Cabrella

What Cabrella does

Cabrella (Cabrella, LLC, DBA Cabrella Shipping Insurance Solutions) is a Los Angeles-based software company founded in 2014 that operates a shipping insurance and logistics risk management platform. Its core offering is a proprietary Native Transportation Management System (TMS) with integrated insurance workflows, supported by an API-first architecture that enables label generation, dynamic insurance rate queries, pre-transit risk assessment, transaction issuance, and claims filing. Coverage is brokered through Meslee Insurance Services and underwritten by Navigators Insurance Company (a brand of The Hartford), an A+ Admitted carrier, supporting up to $150,000 per parcel for high-value commodities and $1,000,000 per conveyance for freight.

The company serves enterprise and mid-market shippers across 14 verticals including jewelry and watches, precious metals and bullion, healthcare/medical devices, artwork, electronics, cash-in-transit, luxury fashion, perishables, alcohol/CBD, trading cards, and auto/industrial parts. Its revenue model combines insurance premiums with a service fee (the latter retained by Cabrella), per-parcel shipping transaction fees with carrier discounts, and subscription/licensing revenue from Affiliate & Enterprise Programs with white-labeled claims technology. Distribution occurs through direct sales, API integrations with carriers (FedEx, UPS, USPS, DHL, OnTrac) and ecommerce platforms (Squarespace, WooCommerce), plus channel partnerships with 3PL Complete Shipping Solutions and same-day delivery provider Shipsi.

The company holds SOC 2 Type 2 certification and producer licenses in all 50 US states plus DC, with Canadian coverage through Hartford Fire Insurance Company and a Toronto office. Operating with 11-50 employees, Cabrella has no disclosed external institutional funding, suggesting a bootstrapped operating model. The company is privately held with no public listing, and its legal entity is an LLC domiciled in California.

Name

Cabrella

Legal name

Cabrella, LLC

Website

https://ecabrella.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cabrella is a Los Angeles-based software company providing a shipping insurance and logistics risk management platform that combines a proprietary Native TMS with integrated insurance APIs, serving high-value shippers across 14 verticals including jewelry, precious metals, healthcare, and artwork.

Ownership category

akta.pro rank

Product category

Shipping Insurance & Logistics Risk Management Software

NAICS

Freight Transportation Arrangement (488510), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Brokerage/3PL TMS (Freight Brokerage Operations) (TLAEAAAB)

akta.pro secondary industry

Carrier Compliance & Onboarding for Procurement (Insurance, W-9, Authority, SLAs) (TLAEAIAE)

Keywords

• Shipping insurance platform
• Logistics risk management
• Transportation management software
• Parcel insurance solutions
• Claims management software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Premiums and Service Fees: For shipments covered under the Insurance Policy, the cost of coverage includes a service fee in addition to the insurance premium charged by the Insurer. This service fee supports Cabrella's technology platform and administrative services. Premium rates are listed on the Coverage Guideline section of user accounts. The insurance is brokered by Meslee Insurance Services, Inc. and underwritten by Navigators Insurance Company (a brand of The Hartford).
2. Shipping Services and Carrier Discounts: Cabrella offers exclusive discounts with preferred carriers, allowing users to access negotiated volume discount rates for postage and freight charges. Users can use Cabrella's carrier accounts or their own accounts. Additional charges may apply for reconciliation, dimensional adjustments, and surcharges.
3. API and Technology Licensing: API access is provided at no charge unless otherwise agreed in writing. Cabrella reserves the right to introduce usage fees or change existing pricing with 30 days prior written notice. Affiliate and Enterprise programs provide customizable insurance technology for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Cabrella provides a shipping insurance platform paired with an integrated transportation management system (TMS), offering coverage, risk assessment, claims management, and shipment tracking for high-value goods. The platform supports industries such as jewelry, precious metals, and electronics through customized insurance programs, white-labeled claims technology, and insured same-day delivery solutions.

Product overview

Cabrella is a shipping insurance and logistics risk management platform offering a unified product portfolio centered on the Cabrella Native TMS with integrated insurance capabilities. The core platform provides end-to-end shipping workflow management (integrate, pull, quote, compare, print, ship, monitor) with built-in insurance coverage. The product architecture includes the Native TMS as the central hub, supplemented by the Integrated Insurance Solutions module for users with existing TMS, and the Affiliate & Enterprise Programs with customizable API pricing and white-labeled claims technology. Industry-specific insurance solutions cover 14 verticals including jewelry & watches, precious metals, electronics, healthcare, artwork, and perishables. The platform also offers specialized API features for risk assessment, claims filing, and business intelligence reporting, all backed by A+ admitted insurance coverage up to $150,000 per parcel for high-value commodities.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabrella Native TMS

Quantifiable outcome

• Coverage up to $150,000 per parcel for high-value commodities
• +3 more outcomes

Named customers4 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ShipsicoreStrategic or Co-development Partner · 19 May 2026First-of-its-kind partnership enabling insured same-day delivery for luxury goods (jewelry, watches, collectibles, high-value electronics) with coverage up to $150,000. Powered by Shipsi's network of over 5,000 cities, available nationwide for shipments within a 20-mile radius. Includes full insurance coverage, live driver tracking, and signature confirmation. Makes Cabrella the only shipping and insurance program in the market to provide this capability.
• Complete Shipping SolutionscoreStrategic or Co-development Partner · 19 March 2026Strategic partnership enabling Complete Shipping Solutions to offer competitive shipping insurance coverage at lower rates, reduce claims through training and palletization standards, and qualify for higher coverage limits as the company expanded into new US territory. The collaboration contributed to increased revenue and growth for both companies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shipsurance (Marine General): Shipsurance provides shipping insurance for UPS, FedEx, USPS, and DHL shipments, the closest direct competitor to Cabrella's core parcel insurance offering. Both target e-commerce shippers needing coverage above carrier liability limits.
• Parcel Insurance Plus: ParcelInsurancePlus offers parcel insurance with API integrations and TMS connectivity, overlapping with Cabrella's Integrated Insurance Solutions module for users with existing TMS workflows.
• InsureShip: InsureShip provides e-commerce shipping insurance with shopping cart and marketplace integrations, directly comparable to Cabreller's off-the-shelf integrations with Squarespace, WooCommerce, and similar platforms.

Broad incumbents

• UPS Capital Insurance Agency: UPS Capital is the captive insurance and financial services arm of UPS, offering parcel insurance and shipping risk products. Represents the largest carrier-backed incumbent in the shipping insurance space and a key competitive threat.
• ShipStation: ShipStation (a Stamps.com / Auctane company) is an established multi-carrier shipping management platform serving e-commerce shippers. Comparable in TMS functionality to Cabrella Native TMS but with broader e-commerce focus and less insurance specialization.
• Stord: Stord is a cloud supply chain platform offering warehousing, transportation, and integrated logistics. Comparable to the broader 3PL/shipping workflow layer where Cabreller's TMS and Complete Shipping Solutions partnership operate.

Emerging players

• EasyPost: EasyPost provides a shipping API that connects to 100+ carriers with insurance add-ons. Competes with Cabrella's Native TMS and API offering for shippers seeking multi-carrier label generation and tracking.
• Shippo: Shippo is a multi-carrier shipping API platform for e-commerce businesses with built-in insurance options. Comparable to Cabreller's Native TMS and integrated insurance offering for SMB and mid-market shippers.
• Roamler: Roamler provides last-mile delivery and crowdsourced logistics services, comparable in some respects to Cabrella's Shipsi-enabled same-day delivery offering for time-sensitive, high-value shipments.

Others

• Marsh (Marsh McLennan): Marsh is a global insurance brokerage and risk advisory firm. Comparable as an indirect peer given the broker-driven nature of Cabrella's model and the broader specialty insurance brokerage market for high-value goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CabrellaIns
• YouTubeyoutube.com/channel/UCm92IyrTZn23_XOB-TUr46g
• Facebookfacebook.com/cabrellashippinginsurance
• LinkedInlinkedin.com/company/cabrella-shipping-insurance
• Instagraminstagram.com/cabrella_shipping_insurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabrella