Authoritas
Authoritas is a UK-based SaaS provider offering an integrated SEO and AI Search visibility platform to eCommerce brands, multinational enterprises, and digital marketing agencies. Its platform tracks keyword rankings, competitor visibility, and brand mentions across seven major AI search engines, supported by a proprietary API suite and Google ecosystem integrations.
- Company typePrivate
- Founded2011
- HeadquartersTwickenham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Authoritas does
Authoritas, operated by Analytics SEO Limited (company registration 05796620), is a UK-based SaaS provider founded in 2011 that sells an integrated SEO and AI Search visibility platform to eCommerce brands, multinational enterprises, and digital marketing agencies. The company's product surface spans two complementary platforms: the legacy Authoritas SEO Platform (keyword research, rank tracking, technical auditing, backlink analysis, content optimization, dashboards, and reporting) and the newer AI Search Platform launched in July 2025, which monitors brand mentions, citations, and sentiment across ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews, and Bing AI. The technical foundation includes three APIs (SERPs API, Platform API, Content & Page Structure API), native integrations with Google Analytics, Search Console, AdWords, Looker Studio, BigQuery, Majestic, and a Google Sheets plugin, and claims to cover 25+ billion data points across 70+ million brands with bi-weekly platform updates.
Revenue is generated through subscription packages (monthly, quarterly, bi-annual, annual) billed in advance, usage-based overage charges when package limits are exceeded, professional services for training and data integration, and a freemium tier with limited features and a 14-day discounted trial that auto-converts to a rolling monthly subscription. The go-to-market combines product-led growth via self-serve sign-up at app.authoritas.com with an enterprise field-sales motion targeting multi-national brands and large agencies through dedicated demos and account management. Named customers include Allianz, Michelin, Lands' End, CDiscount, PriceMinister, Blackcircles, Education First, ATG, Hipcamp, Kalicube Pro, and agencies Merkle, iProspect, and Mindshare, spanning financial services, automotive, apparel, eCommerce, travel, and education verticals. Distribution is global with operational support for up to 100 domains and 30 languages per client, and the company is headquartered in Suffolk, UK with 11-50 employees.
Authoritas firmographics
Firmographics- Name
- Authoritas
- Legal name
- Analytics SEO Limited
- Website
- https://authoritas.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Authoritas is a UK-based SaaS provider offering an integrated SEO and AI Search visibility platform to eCommerce brands, multinational enterprises, and digital marketing agencies. Its platform tracks keyword rankings, competitor visibility, and brand mentions across seven major AI search engines, supported by a proprietary API suite and Google ecosystem integrations.
- Ownership category
- akta.pro rank
Authoritas industry classification
Industry- Product category
- SEO and AI Search Visibility Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Authoritas is headquartered
LocationHeadquarters
- HQ city
- Twickenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Authoritas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: Monthly, quarterly, bi-annual, or annual subscription packages providing access to the SEO and AI Search platforms with varying package limits for keyword rank checks, backlinks, pages crawled, and users. Subscription fees are charged in advance at the start of each billing period.
- Overage Charges: Additional usage-based fees charged when customers exceed their package limits during any billing period. Overage charges are based on peak usage levels during the billing period.
- Professional Services: Training and data import/integration services offered to customers, billed in advance upon signing an order schedule specifying the number of hours purchased.
- Freemium Access: Limited free tier with package limits and login requirements (at least once every 30 days) to drive top-of-funnel conversion to paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Freemium Package - Free tier with limited features |
| Subscription | Monthly | Trial Account - 14-day discounted trial period |
| Subscription | Monthly | Rolling Monthly Subscription |
| Subscription | Annual | Quarterly, Bi-Annual and Annual Subscriptions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Authoritas product offering
Product offeringCore offering
Authoritas sells a cloud-based SaaS platform that combines a full SEO software suite (keyword research, global rank tracking, technical auditing, content optimization, backlink analysis, and reporting) with an AI Search Platform that tracks brand visibility, citations, and sentiment across ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews, and Bing AI. The platform is sold via tiered subscriptions, usage-based overage, freemium and trial entry points, separately billable APIs, and add-on professional services.
Product overview
Authoritas is a dual-platform SaaS company offering two integrated product lines: the AI Search Platform and the SEO Platform. The AI Search Platform (launched July 2025) monitors and optimizes brand visibility across AI search engines including ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews, and Bing AI. The SEO Platform provides comprehensive traditional SEO tools including Keyword Research, Keyword Ranking, Market Share analysis, Visibility Explorer, Website Crawler, Backlink Analysis, Core Web Vitals, SEO Content Assistant, and reporting dashboards. Both platforms share APIs (SERPs API, Platform API, Content & Page Structure API) and integrate with Google Analytics, Search Console, BigQuery, Looker Studio, and Google Sheets. The company targets eCommerce brands, multinational enterprises, and SEO agencies, and updates its platform every two weeks.
Differentiator
Problem solved
Functional benefit
Products and services
- Authoritas SEO Platform All-in-one integrated SEO software platform for managing all phases of SEO projects, including keyword research, rank tracking, competitor analysis, content optimization, technical auditing, and reporting, sold to agencies, eCommerce businesses, and in-house SEO teams.
- AI Search Platform Platform for monitoring and optimizing brand visibility across AI search engines and large language models, tracking citations, sentiment, and brand mentions, and surfacing which sources AI engines trust and cite, targeted at brands, publishers, and eCommerce businesses.
- SERPs API REST API providing programmatic access to keyword ranking data and SERP information for integration with custom applications and partner platforms.
- Platform API API for accessing core Authoritas platform functionality and data programmatically, enabling partners and developers to integrate Authoritas SEO and AI-search capabilities into their own applications.
- Content & Page Structure API API for analyzing content structure and page elements for SEO optimization purposes, enabling programmatic access to content-level insights.
- Google Sheets Plugin Browser add-on that delivers fresh keyword data directly into Google Sheets without requiring code or technical setup, enabling spreadsheet-based SEO workflows.
Quantifiable outcome
- PriceMinister achieved 41% organic search visibility increase in less than 3 months
- +2 more outcomes
Companies that use Authoritas
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Authoritas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature8 records
Authoritas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Kalicube ProcoreKalicube Pro built its proprietary brand SERP and entity presence optimization platform using the Authoritas SERPs API. The platform, designed by SEO veteran Jason Barnard, leverages Authoritas API's granular SERP and Knowledge Panel extraction capabilities to serve entrepreneurs and companies across Google and AI platforms.
- MerkleminorAward winning digital agency Merkle uses Authoritas platform to manage SEO content marketing campaigns and take data-driven approach to winning new clients in competitive pitches.
- MindshareminorGlobal media agency Mindshare uses Authoritas for SEO campaigns and competitive pitches, collaborating on data-driven SEO initiatives.
- iProspectminorAward winning digital agency iProspect leverages Authoritas for SEO content marketing campaigns with data-driven approach.
- Agency Partner Programme MembersminorCollaborative program for agencies to work on data-driven AI and SEO research with Authoritas, seeking SEO experts for collaborative research studies.
- GooglecoreNative integrations with Google Analytics, Search Console, AdWords, and Google Workspace including Sheets add-on and Looker Studio reporting templates.
- Looker Studio (Google)coreSEO reporting integration with Looker Studio (formerly Google Data Studio) for custom dashboards and automated reports.
- BigQuery (Google)coreData integration with Google BigQuery for advanced SEO data analysis and custom reporting capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Authoritas competitors and assessment
Company assessmentDirect peers
- SEMrush: Largest SEO SaaS platform globally offering keyword research, rank tracking, content optimization and competitive analysis — directly overlapping with Authoritas's core SEO Platform feature set and competing for the same agency and enterprise buyer.
- Ahrefs: Leading SEO toolset focused on backlink analysis, keyword research, rank tracking and content exploration. Targets the same agency and in-house SEO segments as Authoritas and is rapidly adding AI-search-adjacent features.
- Moz: Long-standing SEO software suite covering keyword research, rank tracking, link analysis and site auditing. Competes head-to-head with Authoritas for mid-market and agency SEO customers.
- BrightEdge: Enterprise SEO and content performance platform serving large multinational brands. Closely comparable to Authoritas's enterprise SEO motion and overlapping customer profile of multi-national eCommerce and brand teams.
- Conductor: Enterprise SEO and content intelligence platform for global brands, providing rank tracking, content recommendations and analytics. Directly comparable to Authoritas on enterprise SEO with global multi-language capability.
- Botify: Enterprise technical SEO platform specializing in website crawling, log analysis and Core Web Vitals — features that overlap with Authoritas's SEO Crawler, Core Web Vitals and Project Visibility modules for large eCommerce sites.
- Lumar (formerly DeepCrawl): Enterprise technical SEO crawler and site-audit platform. Competes directly with Authoritas's Website Crawler and Core Web Vitals modules for global enterprise and eCommerce customers.
Emerging players
- Profound: Emerging AI search visibility platform tracking brand presence across generative engines. Direct emerging competitor to Authoritas's newly launched AI Search Platform in the LLM brand-monitoring category.
- Otterly.ai: Early-stage AI search analytics tool monitoring brand mentions and citations in AI-generated answers. Closely comparable to Authoritas's AI Search Platform for the same emerging use case.
Broad incumbents
- Similarweb: Public digital intelligence platform covering SEO, traffic, market share and competitive research at much greater scale. Overlaps with Authoritas's Market Share and Visibility Explorer modules but serves a broader buyer.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Authoritas social profiles
Digital presenceAuthoritas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authoritas leadership team
Management profileNumber of profiles
Profiles3 records
Authoritas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authoritas M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authoritas
What does Authoritas do?
Authoritas sells a cloud-based SaaS platform that combines a full SEO software suite (keyword research, global rank tracking, technical auditing, content optimization, backlink analysis, and reporting) with an AI Search Platform that tracks brand visibility, citations, and sentiment across ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Google AI Overviews, and Bing AI. The platform is sold via tiered subscriptions, usage-based overage, freemium and trial entry points, separately billable APIs, and add-on professional services.
Is Authoritas a public or private company?
Authoritas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Authoritas founded?
Authoritas was founded in 2011. It employs 11 to 50 people.
Where is Authoritas based?
Authoritas is headquartered in Twickenham, United Kingdom, in the Europe region.
How does Authoritas make money?
Four revenue lines are on record. Software Subscription is the primary driver. The others are overage Charges, professional Services and freemium Access.
Who are Authoritas's main competitors?
Direct peers on record are SEMrush, Ahrefs, Moz, BrightEdge, Conductor, Botify and Lumar (formerly DeepCrawl). Emerging players are Profound and Otterly.ai. Similarweb is listed as a broad incumbent.
Does Authoritas have an API?
Yes. Authoritas offers three SEO APIs: SERPs API for keyword ranking data, Platform API for accessing the core platform functionality, and Content & Page Structure API for content analysis. These APIs enable developers to integrate Authoritas's SEO and AI search data into custom applications. The platform supports BigQuery integration for data warehouse connectivity. Developer documentation is at Not specified.
What industry is Authoritas in?
Authoritas's product category is SEO and AI Search Visibility Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.