Emerald Intel
Emerald Intel is a B2B SaaS company providing verified cannabis operator, license, and contact data to ancillary suppliers. Its platform covers 75,000+ licenses and 200,000+ contacts across 27 countries, integrated with HubSpot, Salesforce, and Zoho, serving sales, marketing, advisory, finance, and government teams.
- Company typePrivate
- Founded2021
- HeadquartersBethesda, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Emerald Intel does
Emerald Intel is a Bethesda, Maryland-based B2B SaaS company founded in 2021 that delivers verified cannabis industry data and market intelligence to ancillary suppliers selling into the cannabis and hemp sectors. The company's core product is the Emerald Intel Data Platform, which provides structured operator, license, ownership, and contact data across all legal U.S. states and, following the October 2025 acquisition of Cannabiz Media, 27 countries internationally. The platform is built on the proprietary Emerald Intelligence Research System (EIRS), a research process that combines public and proprietary data sources with AI and human research professionals to verify and normalize cannabis market data — covering 75,000+ licenses, 51,000+ companies, and 200,000+ contacts with daily refresh cycles.
The product surface extends beyond the core data platform through three additional modules: a first-of-its-kind Google Chrome Extension for in-browser data access, Embedded Analytics (launched February 2026) providing real-time interactive dashboards on sales by state, product sales, company locations, and store status, and native integrations with HubSpot, Salesforce, and Zoho that embed data directly into customer CRM workflows. The platform serves multiple buyer personas — sales teams, marketing teams, advisors, banks and finance, and government agencies — each with tailored landing pages.
Emerald Intel operates a sales-led go-to-market motion with "Request Demo" CTAs as the primary acquisition path. Revenue is generated through annual SaaS subscriptions with monthly, quarterly, or annual billing cycles, with pricing quote-based and not publicly disclosed. The company is privately held, founder-led by co-founders Jenny Kitchen (CCO) and Jon Coleman (COO) along with Chief Economist Ed Keating, with no disclosed institutional venture capital backing beyond a $1.775M round in February 2025. Customer acquisition is supported by a multi-channel marketing strategy spanning content marketing, the Emerald Insights Podcast, weekly newsletter, case studies, SEO, and an active presence at major cannabis trade shows including MJBizCon and NECANN.
Emerald Intel firmographics
Firmographics- Name
- Emerald Intel
- Legal name
- Emerald Intelligence, Inc.
- Website
- https://emeraldintel.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Emerald Intel is a B2B SaaS company providing verified cannabis operator, license, and contact data to ancillary suppliers. Its platform covers 75,000+ licenses and 200,000+ contacts across 27 countries, integrated with HubSpot, Salesforce, and Zoho, serving sales, marketing, advisory, finance, and government teams.
- Ownership category
- akta.pro rank
Emerald Intel industry classification
Industry- Product category
- Cannabis Market Intelligence SaaS
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Emerald Intel is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Emerald Intel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (B2B Data Platform): Emerald Intel generates revenue through annual SaaS subscriptions to its cannabis data platform. Subscriptions are annual with monthly, quarterly, or annual billing cycles, with payment due in advance at the start of each billing cycle. The platform provides access to verified operator data, license data, contact data, and analytics dashboards for B2B sales, marketing, and advisory use cases. Subscriptions are non-refundable and auto-renew unless cancelled 60 days prior to the renewal date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B SaaS Subscription — tiered by team size and feature access |
| Subscription | Annual | CRM Integration Access included with subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Emerald Intel product offering
Product offeringCore offering
Emerald Intel sells a B2B SaaS subscription platform that delivers verified cannabis industry data — operator profiles, license status, ownership relationships, decision-maker contacts, and market analytics — to sales, marketing, advisory, finance, and government buyers serving the legal cannabis and hemp industry. The platform is accessed via web browser, integrates natively with HubSpot, Salesforce, and Zoho, and is complemented by a Google Chrome extension for in-browser data access. Coverage spans 51,000+ companies, 75,000+ licenses, and 200,000+ contacts across 27 countries following the October 2025 Cannabiz Media acquisition.
Product overview
Emerald Intel is a B2B SaaS provider of cannabis data and market intelligence operating as a platform-plus-modules architecture. The core product is the Emerald Intel Data Platform, which provides verified cannabis industry data including licensing, ownership, company relationships, and market insights. Additional modules include the Chrome Extension for browser-based data access and Embedded Analytics for real-time dashboards. The company also acquired Cannabiz Media in October 2025, expanding its data offerings to include license data from 27 countries and detailed data on over 75,000 licenses and 51,000 companies. The platform serves multiple teams including Sales, Marketing, Advisors, and Finance, with data verified through the proprietary Emerald Intelligence Research System (EIRS).
Differentiator
Problem solved
Functional benefit
Products and services
- Emerald Intel Data Platform
Quantifiable outcome
- 25% increase in customer acquisition reported by LuvBuds
- +2 more outcomes
Companies that use Emerald Intel
Customer profileNamed customers6 records
Ideal customer profiles5 records
Emerald Intel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Emerald Intel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HubSpotcoreEmerald Intel integrates natively with HubSpot CRM, allowing users to access verified cannabis operator data directly within their HubSpot workflows. The partnership reduces the administrative burden of manual data uploads and enables seamless CRM-based prospecting.
- SalesforcecoreEmerald Intel integrates natively with Salesforce CRM, allowing users to access verified cannabis operator data directly within their Salesforce workflows, supporting account-based prospecting and sales intelligence.
- ZohocoreEmerald Intel integrates natively with Zoho CRM, allowing users to access verified cannabis operator data directly within their Zoho workflows.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Emerald Intel competitors and assessment
Company assessmentDirect peers
- Headset: Headset provides cannabis retail market intelligence, point-of-sale analytics, and consumer insights to operators and suppliers. It is the most directly comparable peer to Emerald Intel in cannabis-specific B2B market intelligence, serving an overlapping buyer persona of ancillary suppliers and operators with data-driven sales enablement.
- BDSA: BDSA delivers B2B cannabis market research, sales intelligence, and consumer insights to CPG companies and ancillary suppliers. It competes directly with Emerald Intel for the same ancillary-supplier buyer persona and emphasizes data-driven go-to-market support for cannabis sellers.
- Prohibition Partners: Prohibition Partners produces cannabis market intelligence, industry reports, and data subscriptions covering global cannabis markets. It overlaps with Emerald Intel in delivering B2B market intelligence to cannabis suppliers, investors, and government stakeholders, particularly in international markets.
- Cannabis Benchmarks: Cannabis Benchmarks provides wholesale cannabis pricing data and market analysis. While narrower in scope (pricing-focused), it competes for the same B2B buyer persona that needs market intelligence for commercial decision-making in the cannabis supply chain.
Broad incumbents
- Leafly: Leafly is a consumer cannabis information platform with Leafly Business, a B2B data and insights product serving cannabis retailers and brands. It competes for buyer attention in the cannabis data and intelligence category with a much larger consumer-facing footprint.
- ZoomInfo: ZoomInfo is the leading general-purpose B2B sales intelligence platform. While not cannabis-specific, its data asset and CRM-embedded workflow model directly mirror Emerald Intel's GTM approach, and its potential expansion into vertical data tagging represents an indirect competitive threat to specialized cannabis intelligence.
- Weedmaps: Weedmaps is a consumer-facing cannabis marketplace but also operates WM Business (formerly Weedmaps for Business), providing SaaS tools, listings data, and operator intelligence to dispensaries and ancillary providers. Its scale and brand make it a broad incumbent with overlapping B2B data assets relevant to Emerald Intel's market.
- Salesforce Industries (Vlocity / Industries Cloud): Salesforce offers vertical data clouds and industry-specific CRM solutions, including integrations with data providers. As a CRM integration partner of Emerald Intel, Salesforce's ability to bundle or replace vertical data layers represents a structural risk to specialized intelligence platforms.
Emerging players
- CannForecast: CannForecast provides cannabis market forecasting, consumer research, and pricing data for operators and suppliers. It is a smaller emerging player with overlapping B2B market-intelligence positioning relative to Emerald Intel's ancillary-supplier target buyer.
- MJBizDaily (MJBiz): MJBizDaily combines industry news, trade events, and some data/research products serving cannabis operators and ancillary businesses. While primarily a media and events company, its research and data offerings overlap with Emerald Intel's market-intelligence positioning for B2B cannabis buyers.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Emerald Intel social profiles
Digital presenceEmerald Intel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emerald Intel leadership team
Management profileNumber of profiles
Profiles4 records
Emerald Intel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Emerald Intel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emerald Intel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emerald Intel
What does Emerald Intel do?
Emerald Intel sells a B2B SaaS subscription platform that delivers verified cannabis industry data — operator profiles, license status, ownership relationships, decision-maker contacts, and market analytics — to sales, marketing, advisory, finance, and government buyers serving the legal cannabis and hemp industry. The platform is accessed via web browser, integrates natively with HubSpot, Salesforce, and Zoho, and is complemented by a Google Chrome extension for in-browser data access. Coverage spans 51,000+ companies, 75,000+ licenses, and 200,000+ contacts across 27 countries following the October 2025 Cannabiz Media acquisition.
Is Emerald Intel a public or private company?
Emerald Intel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emerald Intel founded?
Emerald Intel was founded in 2021. It employs 11 to 50 people.
Where is Emerald Intel based?
Emerald Intel is headquartered in Bethesda, United States, in the North America region.
How does Emerald Intel make money?
One revenue line is on record: saaS Subscription (B2B Data Platform).
Who are Emerald Intel's main competitors?
Direct peers on record are Headset, BDSA, Prohibition Partners and Cannabis Benchmarks. Broad incumbents are Leafly, ZoomInfo, Weedmaps and Salesforce Industries (Vlocity / Industries Cloud). Emerging players are CannForecast and MJBizDaily (MJBiz).
Does Emerald Intel have an API?
No public API is recorded for Emerald Intel.
What industry is Emerald Intel in?
Emerald Intel's product category is Cannabis Market Intelligence SaaS. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.