GroupBy
GroupBy is a Toronto-based SaaS provider of AI-powered eCommerce search, recommendations, and product data enrichment, serving enterprise B2B and B2C retailers and wholesalers, now a Rezolve Ai company.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GroupBy does
GroupBy is a Toronto-headquartered SaaS provider of eCommerce search and product discovery technology, founded in 2013 by a team that came out of Endeca (later acquired by Oracle). The company built a composable, API-first Product Discovery Platform powered by Google Cloud Vertex AI Search for Commerce, delivering semantic search, personalized recommendations, AI-driven product data enrichment, a merchandising Command Center, real-time analytics, fitment search, ETL, and SEO modules. The platform is sold primarily to large B2B and B2C enterprise retailers and wholesalers (30-50 enterprise customers including Crate & Barrel, BJ's Wholesale, Signet Jewelers, Graybar, Motion Industries, The Gap, Liverpool, Cineplex, and Container Store), with the platform reported to power over $30B in annual retail sales.
Revenue is generated through a hybrid enterprise field-sales motion combined with self-serve SMB onboarding via a Shopify app, using usage-based pricing (pay-per-query with volume discounts at 50K and 250K queries/month tiers) and enterprise contracts. Distribution spans direct sales, certified reseller and agency partners (SADA, Grid Dynamics, Orium), Google Cloud Marketplace, and a Salesforce Commerce Cloud connector. The company maintains offices in Toronto (HQ), Austin, and Singapore, and employs 51-100 people. In February 2025, GroupBy was acquired by Rezolve Ai for $55M, with all shareholders electing to take Rezolve equity as consideration.
GroupBy firmographics
Firmographics- Name
- GroupBy
- Legal name
- GroupBy, Inc.
- Website
- https://groupbyinc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- GroupBy is a Toronto-based SaaS provider of AI-powered eCommerce search, recommendations, and product data enrichment, serving enterprise B2B and B2C retailers and wholesalers, now a Rezolve Ai company.
- Ownership category
- akta.pro rank
GroupBy industry classification
Industry- Product category
- eCommerce Search and Product Discovery Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where GroupBy is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
GroupBy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to Product Discovery Platform with usage-based API calls. Pricing tiers based on query volume with volume discounts starting at 50,000 queries per month. First 30 days or 10,000 queries free trial for Shopify app.
- Usage-based API Calls: Pay-per-query model calculated based on keyword searches and browse events. No charges for importing/manage user events, catalog indexing, or autocomplete functionality. Volume discounts apply at 50,000+ and 250,000+ query thresholds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Tier 1: 0-50,000 queries/month - Free first 30 days or 10,000 queries |
| Usage-based | Pay-as-you-go | Tier 2: 50,000-250,000 queries/month - 10% discount |
| Usage-based | Pay-as-you-go | Tier 3: 250,000+ queries/month - 15% discount |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
GroupBy product offering
Product offeringCore offering
GroupBy provides an AI-first, composable eCommerce Product Discovery Platform powered by Google Cloud Vertex AI Search for Commerce. The platform delivers Google-quality site search, personalized product recommendations, AI-driven product data enrichment, a no-code merchandising Command Center, real-time analytics, and specialized modules for automotive fitment (Year/Make/Model), ETL data integration, and SEO. It is sold as SaaS to large B2B wholesalers/distributors and B2C retail brands, with usage-based subscription pricing and integrations across Shopify, Salesforce Commerce Cloud, Magento, Oracle, SAP, and commercetools.
Product overview
GroupBy is an eCommerce Search and Product Discovery SaaS technology provider founded in 2013, now a Rezolve Ai company as of 2025. The company offers a composable, AI-first Product Discovery Platform powered by Google Cloud Vertex AI Search for Commerce. The platform consists of five core products: Search AI (AI-powered search with NLP and semantic understanding), Recommendations AI (personalized recommendations), Data Enrichment/Enrich AI (product data enrichment), Merchandising (Command Center for campaign management), and Analytics & Reporting. Additional modules include Fitment AI (Year/Make/Model search), Extract Transform Load (ETL), Search Engine Optimization (SEO), plus integrations with Shopify and Salesforce Commerce Cloud. The platform is built on AI fundamentals, transforming merchandising from rule-based to revenue-generating, supporting both B2B and B2C eCommerce configurations.
Differentiator
Problem solved
Functional benefit
Brands
- GroupBy Commerce: Registered trademark and product discovery platform brand
- Enrich AI
- Fitment AI
- Recommendations AI
- Search AI
- Command Center
Products and services
- Search AI AI-powered eCommerce search delivering Google-quality personalized search experiences for B2B and B2C retailers and wholesalers. Uses Google-trained ML/AI models with semantic query understanding, NLP, predictive autocomplete, synonym detection, and hyper-personalization to provide fast, accurate, high-quality search results.
- Recommendations AI Personalized product recommendations leveraging Google's personalization algorithms from Google Search, Google Shopping, and YouTube. Provides models including 'Others you might like', 'Frequently bought together', 'Recommended for you', 'Recently viewed', 'Buy it again', and 'On Sale', optimized for click-through rate, revenue per order, and conversion rate.
- Enrich AI Self-serve AI-powered product data enrichment platform utilizing advanced generative AI models trained on GroupBy's Global Taxonomy library. Enables rapid product data transformation, attribute standardization, and enriched product information for improved search relevance, classification, and curation.
- Merchandising (Command Center)
Quantifiable outcome
- Swanson Health saw 50%+ increase in search click-through rate, 65%+ increase in add-to-cart rate, and 60%+ increase in conversion rate within one year
- +2 more outcomes
Companies that use GroupBy
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
GroupBy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature8 records
GroupBy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Salesforce Commerce CloudcoreAI-first Search & Product Discovery Salesforce Commerce Cloud Connector enabling seamless catalog connection without complex ETL processes or custom development.
- ShopifycoreGroupBy AI Search & Filter App available on Shopify App Store. Self-serve integration for Shopify merchants delivering Google-quality search results with 30-day free trial and volume-based pricing.
- OriummajorPartnership to speed up implementation of GroupBy's Composable eCommerce Solution to B2B and B2C retailers and wholesalers.
- Grid DynamicsmajorPartnership to simplify and accelerate time to integration of GroupBy's eCommerce Search and Product Discovery Platform. Reduces total cost of ownership and speeds time-to-market for B2B and B2C retailers.
- SADAmajorCollaboration to better serve joint customer base. Streamlines communications and access to expedite GroupBy's customer onboarding process with professional services.
- Google CloudcoreStrategic technology partnership powering GroupBy's Product Discovery Platform with Google Cloud Vertex AI Search for Commerce. Leverages Google's ML/AI algorithms, semantic search capabilities, and global infrastructure for enterprise eCommerce search and recommendations.
- AuthoritasminorNorth American reseller agreement with new SEO Accelerator solution. Authoritas resells GroupBy's SEO solutions in North America.
- Zesty.iominorPartnership and New Page Accelerator solution to dramatically increase page speeds on eCommerce websites.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
GroupBy competitors and assessment
Company assessmentDirect peers
- Searchspring: Searchspring specializes in site search, merchandising, and personalization for mid-market and enterprise eCommerce brands. It overlaps significantly with GroupBy's product discovery and merchandising platform, particularly for Shopify and BigCommerce merchants.
- Constructor: Constructor delivers AI-first product search and discovery for eCommerce retailers using clickstream-based personalization. It directly competes with GroupBy's Recommendations AI and Search AI offerings for enterprise B2C and B2B retail customers.
- Coveo: Coveo provides AI-powered search, recommendations, and personalization, with strong positioning in B2B commerce, service, and website experiences. It is highly comparable to GroupBy on enterprise relevance, AI-driven ranking, and B2B catalog complexity use cases.
- Algolia: Algolia provides AI-powered search and discovery APIs for eCommerce and digital experiences. It is the most direct competitor to GroupBy's Search AI and Recommendations AI, serving similar enterprise and mid-market retail customers with comparable API-first, composable architecture.
- Bloomreach: Bloomreach offers an AI-driven eCommerce personalization platform encompassing search, merchandising, and content. It competes head-to-head with GroupBy across B2B and B2C retail verticals with similar enterprise sales motion and composable integrations.
Emerging players
- Findify: Findify delivers personalized search, recommendations, and merchandising for eCommerce stores, with strong Shopify and BigCommerce integration. It competes with GroupBy's offerings primarily at the SMB and mid-market tier.
- Klevu: Klevu offers AI-powered on-site search, product recommendations, and merchandising for eCommerce, with strong Shopify and headless commerce presence. It is a comparable but smaller-scale competitor focused on mid-market and European retailers.
Broad incumbents
- Elastic (Elasticsearch): Elastic provides open-source and commercial search infrastructure (Elasticsearch) used widely in eCommerce site search and product discovery. It represents an alternative technical foundation for retailers building in-house search, posing a competitive threat to GroupBy's managed SaaS approach.
- Adobe (Magento Commerce): Adobe Commerce (Magento) provides Live Search as a native AI-powered search and merchandising product bundled with the broader commerce platform. It is a broad incumbent alternative for retailers already on the Adobe stack and competes with GroupBy's Search AI.
- Shopify (Search & Discovery): Shopify offers native Search & Discovery features within its commerce platform, including AI-driven recommendations and filters. As a broad incumbent, it competes with GroupBy's Shopify app for SMB merchants and threatens upgrade paths for mid-market customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GroupBy social profiles
Digital presenceGroupBy financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroupBy leadership team
Management profileNumber of profiles
Profiles10 records
GroupBy subsidiaries and ownership
Company hierarchySubsidiaries1 record
GroupBy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroupBy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroupBy
What does GroupBy do?
GroupBy provides an AI-first, composable eCommerce Product Discovery Platform powered by Google Cloud Vertex AI Search for Commerce. The platform delivers Google-quality site search, personalized product recommendations, AI-driven product data enrichment, a no-code merchandising Command Center, real-time analytics, and specialized modules for automotive fitment (Year/Make/Model), ETL data integration, and SEO. It is sold as SaaS to large B2B wholesalers/distributors and B2C retail brands, with usage-based subscription pricing and integrations across Shopify, Salesforce Commerce Cloud, Magento, Oracle, SAP, and commercetools.
Is GroupBy a public or private company?
GroupBy is a private company. It is classified as corporate owned and is currently acquired.
When was GroupBy founded?
GroupBy was founded in 2013. It employs 51 to 100 people.
Where is GroupBy based?
GroupBy is headquartered in Toronto, Canada, in the North America region.
How does GroupBy make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-based API Calls.
Who are GroupBy's main competitors?
Direct peers on record are Searchspring, Constructor, Coveo, Algolia and Bloomreach. Emerging players are Findify and Klevu. Broad incumbents are Elastic (Elasticsearch), Adobe (Magento Commerce) and Shopify (Search & Discovery).
Does GroupBy have an API?
Yes. GroupBy offers API integrations supporting multiple programming languages including TypeScript, Java, Swift, Ruby, C#, PHP, Python, Go, Rust, Apex, and Bash. The APIs enable integration into headless eCommerce suites for search and recommendations functionality. SDKs and integration support are available through customer success managers or technical consultants.
What industry is GroupBy in?
GroupBy's product category is eCommerce Search and Product Discovery Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 51929.