Modo Yoga

What Modo Yoga does

Modo Yoga is a global franchise network of eco-friendly hot yoga studios founded in 2004 in Campbell River, Canada, and operated by Modo Yoga International, Inc. The company licenses independently owned franchise studios across North America and France, with 35+ locations as of 2025. Its core offering is in-person hot yoga classes in studios heated to 38–40°C, delivered through proprietary class sequences including Modo (foundational), Modo Flow, Modo + Yin, and newer formats such as Modo Hot Pilates and Modo Core Flow (launched 2025). The brand identity is anchored in a "6 Pillars" framework emphasizing accessibility, sustainability, and community.

The business generates revenue through a diversified mix: recurring 28-day auto-renew memberships and annual unlimited memberships at the studio level (collected by franchisees, with royalties flowing to the franchisor); class packages (5- and 10-class packs with 12-month expiration); introductory two-week passes; teacher training certification programs; international wellness retreats priced $1,900–$7,850 per person; a branded retail line (eco-friendly gear, apparel, accessories) sold through shopmodoyoga.com; and a recently launched proprietary electrolyte product, the Modo Yoga Hydration Multiplier. A mobile app (iOS and Android), the Modo Yoga Online on-demand platform, and partnerships such as the December 2024 integration with Nix Biosensors for hydration tracking extend the offering beyond physical studios.

The go-to-market model is franchise-led, with the company actively recruiting "purpose-driven entrepreneurs" through its "Own a Studio" program, awarding territories to franchisees (7+ new territories in 2025). Two primary customer segments exist: individual yoga practitioners (ranging from beginners to aspiring teachers) and franchisee-investors. The company has no institutional or private equity backing identified, is privately held under co-founders Jess and Deena Robertson, and is led by CEO Emily Drouillard. Expansion is concentrated in North American markets with notable U.S. momentum.

Name

Modo Yoga

Legal name

Modo Yoga International, Inc.

Website

https://modoyoga.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Modo Yoga is a global franchise network of 35+ eco-friendly hot yoga studios across North America and France, offering heated yoga classes, teacher training, retreats, digital content, and branded retail products to individual wellness practitioners and purpose-driven franchisees.

Ownership category

akta.pro rank

Product category

Hot Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

Keywords

• Hot yoga studios
• Yoga franchise
• Wellness retreats
• Teacher training
• Yoga memberships

Headquarters

HQ city

Campbell River

HQ country

Canada

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Studio Memberships: Auto-renewing unlimited memberships offering unlimited class access, typically billed every 28 days. Includes member perks such as guest passes and retail discounts.
2. Class Packages: Bulk class purchases (5-class, 10-class packs) that expire after 12 months. Targeted at practitioners with irregular schedules.
3. Intro Passes: Two-week unlimited introductory passes for new customers to explore the studio and class offerings.
4. Yearly Memberships: Annual unlimited access memberships with free Modo Yoga Online access and additional perks.
5. Teacher Training Programs: Comprehensive yoga instructor certification programs that deepen practice and enable career development in yoga teaching.
6. Retreats: International yoga retreats to destinations including Croatia, Tuscany, Jeju Island, Greece, Azores, Nicaragua, Mexico, Mallorca, Bali, and Botswana. Pricing ranges from $1,900-$7,850 USD per person.
7. Retail Products: Eco-friendly gear, apparel, accessories, and the Modo Yoga Hydration Multiplier electrolyte product sold through shopmodoyoga.com.
8. Registered Massage Therapy: Treatment Room at Modo Yoga Danforth offering massage therapy services (45-90 minute sessions, $95-$160 CAD).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Modo Yoga operates a global network of eco-friendly hot yoga studios offering in-person classes (Modo, Modo Flow, Modo + Yin, Yin, Pilates, Barre, Meditation) heated to 38-40°C, complemented by the Modo Yoga Online on-demand digital platform, a mobile app, comprehensive teacher training certification programs, and international wellness retreats. The business is structured as a franchise with independently owned and operated studios, supported by a branded retail line and a proprietary hydration electrolyte product (Modo Yoga Hydration Multiplier).

Product overview

Modo Yoga is a global franchise network of eco-friendly hot yoga studios operating in the U.S., France, and Canada. The company offers in-person studio classes (including Modo, Modo Flow, Modo + Yin, Yin, Pilates, Barre, Meditation, Hot Pilates, and Modo Core Flow), complemented by the Modo Yoga Online digital platform for on-demand access, a mobile app for booking and practice, teacher training certification programs, and international wellness retreats. Recent additions include a branded hydration product (Modo Yoga Hydration Multiplier) and wearable biosensor integration through a partnership with Nix Biosensors.

Differentiator

Problem solved

Functional benefit

Products and services

• Modo Yoga Studios (in-person classes) Network of independently owned and operated franchise studios offering in-person hot yoga classes (foundational Modo series, Modo Flow, Modo + Yin, Yin, Pilates, Barre, Meditation) in eco-friendly heated rooms (38-40°C) for individual practitioners of all experience levels.
• Modo Yoga Online
• Teacher Training Programs Yoga instructor certification programs that provide the skills, knowledge, and confidence to lead safe and inspiring Modo classes, offered at studio locations for individuals pursuing a teaching career.
• Yoga Retreats Multi-day international yoga retreats sold directly to individual practitioners at destinations worldwide, including accommodation, meals, activities, and ceremonies.
• Shop Modo Yoga (Retail) E-commerce storefront selling Modo-branded eco-friendly yoga gear, apparel, accessories, and e-courses for individual practitioners.
• Modo Yoga Hydration Multiplier Proprietary branded electrolyte product formulated specifically for hot yoga practitioners, paired with Nix Biosensors wearable hydration tracking technology.
• Registered Massage Therapy (The Treatment Room) Registered massage therapy services offered at select studio locations (e.g., Modo Yoga Danforth), providing 45-90 minute sessions as an additional wellness offering.

Quantifiable outcome

• Studios operating for 21+ years with continued growth
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Nix BiosensorscoreTechnology or Integration · 4 December 2025Strategic partnership to integrate Nix's hydration monitoring wearable biosensors into Modo Yoga's hot yoga studios. Nix biosensors track fluid and electrolyte losses through a mobile app, providing personalized hydration guidance for practitioners. This marks Nix Biosensors' first entry into the broader fitness community beyond its traditional focus on endurance and team sports athletes. The partnership coincides with the launch of Modo Yoga's branded electrolyte product, the Modo Yoga Hydration Multiplier.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• YogaWorks: Multi-format yoga chain offering hot, flow, restorative, and teacher training programs under one brand. Comparable class breadth and teacher training offering, but operates as a corporate chain rather than franchise.
• Orangetheory Fitness: Large-scale boutique fitness franchise with subscription memberships and proprietary class methodologies. Comparable franchise-driven growth, recurring membership model, and proprietary format IP, though positioned in HIIT rather than yoga.
• Equinox: Premium fitness club operator offering yoga, Pilates, barre, and wellness services to affluent urban consumers. Comparable premium, multi-format wellness positioning and high-price-point membership model.
• Pure Yoga: Premium yoga brand with multi-format class schedules, retreats, and teacher training. Comparable premium positioning, retreat business, and teacher training offering, but operates as a corporate chain.

Direct peers

• Yoga Six: Boutique yoga franchise offering multiple class formats including heated classes with a comparable membership and class-pack pricing structure. Operates via franchise model similar to Modo.
• Hot 8 Yoga: Hot yoga studio chain offering heated power and flow classes with unlimited membership pricing comparable to Modo's 28-day auto-renew model. Directly comparable practice format and target customer.
• CorePower Yoga: Largest U.S. hot yoga franchise operator offering heated yoga in a similar studio-based membership model. Directly comparable in practice format, target customer, and franchise/scale strategy.
• Club Pilates: Largest Pilates franchise in the U.S. with a comparable franchise-driven growth model and multi-format class structure (Pilates, Barre, yoga-adjacent). Highly relevant as Modo expands into Modo Hot Pilates.
• Y7 Studio: Hip, candlelit heated yoga studio chain positioned around music-driven flow in darkened, heated rooms. Comparable in hot yoga format, urban millennial target customer, and class-pack/membership pricing.

Emerging players

• StretchLab: Assisted stretching and recovery franchise targeting wellness consumers interested in recovery modalities. Compares as an adjacent franchise competitor for member share of wellness spend and franchisee capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mokshayogavideo
• Facebookfacebook.com/modoyoga
• Instagraminstagram.com/modoyoga
• Xx.com/modoyoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modo Yoga