What Metrilo does

Metrilo is a privately held ecommerce growth platform founded in 2014 and headquartered operationally in Sofia, Bulgaria, with a US corporate entity (Metrilo Inc.) in San Francisco led by Executive Director Murry Ivanoff. The platform unifies four product modules — Ecommerce Analytics, Ecommerce CRM, Email Marketing, and Customer Retention — into a single integrated system aimed at direct-to-consumer ecommerce brands. It operates as a plug-and-play SaaS with official one-click plugins for WooCommerce and Magento, an open-source custom integration via GitHub, and a 14-day free trial with no credit card required.

The product surface emphasizes behavior-based segmentation (30+ customer filters), automated email campaigns (cart abandonment, win-back, cross-sell), retention analysis (cohort comparisons, lifetime metrics), and an AI-driven Growth Assistant that issues performance improvement suggestions based on the merchant's own data. Underlying capabilities include real-time KPI dashboards, marketing channel attribution, historical data sync, and GDPR-compliant data processing through Google Cloud, Microsoft Azure, and Mailgun sub-processors.

Metrilo monetizes via a three-tier monthly or annual subscription: Essential at $199/month ($165/month annual), Pro at $379/month ($315/month annual), and a Premium tier starting at $599/month ($499/month annual) that scales by new-customer volume. Distribution is primarily product-led growth through self-serve signup, supplemented by sales-assisted demos for Premium accounts, an agency and technology partner ecosystem, and direct integrations with hosting (SiteGround, Cloudways), shipping (Sendcloud), and conversion (OptiMonk) partners. In 2024 Metrilo announced it joined forces with Brevo (formerly Sendinblue), integrating its capabilities into the Brevo platform.

Name

Metrilo

Legal name

Metrilo LTD

Website

https://metrilo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Metrilo is an integrated ecommerce analytics, CRM, and email marketing SaaS platform for direct-to-consumer brands on WooCommerce and Magento, offering subscription tiers from $199 to $599 per month.

Ownership category

akta.pro rank

Product category

Ecommerce Analytics & Marketing Automation SaaS

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Ecommerce analytics
• Email marketing automation
• Customer retention software
• Customer relationship management
• Ecommerce growth platform

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Three-tier subscription model (Essential, Pro, Premium) with monthly and annual billing options. Annual billing offers approximately 17% discount. Premium plan pricing scales based on number of new customers per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Metrilo provides an all-in-one, plug-and-play ecommerce growth platform that combines Ecommerce Analytics, Ecommerce CRM, Email Marketing, and Customer Retention into a single integrated tool. The platform installs via official one-click plugins for WooCommerce and Magento (5-minute integration with no setup required), unlocks real-time KPIs, customer segmentation across 30+ filters, behavior-driven email automation, and an AI-powered Growth Assistant for retention and revenue optimization, sold via SaaS subscription to direct-to-consumer ecommerce brands.

Product overview

Metrilo is a unified plug-and-play growth platform for ecommerce brands that combines four core product modules — Ecommerce Analytics, Ecommerce CRM, Email Marketing, and Customer Retention — into a single integrated platform. The platform is organized into three pricing tiers (Essential, Pro, Premium) with a Growth Assistant feature that provides AI-powered performance suggestions across all tiers. Official plugins are available for WooCommerce and Magento. The platform centers on customer data to enable behavior-based segmentation, targeted email campaigns, and retention optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Metrilo Platform All-in-one plug-and-play ecommerce growth platform for DTC brands, unifying Ecommerce Analytics, Ecommerce CRM, Email Marketing, and Customer Retention into a single integrated solution to boost customer retention and drive sustainable growth. Installs via one-click plugins for WooCommerce and Magento, with a 14-day free trial and unlimited team members.
• Ecommerce Analytics Real-time ecommerce analytics module providing a KPI dashboard, revenue breakdowns, product performance reports, conversion funnels, marketing channel reports, and historical data sync. Ready-to-use dashboards with no setup required, targeted at online stores needing unified reporting and sales attribution.
• Ecommerce CRM Customer database and relationship management module offering comprehensive customer profiles and 30+ segmentation filters (such as idle high spenders, cart abandoners, frequent buyers, and holiday shoppers). Built for customer-centric ecommerce brands that need behavior-based segmentation for retargeting and email engagement.
• Email Marketing Integrated email functionality with drag-and-drop editor, ready templates, manual emails, and email automation including cart abandonment recovery, welcome emails, win-back campaigns, and cross-sell/upsell. Powered by CRM data for personalized, segmented engagement.
• Customer Retention Retention analysis module providing customer lifetime metrics, cohort comparisons, retention rate tracking, customer feedback scoring, and revenue recovery automation. Helps DTC brands reduce acquisition costs and build long-term loyalty through deeper customer understanding.

Quantifiable outcome

• Targeted emails doubled revenue in 6 months for WOW Tea
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• SendcloudminorGTM or Marketing PartnerAll-in-one shipping platform for ecommerce businesses. Partner provides shipping software, logistics, and supply chain solutions. Metrilo users can access Sendcloud for shipping optimization.
• Brave DigitalminorImplementation/ SI/ Consulting PartnerInnovative tech solutions provider with nearly two decades of experience. Specializes in WooCommerce development and 3rd party API integrations. Experienced in implementing Metrilo.
• unesecondeminorGTM or Marketing PartnerEcommerce Marketing Agency based in Switzerland. Provides results-driven Relationship Commerce and digital marketing engagements including SEO, Paid and Social Ads. Experienced in Metrilo implementation.
• noissue.minorGTM or Marketing PartnerCustom sustainable packaging provider for makers, brands and businesses of all sizes. Provides 10% discount for Metrilo customers. Committed to sustainability.
• OptiMonkminorGTM or Marketing PartnerPopup solution for ecommerce retailers targeting cart abandonment reduction, lead generation, and customer experience optimization. Works with 20,000+ retailers in 150+ countries. Provides 50% discount for first 3 months to Metrilo customers.
• Viral PassionminorGTM or Marketing PartnerEcommerce marketing agency specializing in conversions, ROAS, and CPCs. Consults entrepreneurs and brands on digital evolution. Customer of Metrilo, using it to run personalized email marketing for clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Yotpo: Yotpo is an ecommerce retention marketing platform offering reviews, SMS, loyalty, and subscriptions. It is an adjacent competitor on the retention and customer data layer that Metrilo addresses, but with a different feature emphasis on reviews and loyalty.
• Rejoiner: Rejoiner is a niche ecommerce retention platform focused on cart abandonment and triggered email/SMS. It overlaps with Metrilo's cart abandonment and email automation capabilities but as a more specialized point solution rather than an all-in-one suite.

Direct peers

• Brevo (formerly Sendinblue): Brevo is an all-in-one digital marketing platform covering email, SMS, CRM, marketing automation, and transactional messaging. Brevo acquired/merged with Metrilo in 2024, making it both the closest functional peer and now the corporate parent/distribution channel for Metrilo.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and machine-learning-powered automations. While broader than Metrilo, it overlaps significantly on email automation, CRM, and segmentation for ecommerce SMBs.
• Omnisend: Omnisend offers an ecommerce marketing automation platform combining email, SMS, and push notifications with behavior-based segmentation and prebuilt automation workflows. It directly competes with Metrilo on all-in-one positioning for DTC and SMB ecommerce merchants.
• GetResponse: GetResponse is an email marketing and marketing automation platform with ecommerce features including autoresponders, landing pages, and integrations with WooCommerce and Shopify. It overlaps with Metrilo on ecommerce email automation and CRM functionality.
• Klaviyo: Klaviyo is the leading ecommerce-focused email and SMS marketing automation platform with deep Shopify, WooCommerce, and Magento integrations. It is the most directly comparable peer to Metrilo, competing on CRM, segmentation, and email automation for DTC brands but at much larger scale and with significantly more capital.
• Drip: Drip is an ecommerce CRM and email marketing platform focused on DTC brands, offering behavior-based segmentation, automation, and customer journey workflows. It competes with Metrilo on ecommerce CRM and retention-oriented automation for SMB and mid-market online stores.

Broad incumbents

• HubSpot: HubSpot is a broad CRM, marketing, sales, and service platform used by ecommerce and B2B companies. While it offers marketing automation and CRM, it is a much larger incumbent with deeper sales motion rather than a PLG ecommerce specialist like Metrilo.
• Mailchimp: Mailchimp is a large, established email marketing and marketing automation platform owned by Intuit, serving SMBs across many verticals including ecommerce. It competes with Metrilo on email and basic automation but lacks Metrilo's ecommerce-specific segmentation depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/Metrilo
• Xx.com/GetMetrilo
• Facebookfacebook.com/getmetrilo
• LinkedInlinkedin.com/company/metrilo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metrilo