgiving.com) that enables two primary user segments to transact: (1) charitable organizations and nonprofits seeking to receive donations and expand donor reach, and (2) individual fundraisers running personal campaigns, peer-to-peer fundraising, or event-based giving. The platform provides the infrastructure for page creation, donation processing, and social sharing, and has historically been integrated with high-profile UK charity events including the London Marathon. Operationally, JustGiving serves a global user base with explicit geographic presence in the United Kingdom and the United States.

The core product is the JustGiving Platform, a unified web interface supporting one-time and recurring donations, personal fundraising pages, and campaign sharing. Core technology is not publicly disclosed beyond standard web platform architecture, and no proprietary features, APIs, or SDKs are documented in the available sources. The company is horizontally positioned across the charitable and non-charitable crowdfunding space rather than targeting a specific vertical.

JustGiving monetizes by charging fees on donation processing, with the specific pricing structure not publicly disclosed. Distribution is entirely self-serve/PLG via the website, targeting SMBs, individuals, and consumers. The customer base is highly fragmented — reportedly spanning over 1 million nonprofits globally per third-party reporting — implying a long-tail revenue model with no significant enterprise anchor concentration. Ownership structure and parent company are not disclosed in the source material. In March 2026, the company became the subject of Alaska state lawsuits alleging unauthorized creation of fundraising pages for nonprofits using publicly available IRS data, introducing material regulatory and reputational risk to its US operations.

Short descriptiontext

JustGiving is a UK-founded, privately held online donation and crowdfunding platform that enables nonprofits, charities, and individuals to create fundraising pages and accept contributions via a self-serve web product. It monetizes through donation-processing fees and serves a globally distributed, long-tail user base.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
online fundraising platform, charitable donations processing, crowdfunding for charities, peer-to-peer fundraising, nonprofit donation pages
Industry2 codes
1Creator Tipping, Donations & Micro-Payments
CodeMPACAFABPrimaryYes
2Public Charities & Grantmaking Intermediaries
CodeBPAGAKAEPrimaryNo
NAICS code2 codes
  • Other Grantmaking and Giving Services813219
  • Grantmaking and Giving Services81321
SIC code1 code
  • Finance Services6199
Product category
Online Charitable Fundraising Platform
Social media profiles3 records
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Marketing or Sales, Personnel, Operations
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

JustGiving operates an online fundraising and donation platform that allows individual fundraisers and nonprofit organizations to create dedicated donation pages, accept one-time or recurring contributions from donors, and run peer-to-peer or institutional charitable campaigns. The company charges fees for processing donations and provides the digital infrastructure connecting fundraisers with a broad online donor base.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

JustGiving operates as a unified online fundraising and donations platform that connects donors with charitable causes. The platform allows users to create personal fundraising pages, make one-time or recurring donations, and share campaigns via social media. The core JustGiving Platform serves as the primary interface for both individual fundraisers and nonprofit organizations to facilitate charitable giving.

Product and service1 record
1JustGiving Platform
CategoryOnline Fundraising Platform
Description

Web-based platform where individuals and nonprofits create fundraising pages, share them socially, and accept one-time or recurring donations from supporters. Built for personal cause fundraisers, peer-to-peer event campaigns, and institutional nonprofit giving.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Givebutter
TypeEmerging player
Description

Givebutter is a fast-growing modern fundraising platform for nonprofits offering donation pages, events, and donor management. It competes with JustGiving for nonprofit fundraising customers with a more modern product experience and aggressive pricing.

2Donorbox
TypeEmerging player
Description

Donorbox is an online donation platform focused on nonprofits, offering recurring donation forms, crowdfunding, and event fundraising. It is comparable to JustGiving in core functionality (donation pages for nonprofits) and serves a similar SMB nonprofit customer base.

3GoFundMe
TypeDirect peer
Description

GoFundMe is the largest personal-cause and charitable crowdfunding platform globally, directly competing with JustGiving in the UK and US markets. Both platforms enable individuals and nonprofits to create fundraising pages and accept online donations with similar fee models.

4Classy
TypeDirect peer
Description

Classy is a nonprofit fundraising platform offering donation pages, peer-to-peer campaigns, and event fundraising tools. It directly competes with JustGiving for nonprofit online fundraising relationships, particularly in the US market.

5Network for Good
TypeDirect peer
Description

Network for Good is a US-focused online fundraising and donation platform serving nonprofits with donation pages, peer-to-peer campaigns, and donor management tools. It is comparable to JustGiven in its core mission of enabling online charitable giving infrastructure for nonprofits.

6Funraise
TypeEmerging player
Description

Funraise is a nonprofit fundraising platform providing donation pages, peer-to-peer campaigns, and CRM tools. It competes with JustGiving for mid-market and enterprise nonprofit customers with an emphasis on modern UX and donor data.

7GlobalGiving
TypeDirect peer
Description

GlobalGiving is an online crowdfunding and donation platform for charitable causes worldwide. It is comparable to JustGiving in its global charitable crowdfunding focus, donor-discoverable campaign pages, and nonprofit onboarding model.

8PayPal Giving Fund
TypeBroad incumbent
Description

PayPal Giving Fund is a large, established donation platform operated by PayPal that routes donations to nonprofits. It is comparable to JustGiving as a donation infrastructure provider but operates at much greater scale and as part of PayPal's broader payments portfolio.

9Crowdfunder
TypeRegional player
Description

Crowdfunder is a UK-based crowdfunding platform supporting charitable, community, and social-enterprise campaigns. It overlaps with JustGiving's UK charitable fundraising footprint and serves similar nonprofit and community cause customers.

10JustGiving (Blackbaud subsidiary)
TypeDirect peer
Description

JustGiving operates as a direct peer comparable in the online charitable fundraising category, with overlapping product (donation pages, fundraising infrastructure) and overlapping customer base (UK and US nonprofits and individual fundraisers).

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

JustGiving

Online Charitable Fundraising Platformjustgiving.com

JustGiving is a UK-founded, privately held online donation and crowdfunding platform that enables nonprofits, charities, and individuals to create fundraising pages and accept contributions via a self-serve web product. It monetizes through donation-processing fees and serves a globally distributed, long-tail user base.

What JustGiving does

JustGiving is a UK-headquartered, privately held online fundraising and donation platform founded in 1999. It operates a self-serve web product (justgiving.com) that enables two primary user segments to transact: (1) charitable organizations and nonprofits seeking to receive donations and expand donor reach, and (2) individual fundraisers running personal campaigns, peer-to-peer fundraising, or event-based giving. The platform provides the infrastructure for page creation, donation processing, and social sharing, and has historically been integrated with high-profile UK charity events including the London Marathon. Operationally, JustGiving serves a global user base with explicit geographic presence in the United Kingdom and the United States.

The core product is the JustGiving Platform, a unified web interface supporting one-time and recurring donations, personal fundraising pages, and campaign sharing. Core technology is not publicly disclosed beyond standard web platform architecture, and no proprietary features, APIs, or SDKs are documented in the available sources. The company is horizontally positioned across the charitable and non-charitable crowdfunding space rather than targeting a specific vertical.

JustGiving monetizes by charging fees on donation processing, with the specific pricing structure not publicly disclosed. Distribution is entirely self-serve/PLG via the website, targeting SMBs, individuals, and consumers. The customer base is highly fragmented — reportedly spanning over 1 million nonprofits globally per third-party reporting — implying a long-tail revenue model with no significant enterprise anchor concentration. Ownership structure and parent company are not disclosed in the source material. In March 2026, the company became the subject of Alaska state lawsuits alleging unauthorized creation of fundraising pages for nonprofits using publicly available IRS data, introducing material regulatory and reputational risk to its US operations.

JustGiving firmographics

Firmographics
Name
JustGiving
Website
https://justgiving.com
Company type
Private
Founded year
1999
Operating status
Operating
Headcount range
101–250 employees
Short description
JustGiving is a UK-founded, privately held online donation and crowdfunding platform that enables nonprofits, charities, and individuals to create fundraising pages and accept contributions via a self-serve web product. It monetizes through donation-processing fees and serves a globally distributed, long-tail user base.
Ownership category
akta.pro rank

JustGiving industry classification

Industry
Product category
Online Charitable Fundraising Platform
NAICS
Other Grantmaking and Giving Services (813219), Grantmaking and Giving Services (81321)
SIC
Finance Services (6199)
akta.pro primary industry
Creator Tipping, Donations & Micro-Payments (MPACAFAB)
akta.pro secondary industry
Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

  • Online fundraising platform
  • Charitable donations processing
  • Crowdfunding for charities
  • Peer-to-peer fundraising
  • Nonprofit donation pages

Where JustGiving is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Markets served

JustGiving business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Technology or R&D, Marketing or Sales, Personnel, Operations

Distribution channels1 record

JustGiving product offering

Product offering

Core offering

JustGiving operates an online fundraising and donation platform that allows individual fundraisers and nonprofit organizations to create dedicated donation pages, accept one-time or recurring contributions from donors, and run peer-to-peer or institutional charitable campaigns. The company charges fees for processing donations and provides the digital infrastructure connecting fundraisers with a broad online donor base.

Product overview

JustGiving operates as a unified online fundraising and donations platform that connects donors with charitable causes. The platform allows users to create personal fundraising pages, make one-time or recurring donations, and share campaigns via social media. The core JustGiving Platform serves as the primary interface for both individual fundraisers and nonprofit organizations to facilitate charitable giving.

Differentiator

Problem solved

Functional benefit

Products and services

  • JustGiving Platform Web-based platform where individuals and nonprofits create fundraising pages, share them socially, and accept one-time or recurring donations from supporters. Built for personal cause fundraisers, peer-to-peer event campaigns, and institutional nonprofit giving.

Companies that use JustGiving

Customer profile

Segments2 records

Ideal customer profiles2 records

JustGiving technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

JustGiving partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

JustGiving competitors and assessment

Company assessment

Emerging players

  • Givebutter: Givebutter is a fast-growing modern fundraising platform for nonprofits offering donation pages, events, and donor management. It competes with JustGiving for nonprofit fundraising customers with a more modern product experience and aggressive pricing.
  • Donorbox: Donorbox is an online donation platform focused on nonprofits, offering recurring donation forms, crowdfunding, and event fundraising. It is comparable to JustGiving in core functionality (donation pages for nonprofits) and serves a similar SMB nonprofit customer base.
  • Funraise: Funraise is a nonprofit fundraising platform providing donation pages, peer-to-peer campaigns, and CRM tools. It competes with JustGiving for mid-market and enterprise nonprofit customers with an emphasis on modern UX and donor data.

Direct peers

  • GoFundMe: GoFundMe is the largest personal-cause and charitable crowdfunding platform globally, directly competing with JustGiving in the UK and US markets. Both platforms enable individuals and nonprofits to create fundraising pages and accept online donations with similar fee models.
  • Classy: Classy is a nonprofit fundraising platform offering donation pages, peer-to-peer campaigns, and event fundraising tools. It directly competes with JustGiving for nonprofit online fundraising relationships, particularly in the US market.
  • Network for Good: Network for Good is a US-focused online fundraising and donation platform serving nonprofits with donation pages, peer-to-peer campaigns, and donor management tools. It is comparable to JustGiven in its core mission of enabling online charitable giving infrastructure for nonprofits.
  • GlobalGiving: GlobalGiving is an online crowdfunding and donation platform for charitable causes worldwide. It is comparable to JustGiving in its global charitable crowdfunding focus, donor-discoverable campaign pages, and nonprofit onboarding model.
  • JustGiving (Blackbaud subsidiary): JustGiving operates as a direct peer comparable in the online charitable fundraising category, with overlapping product (donation pages, fundraising infrastructure) and overlapping customer base (UK and US nonprofits and individual fundraisers).

Broad incumbents

  • PayPal Giving Fund: PayPal Giving Fund is a large, established donation platform operated by PayPal that routes donations to nonprofits. It is comparable to JustGiving as a donation infrastructure provider but operates at much greater scale and as part of PayPal's broader payments portfolio.

Regional players

  • Crowdfunder: Crowdfunder is a UK-based crowdfunding platform supporting charitable, community, and social-enterprise campaigns. It overlaps with JustGiving's UK charitable fundraising footprint and serves similar nonprofit and community cause customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

JustGiving social profiles

Digital presence

JustGiving financial estimates

Financial estimate

Revenue estimate

Valuation estimate

JustGiving leadership team

Management profile

Number of profiles

Profiles2 records

JustGiving funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

JustGiving M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JustGiving

What does JustGiving do?

JustGiving operates an online fundraising and donation platform that allows individual fundraisers and nonprofit organizations to create dedicated donation pages, accept one-time or recurring contributions from donors, and run peer-to-peer or institutional charitable campaigns. The company charges fees for processing donations and provides the digital infrastructure connecting fundraisers with a broad online donor base.

Is JustGiving a public or private company?

JustGiving is a private company. It is classified as unknown and is currently operating.

When was JustGiving founded?

JustGiving was founded in 1999. It employs 101 to 250 people.

Where is JustGiving based?

JustGiving is headquartered in London, United Kingdom, in the Europe region.

Who are JustGiving's main competitors?

Emerging players on record are Givebutter, Donorbox and Funraise. Direct peers are GoFundMe, Classy, Network for Good, GlobalGiving and JustGiving (Blackbaud subsidiary). PayPal Giving Fund is listed as a broad incumbent. Crowdfunder is listed as a regional player.

Does JustGiving have an API?

No public API is recorded for JustGiving.

What industry is JustGiving in?

JustGiving's product category is Online Charitable Fundraising Platform. Its primary akta.pro industry code is MPACAFAB, Creator Tipping, Donations & Micro-Payments, with a secondary code of BPAGAKAE, Public Charities & Grantmaking Intermediaries. Its NAICS code is 813219 and its SIC code is 6199.

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Live signals
BdailyVivify appoints former JustGiving leaderVivify appointed Mathew Lloyd as director of product, bringing him from JustGiving. He will lead development of Vivify's technology platform to simplify booking and increase community use of school facilities. The appointment comes during a period of continued growth for Vivify.BusinessCloudJustGiving product expert joins EdTech 50 firm VivifyVivify appointed Mathew Lloyd as director of product, bringing his experience from JustGiving. The Manchester-based EdTech firm, which ranked third on the EdTech 50 list, aims to help schools and academy trusts unlock facility value. Lloyd said he is excited to build products with tangible social impact.BusinessCloudNeil Muller: Family launches fundraising appeal in his memoryNeil Muller's children launched a JustGiving appeal in his memory for the men's suicide prevention charity ANDYSMANCLUB. The appeal has raised £5,630, exceeding its £1,000 target. Muller, Node4's group CEO, was fatally stabbed on June 7.Non Profit NewsThe Gatekeepers: For-Profit Platforms, Nonprofit Power, and the Risks to Charitable GivingThe collapse of charitable fundraising platform Flipcause in late 2025 left 3,200 US nonprofits with a collective $29 million shortfall, while GoFundMe simultaneously faced scrutiny for auto-generating 1.4 million unauthorized fundraising pages for nonprofits and charging unauthorized fees including default tips of 16.5 percent. Software4Nonprofits, owned by Evermore Holdings Group, acquired Flipcause's assets in February 2026 but cannot recover the missing funds for unsecured creditor nonprofits. A bipartisan coalition of nearly two dozen attorneys general demanded reforms in March 2026, with Alaska's attorney general subsequently filing lawsuits against six platforms including GoFundMe, PayPal, Charity Navigator, JustGiving, Pledge, and Network for Good for soliciting donations without nonprofit consent.National TodayAlaska Sues Crowdfunding Platforms Over Unauthorized Charity PagesThe state of Alaska filed lawsuits on March 11, 2026, against six crowdfunding and charity platforms—GoFundMe, PayPal Inc., Charity Navigator, JustGiving, Pledgeto, and Network for Good—alleging they created unauthorized online donation pages for nonprofits without the organizations' consent. The investigation found these platforms used publicly available information to generate fundraising pages for over 1 million nonprofits nationwide, including thousands in Alaska, potentially misleading donors about where their contributions were going. The state is seeking court orders to remove the unauthorized pages and civil penalties under Alaska's Unfair Trade Practices and Charitable Solicitations laws.The NonProfit TimesAlaska Sues 6 Crowdsourcing Fundraising PlatformsThe State of Alaska has filed lawsuits against six crowdfunding platforms—GoFundMe, PayPal Inc., Charity Navigator, JustGiving, Pledge, and Network for Good—for allegedly creating unauthorized fundraising pages for charities using publicly available data without their consent, then soliciting donations while charging fees or default tips. The state alleges violations of Alaska's Unfair Trade Practices and Charitable Solicitations Acts, with potential impact on approximately 5,000 Alaska-based charities out of over one million nonprofits whose pages were generated without authorization. The legal action comes seven days after 23 state attorneys general led by California sent a demand letter to GoFundMe regarding its Nonprofit Pages program, and Alaska is seeking court orders to remove unauthorized pages along with civil penalties for each violation.EntrepreneurThe Future of Fundraising: 5 Smart Digital Tools for Modern NonprofitsThe article outlines five digital tools—AI-powered donor journeys, frictionless donation platforms, virtual event solutions, CRM software, and chatbots—that are transforming nonprofit fundraising in Europe. It highlights that while 90% of nonprofits have adopted digital fundraising methods, only a small fraction feel confident in their AI capabilities, indicating significant room for technological adoption. Specific platforms like JustGiving, Mightycause, and Zapier are cited as examples of tools enabling these modern fundraising strategies.PR NewswireJustGiving to Revolutionize Fundraising with the Integration of Generative AIBlackbaud announced a new generative AI feature for its JustGiving platform that helps fundraisers quickly create personal stories for their fundraising pages. The AI-powered tool, part of Blackbaud's Intelligence for Good strategy, is expected to benefit more than 20,000 charities, with research indicating that pages with personal stories raise approximately 65% more than those without. JustGiving, which became part of Blackbaud in 2017, facilitates over £6 billion in annual fundraising across nearly every country worldwide.PR Newswire$8.5 Billion Raised For Good Causes On JustGiving® From BlackbaudBlackbaud announced that its JustGiving platform has surpassed £6 billion ($8.5 billion) in total donations since its inception in 2000. The platform has facilitated nearly 200 million donations from over 180 countries, including significant contributions for crises such as the war in Ukraine and earthquakes in Turkey and Syria.PR NewswireBlackbaud Helps Social Good Organizations Extend Reach and Impact by Going Virtual with Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving®Blackbaud announced a new livestream integration feature for its Peer-to-Peer Fundraising platform, powered by JustGiving, enabling social good organizations to host virtual fundraising events during COVID-19. The announcement highlighted SAY (Stuttering Association for the Young) as a case study, which raised nearly $250,000 from its virtual gala "Under One Moon," with 65% of donations coming from new donors. Blackbaud, headquartered in Charleston, South Carolina, serves as the primary subject company with global operations across the United States, Australia, Canada, Costa Rica, and the United Kingdom.