Opensend
Opensend is an e-commerce identity resolution and customer data activation platform that identifies anonymous website visitors, reconnects them across devices, and enriches server-side conversion data for activation across email, SMS, paid media, and direct mail, serving 1,000+ DTC and B2B brands.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Opensend does
Opensend is a customer data activation platform for e-commerce brands, founded in 2022 and headquartered in Los Angeles. Its core technology is identity resolution: identifying anonymous website visitors in real time and resolving them to known customer profiles across devices and sessions, supported by a proprietary identity graph covering 180M US shoppers with a stated 73% match rate. The platform is organized around three core products — Connect (visitor identification), Reconnect (cross-device and cross-browser recognition of returning customers), and Ignite (server-side conversion tracking and event enrichment, formerly Fueled, acquired in March 2026) — supplemented by Personas (AI-powered segmentation) and a Direct Mail add-on channel. The platform integrates natively with Shopify, WooCommerce, Magento, and BigCommerce for storefronts; Klaviyo, Iterable, Bloomreach, Salesforce Marketing Cloud, and Yotpo for marketing automation; Meta, Google, and TikTok for paid media; Attentive and Postscript for SMS; and Snowflake, BigQuery, and Redshift for data warehousing — a 40+ platform footprint.
Opensend's business model is subscription-based on a credit/consumption pricing structure tied to monthly identified profiles, with unused credits rolling over and the ability to upgrade or downgrade seasonally. Distribution is product-led: a $1 two-week trial, a one-click Shopify app installation, presence in the Klaviyo marketplace (where Opensend is the only approved identity resolution provider), and price-matching against named competitors such as Retention.com. The customer base spans 1,000+ brands across four primary verticals — Consumer Goods, Health/Wellness/Fitness, Apparel/Fashion/Jewelry, and Home/Furniture — with both SMB Shopify merchants (via self-serve) and mid-market/enterprise accounts (via direct sales) in the mix. Compliance posture includes GDPR-compatible (Ignite) and CCPA-compliant (Connect) handling with end-to-end hashing before transmission to ad platforms and weekly data hygiene. Leadership includes co-founder and CEO Francesco Gatti, with Sean Larkin (Fueled.io founder) joining as Chief Product Officer following the March 2026 acquisition.
Opensend firmographics
Firmographics- Name
- Opensend
- Website
- https://opensend.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Opensend is an e-commerce identity resolution and customer data activation platform that identifies anonymous website visitors, reconnects them across devices, and enriches server-side conversion data for activation across email, SMS, paid media, and direct mail, serving 1,000+ DTC and B2B brands.
- Ownership category
- akta.pro rank
Where Opensend is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Opensend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Identity Resolution Subscriptions: Subscription-based pricing model based on monthly identified profiles. Credit-based consumption model where customers pay only for what they use. Unused credits roll over to future months. Easy upgrade/downgrade based on seasonality.
- First-Party Data Activation: Revenue from Fueled's first-party data collection and activation capabilities combined with Opensend's identity resolution, enabling brands to activate data across marketing channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Consumption-based pricing with $1 trial |
| Subscription | Annual | Enterprise tier with price matching |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Opensend product offering
Product offeringCore offering
Opensend is a customer data activation platform for e-commerce brands that identifies anonymous website visitors and resolves them to known customer profiles using a proprietary identity graph of 180M US shoppers. Its suite includes Connect (identity resolution), Reconnect (cross-device recognition), and Ignite (server-side conversion tracking), enabling brands to capture, engage, and retain high-intent shoppers via email, SMS, paid media, and direct mail channels.
Product overview
Opensend is a customer data activation platform for e-commerce brands that helps identify, engage, and retain high-value shoppers. The platform operates as a unified suite of three core products: Connect (identity resolution for anonymous website visitors), Reconnect (cross-device customer recognition), and Ignite (server-side tracking and event enrichment, formerly Fueled). The platform also includes Personas (AI-powered audience segmentation) and Direct Mail as additional channels. Opensend integrates with major e-commerce platforms (Shopify, WooCommerce, Magento, BigCommerce), email service providers (Klaviyo, Iterable, Bloomreach, Salesforce Marketing Cloud, Yotpo), ad platforms (Meta, Google, TikTok), SMS tools (Attentive, Postscript), and data warehouses (Snowflake, BigQuery, Redshift). The platform emphasizes privacy-forward, first-party data practices and serves over 1,000 brands.
Differentiator
Problem solved
Functional benefit
Brands
- Connect: Identity resolution solution that identifies unknown website visitors in real time, helping e-commerce brands recognize high-intent shoppers, grow opt-in audiences, and trigger targeted lifecycle flows.
- Reconnect
- Ignite
- Personas
Products and services
- Connect
Quantifiable outcome
- 12x ROI within 30 days
- +5 more outcomes
Companies that use Opensend
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Opensend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability2 records
Feature6 records
Opensend partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fueled.iocoreOpensend acquired Fueled.io, a first-party data activation company for e-commerce brands. The acquisition combines Opensend's identity resolution technology with Fueled's first-party data collection and activation capabilities. Following the deal, Fueled operates under the Opensend brand and founder Sean Larkin joined as chief product officer. The combined entity aims to improve identity resolution, signal activation, and customer engagement.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Opensend competitors and assessment
Company assessmentDirect peers
- Attentive: SMS marketing platform integrated with Opensend and competing for lifecycle marketing wallet share. Attentive's growing identity and segmentation features increasingly overlap with Opensend's core offerings.
- Tie: Direct peer in identity resolution for e-commerce, explicitly listed in Opensend's own competitive comparison page. Provides visitor identification and customer data activation overlapping Connect and Reconnect.
- Retention.com: Direct identity resolution competitor for DTC e-commerce. Opensend explicitly offers price-matching for brands switching from Retention.com, and the two companies are positioned as substitutes for anonymous visitor identification and email list growth.
- Northbeam: Direct peer in e-commerce marketing attribution and analytics. Northbeam provides multi-touch attribution and identity-aware analytics that overlap with Opensend's Connect and Ignite offerings for DTC brands.
- Leadpost: Direct peer in identity resolution and lead capture for e-commerce, listed in Opensend's competitive comparison page. Competes for the same anonymous-visitor identification use case.
- Triple Whale: Direct peer in the e-commerce data and marketing analytics category. Triple Whale aggregates first-party e-commerce data for attribution and customer insights, increasingly overlapping with Opensend's identity and activation surface.
- Postscript: SMS marketing platform tightly integrated with Opensend and competing for the same lifecycle marketing budget. While primarily a channel, Postscript's customer data capabilities overlap with Opensend's identity and activation layer.
- Wunderkind: Direct competitor in identity resolution and personalized marketing for retail and e-commerce. Wunderkind is larger and better-capitalized (reportedly $76M+ Series C), targeting the same anonymous-visitor-to-known-customer use case at enterprise scale.
Broad incumbents
- Klaviyo: Broader incumbent marketing automation platform and Opensend's primary ESP partner. While Opensend is currently a Klaviyo marketplace partner, Klaviyo's expanding CDP and identity features make it both a partner and an indirect competitor.
- Segment (Twilio): Broader incumbent CDP owned by Twilio. Segment provides customer data infrastructure at enterprise scale, representing the larger, generalized CDP category that Opensend is moving toward with the Fueled.io acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Opensend social profiles
Digital presenceOpensend compliance and trust
Trust signalCompliance3 records
Opensend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opensend leadership team
Management profileNumber of profiles
Profiles2 records
Opensend subsidiaries and ownership
Company hierarchySubsidiaries1 record
Opensend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opensend M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opensend
What does Opensend do?
Opensend is a customer data activation platform for e-commerce brands that identifies anonymous website visitors and resolves them to known customer profiles using a proprietary identity graph of 180M US shoppers. Its suite includes Connect (identity resolution), Reconnect (cross-device recognition), and Ignite (server-side conversion tracking), enabling brands to capture, engage, and retain high-intent shoppers via email, SMS, paid media, and direct mail channels.
Is Opensend a public or private company?
Opensend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Opensend founded?
Opensend was founded in 2022. It employs 11 to 50 people.
Where is Opensend based?
Opensend is headquartered in Los Angeles, United States, in the North America region.
How does Opensend make money?
Two revenue lines are on record. Identity Resolution Subscriptions are the primary driver. The others are first-Party Data Activation.
Who are Opensend's main competitors?
Direct peers on record are Attentive, Tie, Retention.com, Northbeam, Leadpost, Triple Whale, Postscript and Wunderkind. Broad incumbents are Klaviyo and Segment (Twilio).
Does Opensend have an API?
Yes. Opensend offers API-based integration capabilities. The platform provides easy API and pixel-based data syncing for integrating with various CMS providers and marketing platforms. Supports custom or headless sites via OS Pixel integration. Developer documentation is at help.opensend.com.