Coach AI

What Coach AI does

CoachAI is a UAE-based health and fitness technology company operating a dual-sided AI-powered fitness platform. The consumer-facing product is a mobile application available on iOS App Store (and planned for Google Play) that delivers AI-generated personalized workout plans, real-time motion tracking via iPhone LiDAR camera, AI-powered meal photo analysis, and a conversational AI assistant for fitness guidance. Motion data is processed on-device without recording or storing video, addressing privacy concerns for users including religious women and individuals with minor injuries.

The company also operates a Trainer & Business Portal, a web-based platform targeting certified personal trainers and fitness businesses. This B2B offering provides client management dashboards, AI-assisted workout and nutrition routine design, integrated WhatsApp and Instagram communication, team management for up to 10 trainers, white-labeling options, and analytics. Pricing is structured in three tiers: Starter at $29/month or $299/year (up to 10 clients), Pro at $149/month or $2,499/year (up to 200 clients with white-labeling), and Enterprise with custom pricing for unlimited access.

CoachAI is incorporated as Coach AI Technologies FZE LLC in the Sharjah Publishing City Free Zone, UAE, with a workforce of 1-10 employees. The technology stack relies on third-party AI providers (OpenAI and Anthropic for LLM and vision inference), Supabase for backend infrastructure, RevenueCat for subscription management, and PostHog/Sentry for analytics. The company has achieved compliance with GDPR, UK GDPR, UAE PDPL, and CCPA/CPRA. No external funding, revenue figures, management team details, or customer logos are publicly disclosed, and the company operates with a hybrid go-to-market combining product-led growth for consumers and direct sales for enterprise accounts.

Name

Coach AI

Legal name

Coach AI Technologies FZE LLC

Website

https://coachai.tech

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

CoachAI is an AI-powered fitness platform offering personalized workout plans, real-time LiDAR motion tracking, and meal analysis via mobile app, plus a Trainer & Business Portal for personal trainers and fitness businesses with tiered SaaS subscriptions.

Ownership category

akta.pro rank

Product category

AI Fitness Software Platform

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

General Health Coaching (HSADAGAA), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• AI fitness coaching
• Mobile fitness apps
• Personal training software
• Workout tracking platforms
• Fitness business management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Individual Subscription (Mobile App): Monthly and annual subscription plans for individual consumers accessing AI-powered fitness coaching, workout tracking, and meal analysis through the mobile app.
2. Trainer/Business Subscription: Tiered subscription plans (Starter, Pro, Enterprise) for personal trainers and fitness businesses to manage clients, with features including client tracking, team management, and white-labeling options.
3. Add-on Services: Additional revenue from add-ons including extra trainer seats ($10/trainer/month) and additional client capacity ($99 per 50 clients/month).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

CoachAI is an AI-powered holistic fitness platform that delivers personalized workout plans, AI-generated nutrition recommendations, real-time on-device motion tracking using iPhone LiDAR camera, AI-powered meal photo analysis, and a conversational AI Assistant. The platform comprises a consumer-facing mobile application distributed through iOS and Android app stores and a separate web-based Trainer & Business Portal that enables personal trainers and fitness businesses to manage clients, assign AI-designed routines, and operate white-labeled teams.

Product overview

CoachAI is a unified AI-powered fitness platform consisting of a consumer mobile application for individual users and a trainer/business portal for managing clients. The platform uses AI to generate personalized workout plans and nutrition recommendations, provides real-time motion tracking via smartphone camera, and offers AI-powered meal analysis. The consumer app is complemented by a Trainer & Business Portal that allows personal trainers and fitness businesses to manage clients, create workout routines, and access analytics. Pricing tiers include Starter (individual trainers), Pro (fitness businesses with up to 200 clients), and Enterprise (unlimited access).

Differentiator

Problem solved

Functional benefit

Products and services

• CoachAI Mobile Application Consumer-facing AI-powered fitness application that delivers personalized workout and nutrition plans, real-time motion tracking using iPhone LiDAR camera, AI meal photo analysis, and an AI Assistant for fitness guidance. Available via iOS App Store and Google Play for individual fitness consumers.
• Trainer & Business Portal Web-based portal for certified personal trainers and fitness/wellness businesses to manage clients, create and assign AI-enabled workout and nutrition routines, track client progress with analytics dashboards, communicate with clients via integrated WhatsApp and Instagram channels, manage multi-trainer teams, and apply white-label branding. Governed by separate Trainer & Business Terms and Data Processing Addendum.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Supabase, Inc.coreTechnology or IntegrationBackend platform provider handling Postgres database, authentication, storage, and edge functions. Processes account identifiers, profile data, workout and nutrition records, AI conversations, meal photos, nutritional metadata, and device tokens.
• Apple Inc.coreTechnology or IntegrationProvides App Store distribution, Sign in with Apple, in-app purchases, push notifications, and optional HealthKit integration. Handles App Store account ID, transaction data, device tokens, and optional HealthKit summary data.
• Google LLCcoreTechnology or IntegrationProvides Google Play distribution and billing services. Handles Play Store account ID, transaction data, and device tokens.
• RevenueCat, Inc.coreTechnology or IntegrationSubscription management and receipt validation service. Processes anonymized user ID, subscription status, purchase events, and transaction identifiers.
• OpenAI, L.L.C.coreTechnology or IntegrationAI model inference provider for assistant conversations, fitness guidance, and meal analysis. Processes AI prompts/responses, meal photos, and nutritional outputs. Contractually prohibited from using data to train foundation models.
• Anthropic, PBCcoreTechnology or IntegrationAI model inference provider for assistant conversations, fitness guidance, and meal analysis. Processes AI prompts/responses and meal photos. Contractually prohibited from using data to train foundation models.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fitbod: AI-driven strength training app that generates personalized workout plans based on user data and recovery. Directly comparable as a consumer AI workout-coaching product with subscription monetization.
• Freeletics: AI-powered fitness coaching app offering personalized training and nutrition plans. Closely aligned business model (consumer subscription, AI coaching, holistic training) and similar target user.
• Future: Digital personal training platform pairing users with certified coaches and using technology for progress tracking. Comparable as a hybrid AI-plus-human coaching model with B2C subscriptions and trainer enablement.
• Aaptiv: AI-enabled audio fitness coaching app with subscription tiers. Comparable in offering personalized AI-assisted coaching to individual consumers on a recurring revenue basis.
• BetterMe: Health and wellness app combining AI-driven workout planning, meal tracking, and weight management. Comparable across CoachAI's AI workout plans and meal-photo analysis features.

Broad incumbents

• Peloton: Large connected-fitness platform with app-based and hardware-based workout experiences. Comparable on consumer fitness coaching and subscription model but operates at much larger scale with hardware focus.
• Apple Fitness+: Apple's subscription fitness service integrated with Apple Watch and HealthKit. Directly comparable integration surface (HealthKit) and premium consumer fitness positioning, backed by Apple's platform distribution.
• Tonal: Connected strength-training hardware with AI-driven form feedback and coaching. Comparable AI form-correction and personal training positioning, but anchored to proprietary hardware rather than a phone-only platform.

Emerging players

• Whoop: Subscription fitness and recovery platform with AI-driven insights from wearable data. Comparable on AI coaching, holistic health tracking, and subscription monetization, with overlap in HealthKit/Health Connect ecosystems.

Others

• Wellhub (formerly Gympass): Corporate wellness platform giving employees access to gyms and digital fitness apps. Comparable on the B2B/enterprise distribution side where CoachAI sells to fitness businesses, though Wellhub operates as a marketplace rather than a coaching product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach AI