Total Brain
Total Brain is a neuroscience-based digital mental health platform that screens 12 brain capacities and 7 clinical conditions, serving employers, healthcare providers, payors, and individuals through sponsored and direct subscriptions.
- Company typePrivate
- Founded2000
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Total Brain does
Total Brain is a San Francisco- and Denver-based digital mental health and brain performance platform that assesses 12 brain capacities across four functional domains (emotion, feeling, cognition, and self-control) and screens for seven common mental health conditions using clinically validated instruments including PHQ-9, GAD-7, CAGE-AID, and PC-PTSD-5. The platform combines quiz-based assessments with smartphone-camera heart rate variability measurement, AI-driven personalization, and self-care tools (resonant breathing, neuro-optimized audio, brain training, and positive psychology exercises) to deliver continuous monitoring and risk flagging.
The underlying technology applies machine learning to what the company describes as the world's largest standardized neuroscientific database, generating predictive recommendations, anomaly-detection risk alerts at 70–80% accuracy, and population-level analytics surfaced through a clinician dashboard and organizational reporting tools. The product is offered in two primary deployments: TB Direct for consumers and TB Inside for enterprises and clinical providers.
Total Brain operates a hybrid B2B/B2C revenue model. Organizations (employers, payors, health systems, affinity groups) sponsor enterprise subscriptions that provide no-cost access to their members, while direct consumer access is priced at $399/year for mental health monitoring under an annual subscription. Distribution runs through direct enterprise sales, mobile app stores, clinician referrals, and a portfolio of GTM partners including AARP, Aetna, Kaiser Permanente, IBM, Boeing, American Heart Association, and Cerner. Following its 2023 acquisition by SonderMind, Total Brain operates as a wholly-owned subsidiary integrating digital assessment with SonderMind's therapy and psychiatry services.
Total Brain firmographics
Firmographics- Name
- Total Brain
- Legal name
- Brain Resource, Inc.
- Website
- https://totalbrain.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Total Brain is a neuroscience-based digital mental health platform that screens 12 brain capacities and 7 clinical conditions, serving employers, healthcare providers, payors, and individuals through sponsored and direct subscriptions.
- Ownership category
- akta.pro rank
Total Brain industry classification
Industry- Product category
- Digital Mental Health
- NAICS
- Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)
- akta.pro secondary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Total Brain is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Total Brain business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Enterprise/B2B Subscription: Organizations (employers, healthcare providers, health systems) pay for access to the Total Brain platform to offer to their employees or patients. The platform is provided at no cost to individual end users. Organizations receive aggregate and anonymized brain performance and condition prevalence tracking.
- Individual Subscription: Individual users can access certain features through a subscription model. The Mental Health Assessment is priced at $399/year for monitoring and tracking overall mental health, while the Personalized Self-Care Experience is available at an annual rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mental Health Monitoring - $399/year |
| Subscription | Annual | Personalized Self-Care Experience - Annual subscription |
| Freemium | Pay-as-you-go | Individual Access - Free through organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Total Brain product offering
Product offeringCore offering
Total Brain operates a neuroscience-based mental health and brain performance self-monitoring and self-care platform that measures 12 brain capacities across four core functions (emotion, feeling, cognition, self-control) and screens for common mental health conditions such as depression, anxiety, ADHD, and PTSD. The platform offers AI-personalized self-care exercises, clinically validated assessments, and clinician dashboards, and is delivered through two channels: TB Direct for individual consumers and TB Inside for enterprise and clinical use.
Product overview
Total Brain is a mental health and brain performance digital platform offered through two main channels: TB Direct for direct consumer access and TB Inside for enterprise and clinical use. The platform centers on the Total Brain App, a neuroscience-based self-monitoring and self-care application. Core functionality includes 12 brain capacity assessments (covering emotion, feeling, cognition, and self-control functions), integrated clinical screenings for 7 mental health conditions, a Clinical Support Dashboard for providers, and self-care tools including Resonant Breathing and NeuroTunes. The Mental Health Index provides population-level analytics. The platform uses machine learning for personalized recommendations and risk detection, with HRV monitoring via smartphone camera for in-the-moment stress measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Total Brain App/Platform
Quantifiable outcome
- Users showed +8% improvement in Emotion, +15% in Feeling, +13% in Cognition, and +8% in Self-Control after average of 3 hours of training (N=11,116)
- +2 more outcomes
Companies that use Total Brain
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Total Brain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Total Brain partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SonderMindcoreSonderMind acquired Total Brain, integrating its neuroscience-based mental health platform with SonderMind's therapy and psychiatry services. The acquisition aims to revolutionize mental wellbeing by combining digital self-monitoring with professional care access. Total Brain operates as a subsidiary under SonderMind.
- AARPminorAARP partners with Total Brain to provide mental health and brain performance tools to its members through affinity group programs.
- AetnaminorAetna partners with Total Brain to offer mental health benefits through the platform to members as part of provider/payor programs.
- Kaiser PermanenteminorKaiser Permanente partners with Total Brain to provide mental health and brain performance resources to members through provider programs.
- IBMminorIBM offers Total Brain as part of its corporate wellness and benefits package for employees.
- American Heart AssociationminorAmerican Heart Association partners with Total Brain through affinity group programs to support brain health and mental wellbeing.
- BoeingminorBoeing provides Total Brain mental health benefits to employees as part of corporate wellness initiatives.
- BetterHelpminorBetterHelp affiliate partnership where Total Brain may receive compensation when users purchase BetterHelp products or services through links provided on the platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Total Brain competitors and assessment
Company assessmentDirect peers
- Calm: Calm provides meditation, sleep, and mental wellness content via consumer subscription and B2B employer offerings, competing directly with Total Brain's self-care and brain performance modules.
- Headspace Health: Headspace Health (Headspace + Ginger) offers a mental health platform combining mindfulness content, self-care, coaching, and teletherapy for employers and consumers — directly overlapping Total Brain's enterprise wellness + clinical screening thesis.
- Lyra Health: Lyra Health delivers mental health benefits to employers including self-guided digital tools plus live therapy and coaching — a comparable blended digital + live care model targeting the same enterprise buyer as Total Brain.
- Spring Health: Spring Health provides employer-sponsored mental health benefits with assessments, digital self-care, and provider matching — competing head-to-head with Total Brain's enterprise offering.
- Modern Health: Modern Health is a global mental health platform for employers combining self-guided digital content, coaching, therapy, and measurement-based outcomes — comparable to Total Brain's enterprise+measurement stack.
Broad incumbents
- BetterHelp: BetterHelp (Teladoc-owned) is a large incumbent online therapy marketplace; Total Brain integrates with BetterHelp via referral partnerships, making it a partial competitor for downstream therapy conversion.
- Talkspace: Talkspace is an established virtual therapy and psychiatry provider sold to employers, insurers, and consumers — an incumbent in the same enterprise mental health benefits space as Total Brain.
Emerging players
- Big Health: Big Health offers digital therapeutics (Sleepio, Daylight) for insomnia and anxiety sold to employers and payers — comparable as a clinically-validated, employer-distributed digital mental health product.
- Woebot Health: Woebot Health builds AI-driven digital mental health tools including an AI chatbot for depression and anxiety — an emerging peer using AI personalization analogous to Total Brain's ML recommendation engine.
- Happify Health: Happify Health delivers digital mental health programs combining self-guided activities, CBT-based exercises, and employer distribution — closely overlapping Total Brain's self-care and screening modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Brain social profiles
Digital presenceTotal Brain compliance and trust
Trust signalCompliance4 records
Total Brain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Brain leadership team
Management profileNumber of profiles
Profiles3 records
Total Brain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Brain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Brain
What does Total Brain do?
Total Brain operates a neuroscience-based mental health and brain performance self-monitoring and self-care platform that measures 12 brain capacities across four core functions (emotion, feeling, cognition, self-control) and screens for common mental health conditions such as depression, anxiety, ADHD, and PTSD. The platform offers AI-personalized self-care exercises, clinically validated assessments, and clinician dashboards, and is delivered through two channels: TB Direct for individual consumers and TB Inside for enterprise and clinical use.
Is Total Brain a public or private company?
Total Brain is a private company. It is classified as corporate owned and is currently acquired.
When was Total Brain founded?
Total Brain was founded in 2000. It employs 51 to 100 people.
Where is Total Brain based?
Total Brain is headquartered in San Francisco, United States, in the North America region.
How does Total Brain make money?
Two revenue lines are on record. Enterprise/B2B Subscription is the primary driver. The others are individual Subscription.
Who are Total Brain's main competitors?
Direct peers on record are Calm, Headspace Health, Lyra Health, Spring Health and Modern Health. Broad incumbents are BetterHelp and Talkspace. Emerging players are Big Health, Woebot Health and Happify Health.
Does Total Brain have an API?
No public API is recorded for Total Brain.
What industry is Total Brain in?
Total Brain's product category is Digital Mental Health. Its primary akta.pro industry code is HLALAEAC, Integrated Behavioral Health (Collaborative Care) Platforms, with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 621112 and its SIC code is 8051.