GoodRec
- Company typePrivate
- Founded2020
- HeadquartersBeaverton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
GoodRec firmographics
Firmographics- Name
- GoodRec
- Legal name
- Just Play Apps, Inc.
- Website
- https://goodrec.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GoodRec industry classification
Industry- Product category
- Recreational Sports Booking Platform
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where GoodRec is headquartered
LocationHeadquarters
- HQ city
- Beaverton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoodRec business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Game Registration Fees: Users pay for games in advance to secure their spot. Payment is required to join games, which helps ensure game quality by limiting last-minute dropouts and no-shows. The company facilitates transactions between players and venues/organizers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-game payment model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GoodRec product offering
Product offeringCore offering
GoodRec operates a mobile-first platform that connects adult recreational sports players to on-demand pickup games, leagues, and clinics across soccer, basketball, volleyball, and pickleball. Players use the iOS or Android app to find nearby games, register, pay in advance, and show up to play at partner venues where GoodRec provides hosts, jerseys, and logistics. The platform also supports venue partners with scheduling and participant management tooling.
Product overview
GoodRec operates a unified sports marketplace platform that connects recreational players with organized sports activities through two primary channels: a consumer mobile app (iOS and Android) and a venue partner network. The platform encompasses five core service lines: Pickup Sports Games (on-demand soccer, basketball, volleyball), Soccer Leagues (organized competitive play), Volleyball Clinics (coaching programs), Pickleball Events (leagues and instruction), and Open Play Volleyball. The GoodRec app serves as the primary interface for consumers to discover games, register, pay, and coordinate participation, while the facility partner network enables third-party venues to host and manage games through the platform. The platform operates across more than 100 cities in the United States and Canada, with over 1 million registered players and 100,000+ games organized.
Differentiator
Problem solved
Functional benefit
Products and services
- GoodRec Mobile App (iOS and Android) Mobile application on iOS and Android that enables users to find, join, and pay for pickup sports games, leagues, and tournaments near them, with real-time availability, in-app chat, and registration/payment processing. Targeted at adult recreational sports players in the US and Canada.
- Pickup Soccer Games On-demand pickup soccer games organized by GoodRec at partner venues, supporting 5v5, 6v6, 7v7, and 11v11 formats across multiple cities with hosts and jerseys provided. For adult recreational soccer players of all skill levels.
- Pickup Basketball Games On-demand pickup basketball games available in cities such as New York City and Toronto, with participant lists, friend invites, host provision, and payment collection handled through the platform. For adult recreational basketball players.
- Open Play Volleyball Regularly scheduled open volleyball sessions at partner facilities in cities including New York City, Toronto, Miami, and Boston, played in formats such as 6v6 with substitutes, with equipment provision (balls and pinnies) and host supervision included.
- Soccer Leagues Organized soccer league play with scheduled matches, standings, championship medals for winners, and multiple skill divisions (social, intermediate, competitive) in cities including New York City, Dallas, Boston, and Detroit.
- Volleyball Clinics Structured volleyball coaching sessions led by expert instructors with personalized training, offered across multiple cities including New York City, Dallas, Boston, Toronto, Miami, Los Angeles, Montreal, San Diego, Pittsburgh, and New Jersey. Participants receive GoodRec t-shirts and may advance to advanced open-play games upon completion.
- Pickleball Events Pickleball leagues and clinics organized for social, intermediate, and competitive players, including professional coaching, skill-level assessments (Level 1.0-2.0 beginner through 3.9-4.0 advanced), championship medals, and photography services for league finals.
- Facility Partner Network A network of third-party sports facilities and venues (indoor turf fields, outdoor soccer complexes, volleyball courts, multi-sport facilities) that host GoodRec-organized games, supported by venue management tools including scheduling, game hosting, and participant management.
Companies that use GoodRec
Customer profileSegments2 records
Ideal customer profiles2 records
GoodRec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
GoodRec partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- ADAPT (North Miami)minorADAPT is a venue partner hosting open play volleyball games. It is described as the largest sports facility and fitness club in North Miami, Florida, offering indoor basketball and volleyball courts.
- Centre Sportif St Henri (Montreal)minorA community sports center in Montreal hosting open play volleyball games. Located in the Sud-Ouest district, part of a historic Art Deco building.
- Green Tree Sportsplex (Pittsburgh)minorAn 83,000 square foot indoor complex hosting open play volleyball and pickup soccer games. Features multiple indoor turf fields and NBA-sized basketball courts.
- Steelyard Sports (King of Prussia)minorProfessional-grade indoor turf fields hosting 7v7 pickup soccer games in King of Prussia, PA.
- XL Soccer World (Orlando)minorIndoor and outdoor soccer facility hosting 6v6 and 7v7 pickup games in Orlando, Florida.
- Soccer 5 (Montreal)minorIndoor soccer facility in Montreal hosting 5v5 pickup games for players of all skill levels.
- The nZone (Chantilly, VA)minorCommunity fitness hub in Virginia hosting pickup soccer games with jerseys and hosts provided.
- GOALS Baltimore, Inc.minorIndoor sports facility in Catonsville, MD hosting pickup soccer, basketball, and volleyball with on-site café and youth programs.
- Soccer Dome (Maryland)minorPremier indoor sports facility in Jessup, MD with two locations (SD1 and SD2) offering high-quality turf fields for 5v5 pickup soccer.
- Airpark Soccerplex (Gaithersburg, MD)minorHome to Germantown City FC, hosting organized pickup soccer games with jerseys and hosts provided.
- Hunter Soccer Club (Glenside, PA)minorCommunity non-profit soccer facility operating for over 60 years, hosting 8v8 pickup games with 1,400 youth participants and 600 families.
- Starfinder Foundation (Philadelphia)minorDynamic facility using sports for social change, hosting pickup soccer and leagues for youth and adults.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
GoodRec competitors and assessment
Company assessmentBroad incumbents
- Active Network: Active Network provides activity registration and event management software widely used by parks & recreation departments and race/sports organizers, an incumbent category rival with broader scope than GoodRec's consumer marketplace.
- SportsEngine (NBC Sports): SportsEngine provides a comprehensive suite of youth and amateur sports management tools owned by NBC Sports, representing a larger incumbent with overlapping registration, tournament, and league features.
- TeamSnap: TeamSnap is the largest team management and registration platform in North American youth and adult sports, serving as a broad incumbent covering scheduling, payments, and communication that GoodRec competes against on the organizer side.
Emerging players
- Heja: Heja offers mobile-first team communication and event coordination for amateur sports clubs, an emerging player in the same participatory team-management category where GoodRec operates.
Direct peers
- IMLeagues: IMLeagues runs intramural and recreational league management at colleges and in cities, comparable to GoodRec's clinic, league, and pickup offerings for non-professional adult players.
- Jersey Watch: Jersey Watch provides tournament hosting and online registration software for youth and adult sports, overlapping with GoodRec's tournament management product line highlighted in the Gitnux recognition.
- LeagueApps: LeagueApps provides sports league and tournament management software for organizers, with registration, scheduling, and payment rails overlapping GoodRec's organizer-side tournament and clinic features.
- ZogSports: ZogSports operates adult social sports leagues and pickup games across US cities, sharing GoodRec's target demographic of urban 18+ recreational players and per-game participation model.
- OpenSports: OpenSports runs a mobile-first marketplace for pickup and drop-in recreational sports in North American cities, the closest direct comparable to GoodRec in user experience, sport mix, and per-city launch model.
Regional players
- Playfinder: Playfinder is a UK-based sports booking and pickup game marketplace. Comparable product offering to GoodRec but primarily serving the United Kingdom rather than North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodRec social profiles
Digital presenceGoodRec financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodRec leadership team
Management profileNumber of profiles
Profiles2 records
GoodRec funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodRec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodRec
What does GoodRec do?
GoodRec operates a mobile-first platform that connects adult recreational sports players to on-demand pickup games, leagues, and clinics across soccer, basketball, volleyball, and pickleball. Players use the iOS or Android app to find nearby games, register, pay in advance, and show up to play at partner venues where GoodRec provides hosts, jerseys, and logistics. The platform also supports venue partners with scheduling and participant management tooling.
Is GoodRec a public or private company?
GoodRec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoodRec founded?
GoodRec was founded in 2020. It employs 11 to 50 people.
Where is GoodRec based?
GoodRec is headquartered in Beaverton, United States, in the North America region.
How does GoodRec make money?
One revenue line is on record: game Registration Fees.
Who are GoodRec's main competitors?
Broad incumbents on record are Active Network, SportsEngine (NBC Sports) and TeamSnap. Heja is listed as an emerging player. Direct peers are IMLeagues, Jersey Watch, LeagueApps, ZogSports and OpenSports. Playfinder is listed as a regional player.
Does GoodRec have an API?
No public API is recorded for GoodRec.
What industry is GoodRec in?
GoodRec's product category is Recreational Sports Booking Platform. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 713940 and its SIC code is 7997.