FanThreeSixty
FanThreeSixty is a privately held B2B SaaS company that provides an all-in-one fan engagement platform — combining CRM, mobile apps, email, texting, and data analytics — to sports organizations and entertainment venues across the US and Canada.
- Company typePrivate
- Founded2011
- HeadquartersKansas City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FanThreeSixty does
FanThreeSixty, LLC is a privately held B2B SaaS company headquartered in Leawood, Kansas (Kansas City metro), providing an all-in-one fan engagement platform for sports organizations and entertainment venues. The firm was founded in 2011 and operates with 101–250 employees across US and Canadian markets. Its core offering, the Fan Data Platform, consolidates fragmented data from ticketing systems, retail platforms, and CRM tools into unified fan profiles, and is complemented by a suite of add-on modules: a white-label Mobile App, a no-code Email builder, an AI-powered Texting product, a Sales CRM focused on premium-seating leads, and (as of May 2026) the Snowflake-powered Fan Data Hub for real-time business intelligence. The company also acquired the assets of StepOne Inc., bringing patented data analytics software into its IP stack.
The platform is differentiated by three proprietary capabilities: a fan-linking/deduplication engine that merges records across multiple touchpoints (estimated to save clients $1.1M over 2 years), a wealth-scoring premium-leads model reported at 98.59% accuracy on roughly 100 attributes, and an integration ecosystem spanning Salesforce, Tessitura, Tickets.com, Fanatics, Shopify, SeatGeek, and ShotTracker alongside 70+ activation audience segments. Customer adoption spans NASCAR tracks under Speedway Motorsports (10-year partnership with $2.8M attributed revenue), Broadway presenting theaters via the Nederlander relationship, USL soccer clubs, Power-5 college athletic departments (Kansas Athletics, USF, Wright State, Rice), performing-arts centers, and nonprofit sports organizations such as Special Olympics.
FanThreeSixty monetizes primarily through annual SaaS subscriptions priced on a quote basis that scales with organizational size and module selection, supplemented by professional services for data analysis and integration work. Go-to-market is sales-led, with direct enterprise field sales targeting large sports venues and entertainment operators, and inside sales covering mid-market accounts including smaller college athletics programs and regional theaters.
FanThreeSixty firmographics
Firmographics- Name
- FanThreeSixty
- Legal name
- FanThreeSixty, LLC
- Website
- https://fanthreesixty.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FanThreeSixty is a privately held B2B SaaS company that provides an all-in-one fan engagement platform — combining CRM, mobile apps, email, texting, and data analytics — to sports organizations and entertainment venues across the US and Canada.
- Ownership category
- akta.pro rank
FanThreeSixty industry classification
Industry- Product category
- Sports Fan Engagement & CRM Software
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
- akta.pro secondary industries
- Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
Keywords
Where FanThreeSixty is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FanThreeSixty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Annual subscription fees for access to the Fan Data Platform, Mobile App, Email, Texting, and Sales CRM products. Pricing is quote-based and scales with organization size and product modules selected.
- Professional Services: Consultative data analysis and strategic analysis services including premium leads modeling, custom data integrations, and implementation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
FanThreeSixty product offering
Product offeringCore offering
FanThreeSixty sells an all-in-one fan engagement SaaS platform that aggregates ticketing, retail, and CRM data into unified fan profiles, then powers personalized mobile apps, email, SMS, and a sales CRM for sports teams and entertainment venues. The platform integrates with ticketing (Tessitura, Tickets.com, SeatGeek), CRM (Salesforce), and retail (Fanatics, Shopify) systems, with a Snowflake-backed Fan Data Hub for real-time business intelligence and a proprietary premium leads model for high-value fan identification.
Product overview
FanThreeSixty offers a unified fan engagement platform called the Fan Data Platform, which serves as the core product consolidating ticketing, retail, and CRM data. The platform is complemented by add-on modules including Mobile App for ticketing experiences, Email for no-code campaign creation, Texting for AI-powered fan outreach, Sales CRM for lead management, and Fan Data Hub for Snowflake-powered business intelligence. These products work together to create a single view of each fan and enable personalized engagement across all touchpoints.
Differentiator
Problem solved
Functional benefit
Products and services
- Fan Data Platform
- Mobile App
- Texting
- Sales CRM
- Fan Data Hub
Quantifiable outcome
- 4x ROI in six months for Kansas Athletics
- +8 more outcomes
Companies that use FanThreeSixty
Customer profileNamed customers33 records
Segments3 records
Ideal customer profiles3 records
FanThreeSixty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature6 records
FanThreeSixty partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major, minor and flagship.
- TessituracoreIntegration with Tessitura ticketing system for performing arts venues, enabling automated data flow between ticketing and marketing efforts, eliminating manual data management.
- ShotTrackercorePartnership to embed real-time AI-powered sports analytics and visualizations directly into client mobile apps. Launched successfully as pilot with Kansas Athletics men's and women's basketball teams during 2024 season, with comprehensive rollout planned for 2025/2026 season.
- ShotTrackercoreRevolutionary AI-powered sports analytics platform partnership bringing real-time analytics and visualizations to fan mobile experiences.
- SalesforcecoreBi-directional sync integration with Salesforce CRM, enabling clients like University of South Florida to use FanThreeSixty as intelligent engine behind Salesforce with unified fan profiles.
- SnowflakecoreFanThreeSixty Data Hub powered by Snowflake provides real-time self-service business intelligence extension of the Fan Data Platform.
- FanaticsmajorIntegration with Fanatics retail data to track fan buying habits beyond ticketing, expanding data insights for client organizations.
- Tickets.comcoreCertified integrated solution with Tickets.com for USL and other clients, simplifying workflows and increasing revenue through seamless ticketing integration.
- KomominorPartnership to fuel fan engagement on race day with new digital experience.
- LegendsflagshipGlobal premium experiences company partnering with Kansas Athletics (and other clients) for premium seating management, ticket sales, annual fund donations, sales strategy, and business intelligence.
- NederlanderflagshipPartnership since 2023 with The Nederlander Organization providing mobile apps across multiple theater markets and presenting venues including Broadway San Jose, Broadway San Diego, and Steven Tanger Center.
- Legends Global Jacksonville (JaxEvents)flagshipPartnership for event suite targeting and sales using Fan Data Platform, with closed suite sale for Riley Green concert minutes after targeted email campaign.
- Speedway Motorsportsflagship10-year partnership progressing from Sales CRM to full platform adoption including Fan Data Platform, Email, Texting, and Mobile App, resulting in $2.8M in attributed revenue.
- IntersportmajorNew partner providing Fan Data Platform, Email, Sales CRM, and Mass Texting solutions.
- United Soccer League (USL)majorPartnership featuring USL clients using Fan Data Platform and Mobile App to increase fan engagement, with segmenting audiences driving ticket revenue growth.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
FanThreeSixty competitors and assessment
Company assessmentDirect peers
- KORE Software: KORE Software (now part of Learfield) provides a sports CRM, fan engagement, and data platform for teams, leagues, and venues. It is the closest functional competitor to FanThreeSixty's Fan Data Platform, serving the same collegiate and professional sports buyers with analytics, CRM, and ticketing integrations.
- Yinzcam: Yinzcam builds white-label mobile apps and digital experiences for professional sports teams, leagues, and venues. It is comparable to FanThreeSixty's Mobile App module, with deep roots in live sports venue engagement and integrated ticketing.
- PatronManager: PatronManager is a CRM built on Salesforce and Tessitura specifically for arts, culture, and live entertainment organizations. It is the direct analog to FanThreeSixty's performing-arts-side offering, with overlapping customer categories (Tessitura Network members, Broadway and regional theaters).
- Vendini: Vendini provides ticketing, CRM, and marketing automation for live entertainment venues, theaters, and promoters. It overlaps directly with FanThreeSixty's Mobile App + CRM/email stack for entertainment venues and competes on similar deals with Tessitura-using arts organizations.
- Tessitura Network: Tessitura is the dominant CRM/ticketing platform for performing arts organizations and a direct integration partner of FanThreeSixty. It competes in the same buyer-universe (Tessitura Network members) with a unified ticketing-CRM-database product.
Broad incumbents
- Active Network: Active Network (now part of Global Payments) provides activity and participant management software across sports, recreation, and community organizations. It is a broader incumbent that touches similar customer segments (youth/collegiate sports, events, registrations) but with a wider portfolio and less vertical fan-engagement depth.
- Salesforce: Salesforce is the CRM foundation on which FanThreeSixty often layers its Fan Data Platform (bi-directional Salesforce sync is an explicit integration). It is a broader incumbent whose Marketing Cloud and Industry Clouds compete for the same enterprise CRM and engagement wallet.
- HubSpot: HubSpot's Marketing Hub and CRM suite compete with FanThreeSixty's Email, Texting, and Sales CRM modules across mid-market sports/entertainment buyers. It is a broader incumbent that lacks the sports-specific fan data platform but competes on ease-of-use and price.
Emerging players
- Genius Sports: Genius Sports is a sports data and technology company providing real-time data, fan engagement, and media solutions to leagues and sportsbook operators. It overlaps with FanThreeSixty's data and engagement franchise, particularly via the ShotTracker-style live analytics integration, but is anchored in sports betting and official data.
- LeagueApps: LeagueApps is a sports league and club management platform targeting youth, scholastic, and amateur sports organizations with registration, communication, and scheduling tools. It is comparable to FanThreeSixty's nonprofit/community sports engagements (Special Olympics, Little League) but serves a lower end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FanThreeSixty social profiles
Digital presenceFanThreeSixty financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanThreeSixty leadership team
Management profileNumber of profiles
Profiles12 records
FanThreeSixty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanThreeSixty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanThreeSixty
What does FanThreeSixty do?
FanThreeSixty sells an all-in-one fan engagement SaaS platform that aggregates ticketing, retail, and CRM data into unified fan profiles, then powers personalized mobile apps, email, SMS, and a sales CRM for sports teams and entertainment venues. The platform integrates with ticketing (Tessitura, Tickets.com, SeatGeek), CRM (Salesforce), and retail (Fanatics, Shopify) systems, with a Snowflake-backed Fan Data Hub for real-time business intelligence and a proprietary premium leads model for high-value fan identification.
Is FanThreeSixty a public or private company?
FanThreeSixty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FanThreeSixty founded?
FanThreeSixty was founded in 2011. It employs 101 to 250 people.
Where is FanThreeSixty based?
FanThreeSixty is headquartered in Kansas City, United States, in the North America region.
How does FanThreeSixty make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are FanThreeSixty's main competitors?
Direct peers on record are KORE Software, Yinzcam, PatronManager, Vendini and Tessitura Network. Broad incumbents are Active Network, Salesforce and HubSpot. Emerging players are Genius Sports and LeagueApps.
Does FanThreeSixty have an API?
No public API is recorded for FanThreeSixty.
What industry is FanThreeSixty in?
FanThreeSixty's product category is Sports Fan Engagement & CRM Software. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development), with a secondary code of MPAGAJAI, Customer Support, CRM & Fan Engagement for Ticketing.