Hive CPQ
- Company typePrivate
- Founded2017
- HeadquartersGent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Hive CPQ firmographics
Firmographics- Name
- Hive CPQ
- Legal name
- Hive CPQ
- Website
- https://hivecpq.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hive CPQ industry classification
Industry- Product category
- Configure Price Quote (CPQ) Software
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where Hive CPQ is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Hive CPQ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Hive CPQ operates as a subscription-based SaaS platform. Customers pay for access to the CPQ software on a recurring basis with options for different deployment scales. The company offers a 30-day free trial for new customers to evaluate the platform before committing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard SaaS subscription with free trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Hive CPQ product offering
Product offeringCore offering
Hive CPQ is a SaaS Configure, Price, Quote (CPQ) platform designed for manufacturers of complex, configurable products. The platform provides rule-based product configuration, dynamic pricing, automated document generation, and a B2B dealer portal to streamline the sales process and eliminate configuration errors.
Product overview
Hive CPQ is a Configure, Price, Quote (CPQ) SaaS platform designed for manufacturers of complex products. The core platform provides rule-based product configuration, dynamic pricing, and automated quote generation. The product portfolio includes the central Configurator platform complemented by specialized modules: Hive AI (AI-powered configurator builder), Bill of Materials, Document Generation, Advanced Pricing, 3D Visualization, Product Store, Spare Parts management, Design Studio (low-code configurator builder), Permissions management, B2B Portal/Dealer Platform for distribution networks, and B2C Experience Configurator for end-customer engagement. The platform supports integrations with CRM systems (Microsoft Dynamics 365 Sales, Salesforce, HubSpot), ERP systems (SAP, Microsoft Dynamics 365, Odoo), PIM systems (Pimcore, Akeneo, Inriver), PLM systems (PTC Windchill), e-commerce platforms (Magento, Shopify), and websites via the Experience Configurator module.
Differentiator
Problem solved
Functional benefit
Brands
- Hive AI: The first AI-powered tool in the world that helps build configurators inside a CPQ platform, processing incoming RFQs, guiding buyers through complex configurations, and helping teams build and maintain configurators faster.
Products and services
- Configurator Core CPQ platform that enables manufacturers of complex products to configure, price, and quote by combining product and service options with rule-based validation, instant price calculation, and one-click quote generation.
- Hive AI First AI-powered tool in the world that helps build configurators inside a CPQ platform. Processes incoming RFQs, guides buyers through complex configurations, and helps teams build and maintain configurators faster.
Quantifiable outcome
- Full implementation typically takes 3-6 months compared to 6+ months for building custom CPQ solutions
- +1 more outcomes
Companies that use Hive CPQ
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Hive CPQ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability2 records
Feature10 records
Hive CPQ partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- delawarecoredelaware is a technology partner specializing in Microsoft Dynamics 365 implementations. They provide CPQ implementation services to help manufacturers deploy Hive CPQ solutions.
- 9 AltitudescoreImplementation partner providing expertise in deploying Hive CPQ solutions for manufacturing customers.
- CegekacoreEuropean IT services company offering implementation services for Hive CPQ solutions.
- AccentureflagshipGlobal professional services company and strategic implementation partner for Hive CPQ deployments at enterprise scale.
- Conclusion mbscoreImplementation partner providing Microsoft Dynamics and CPQ integration services.
- DeloitteflagshipGlobal professional services firm offering strategic consulting and implementation services for Hive CPQ, particularly for large enterprise transformations.
- DynamatecoreImplementation partner specializing in CPQ and digital transformation services.
- DynappscoreMicrosoft Dynamics partner providing implementation services for Hive CPQ.
- GACcoreImplementation partner providing CPQ deployment services.
- Configure WisecoreImplementation partner specializing in CPQ configuration and deployment.
- SquadroncoreImplementation partner for Hive CPQ deployments.
- AXM365coreNorth Macedonian Microsoft Solutions Partner with expertise in Dynamics 365 Finance and Supply Chain Management. Specializes in manufacturing, retail, and wholesale sectors to help organizations optimize business processes and leverage digital transformation.
Scale indicators3 records
Recent moves2 records
Expansion highlights6 records
Hive CPQ competitors and assessment
Company assessmentOthers
- Vendavo: Vendavo is a B2B price optimization and management vendor adjacent to CPQ, selling to industrial and manufacturing customers. It is comparable as a pricing-engine peer but focuses on price management rather than the full configure-quote workflow that Hive delivers.
Direct peers
- PROS: PROS Smart CPQ is a dedicated CPQ platform targeting manufacturers and B2B sellers with complex pricing and configuration rules. It competes head-to-head with Hive in industrial/manufacturing verticals and is one of the most comparable pure-play CPQ peers.
- Tacton: Tacton is a Stockholm-based CPQ vendor focused specifically on manufacturers of complex, configurable products (industrial equipment, HVAC, lifts, etc.). Like Hive CPQ, it offers rule-based configurators, dynamic pricing, and 3D visualization for discrete manufacturers, making it the closest direct peer in product, ICP, and delivery model.
- Configure One: Configure One is a CPQ vendor specializing in configure-to-order manufacturing (industrial equipment, building products). Its product, customer base, and go-to-market closely parallel Hive's discrete-manufacturing focus.
- KBMax (now part of CloudBlue / Ingram Micro): KBMax delivers 3D visual CPQ and product configurators for complex manufacturers, very similar to Hive's visual-configurator approach with CAD/STEP-driven 3D rendering. It is a direct peer in the visual CPQ niche for industrial and B2B manufacturers.
Emerging players
- Logik.io: Logik.io is a modern, API-first CPQ platform built on Salesforce, targeting manufacturers and complex B2B sellers. It is a comparable emerging peer in subscription-based, integration-friendly CPQ but with a younger product footprint than Hive.
Broad incumbents
- Infor CPQ: Infor CPQ (formerly Configuration Pricing Quote) is part of Infor's industry-specific CloudSuite for manufacturing. It overlaps with Hive on industrial CPQ use cases but is sold primarily as part of Infor's vertical ERP suites rather than as a standalone solution.
- Salesforce CPQ (Revenue Cloud): Salesforce CPQ (now part of Revenue Cloud) is the leading CRM-bundled CPQ offering for enterprise sales teams. It competes broadly with Hive in B2B quoting use cases but lacks Hive's depth in complex discrete-manufacturing configuration and CAD/STEP-driven 3D visualization.
- SAP CPQ: SAP CPQ (formerly CallidusCloud) is bundled into SAP's broader CX and ERP suite. It targets enterprise manufacturers and engineering-heavy sales but is sold as part of a much wider platform portfolio rather than as a specialist vertical solution like Hive.
- Oracle CPQ (BigMachines): Oracle CPQ is a long-standing CPQ solution integrated with Oracle CX Cloud and Oracle ERP. It overlaps with Hive on complex-product quoting but competes primarily as part of Oracle's enterprise applications bundle rather than as a vertical specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hive CPQ social profiles
Digital presenceHive CPQ compliance and trust
Trust signalCompliance1 record
Hive CPQ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hive CPQ leadership team
Management profileNumber of profiles
Profiles5 records
Hive CPQ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hive CPQ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hive CPQ
What does Hive CPQ do?
Hive CPQ is a SaaS Configure, Price, Quote (CPQ) platform designed for manufacturers of complex, configurable products. The platform provides rule-based product configuration, dynamic pricing, automated document generation, and a B2B dealer portal to streamline the sales process and eliminate configuration errors.
Is Hive CPQ a public or private company?
Hive CPQ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hive CPQ founded?
Hive CPQ was founded in 2017. It employs 11 to 50 people.
Where is Hive CPQ based?
Hive CPQ is headquartered in Gent, Belgium, in the Europe region.
How does Hive CPQ make money?
One revenue line is on record: saaS Subscription.
Who are Hive CPQ's main competitors?
Vendavo is listed as an others. Direct peers are PROS, Tacton, Configure One and KBMax (now part of CloudBlue / Ingram Micro). Logik.io is listed as an emerging player. Broad incumbents are Infor CPQ, Salesforce CPQ (Revenue Cloud), SAP CPQ and Oracle CPQ (BigMachines).
Does Hive CPQ have an API?
Yes. Hive CPQ offers an API that allows users to connect Hive CPQ to their IT systems and external tools. The API enables system integrations and data exchange with other enterprise software.
What industry is Hive CPQ in?
Hive CPQ's product category is Configure Price Quote (CPQ) Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions.