BEYOND INDIGO PETS

What BEYOND INDIGO PETS does

Beyond Indigo Pets is a woman-owned, US-based digital marketing agency exclusively serving the veterinary industry, founded in 1997 and operated through its Minnesota-incorporated parent Kelasan, Inc. headquartered in Hanover, MN. The company provides a vertically integrated suite of services to veterinary practices, animal hospitals, corporate hospital groups, veterinary consolidators, professional associations, and B2B/B2C veterinary product sellers, including custom-coded websites, custom logo design, monthly marketing plans, SEO, social media marketing, online reputation management, blogging, Google/Meta paid advertising, and local search optimization.

The firm's underlying technology is a proprietary custom-coded website platform purpose-built for veterinary practices rather than stock WordPress templates, complemented by ADA-compliant accessibility, secure hosting with CDN and redundancy, mobile-first responsive design, and a veterinary-specific CMS. Service delivery is orchestrated through a modular monthly subscription model (Marketing Plans), bundled options (Nose-to-Tail Bundle combining website and marketing plan), and standalone one-time engagements (website design, logo design). A 24/7 Practice Performance Dashboard powered by Vetsource provides real-time analytics across SEO, ads, social media, and reviews.

Revenue mechanics rely on quote-based monthly recurring subscriptions priced by service time (not ad spend), one-time fees for website and logo projects, and bundled hybrid pricing for combined offerings. The GTM motion is sales-led with inside sales support (phone, email, free consultations, demos via HubSpot scheduling), targeting SMB independent practices as the primary segment while also serving enterprise accounts through a dedicated Enterprise Solutions offering. The team is entirely home-based and distributed across 17 US states, with approximately 14 named functional roles covering executive leadership, client services project management, content, IT, help desk, brand/art, web development, and marketing strategy. Customer evidence indicates a long-tail SMB base across independent veterinary practices in the United States, with no disclosed external funding and no reported M&A activity.

Name

BEYOND INDIGO PETS

Legal name

Kelasan, Inc.

Website

https://beyondindigopets.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Beyond Indigo Pets is a woman-owned US digital marketing agency exclusively serving the veterinary industry, providing custom websites, SEO, social media, advertising, and reputation management to independent practices, corporate hospital groups, consolidators, and associations under parent Kelasan, Inc.

Ownership category

akta.pro rank

Product category

Veterinary Marketing Services

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Veterinary marketing services
• Custom veterinary website design
• Search engine optimization
• Online reputation management
• Social media advertising

Headquarters

HQ city

Hanover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Monthly Marketing Plans: Flexible monthly subscription-based marketing plans that include SEO, social media, advertising, blogging, online reputation management, and local search optimization. Clients set ad budgets and the company charges based on service time required.
2. Custom Website Design: One-time fee for custom veterinary website design including project management, design team, custom coding, SEO-optimized content, ADA accessibility, and hosting setup. Average turnaround is 90 days.
3. Logo and Brand Identity Design: One-time fee for custom logo design including 3 unique concepts, 2 rounds of changes, full package of design files and logo variations, and style guide.
4. Nose-to-Tail Bundles: All-in-one packages combining website and marketing plan for bundled pricing and better synchronicity with marketing strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

BEYOND INDIGO PETS is a full-service marketing agency exclusively serving the veterinary industry. Its core offerings are flexible monthly marketing plans and Nose-to-Tail bundles that combine custom website design (built on a proprietary veterinary-specific platform) with SEO, social media marketing, pay-per-click advertising, veterinary blogging, online reputation management, and local search optimization. The company also provides one-time custom logo design and enterprise-level solutions for corporate hospitals, associations, consolidators, and veterinary product sellers.

Product overview

Beyond Indigo Pets is a woman-owned full-service marketing company serving the veterinary industry. The core offering is a modular platform combining Monthly Marketing Plans with add-on services including Custom Website Design, Custom Logo Design, Online Reputation Management, SEO, Social Media Marketing, Blogging, Google Ads, and Enterprise Solutions. Services can be purchased individually or bundled through the Nose-to-Tail Bundle option. The platform also includes a Practice Performance Dashboard powered by Vetsource for real-time analytics. Marketing Plans provide the central orchestration layer, while the Custom Website Design serves as the digital foundation, with all services designed to work together for veterinary practice growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Monthly Marketing Plans Flexible monthly subscription marketing plans that bundle SEO, social media marketing, pay-per-click advertising, local search optimization, blogging, and online reputation management for veterinary practices. Plans are customized to client goals with quote-based fees tied to service time required rather than ad spend.
• Custom Veterinary Website Design Fully custom, responsive, ADA-accessible veterinary websites built on the company's proprietary platform with SEO-optimized content, mobile-first design, SSL security, CDN, backups, malware protection, and integrated social media. Includes a dedicated project manager, design team, custom coding, and client ownership of design and content. Average delivery time is approximately 90 days.
• Custom Logo Design Visual identity design services creating unique logos and brand identity systems for veterinary practices. Includes 3 unique logo concepts, 2 rounds of revisions, a full design files package with logo variations, and a style guide.
• Online Reputation Management Review monitoring and management services offering 24/7 dashboard access to review rankings, scores, and responses. Includes review response assistance, online citation cleanup, and Google My Business optimization designed to increase review volume and ratings for veterinary practices.
• Veterinary Search Engine Optimization Comprehensive SEO services covering local, mobile, and voice search optimization for veterinary practices. Includes Google My Business management, keyword research, competitor analysis, on-page optimizations, technical SEO audits, and pay-per-click advertising capabilities.
• Social Media Marketing Social media management services across Facebook, Instagram, NextDoor and related platforms. Includes account setup, content scheduling, branded educational posts, engagement strategies, and paid social ad management for veterinary practices.
• Veterinary Blogging Custom monthly blog content creation for veterinary practices with SEO-optimized writing including competitive keywords, alt tags, and internal links. Clients retain ownership of content along with compressed images and scheduling.
• Google Ads and Meta Ads for Veterinarians Pay-per-click advertising services for veterinary practices via Google Ads and Facebook/Meta Ads, with targeting for local pet owners, keyword development, campaign optimization, and transparent performance reporting. Staff hold Google Partner and Meta Certified credentials.
• Enterprise Veterinary Industry Marketing Solutions Enterprise-level veterinary industry marketing for corporate hospitals, veterinary associations, consolidators, and B2B/B2C veterinary product sellers. Includes customized multi-location marketing plans, brand awareness campaigns, conference ticket sales, membership growth, and B2B/B2C product sales promotion.
• Nose-to-Tail Bundle All-in-one bundled package combining custom veterinary website design with a customized monthly marketing plan for integrated branding and marketing strategy at a bundled price.

Quantifiable outcome

• 500% average Facebook growth and engagement increase in first year for Social Media clients
• +9 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationCertified Google Partner with individual staff certifications in Google Ads. Provides access to Google Ads platform expertise, partner directory listing, and official designation for managing veterinary client advertising campaigns.
• Meta (Facebook)coreTechnology or IntegrationMeta Certified Digital Marketing Associate providing Facebook and Instagram advertising services for veterinary clients.
• American Animal Hospital Association (AAHA)minorGTM or Marketing PartnerStrategic Alliance Program - Quartz Member. Association of animal hospitals providing industry recognition and marketing visibility within the veterinary community.
• FeedspotminorGTM or Marketing PartnerBlog directory listing placing Beyond Indigo Pets blog among top veterinary industry resources.
• Kelasan, Inc.coreOthersParent company owning and operating Beyond Indigo Pets. Located at 10961 4th Street NE Suite 191, Hanover, MN.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GeniusVets: Veterinary industry marketing platform providing websites, SEO, content, and lead-generation services to veterinary practices. Targets the same independent practice customer base with a comparable services portfolio.
• iVET360: Veterinary-specific digital marketing agency offering websites, SEO, paid advertising, social media, and reputation management to veterinary practices. Directly competes with Beyond Indigo in the same niche serving independent and corporate veterinary clinics.
• WhiskerCloud: Veterinary-focused web design and digital marketing agency offering custom websites, SEO, and hosting built specifically for veterinary practices. Closely comparable offering set and target customer base.
• VetMatrix: Veterinary marketing agency providing website design, SEO, social media, and digital advertising to veterinary practices and animal hospitals. Direct competitor in the veterinary marketing services niche.
• DVM Elite: Veterinary practice marketing agency specializing in website design, SEO, and digital marketing for veterinary clinics. Overlaps directly with Beyond Indigo's core offering portfolio and SMB veterinary customer segment.
• ePet Websites: Veterinary website design and hosting company providing custom websites to veterinary practices. Closely comparable offering focused on the same veterinary practice customer base with website design as the core product.

Emerging players

• Vet2Pet: Veterinary client communication and engagement platform providing mobile apps, reminders, and loyalty programs to veterinary practices. Overlaps with Beyond Indigo's ORM and client engagement marketing services but delivered as software rather than agency services.
• PetDesk: Client engagement and communication platform for veterinary practices offering reminders, online booking, and client communication tools. Competes in the adjacent veterinary client engagement space rather than full-service marketing agency services.
• InTouch Practice Communications: Veterinary client communication and reminder system provider serving veterinary practices with client engagement tools. Represents an adjacent competitor in veterinary client engagement and marketing communication.

Broad incumbents

• Vetsource: Veterinary industry technology and services company providing practice performance analytics, pharmacy, and home delivery. Beyond Indigo already integrates with Vetsource's Practice Performance Dashboard, and Vetsource represents a broader incumbent serving the veterinary industry with overlapping marketing-adjacent capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/beyondindigopets
• Facebookfacebook.com/beyondindigopets
• LinkedInlinkedin.com/company/beyond-indigo-pets
• Instagraminstagram.com/beyondindigopets
• Xx.com/beyondindigo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEYOND INDIGO PETS