LeadPost
- Company typePrivate
- Founded2020
- HeadquartersSt Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
LeadPost firmographics
Firmographics- Name
- LeadPost
- Legal name
- LeadPost, LLC
- Website
- https://leadpost.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LeadPost industry classification
Industry- Product category
- Marketing Technology / Visitor Identification Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industry
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM)
Keywords
Where LeadPost is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadPost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2C Lead Capture Subscription: Monthly subscription plans with tiered lead limits (750 to 4,500 leads/month) ranging from $249 to $999/month. Includes website visitor identification, third-party opt-in data, integrations, and integrated retargeting.
- B2B Lead Capture Subscription: Monthly subscription plans with tiered lead limits (250 to 1,000 leads/month) ranging from $199 to $649/month. Includes location/email filters and industry/job title filters for B2B targeting.
- Data Enrichment Credits: Free tier with 1,000 credits/month; paid plans from $149 to $799/month for 6,000 to 50,000 credits. Additional credits at $0.016-$0.03 per credit depending on plan tier.
- Website Visitor Demographics/Insights: Free 150 credits/month with paid plans from $59 to $439/month for 750 to 4,500 insight credits. 1 credit per successful demographics append.
- Cross-Channel Retargeting: Per-use pricing: Direct mail at $0.82/postcard (4x6), $1.05/postcard (6x9); Email at $0.05/delivery; Display & Social at $0.07/record. No monthly service fees or minimums.
- Startup Discount Program: 25% discount for startups less than two years old with at least 1,000 unique monthly visits, providing access to full LeadPost feature suite.
- Nonprofit Discount Program: 25% discount for nonprofits with valid 501(c)(3) status and at least 1,000 unique monthly visits, enabling donor lead identification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B2C Standard - Up to 750 leads |
| Subscription | Monthly | B2C Advanced - Up to 2,000 leads |
| Subscription | Monthly | B2C Premium - Up to 4,500 leads |
| Subscription | Monthly | B2B Starter - Up to 250 leads |
| Subscription | Monthly | B2B Growth - Up to 500 leads |
| Subscription | Monthly | B2B Pro - Up to 1,000 leads |
| Usage-based | Monthly | Data Enrichment Free |
| Usage-based | Monthly | Data Enrichment Starter |
| Usage-based | Monthly | Data Enrichment Professional |
| Usage-based | Monthly | Data Enrichment Enterprise |
| Subscription | Monthly | Insights Starter |
| Subscription | Monthly | Insights Growth |
| Subscription | Monthly | Insights Pro |
| Subscription | Monthly | Insights Premium |
| Unit Pricing | Pay-as-you-go | Direct Mail Retargeting |
| Unit Pricing | Pay-as-you-go | Email Retargeting |
| Unit Pricing | Pay-as-you-go | Display & Social Retargeting |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
LeadPost product offering
Product offeringCore offering
LeadPost is a visitor intelligence SaaS platform that identifies anonymous website visitors at the individual level using deterministic (cookie-based) and probabilistic (IP and fingerprint) matching. It delivers verified contact details — names, emails, postal addresses, job titles, and demographic attributes — for up to 40% of anonymous US website traffic. The platform bundles cross-channel retargeting (email, social, display, and direct mail), data enrichment, and demographic insights behind a unified dashboard, with separate B2B and B2C lead capture editions.
Product overview
LeadPost is a visitor intelligence platform comprising a unified core product with multiple integrated modules. The platform centers on two primary visitor identification products: B2B Lead Capture and B2C Lead Capture, which use cookie-based deterministic matching and probabilistic techniques to identify up to 40% of anonymous website visitors at the individual level. These core products are augmented by Site Visitor Demographics (Insights), which layers demographic intelligence onto identified visitors, and Data Enrichment, which allows users to enhance their existing first-party and third-party contact data. The Integrated Remarketing Platform (Lead Retargeting) enables activation across email, social, display, and direct mail channels—all from a unified dashboard. The platform also offers agency-focused programs including an Agency Partner Program with volume-based discounts (32-79%) and a White Label Program, as well as specialized discount programs for startups and nonprofits.
Differentiator
Problem solved
Functional benefit
Products and services
- B2C Lead Capture
Quantifiable outcome
- 43% conversion rate increase for VSP Vision Care when retargeting non-converting visitors with direct mail postcards vs. control group
- +4 more outcomes
Companies that use LeadPost
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
LeadPost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature6 records
LeadPost partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreNative one-click integration with Salesforce CRM, enabling LeadPost users to automatically push identified leads into Salesforce for sales follow-up and workflow automation.
- HubSpotcoreNative integration with HubSpot marketing and sales platform, allowing users to sync identified website visitors directly into HubSpot workflows and campaigns.
- MailchimpcoreIntegration with Mailchimp email marketing platform for seamless export of identified leads to email nurturing campaigns.
- KlaviyocoreIntegration with Klaviyo eCommerce email platform, enabling identified visitors to be added to personalized email flows and segmentation.
- ZapiercoreZapier integration enabling LeadPost to connect with thousands of apps and automate workflows without custom development.
- FacebookcoreIntegration for social retargeting audiences, enabling identified visitors to be targeted with Facebook and Instagram ads.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LeadPost competitors and assessment
Company assessmentDirect peers
- Albacross: B2B website visitor identification and intent data platform named as a LeadPost competitor. Both companies identify anonymous companies and contacts visiting customer websites for sales and marketing activation.
- Leadfeeder (Dealfront): Direct competitor offering website visitor identification and lead generation. LeadPost explicitly positions against Leadfeeder on its competitor comparison pages; both turn anonymous traffic into sales-ready leads for B2B marketers.
- Visual Visitor: Website visitor identification software explicitly listed as a LeadPost competitor. Both identify anonymous B2B visitors and route them into sales workflows with similar integrations.
- KickFire: IP-based visitor identification and account intelligence vendor explicitly called out on LeadPost's comparison pages. Both compete in B2B visitor identification with CRM integrations.
- Visitor Queue: SMB-focused website visitor identification software listed as a LeadPost competitor. Both target B2B marketers and agencies looking to identify anonymous traffic and convert it into pipeline.
- Lead Forensics: Direct rival in B2B website visitor identification, explicitly named on LeadPost's comparison pages. Both deliver named contacts from previously anonymous website traffic for B2B sales teams.
Broad incumbents
- ZoomInfo: Large public B2B intelligence and go-to-market platform with visitor identification (formerly ClickBack, now ZoomInfo Intent) and contact enrichment. Overlaps with LeadPost's B2B identification and enrichment offerings at enterprise scale.
- Clearbit (HubSpot): Data enrichment and B2B intelligence platform owned by HubSpot, named as a LeadPost competitor. Overlaps on contact/company data enrichment and visitor identification, though Clearbit operates as part of a much broader data and HubSpot ecosystem.
- 6sense: Account-based marketing and buyer intent platform with anonymous website visitor identification and predictive analytics. Adjacent to LeadPost's visitor identification and B2B targeting capabilities, with a broader ABM focus.
- Demandbase: ABM platform that identifies anonymous accounts visiting customer websites and serves targeted ads. Comparable to LeadPost on B2B identification, with deeper enterprise ABM workflow capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LeadPost social profiles
Digital presenceLeadPost compliance and trust
Trust signalCompliance8 records
LeadPost financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadPost leadership team
Management profileNumber of profiles
Profiles1 record
LeadPost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadPost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadPost
What does LeadPost do?
LeadPost is a visitor intelligence SaaS platform that identifies anonymous website visitors at the individual level using deterministic (cookie-based) and probabilistic (IP and fingerprint) matching. It delivers verified contact details — names, emails, postal addresses, job titles, and demographic attributes — for up to 40% of anonymous US website traffic. The platform bundles cross-channel retargeting (email, social, display, and direct mail), data enrichment, and demographic insights behind a unified dashboard, with separate B2B and B2C lead capture editions.
Is LeadPost a public or private company?
LeadPost is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadPost founded?
LeadPost was founded in 2020. It employs 1 to 10 people.
Where is LeadPost based?
LeadPost is headquartered in St Louis, United States, in the North America region.
How does LeadPost make money?
Seven revenue lines are on record. B2C Lead Capture Subscription is the primary driver. The others are B2B Lead Capture Subscription, data Enrichment Credits, website Visitor Demographics/Insights, cross-Channel Retargeting, startup Discount Program and nonprofit Discount Program.
Who are LeadPost's main competitors?
Direct peers on record are Albacross, Leadfeeder (Dealfront), Visual Visitor, KickFire, Visitor Queue and Lead Forensics. Broad incumbents are ZoomInfo, Clearbit (HubSpot), 6sense and Demandbase.
Does LeadPost have an API?
Yes. LeadPost offers a Data Enrichment API that enables developers to programmatically enrich contact data by adding missing contact information and demographic details. The API powers the self-serve enrichment UI and allows for instant data enhancement. Specific authentication methods, rate limits, and versioning details are not publicly documented.
What industry is LeadPost in?
LeadPost's product category is Marketing Technology / Visitor Identification Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync. Its NAICS code is 5182 and its SIC code is 7372.